DAHAG
DAHAG Rechtsservices AG operates the Deutsche Anwaltshotline, a German legal services platform connecting consumers via phone, chat, and online channels with a network of 350+ independent partner lawyers across 50+ practice areas, generating roughly 700,000 consultations per year.
- Company typePrivate
- Founded2002
- HeadquartersNuremberg, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What DAHAG does
DAHAG Rechtsservices AG, founded in 2002 and headquartered in Nuremberg, operates a German consumer-facing legal services platform that connects individuals seeking legal advice with a network of approximately 400 independent partner law firms and more than 350 cooperating lawyers. The company's core product, marketed as the Deutsche Anwaltshotline, is a premium-rate telephone hotline (0900 numbers) charging 2.99 EUR per minute, available 365 days per year from 7:00 to 1:00, with an average consultation costing approximately 16 EUR. Around the hotline, DAHAG offers chat-based and asynchronous online legal consultation, telephone case resolution (TFL), shuttle mediation (KLU), contract and website reviews, and self-service tools such as AGB-Generator and Impressum-Generator, covering more than 50 legal practice areas.
The underlying technology stack includes a proprietary call-routing system that matches incoming callers to lawyers by specialization and availability, an internal case management platform, integration with Brevo for newsletter operations, and a GDPR-compliant on-premise AI assistant called JUSTUS that automates client data capture and suggests response text for lawyers. DAHAG drives roughly 4 million annual visitors to its SEO-optimized legal guide (Ratgeber) content and processes approximately 700,000 consultations per year, serving around 500,000 individuals.
DAHAG's revenue is generated through three principal streams: per-minute phone consultation fees (usage-based), transaction fees on chat, online, and contract-review services performed by partner firms, and commissions from coordinating cases with legal protection insurance companies. The customer base spans two primary segments: individual consumers needing immediate legal guidance across personal matters, and independent partner law firms that use the platform for case acquisition and administrative outsourcing. Legal protection insurers form a secondary B2B channel. The company is organized as a privately held German Aktiengesellschaft (AG) led by a three-person Vorstand (Johannes Goth, Christian Ulshöfer, Jonas Zimmermann) under the chairmanship of Arne Hostrup on the Aufsichtsrat, with 51-100 employees.
DAHAG firmographics
Firmographics- Name
- DAHAG
- Legal name
- DAHAG Rechtsservices AG
- Website
- https://dahag.de
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DAHAG Rechtsservices AG operates the Deutsche Anwaltshotline, a German legal services platform connecting consumers via phone, chat, and online channels with a network of 350+ independent partner lawyers across 50+ practice areas, generating roughly 700,000 consultations per year.
- Ownership category
- akta.pro rank
DAHAG industry classification
Industry- Product category
- Legal Services
- NAICS
- Legal Services (5411), Telephone Call Centers (56142)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Technical Support & Helpdesk Contact Centers (BPAAAAAI)
Keywords
Where DAHAG is headquartered
LocationHeadquarters
- HQ city
- Nuremberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
DAHAG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Phone Consultation Fees: Customers pay 2.99 euros per minute for telephone legal advice via premium rate 0900 numbers. Average consultation costs approximately 16 euros. The company takes a portion of these fees while partner lawyers receive time-based compensation.
- Digital Consultation Services: Revenue from chat-based legal consultation, online written advice, and contract review services performed by partner law firms through the DAHAG platform.
- Legal Protection Insurance Coordination: DAHAG coordinates with legal protection insurance companies (Rechtsschutzversicherungen) to process cases and manage billing, taking a commission for case mediation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Per-minute phone consultation at 2.99 euros |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
DAHAG product offering
Product offeringCore offering
DAHAG operates the Deutsche Anwaltshotline, a nationwide telephone-based legal consultation service that connects individual callers to over 350 independent partner lawyers at 2.99 EUR per minute, available 365 days per year from 7am to 1am. Beyond the phone hotline, the company provides chat-based legal advice, asynchronous online consultation, telephone case resolution (TFL), shuttle mediation (KLU), and contract review services through its network of approximately 400 partner law firms. The platform is enhanced by JUSTUS, a proprietary AI assistant that automates data intake and generates response suggestions for partner lawyers.
Product overview
DAHAG operates as a platform connecting legal consumers with over 350 independent partner law firms through multiple digital and telephone consultation channels. The core offering is the Deutsche Anwaltshotline, providing telephone legal consultation at 2.99€/minute. Surrounding this core are chat-based and online consultation services, telephone case resolution (TFL), and conflict resolution support (KLU) for mediators. Additional services include contract checks, web checks, and AGB checks performed by partner lawyers. DAHAG also offers self-service legal tools: AGB-Generator, Impressum-Generator, Disclaimer-Baukasten, and Vertragscenter for contract templates. A Vereinsrechtsflatrate subscription provides flat-rate legal services for associations. The platform is enhanced by AI assistant JUSTUS for automated data intake and AI-generated response suggestions.
Differentiator
Problem solved
Functional benefit
Products and services
- Deutsche Anwaltshotline (Telephone Legal Consultation) Telephone-based legal consultation service connecting callers with independent partner lawyers for real-time legal advice on 50+ practice areas. Available 365 days per year from 7:00 to 1:00 at 2.99 EUR per minute from German landlines, with no appointment required. Average consultation costs approximately 16 EUR.
- Chat-Rechtsberatung (Chat Legal Consultation) Live chat-based legal consultation service in which partner lawyers provide written legal advice to clients in real time, using pre-built text modules to enable efficient handling of client questions.
- Online-Rechtsberatung (Online Written Legal Consultation) Asynchronous written legal consultation service allowing lawyers to respond to client inquiries at their convenience rather than in real time.
- Telefonische Falllösung (TFL) Out-of-court legal resolution service (Tele-Mandat) enabling lawyers to provide limited legal services for telephone or chat clients needing further support after the initial consultation, including written communication with opposing parties.
- Konfliktlösungsunterstützung (KLU) Shuttle-mediation service designed for trained mediators, using telephone as the primary communication channel to facilitate peaceful conflict resolution for clients referred through the DAHAG system.
- Vertrags-Checks (Contract Review) Contract review service in which partner lawyers examine contracts for legal correctness, processing a variety of standard contracts including 60-page shareholder agreements pre-filtered by legal expense insurers.
- Web-Checks & AGB-Checks (Website and Terms Review) Website and terms-and-conditions review service in which partner lawyers evaluate small business websites for legal compliance and provide a certificate upon successful review.
- AGB-Generator (Terms & Conditions Generator) Online tool for generating customized Terms and Conditions based on German legal requirements (BGB and EGBGB). Explicitly not a substitute for legal advice.
- Impressum-Generator (Legal Notice Generator) Online tool for generating legally compliant legal notices (Impressum) for websites based on DDG and MStV requirements.
- Disclaimer-Baukasten (Disclaimer Builder) Template disclaimer builder for website owners to create disclaimers based on current legal developments.
- Vertragscenter (Contract Center) Form template generator offering sample contracts with formulation assistance to help parties achieve fair interest balancing.
- Vereinsrechtsflatrate (Association Legal Flat-Rate) Telephone legal flat-rate subscription for association (Verein) members and employees, with the association required to link to Deutsche Anwaltshotline during the contract period.
- JUSTUS (KI-Assistent) Proprietary AI-powered digital assistant that helps partner lawyers counsel clients more efficiently by automating data collection (such as insurance numbers) and providing AI-generated response suggestions. Operates on DAHAG's own servers with GDPR-compliant solutions.
Quantifiable outcome
- ~700,000 consultations per year
- +3 more outcomes
Companies that use DAHAG
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
DAHAG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
DAHAG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Legal Protection Insurance Companies (Rechtsschutzversicherungen)coreDAHAG has established cooperation agreements with numerous well-known legal protection insurance companies. These partnerships generate a steady stream of legal consultation cases for the platform and ensure payment processing for partner law firms. The insurance companies provide case referrals while DAHAG coordinates with their policyholders.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
DAHAG competitors and assessment
Company assessmentDirect peers
- yourXpert: yourXpert is a German online expert-advice marketplace with legal consultation via phone, chat, and written formats. It overlaps directly with DAHAG's phone, chat, and online legal-advice model.
- Frag-einen-Anwalt.de / 123recht.de: Frag-einen-Anwalt.de and 123recht.de provide online legal Q&A, legal information, and lawyer matching in Germany. They are direct peers because they monetize consumer access to qualified legal answers and referrals through digital channels.
- advocado: advocado is a German online lawyer marketplace that helps clients find and engage attorneys, often with fixed-fee or digitally initiated legal services. It is comparable to DAHAG's lawyer-network and case-referral model, though less centered on a premium-rate hotline.
- anwalt.de: anwalt.de is a major German legal portal and lawyer directory with legal content and attorney lead generation. It is comparable because DAHAG also uses legal content, lawyer search, and attorney referrals to match consumers with legal professionals.
- KLUGO: KLUGO is a German legal-tech platform that connects consumers with lawyers for telephone and online legal advice. It is highly comparable to DAHAG because both provide remote consumer legal consultation through a lawyer network.
Emerging players
- JuraForum: JuraForum is a German legal information portal offering legal content, forums, and lawyer-search functionality. It is comparable to DAHAG's content-led acquisition and consumer legal-navigation role, but appears less directly focused on managed hotline operations.
- eRecht24: eRecht24 provides German legal-compliance tools for websites, including imprint, privacy-policy, and terms-related generators and related advisory services. It is comparable to DAHAG's AGB, Impressum, disclaimer, web-check, and contract-template tools, although it is more focused on digital compliance than live lawyer consultation.
- Legalbird: Legalbird is a German legal-tech provider focused on digitally supported consumer legal services such as divorce, tenancy, employment, and traffic matters. It is comparable as a consumer-facing online legal-services platform, though it is more workflow- and case-type-specific than DAHAG's broad advice hotline.
Broad incumbents
- JustAnswer: JustAnswer is a global expert-advice marketplace that includes legal consultations among many expert categories. It is comparable to DAHAG's immediate paid advice model, but is broader and not specialized in Germany's legal-services market.
- Rocket Lawyer: Rocket Lawyer offers online legal documents, subscriptions, and attorney consultations in several markets. It is comparable to DAHAG's legal-document tools and digital attorney-access model, though it is a broader international incumbent rather than a German hotline specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DAHAG social profiles
Digital presenceDAHAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAHAG leadership team
Management profileNumber of profiles
Profiles10 records
DAHAG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAHAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAHAG
What does DAHAG do?
DAHAG operates the Deutsche Anwaltshotline, a nationwide telephone-based legal consultation service that connects individual callers to over 350 independent partner lawyers at 2.99 EUR per minute, available 365 days per year from 7am to 1am. Beyond the phone hotline, the company provides chat-based legal advice, asynchronous online consultation, telephone case resolution (TFL), shuttle mediation (KLU), and contract review services through its network of approximately 400 partner law firms. The platform is enhanced by JUSTUS, a proprietary AI assistant that automates data intake and generates response suggestions for partner lawyers.
Is DAHAG a public or private company?
DAHAG is a private company. It is classified as unknown and is currently operating.
When was DAHAG founded?
DAHAG was founded in 2002. It employs 51 to 100 people.
Where is DAHAG based?
DAHAG is headquartered in Nuremberg, Germany, in the Europe region.
How does DAHAG make money?
Three revenue lines are on record. Phone Consultation Fees are the primary driver. The others are digital Consultation Services and legal Protection Insurance Coordination.
Who are DAHAG's main competitors?
Direct peers on record are yourXpert, Frag-einen-Anwalt.de / 123recht.de, advocado, anwalt.de and KLUGO. Emerging players are JuraForum, eRecht24 and Legalbird. Broad incumbents are JustAnswer and Rocket Lawyer.
Does DAHAG have an API?
No public API is recorded for DAHAG.
What industry is DAHAG in?
DAHAG's product category is Legal Services. Its primary akta.pro industry code is BPAAAAAI, Technical Support & Helpdesk Contact Centers. Its NAICS code is 5411 and its SIC code is 8111.