Aexae

What Aexae does

Aexae is a France-based private software developer incorporated in 1996 as a Société par actions simplifiée (SAS) with €40,000 of registered capital, headquartered in Les Ulis (Essonne) and registered at RCS Evry under number 394 128 466. The company builds and sells "logiciels métiers" — domain-specific business management software — with its flagship product KAVALOG serving equestrian structures (riding schools, horse stables, equine sports organizations). KAVALOG addresses daily operational management, process dematerialization, automation of repetitive administrative tasks, and ongoing regulatory compliance specific to the equestrian sector, supported by a regulatory watch service. The technical foundation is custom database architecture, functional specification work, and user-experience design delivered for a single vertical.

The business operates with 11–50 employees and serves over 2,000 daily users across more than 12 countries. Aexae generates revenue through three streams: recurring software licensing of KAVALOG (described as subscription/recurring), professional training services (initiation and advanced sessions delivered on client premises, remotely, or at Aexae's dedicated training facility), and bespoke custom development engagements covering needs definition, functional specifications, database architecture, and UX design. Pricing is quote-based and not publicly disclosed. The go-to-market is purely direct sales: two websites (aexae.fr corporate, kavalog.com product) plus phone and email contact, with no resellers, distributors, or channel partners.

Aexae is privately held with no external investors, parent company, funding rounds, acquisitions, or management team disclosures documented. Its partnerships are limited to operational vendors (OVH for hosting, Cabinet Gtec for web development, Sarbacane for email, Isilog for ITSM, PMH for support) and the company holds GDPR compliance certification. The overall profile is that of a closely-held, bootstrapped niche vertical software operator sustained over 28 years by domain specialization and customer relationships rather than external capital or rapid scaling.

Name

Aexae

Legal name

Aexae

Website

https://aexae.fr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Aexae is a French software developer founded in 1996 that builds KAVALOG, a management platform for equestrian structures. It serves over 2,000 daily users across 12+ countries through recurring licensing, training, and custom development delivered via direct sales.

Ownership category

akta.pro rank

Product category

Equestrian Management Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Training, Stables & Equine Services (MPAEADAI)

akta.pro secondary industry

Equine Care & Stable Management (EDAOAOAE)

Keywords

• Equestrian management software
• Vertical SaaS
• Riding school software
• Horse stable management
• Business management software

Headquarters

HQ city

Les Lilas

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing (KAVALOG): Revenue from licensing their proprietary KAVALOG management software to equestrian structures. The software is designed for daily use and provides comprehensive management capabilities.
2. Training Services: Software training sessions offered to clients, including initiation and advanced sessions, conducted on-site or remotely, and in their dedicated training facility.
3. Custom Development: Specific studies and development services to create innovative, customized solutions adapted to client activities. Includes needs definition, functional specifications, database architecture, and UX design.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Aexae develops and licenses KAVALOG, a proprietary management software solution tailored for equestrian structures such as riding schools, horse stables, and equine sports organizations. The company complements this product with training services (initiation and advanced sessions delivered on-site, remotely, or in its own training facility), bespoke software development (needs definition, functional specifications, database architecture, UX design), and ongoing technical support for software users.

Product overview

Aexae offers Kavalog, a specialized management software for equestrian structures. The company also provides complementary services including training, custom software development, and technical support. Kavalog serves as the core product offering, with additional services focused on implementation, training, and ongoing support to meet the specific needs of equestrian facility management.

Differentiator

Problem solved

Functional benefit

Brands

• Kavalog: Business management software solution dedicated to equestrian structures. Provides functionality for daily management, optimization of processes, and compliance with regulatory requirements for horse facilities.

Products and services

• KAVALOG KAVALOG is a proprietary management software solution specifically designed for equestrian structures such as riding schools, horse stables, and equine sports organizations. It provides comprehensive tools for daily management operations, process dematerialization, automation of repetitive tasks, and regulatory compliance monitoring dedicated to the equestrian sector. The product is described as feature-rich, designed for the trade, and continuously evolving based on user needs.
• Software Training Services Training sessions on Aexae's software, offered at initiation and advanced levels, delivered on client premises, remotely, or in Aexae's own dedicated training facility. Pricing is quote-based and clients are directed to contact Aexae for rates.
• Custom Software Development Bespoke software development services covering needs definition, functional specifications, database architecture, and UX design, used to create innovative, customized solutions adapted to client-specific activities in the equestrian sector and other industries served by Aexae.
• Technical Support Services Ongoing user support service for Aexae software customers, including a technician team available to answer questions, process modification and feature requests, deliver regular software updates, and advise clients on best use of products. Reachable by phone (01 60 92 00 01) and email ([email protected]).

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Cabinet GtecminorOthersWeb agency responsible for designing and building Aexae's website. Located at 9 quai Créqui, 38000 Grenoble. Phone: +33 (0)4 56 40 67 26.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• EBP: French SMB-focused accounting, invoicing, and management software vendor. Competes with Aexae on French SMB back-office and operational management software purchasing decisions, though not vertical-specialised in equestrian.
• Odoo: Open-source ERP/CRM suite widely adopted by French and European SMBs across verticals. Comparable as a broad-line SMB business management platform that an equestrian structure could adopt instead of a vertical-specific solution like KAVALOG.
• Sage Group plc: Global SMB accounting and business management software provider with broad ERP/CRM offerings for small businesses. Overlaps Aexae on general business management and back-office software for SMBs, though not specifically tailored to equestrian verticals.
• Cegid: Major French provider of SMB ERP, accounting, payroll, and retail management software. Competes with Aexae for French SMB back-office software spend, although Cegid's products are not equestrian-verticalised.
• Sellsy: French SaaS platform combining CRM, invoicing, marketing automation and customer management for SMBs. Comparable to Aexae as a French SMB-focused business software vendor; competes for the management software wallet rather than the equestrian-specialised requirement.

Direct peers

• iStable: Equestrian-focused management software for stables and horse care operations. Overlaps directly with Aexae on stable, horse, and client management workflows for equestrian structures.
• Paddock Pro: Equine and stable management software provider targeting riding schools, training barns, and equine businesses. Closely comparable product scope (horse, lesson, billing, client management) to Aexae's KAVALOG, primarily serving a different geographic market.
• EquiCloud: Cloud-based stable and equestrian management platform serving riding schools and horse owners. Closely aligned with KAVALOG's vertical SaaS positioning and customer base.
• Cheval Software: French equestrian management software vendor serving riding schools, stables, and equestrian centres. Directly competes with Aexae's KAVALOG in the same vertical, customer type, and product category within the French market.
• HorsePlay Manager: Equestrian stable and lesson management software for riding schools and trainers. Comparable product feature set and customer profile to Aexae's KAVALOG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aexae