Fay's Boat Yard

What Fay's Boat Yard does

Fay's Boat Yard, Inc. is a privately held, fourth-generation family-owned marine dealership and full-service boat yard operating on Lake Winnipesaukee in Gilford, New Hampshire since 1944. The business operates three Gilford locations — a main boat yard at 71 Varney Point Road, a sales office at 1970 Lake Shore Road, and a ship store at 3 Varney Point Road — and serves recreational boaters in the New Hampshire lakes region with a vertically integrated portfolio spanning new and pre-owned boat sales across powerboats, sailboats, pontoons, and Hobie kayaks/catamarans. The company is an authorized dealer for 12+ marine brands including Scarab, Wellcraft, SunCatcher, Catalina Yachts, Hobie, J Boats, RS Sailing, G3 Boats, C-Dory, Fulcrum Speedworks, and Sero Innovation, and operates as a factory-authorized repair facility for Volvo Penta, MerCruiser, Yanmar, Yamaha, and Rotax propulsion systems.

Revenue is generated through six distinct streams: one-time boat sales (new and brokered pre-owned), seasonal rentals from mid-May to mid-October at $30–$625/day, recurring annual storage (slips, moorings, valet/rack, and winter storage priced per linear foot), hourly service and repair labor at $165/hour, ship store retail for marine supplies, and brokerage transaction fees. The go-to-market is primarily direct-to-consumer through physical locations, augmented by an e-commerce website with FareHarbor-integrated rental booking, online inventory browsing, and service/parts quote requests. Marketing relies on an email newsletter, organic social (Facebook, Instagram, YouTube), and BBB accreditation rather than paid acquisition.

The operating model is structurally seasonal given the New England climate, with concentrated revenue capture during a roughly five-month boating window. Differentiated capabilities include specialized in-house service departments for fiberglass/gelcoat, canvas fabrication, sailboat rigging, wooden/classic boat restoration, and Hobie warranty work, supported by certified technicians across multiple engine platforms. No external investors, parent companies, or public capital structures are present; ownership remains entirely within the Fay family.

Name

Fay's Boat Yard

Legal name

Fay's Boat Yard, Inc.

Website

https://faysboatyard.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Fay's Boat Yard is a fourth-generation, family-owned full-service marine dealership on Lake Winnipesaukee in Gilford, NH, serving recreational boaters since 1944 with new and used boat sales, seasonal rentals, storage, certified engine repair, brokerage, and marine retail across multiple premium brands.

Ownership category

akta.pro rank

Product category

Marine Dealership and Boat Yard Services

NAICS

Boat Dealers (441222), Marinas (71393), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)

akta.pro secondary industries

Marine Trailer & Transport Equipment Retail (CRAMAIAL), Underwater Hull Inspection, Cleaning & Propeller Services (TLAKAKAJ)

Keywords

• Boat sales
• Boat rentals
• Marine service
• Boat storage
• Yacht brokerage

Headquarters

HQ city

Gilford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Boat Sales: Sales of new and pre-owned powerboats, sailboats, pontoon boats, jet boats, and kayaks. Dealership for multiple marine brands including Scarab, Wellcraft, SunCatcher, Catalina, Hobie, J Boats, RS Sailing, and others.
2. Boat Rentals: Seasonal boat rentals from mid-May to mid-October. Offers various boats including pontoons, bowriders, and kayaks at daily rates ranging from $30 for kayaks to $625 for premium powerboats.
3. Storage Services: Summer and winter storage including open slips, covered slips, moorings, valet/rack storage, and trailer storage. Seasonal pricing based on linear foot measurements.
4. Service and Repair: Certified repair facility for Volvo Penta, MerCruiser, Rotax, Yanmar, and Yamaha. Services include boat repairs, fiberglass/gelcoat repair, canvas work, sailboat services, wooden boat restoration, and propeller repair. Labor rate $165/hour.
5. Ship Store: Two ship stores offering boating products including paints, sailing apparel, and marine supplies.
6. Boat Brokerage: Helps customers broker their boats - listing and facilitating sales of customer-owned vessels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Fay's Boat Yard operates a full-service boat yard on Lake Winnipesaukee in Gilford, New Hampshire, selling new and pre-owned powerboats, sailboats, pontoons, kayaks, and catamarans from multiple marine brands. The company additionally offers seasonal boat rentals, summer and winter boat storage, factory-authorized engine repair and maintenance, specialized fiberglass, canvas, sailboat, wooden boat, and propeller services, boat brokerage, and retail marine supplies through two ship stores.

Product overview

Fay's Boat Yard is a full-service boat dealer and marine service facility located on Lake Winnipesaukee since 1944. The company operates as a fourth-generation family business offering a comprehensive portfolio of products and services. Core products include new and pre-owned boats across multiple categories: powerboats (jet boats, sportboats, racers from brands like Scarab, Wellcraft, Chaparral), sailboats and daysailers (from Catalina, J Boats, RS, Flying Scot, Hunter, Sabre), pontoon boats (SunCatcher brand), and Hobie kayaks/catamarans. The company also provides boat brokerage, seasonal rentals, and an extensive service division encompassing authorized repair for Volvo Penta, Mercruiser, Yanmar, and Yamaha engines, plus specialized departments for fiberglass/gelcoat repair, canvas fabrication, sailboat rigging, wooden boat restoration, and Hobie kayak services. Storage amenities include open/covered slips, moorings, valet storage, and winter storage. The company maintains two ship store locations for marine supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• Powerboats (Jet Boats, Sportboats, Racers) New and pre-owned powerboats including jet boats, sport boats, and racers from brands such as Scarab, Wellcraft, and Chaparral offered to recreational boaters.
• Sailboats Daysailers and sailboats ranging from under 18 feet to over 20 feet, including models from Catalina, J Boats, RS, Flying Scot, Hunter, Sabre, Beneteau, and O'Day offered to sailing enthusiasts.
• Pontoon Boats Pontoon boats from SunCatcher brand including Select, Elite, and Fusion series models offered to recreational boaters.
• Hobie Kayaks and Catamarans Hobie brand kayaks, pedalboards, and catamarans including the Hobie 16 and Lanai models offered for recreational paddling and sailing.
• Pre-Owned Boats Brokered and consignment pre-owned boats across various brands and categories available for purchase by boat buyers.
• Boat Brokerage Service Boat brokerage service allowing customers to list and sell their boats through Fay's Boat Yard for a transaction fee.
• Boat Rentals Seasonal boat rentals from mid-May to mid-October including pontoon boats, bowriders, center consoles, and kayaks and canoes for tourists, visitors, and first-time boaters.
• Ship Store On-site marine supply store offering boating products from paints to sailing apparel located at 3 Varney Point Road, Gilford, NH.
• Storage and Amenities Comprehensive marina storage services including open and covered slips, moorings, valet/rack storage, winter and summer storage, trailer storage, and launch ramp facilities for boat owners.
• Boat Repair Services Factory authorized repair facility for Volvo Penta, Rotax, MerCruiser, Yamaha outboards, and Yanmar motors including diagnostics, seasonal prep, and mechanical overhauls at $165/hour labor.
• Fiberglass and Gelcoat Repair Specialized fiberglass boat repair including gel coat restoration, hull repairs, and custom fiberglass work using marine-grade materials for boat owners.
• Canvas Services Marine canvas repair and fabrication including custom bimini tops and full mooring covers using weather-resistant materials for boat owners.
• Sailboat Services Specialized sailboat maintenance including rigging, mast stepping/removal, sail installation, engine repairs, electrical work, and restoration services for sailboat owners.
• Wooden and Classic Boat Repairs Traditional wooden boat repair and restoration services including plank replacement and custom refinishing for classic boat owners.
• Hobie Kayak Services Authorized Hobie repair and warranty dealer services for kayaks and pedalboards.
• Propeller Repair Propeller repair services including reconditioning of aluminum and stainless steel propellers for boat owners.
• Launch and Haul Services Boat launching and haul-out services including power boat and sailboat launch forms, winterization, de-winterization, and shrink wrapping for boat owners.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• ScarabcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Scarab jet boats and personal watercraft, selling new Scarab models including 165 LX, 215 SE, 235 SE, and 255 LX.
• WellcraftcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Wellcraft fishing boats and sport craft including 202 Fisherman, 222 Fisherman, and 242 Fisherman models.
• SunCatchercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for SunCatcher pontoon boats including Elite, Fusion, and Select series models.
• Catalina YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Catalina Yachts sailboats including the Expo, Capri, and standard Catalina models.
• HobiecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Hobie Catamarans and Hobie Kayaks. Also an authorized Hobie repair and warranty dealer.
• J BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for J Boats sailing vessels including J/22 and J 7 models.
• RS SailingcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for RS Sailing dinghies and small sailboats including RS Quest.
• Volvo PentacoreStrategic or Co-development PartnerFactory Authorized repair facility certified in Volvo Penta motors for service and maintenance.
• MerCruisercoreStrategic or Co-development PartnerFactory Authorized repair facility certified in MerCruiser engines and drive systems.
• YanmarcoreStrategic or Co-development PartnerFactory Authorized repair facility certified in Yanmar marine diesel engines.
• YamahacoreStrategic or Co-development PartnerAuthorized service facility for Yamaha outboard motors.
• Rotax Jet DrivecoreStrategic or Co-development PartnerAuthorized service facility for Rotax Jet Drive systems.
• G3 BoatsminorChannel Partner/ Reseller/ DistributorAuthorized dealer for G3 Boats aluminum fishing and pontoon boats.
• C-Dory BoatsminorChannel Partner/ Reseller/ DistributorAuthorized dealer for C-Dory boats.
• Fulcrum SpeedworksminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Fulcrum Speedworks Rocket sailboats.
• Sero InnovationminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Sero Innovation Sunfish and SOL sailboats.
• Better Business BureauminorOthersBBB accredited business providing trust and credibility assurance to customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BoatUS: BoatUS is a leading recreational boating organization offering towing, insurance, and member services to boat owners nationwide. Adjacent to Fay's service, storage, and membership-style offerings, though not a direct competitor as BoatUS focuses on membership services rather than boat sales or yard operations.
• West Marine: West Marine is the largest specialty retailer of marine parts, accessories, and supplies in North America, operating stores and a strong e-commerce platform. Comparable to Fay's Ship Store retail operations and adjacent to the broader service business, though West Marine is a pure retailer without dealership or boat yard functions.
• MarineMax: MarineMax is the largest recreational boat retailer in the US, with new and pre-owned boat sales, service, marinas, and storage across multiple geographies. Comparable to Fay's as a multi-brand boat dealership with full-service offerings, but operating at significantly larger scale and national scope.

Others

• YachtWorld: YachtWorld is a leading online marketplace for new and used yachts, sailboats, and boats globally. Comparable to Fay's brokerage and sailboat sales activity, particularly for its daysailer and Catalina/J Boats inventory, though operating as a digital listing platform rather than a physical dealer.
• Boat Trader: Boat Trader is the largest online marketplace for new and used boats in the US, connecting buyers and sellers directly. Comparable to Fay's as a competing channel for boat listing discovery and brokerage, though it does not operate physical dealerships or service yards.

Direct peers

• Freedom Boat Club: Freedom Boat Club operates a membership-based boat rental and club model with franchise locations across the US, offering access to a fleet of boats without ownership. Directly comparable to Fay's seasonal rental business, though structured as a recurring membership rather than daily rental.
• Safe Harbor Marinas: Safe Harbor Marinas is the largest marina operator in the US, offering slips, storage, service, and fuel at premier boating destinations. Directly comparable to Fay's for its marina storage and service operations on Lake Winnipesaukee, though Safe Harbor operates at a national scale across coastal and inland locations.
• OneWater Marine: OneWater Marine is a publicly traded recreational boat retailer operating a network of dealerships across the US, offering new and pre-owned boats, parts and service, and marina operations. Directly comparable to Fay's as a multi-brand boat dealer with integrated service and storage, though at materially larger scale and broader geographic footprint.
• Allen Harbor Marine: Allen Harbor Marine is a multi-brand boat dealership and full-service marina on Cape Cod, offering sales, service, storage, and rentals. Directly comparable to Fay's as a regional full-service boat yard with similar product mix (powerboats, sailboats) and service capabilities, though in a different regional market.

Regional players

• Russell Marine / Lake Martin Marina: Russell Marine operates a network of marinas and boat dealerships on Lake Martin in Alabama, offering sales, service, storage, and rentals similar to Fay's. Comparable as a lake-based full-service marine operation, though serving a different geographic market in the Southeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FaysBoatYard1
• Facebookfacebook.com/FaysBoatYard
• Instagraminstagram.com/faysboatyardinc
• Xx.com/FaysBoatYard
• LinkedInlinkedin.com/company/fays-boat-yard-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fay's Boat Yard