DJ Booking Norge

What DJ Booking Norge does

DJ Booking Norge AS is Norway's largest DJ and entertainment intermediary, founded in 1996 as a sole proprietorship and reorganized as an aksjeselskap (private limited company) in 2007. The company brokers professional DJs, live bands, solo instrumentalists, troubadours, and comedians for weddings, corporate events, birthday parties, nightclub residencies, and school celebrations across Norway. Founder Flemming Allsted remains active as both managing director and a working DJ since the early 1980s. The company handles approximately 1,500 individual assignments annually and has served over 1,000 different businesses in addition to a long tail of private clients.

The operating model centers on intermediation between event customers and a network of approximately 40 permanently affiliated DJs in the Oslo area plus freelance DJs in Trondheim, Bergen, Stavanger, and other cities, enabling nationwide delivery. The technology stack includes proprietary silent disco systems using multi-channel wireless headphones, a karaoke platform integrated with the Songbook DB library of over 28,000 songs, and Mentometer interactive clicker quiz systems. A wholly-owned technical subsidiary, 123lyd.no, rents professional sound systems, lighting, stages, special effects, photo booths, karaoke equipment, and conference AV gear with or without DJ services. Additional branded microsites include bryllupsdj.no (wedding focus), silentdisco.no (silent disco), and DJListen.no (DJ directory).

Revenue derives from three streams: DJ booking services (professional services fees or commissions), equipment rental through 123lyd.no (hardware rental), and live band/artist booking. Pricing is quote-based; a professional wedding DJ runs 8,000-10,000 NOK including dance floor sound and lighting, and comprehensive entertainment packages range from 16,000-20,000 NOK. Distribution combines direct-to-consumer booking via djb.no, phone, and email with channel partnerships through venue operators (Ekebergrestauranten, Frognerseteren), wedding planners, and event companies. Enterprise customers include Deloitte, Posten Norge, NRK, TV2, Bama Norge, Ullevål Sykehus, Ahus, and Ekebergrestauranten. The company is founder-owned with no disclosed external investors.

Name

DJ Booking Norge

Legal name

DJ Booking Norge AS

Website

https://djb.no

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

DJ Booking Norge AS is Norway's largest DJ and entertainment intermediary, founded in 1996, brokering professional DJs, live bands, and event equipment for weddings, corporate events, and private celebrations through a network of 40+ affiliated DJs nationwide.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Amusement & Recreation Services (7900), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

akta.pro secondary industries

Party DJ, Music & Audio Services (HSACACAI), Party Venue Sourcing & Booking Services (HSACACAL)

Keywords

• DJ booking services
• Event entertainment services
• Sound equipment rental
• Live music booking
• Wedding entertainment services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. DJ Booking Services: Commission-based or fee-based booking of professional DJs for events including weddings, corporate events, birthday parties, nightclubs, and other celebrations. The company acts as an intermediary matching customers with suitable DJs.
2. Equipment Rental (123lyd.no): Rental of professional sound systems, lighting equipment, stages, special effects, photo booths, karaoke equipment, and party games. Equipment available with or without DJ services.
3. Live Band and Artist Booking: Booking of live bands, solo artists, instrumentalists (saxophone, violin, guitar, congas), comedians, and other performers for events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

DJ Booking Norge AS is Norway's leading DJ and entertainment intermediary, brokering professional DJs, live bands, and solo artists for weddings, corporate events, private parties, and nightlife venues. Through its 123lyd.no subsidiary, the company rents professional sound, lighting, stage, and special effects equipment, with or without DJ services, and delivers themed party concepts such as Silent Disco, Karaoke, Video-DJ, Photo Booth, and quiz formats.

Product overview

DJ Booking Norge AS is Norway's leading DJ and entertainment intermediary, operating as a two-division company: the core DJ/artist booking division and the subsidiary 123lyd.no for sound and lighting equipment rental. The company offers a comprehensive entertainment portfolio centered on professional DJ services, augmented by live band booking, karaoke (28,000+ songs), silent disco, Photo Booth, and themed party concepts. Their party concepts include decade-themed events (60s-90s), Hed Kandi club nights, Pop Quiz/Beat for Beat competitions, Musikkbingo, foam parties, and various party games (rodeo, sumo, bouncy castles, etc.). Equipment rentals cover sound, lighting, stages, special effects, AV equipment, and venue accessories. The company operates primarily in Oslo, Bergen, Trondheim, and Stavanger with nationwide delivery capability.

Differentiator

Problem solved

Functional benefit

Brands

• 123lyd.no: Sound and lighting equipment rental division of DJ Booking Norge AS. Offers audio equipment, lighting, stage, special effects, Photo Booth, karaoke, and conference equipment for rent with or without a DJ. Uses the same org nr as the parent company.
• Silent Disco
• DJ Listen
• Sax & Beats

Products and services

• DJ Booking / Artist Formidling Core DJ booking and artist intermediation service connecting clients with professional DJs, bands, soloists, troubadours, and stand-up comedians for events across Norway. Serves weddings, corporate events, private parties, and nightlife venues.
• 123lyd.no (Lyd og Lys Utleie)
• Silent Disco Silent disco equipment and DJ service featuring wireless headphones with multiple channel options, allowing multiple DJs to play simultaneously and participants to choose their preferred music. Equipment available for rent with or without DJ.
• Photo Booth Photo booth rental service that can be bundled with DJ services. Produces high-quality photos in seconds, available with digital delivery and social media sharing. Designed for weddings, Christmas parties, and festive occasions.
• Video-DJ (VJ) Service Video DJ service where professional DJs play music videos on large screens and projectors, creating a visual dimension to events and an engaging audience experience.
• Karaoke
• Live Band Booking
• Hed Kandi Club Concept
• Pop Quiz
• Skumparty (Foam Party)
• Partyleker (Party Games & Attractions)
• Selskapslokaler (Venue Rental Referral)

Quantifiable outcome

• Over 1,000 different businesses served and countless private events completed
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• EkebergrestaurantencoreStrategic or Co-development PartnerEkebergrestauranten is a premier Oslo restaurant venue that receives all DJ, band, sound and lighting, and other entertainment services from DJ Booking Norge. The venue is recommended on DJ Booking Norge's website for weddings and events.
• FrognerseterencoreStrategic or Co-development PartnerFrognerseteren is a traditional Norwegian restaurant venue near Holmenkollen that receives DJ and entertainment services from DJ Booking Norge. Recommended on the website for company parties, Christmas parties, and other events.
• Eckbo SelskapslokalerminorStrategic or Co-development PartnerEckbo is an Oslo-based event venue recommended on DJ Booking Norge's website. 123lyd.no and djb.no deliver sound, lighting, and entertainment services there.
• 123lyd.nocoreTechnology or Integration123lyd.no is DJ Booking Norge's own technical division for audio and lighting equipment rental. It's a separate branded operation that provides equipment to DJ Booking Norge clients with or without DJ services.
• DJListen.nominorChannel Partner/ Reseller/ DistributorDJListen.no is a DJ directory website operated by DJ Booking Norge that lists Norwegian and international DJs. Customers can browse and select DJs through this platform.
• Stine Sofies Stiftelse (No Finish Line Oslo)minorOthersDJ Booking Norge sponsors No Finish Line Oslo, a charity event organized by Stine Sofies Stiftelse. The company donated prizes for the Rosa Sløyfe (Pink Ribbon) charity auction.
• Eiketoppen i DrøbakminorStrategic or Co-development PartnerEiketoppen is an idyllic wedding venue in Drøbak offering barn weddings with organic food. DJ Booking Norge provides sound, lighting, and atmospheric lighting for events there.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bark.com: Bark.com is a global services marketplace where customers post jobs and local professionals (including DJs and event services) respond with quotes. Comparable in operating an intermediation platform for entertainment and event services.
• The Bash (formerly GigMasters): The Bash is a US event services marketplace for booking DJs, musicians, photographers, and other event professionals. It is a direct functional peer in intermediating entertainment talent for private and corporate events.
• GigSalad: GigSalad is a US-based online marketplace connecting customers with local entertainment vendors including DJs, bands, and event services. It directly parallels DJ Booking Norge's core marketplace model of matching customers with DJs and entertainers.
• Encore Musicians: Encore Musicians is a UK-based agency platform for booking live musicians and DJs for weddings, corporate events, and private parties. Comparable to DJ Booking Norge in offering curated entertainer selection with online booking.
• Gigmit: Gigmit is a Berlin-based booking platform connecting event organizers with DJs, bands, and entertainers across Europe. Closely comparable in intermediation model and regional scope for music talent booking.

Broad incumbents

• WeddingWire (The Knot Worldwide): WeddingWire is a major wedding vendor marketplace where couples book DJs, photographers, venues, and other wedding services. Comparable as a venue where DJ booking is a core category and where DJs compete for visibility.
• Eventbrite: Eventbrite is a global event ticketing and management platform serving event organizers, venues, and promoters. It does not directly broker DJs but operates in the broader event services ecosystem where DJ Booking Norge's customers host events.
• Thumbtack: Thumbtack is a large US-based local services marketplace spanning hundreds of categories including event entertainment. While not exclusively focused on DJs, it competes for the same customers seeking entertainment services.
• AVS Group / Encore Global: Encore Global is a large audio-visual and event technology rental and production company serving corporate events globally. Comparable to DJ Booking Norge's 123lyd.no equipment rental division in providing sound, lighting, and AV gear for events.

Others

• PRS for Music / Music booking agencies (UK/Europe): PRS for Music is a UK collective rights organization, while larger European booking agencies (e.g., WME, CAA, Primary Talent) represent talent in the music industry. Adjacent ecosystem participants that interact with DJ and artist booking.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/djbooking
• Facebookfacebook.com/djbooking
• Xx.com/djbookingnorge
• LinkedInlinkedin.com/company/dj-booking-norge-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DJ Booking Norge