What Kretzer Scheren does

Kretzer Scheren GmbH is a third-generation, family-owned German manufacturer of scissors and shears headquartered in Solingen — Germany's historic "City of Blades." Founded in 1923, the company operates a 2,600+ square-meter production facility with roughly 50 employees and produces more than 23,000 pairs of scissors per week, equivalent to approximately 1.2 million pairs annually. Managing Director Torsten Kretzer leads the business, which sells across three brand tiers: FINNY (consumer/lifestyle), SPIRALE (professional), and ECO (sustainable entry-level).

The product portfolio spans household and kitchen scissors, professional hairdressing and beauty shears, textile shears, and specialized industrial cutters engineered for technical fibers such as carbon fiber, aramid, and fiberglass. Underlying manufacturing technology rests on proprietary processes including Botec-Cut grinding, Dura-Steel hardening, and the patented SafeCut child-safety mechanism. Every product carries an unlimited guarantee, and the company offers a sharpening/re-sharpening service that reinforces an after-sales relationship with end users.

The business model combines direct-to-consumer e-commerce via a WooCommerce storefront with wholesale distribution through partners worldwide. End markets are diversified across consumer household, professional salon, textile, and industrial fiber-cutting segments, and pricing ranges from approximately €10.50 for entry-level ECO SKUs to €96 for premium professional shears. Revenue is not publicly disclosed; the company is bootstrapped with no PE/VC involvement and operates without external capital rounds.

Name

Kretzer Scheren

Legal name

Kretzer Scheren GmbH

Website

https://kretzer.de

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Kretzer Scheren GmbH is a third-generation family-owned Solingen-based scissors manufacturer producing ~1.2 million pairs annually across consumer (FINNY), professional (SPIRALE), and sustainable (ECO) brands for household, beauty, textile, and industrial-fiber end markets via DTC and wholesale channels.

Ownership category

akta.pro rank

Product category

Cutlery and cutting tools

NAICS

Saw Blade and Handtool Manufacturing (332216)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

akta.pro secondary industry

Craft Cutting & Sewing Technology Retail (Cutting Machines, Software, Tools) (CRALADAM)

Keywords

• Scissor manufacturing
• Cutting tools
• Professional scissors
• Household shears
• Industrial blades

Headquarters

HQ city

Solingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Scissor Sales: Primary revenue stream from manufacturing and selling scissors under FINNY, SPIRALE, and ECO brands. Products range from entry-level household scissors to professional-grade tools. Sales through direct e-commerce and wholesale channels.
2. Sharpening Service: Resharpening service offered directly from the manufacturer. All screws are adjustable and allow for resharpening, extending product lifecycle. During sharpening, blades are re-sharpened, individually aligned, tested, and oiled.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Kretzer Scheren GmbH manufactures and sells scissors and cutting tools under three primary brands — FINNY (modern stainless steel scissors), SPIRALE (traditional hot-forged all-steel scissors) and ECO (budget scissors) — serving household, professional, hobby, beauty/hairdressing, and technical-fiber cutting applications. The company sells directly to consumers worldwide through its own online shop and via wholesale distribution partners, and also offers a manufacturer-direct resharpening service.

Product overview

Kretzer Scheren GmbH is a manufacturer of scissors and shears based in Solingen, Germany, operating three main brands: FINNY (modern stainless steel scissors with plastic handles), SPIRALE (traditional hot-forged carbon steel all-steel scissors), and ECO (budget-friendly scissors). The product portfolio is organized into multiple lines under each brand: FINNY offers PROFI (professional), CLASSIC (standard), HOBBY (hobby use), TEC-X/TEC-XX (technical fibers like carbon/aramid/fiberglass), SAFECUT (safety scissors), KIDZORS (children's scissors), COLOURS (colored), and TOOLS (craftsman) lines. SPIRALE includes CLASSIC (traditional), TEC-X, and TEC-XX lines. ECO offers CLASSIC models. Product categories include Household, Professional, Beauty (hair scissors), and Textiles. The company also provides a sharpening service directly from the manufacturer. All scissors carry an unlimited guarantee on material and workmanship.

Differentiator

Problem solved

Functional benefit

Brands

• FINNY: Modern range of scissors for comfortable cutting. Manufactured 100% in Germany using high-quality stainless steel and break-proof plastic handles. Features 'Botec-Cut' blade technology and 'Dura-Steel' for long-lasting sharpness. Includes Classic, Profi, Hobby, Safe-Cut, TEC-X, and Colors sub-lines. Unlimited guarantee on material and workmanship.
• SPIRALE
• ECO

Products and services

• FINNY scissors brand Modern range of stainless steel scissors with break-proof plastic handles for household, hobby and professional users, manufactured 100% in Germany with Botec-Cut blade geometry and Dura-Steel technology.
• SPIRALE scissors brand Traditional all-steel scissors hot-forged from special scissor steel, CNC-ground and hand-finished; intended for professional textile, leather and traditional cutting applications.
• ECO scissors brand Budget-friendly stainless steel scissors for price-sensitive users requiring simple cutting tools, offered with plastic or all-steel handles and produced with international partners.
• FINNY PROFI scissors Professional stainless steel scissors with ergonomic handles, special blade cuts and an adjustable screw system for blade adjustment and resharpening; aimed at long-term professional use.
• FINNY TEC-X technical fiber scissors Professional scissors with serrated blades engineered for cutting carbon, fiberglass and aramids in technical-textile and composite-material applications.
• SPIRALE TEC-XX aramid scissors Hot-forged professional scissors with double-sided micro-serrated blades for heavy-duty processing of aramid, carbon and fiberglass fibers.
• FINNY SAFECUT safety scissors Safety scissors with patented SafeCut technology that cuts materials but not skin, intended for professional and household environments where injury prevention is critical.
• FINNY KIDZORS children's scissors Children's scissors that cut all materials except skin, allowing children to cut independently without injury risk; brightly colored for child appeal.
• BEAUTY professional hair scissors Professional hair scissors made of stainless steel, with detachable finger hooks, single-sided micro-serrated blades and polished surfaces for hairdressing use.
• Manufacturer sharpening service Direct-from-manufacturer resharpening service in which scissors are re-sharpened, individually aligned for optimal blade positioning, tested and oiled; designed to extend product lifespan through resharpening.

Quantifiable outcome

• 23,000+ scissors produced per week with consistent high quality
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Messervertrieb RottnerminorChannel Partner/ Reseller/ DistributorListed as a partner company for distribution of Kretzer Scheren products. Messervertrieb Rottner is a knife and scissors distributor based in Germany.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kai Scissors: Japanese manufacturer of premium sewing, kitchen, and industrial scissors. Directly comparable as a specialist scissor maker focused on blade quality and craftsmanship, often sold in similar craft, textile, and professional channels.
• Mundial: US-based scissors and shears specialist serving professional tailors, hairdressers, and industrial users. Direct competitor in the professional-grade scissor segment with comparable SKU breadth across textile and craft.
• Jaguar Solingen: Solingen-based maker of professional hairdressing scissors. Direct overlap with Kretzer's BEAUTY line and shared Solingen heritage, though Jaguar specializes more deeply in hair-scissor professional channels.
• Fiskars Group: Finnish global consumer scissor and cutting-tool leader. Most direct head-to-head competitor in household and craft scissors, with massive distribution and brand reach that contrasts with Kretzer's niche scale.
• Acme United (Westcott): US scissors and cutting-tool maker under the Westcott brand. Direct competitor in household, school, and craft scissors with comparable mid-market positioning but stronger US retail distribution.
• Joewell: Japanese premium hairdressing scissor brand. Comparable in targeting professional stylists and barbers with high-end shears, competing for the same professional beauty distribution channels as Kretzer's BEAUTY line.

Broad incumbents

• Stanley Black & Decker: Global hand-tool, cutlery, and cutting-instrument conglomerate. Overlaps with Kretzer in industrial and utility cutting tools via brands like Stanley and Lenox, though operating as a broad incumbent across many tool categories.
• Wüsthof: Solingen-based premium knife and cutting-tool maker. Comparable Solingen production heritage and Made-in-Germany positioning, with overlapping professional and household shears but a much larger and more global brand.
• Zwilling J.A. Henckels: Solingen-headquartered cutlery and kitchen-tool giant with overlapping scissor/shear offerings under its premium portfolio. Comparable on German blade-making heritage, but operates at far greater scale across broader categories.

Regional players

• DOVO Solingen: Solingen-based traditional blade maker (straight razors, scissors, knives). Comparable Solingen heritage and craftsmanship positioning, primarily serving European specialty channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kretzer_scheren_gmbh
• Xx.com/kretzerusa
• Facebookfacebook.com/kretzerscheren
• LinkedInlinkedin.com/company/kretzer-scheren

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kretzer Scheren