KFZ-Anzeiger

What KFZ-Anzeiger does

KFZ-Anzeiger is a German B2B trade media company covering the commercial-vehicle, transport, and logistics industry. Founded in 1948 and operated since 2023 as a wholly-owned brand of Maenken Kommunikation GmbH (registered in Köln, HRB 36129), it publishes the KFZanzeiger magazine six times per year alongside specialty titles NFZ-Werkstatt (quarterly), Green Logistics (annual), and Trailer Journal, plus the partner magazine Tranzit for the Romanian and Moldovan market. Editorial coverage spans vehicle technology, transport logistics, economics, policy, and sustainability, aimed at freight forwarders, fleet managers, commercial-vehicle workshops, manufacturers and suppliers, and research/government readers in the German-speaking market.

The company operates a multi-format publishing platform combining print, an e-paper portal, a WooCommerce-based online shop for single issues and subscriptions, a content-managed website with daily news, a weekly email newsletter, and active social channels (LinkedIn, Facebook, X). Distribution is extended through media partnerships (Trailer Innovation, Tranzit), a podcast media partnership with AntriebsWEDE & ModeRATHMANN launched June 2026, a CSRD Software Match-Assistant in cooperation with Matchilla, and presence at industry events such as IAA Transportation.

Revenue is generated through three primary streams: recurring print/digital subscriptions (KFZanzeiger annual subscription priced at €64.10 incl. VAT), one-time single-issue and e-paper sales (€9–€12.90 incl. VAT per issue), and advertising sold to transport and logistics advertisers. No revenue figure, headcount, or external funding has been disclosed in the source material; the publication is privately held under Maenken Kommunikation GmbH with no institutional investors identified.

Name

KFZ-Anzeiger

Legal name

Maenken Kommunikation GmbH

Website

https://kfz-anzeiger.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

KFZ-Anzeiger is a German B2B trade publisher, founded in 1948 and owned by Maenken Kommunikation GmbH since 2023, producing the KFZanzeiger magazine and specialty titles for the commercial-vehicle and logistics industry via print, e-paper, web, newsletter, and podcast channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Magazine Subscriptions: Annual and multi-year subscriptions for the main KFZanzeiger magazine and specialty publications (NFZ-Werkstatt, Green Logistics) in both print and digital formats.
2. Single Issue Sales: Individual magazine and e-paper issues sold through the online shop for one-time purchase.
3. Advertising: Advertising space sold to companies in the transport and logistics industry seeking to reach the publication's professional audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

KFZ-Anzeiger is a B2B trade publishing company for the German commercial vehicle, transport, and logistics industry, publishing the KFZanzeiger Magazine in print and E-Paper, plus specialty titles (NFZ-Werkstatt, Green Logistics, Trailer Journal), a daily news website, a weekly newsletter, and partner magazines. Revenue is generated through subscriptions, single-issue sales, and advertising aimed at industry professionals.

Product overview

KFZ-Anzeiger operates as a multi-platform information portal for the transportation industry, offering a portfolio of print and digital publications. The core product is the KFZanzeiger Magazine, published six times annually in print and as E-Paper, providing technical reviews, test reports, and market analysis for trucks, transporters, and trailers. Supporting publications include NFZ-Werkstatt (quarterly workshop-focused magazine), Green Logistics (annual sustainability edition), and Trailer Journal (annual trailer-focused publication). The portfolio also includes partner magazines Tranzit and Trailer Innovation, a weekly newsletter, and the AntriebsWEDE & ModeRATHMANN podcast (launched June 2026 as media partnership). Digital services include E-Paper versions of all magazines and the CSRD Software Match-Assistent through a partnership with Matchilla. Founded in 1948, the company has evolved from print-only to a comprehensive digital information platform while maintaining its core print magazine as the primary product.

Differentiator

Problem solved

Functional benefit

Brands

• NFZ-Werkstatt: A specialty magazine format appearing four times per year, focused on commercial vehicle maintenance and repair professionals.
• Green Logistics
• Trailer Journal

Products and services

• KFZanzeiger Magazine (Print & E-Paper) The flagship B2B trade publication providing in-depth technical information, test reports, market analyses, and technology trends for commercial vehicles, transport logistics, and vehicle technology. Published six times annually as a print magazine and accessible digitally via E-Paper; targets industry professionals in the German transport sector.
• NFZ-Werkstatt Specialized quarterly magazine providing technical knowledge, workshop equipment guidance, and practical expertise for commercial vehicle maintenance and repair professionals.
• Green Logistics Annual special edition dedicated to sustainable transport solutions and environmentally friendly logistics concepts for the transportation industry.
• Trailer Journal Specialty publication covering trailers, semi-trailers, bodies, superstructures, and accessories for the transportation industry; available as print edition and E-Paper digital version.
• Weekly Email Newsletter Weekly email newsletter delivering current industry news, insights, and trends from the transportation and commercial vehicle sector directly to subscribers.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AntriebsWEDE & ModeRATHMANNcoreGTM or Marketing Partner · 1 June 2026Podcast media partnership started June 2026 for comprehensive coverage of electric mobility, hydrogen, HVO, Bio-LNG, infrastructure, economics and transformation. KFZ-Anzeiger collaborates with the podcast across printed editions, online, social media and joint events.
• TranzitminorChannel Partner/ Reseller/ Distributor · 1 January 2001Tranzit is a Romanian transport magazine published monthly with 10,000 circulation, serving management and staff in freight forwarding companies, transport enterprises, commercial vehicle trade and workshops in Romania and Moldavia. Partnership involves cross-promotion and content sharing within the Central/Eastern European transport market.
• Trailer InnovationminorChannel Partner/ Reseller/ DistributorTrailer Innovation is a partner magazine of KFZ-Anzeiger covering trailers, bodies, superstructures and accessories. Partnership involves cross-promotion and shared audience reach within the transport equipment segment.
• MatchillaminorChannel Partner/ Reseller/ DistributorMatchilla provides a CSRD Software Match-Assistant service that KFZ-Anzeiger offers readers for free, unbound comparison of 36 DACH-region CSRD software providers. Matchilla uses a data matching system to create shortlists of the three best-matching providers based on individual criteria, references, and provider expertise.
• Maenken Kommunikation GmbHcoreStrategic or Co-development PartnerParent company that acquired KFZ-Anzeiger in 2023, bringing extensive expertise in communication, editorial work, and media strategy. The acquisition accelerated digitalization while preserving traditional magazine values.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fernfahrer: German trade publication for long-haul truck drivers and transport professionals. Comparable as a niche periodical publisher serving the German transport industry with both print editions and digital content distribution.
• Lastauto Omnibus: Long-established German commercial vehicle trade magazine covering truck testing, transport economics, and workshop topics. Directly comparable for product format (periodical), audience (commercial vehicle decision-makers), and content depth in the same niche.
• trans aktuell: German B2B transport industry magazine covering trucks, trailers, and commercial vehicle topics. Highly comparable as a niche trade periodical serving fleet managers, workshops, and transport enterprises with a print-plus-digital publishing model.
• LOGISTIK HEUTE: German B2B trade publication focused on logistics, supply chain management, and intralogistics. Comparable as a competing periodical publisher targeting logistics decision-makers in German-speaking markets with subscription, advertising, and digital content revenue models.
• Trucker: German trucking industry magazine targeting professional drivers, fleet operators, and transport businesses. Comparable as a vertical B2B periodical serving the German commercial vehicle ecosystem with subscription and advertising revenue streams.
• VerkehrsRundschau: Germany's leading B2B trade magazine for the road haulage and logistics industry, published by Springer. Directly comparable as a German-language B2B periodical serving the same freight forwarding, fleet management, and commercial vehicle audience with overlapping editorial coverage.

Broad incumbents

• WEKA Media: German B2B media publisher specializing in trade publications, online portals, and events for professional audiences. Comparable as a broad incumbent publisher with subscription and advertising business models targeting German business decision-makers.
• Vogel Communications Group: Large German B2B media company publishing numerous trade magazines across automotive, manufacturing, and industrial sectors. Comparable as a broad incumbent operating in adjacent verticals with similar print-plus-digital B2B publishing business model.
• Springer Fachmedien (transport portfolio): Major German B2B media group publishing multiple transport, logistics, and automotive trade titles (including VerkehrsRundschau). Comparable as a much larger incumbent publisher operating in the same vertical market with overlapping audience and advertiser base.

Regional players

• Tranzit (Romania): Romanian transport and logistics trade magazine (10,000 monthly circulation) already in a partnership with KFZ-Anzeiger. Directly comparable in product format (trade periodical) and audience focus (transport decision-makers), but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kfzanzeiger
• Facebookfacebook.com/kfzanzeiger/?ref=ts
• LinkedInlinkedin.com/company/kfzanzeiger

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KFZ-Anzeiger