Linea de Vida

What Linea de Vida does

Línea de Vida Ltda. is a Colombian private limited company headquartered in Bogotá that provides occupational safety, health, and emergency preparedness services to enterprise clients and occupational risk insurers (ARLs) in the Bogotá and Cundinamarca region. Its integrated portfolio spans in-person and virtual training, basic life support ambulance transport, SG-SST (Sistema de Gestión de Seguridad y Salud en el Trabajo) consulting, and customized emergency plan video production. Primary customers are companies required to comply with Colombian occupational safety regulations and the six major ARLs that route training demand through the company, including ARL Sura, ARL Colmena, ARL Bolívar, AXA Colpatria ARL, Positiva ARL, and Colanitas ARL.

Service delivery is anchored by physical infrastructure: a fixed training facility called Pista de Entrenamiento Fénix in Madrid, Cundinamarca, designed for hands-on emergency simulations; Pista Móvil mobile training units that bring instruction to client sites; and ambulance fleets authorized by the Bogotá and Cundinamarca Secretary of Health. The company holds four ISO 9001 quality management certifications and claims to be the first emergency services firm in Colombia to obtain sector-level ISO certification. It reports delivering more than 15,000 training hours annually across curricula covering first aid, fire control, evacuation, rescue, and SG-SST implementation.

Revenue is generated primarily through professional services engagements on a quote-based pricing model with no publicly disclosed rates. Go-to-market relies on enterprise field sales supplemented by inbound via the company website and organic social channels (Facebook, LinkedIn, Instagram, YouTube), with direct relationships maintained through ARL partners. The company operates as a bootstrapped, founder-owned entity — no external funding, no disclosed M&A activity, and no parent company structure. Operating geographies remain confined to Bogotá and Cundinamarca.

Name

Linea de Vida

Legal name

Linea de Vida Ltda

Website

https://lineadevida.com.co

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Línea de Vida Ltda. is a Colombian private company that delivers occupational safety training, SG-SST consulting, basic life support ambulance services, and customized emergency plan media to enterprise clients and ARL insurance partners in the Bogotá and Cundinamarca region.

Ownership category

akta.pro rank

Product category

Occupational Safety and Emergency Training Services

NAICS

Professional, Scientific, and Technical Services (54), Facilities Support Services (561210)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Safety, Security & Emergency Services (OSHA, Fire, EMS, Security CE) (EDAAALAK)

akta.pro secondary industries

Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG), HR Policy, Governance, Compliance & Risk Advisory (BPACAJAF), Fire Safety Compliance, Risk Assessments & Training (Code Consulting) (IMAIAJAL)

Keywords

• Occupational safety training
• Emergency preparedness services
• Workplace health consulting
• Ambulance transport services
• Emergency response training

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Training and Capacitation Services: Professional training services in workplace safety, health, and emergency management delivered at company facilities or client locations. Services include first aid training, fire control, evacuation procedures, and specialized rescue techniques.
2. Ambulance Transport Services: Basic life support ambulance services providing patient transport in Bogotá and Cundinamarca, including fixed-point emergency response, event support, and customized ARL services.
3. SG-SST Consulting Services: Advisory and implementation services for Occupational Safety and Health Management Systems, including emergency plans, risk matrices, vulnerability analysis, and regulatory compliance documentation.
4. Emergency Video Production: Customized video production services for emergency action plans, creating visual guides for procedures, assembly points, and safe evacuation routes for employees and visitors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Linea de Vida Ltda. delivers integrated workplace safety, occupational health, and emergency preparedness services to enterprises in Bogotá and Cundinamarca, Colombia. Its portfolio includes hands-on emergency training at a fixed training facility (Pista Fénix), on-site mobile training (Pista Móvil), classroom and virtual instruction (Capacitación), basic life support ambulance services, and SG-SST (Occupational Safety and Health Management System) advisory and implementation.

Product overview

Linea de Vida is a service-based company offering an integrated portfolio of emergency preparedness, safety training, and occupational health solutions. The core offerings include the Pista de entrenamiento Fénix (fixed training facility), Pista Móvil (mobile training units), Capacitación (classroom and virtual training), Ambulancias (ambulance services), and SG-SST (safety management system advisory). The Video Plan de Emergencia serves as a supplementary communication tool. The company operates primarily in Bogotá and Cundinamarca, Colombia, serving corporate clients and ARL (occupational risk insurers).

Differentiator

Problem solved

Functional benefit

Brands

• Pista de Entrenamiento Fénix: A training facility designed for practical emergency response exercises in first aid, fire control, evacuation, and rescue scenarios.

Products and services

• Pista de Entrenamiento Fénix (Fénix Training Track) A fixed training facility located in Madrid, Cundinamarca, designed for practical, hands-on exercises in first aid, fire control, evacuation, and rescue scenarios using realistic emergency simulations. Targeted at enterprise brigades, ARL-insured clients, and corporate trainees who need on-site emergency response competency.
• Capacitación (Training and Capacitation Services) Professional training services in occupational safety and health, emergency response, and risk management delivered in-person and virtually. Covers first aid (basic, intermediate, advanced), fire control, evacuation, rescue, and SG-SST implementation. Aimed at companies required to comply with Colombian occupational safety regulations and ARL partner requirements.
• Ambulancias (Ambulance Transport Services) Basic life support ambulance services authorized by the Secretary of Health in Bogotá and Cundinamarca. Provides patient transport, fixed-point emergency response, event medical support, and customized services for occupational risk insurers (ARL). Serves enterprises and event organizers requiring on-site medical coverage.
• Pista Móvil (Mobile Training Unit) Mobile training units equipped with professional emergency response equipment that travel to client facilities to deliver training in first aid, vehicle rescue, fire control, and other emergency topics. Designed for companies with multiple work sites that cannot release personnel for off-site training.
• Sistema de Gestión de Seguridad y Salud en el Trabajo (SG-SST Consulting) Advisory and implementation services for the Occupational Safety and Health Management System (SG-SST) under Colombian regulations. Includes emergency plans, risk matrices, vulnerability analyses, evacuation plans, and regulatory compliance documentation for enterprises.
• Video Plan de Emergencia (Emergency Plan Video Production) Customized video production for corporate emergency action plans, creating visual guides that illustrate safety procedures, assembly points, and safe evacuation routes for employees and visitors. A communication complement to the SG-SST service.

Quantifiable outcome

• 15,000+ training hours delivered annually
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ARL Sura: A major Colombian ARL within Grupo SURA. Comparable as both a current customer of Linea de Vida and a competing training provider; its national scale and direct employer relationships set the benchmark for ARL-channel influence.
• SENA (Servicio Nacional de Aprendizaje): Colombia's national public training institution offering subsidized occupational safety, first aid, and emergency response programs. Competes head-to-head on the Capacitación line and serves as the dominant low-cost training provider in the country.
• National Safety Council (NSC): U.S.-based nonprofit safety leader providing occupational safety training, certifications, and consulting. Comparable as a long-tenured, certification-driven safety training provider competing for multinational employer contracts in LatAm.
• Protección S.A. One of Colombia's largest ARLs, also offering in-house workplace safety training and SG-SST advisory. Comparable as both an ARL intermediary that routes demand to training providers and as a competitor offering bundled training services.
• DNV (Det Norske Veritas): Global certification, training, and advisory firm with established occupational health and safety management systems training in Latin America. Comparable as a high-credential provider competing for SG-SST-style compliance advisory engagements.
• Falck A/S: Danish-headquartered international ambulance and emergency services operator with established Latin American operations. Comparable as a multinational ambulance provider pursuing the same regulated medical transport and emergency response market in the region.

Direct peers

• Cruz Roja Colombiana (Colombian Red Cross): Provides first aid, emergency response, and ambulance training and services across Colombia. Directly comparable to Linea de Vida in both training curriculum (first aid, evacuation, rescue) and licensed ambulance operations.
• St. John Ambulance: International first aid and emergency response training organization with affiliated operations across the Americas. Comparable in mission, training portfolio (first aid, CPR, emergency response), and reliance on certified instructor networks.
• AMI Colombia (Atención Médica Inmediata): Colombian ambulance and prehospital care provider offering patient transport and on-site medical coverage. Comparable as a direct competitor in the Bogotá-area basic life support ambulance market that Linea de Vida also serves.

Regional players

• Emergimed: Chilean prehospital emergency medical services and training provider operating in multiple Latin American countries. Comparable as a regional ambulance and emergency training operator with a multi-country growth trajectory similar to the path Linea de Vida would need to take.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3ullY0PfLYUxsBcNliJ1Lw
• Facebookfacebook.com/lineadevidaco
• LinkedInlinkedin.com/company/l-nea-de-vida-ltda-
• Instagraminstagram.com/lineadevida
• Xx.com/lineadevidaltda

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linea de Vida