Timberline Golf Club

What Timberline Golf Club does

Timberline Golf Club is a semi-private 18-hole championship golf club located in Calera, Alabama, approximately 20 minutes from Birmingham. Founded in 2002 and designed by PGA Tour professional and U.S. Open champion Jerry Pate, the par-71 course plays from 4,808 to 6,745 yards across four sets of tees. A 7,900-square-foot clubhouse opened in 2008, housing a golf shop, Timberline Bar & Grill, locker rooms, two conference rooms, and event space accommodating up to 110 guests. The club was ranked by Golf Week magazine among Alabama's Top 10 Courses you can play (#9 in 2010, #8 from 2011-2015) and operates the first TrackMan Powered Driving Range in Alabama, providing ball-tracking metrics and interactive practice games.

The business generates revenue across seven streams: public daily green fees ($50-$90 plus cart), five tiers of recurring memberships ($165-$285/month with $500-$2,000 initiation fees), four tournament packages ($92-$96 per player) with PGA staff support, event hosting (weddings, banquets, corporate meetings up to 110 attendees), F&B at Timberline Bar & Grill, on-site golf shop retail (Ping, Callaway, Titleist, FootJoy, UnderArmour), and the adjacent 600+-acre Timberline Community real estate development offering lots and homes from $55,000 to $700,000. Tee times are booked through ForeUp Software; membership and event sales are handled directly by PGA Director of Golf Joe Kruse and Food and Beverage Manager Tori Rawlins, respectively. The club also partners with Central Alabama Performance Golf for instruction programs including junior summer camps.

The company serves a diversified regional customer base in the Birmingham/Calera corridor, including public golfers, members, tournament organizers, event hosts, and residential real estate buyers. With 11-50 employees, the operation is small and owner-operator in character. Technology integration is limited to third-party booking (ForeUp) and radar-based range tracking (TrackMan); no proprietary software, AI/ML capabilities, or data flywheel mechanics are evidenced. The business model is fundamentally a lifestyle/leisure real-asset operation with diversified revenue streams and moderate recurring revenue from memberships.

Name

Timberline Golf Club

Legal name

Timberline Golf Club

Website

https://timberlinegc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Timberline Golf Club is a semi-private 18-hole championship golf club in Calera, Alabama, founded in 2002 and designed by Jerry Pate. It serves public golfers, members, tournament organizers, event hosts, and residential real estate buyers via green fees, memberships, events, F&B, and adjacent community development.

Ownership category

akta.pro rank

Product category

Golf Club and Recreational Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Championship golf course
• Golf memberships
• Tournament hosting services
• Banquet and event venue
• Golf practice facilities

Headquarters

HQ city

Calera

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Public Green Fees and Cart Fees: Daily green fee and cart rental revenue from public golfers. Rates vary by day of week, time of day (twilight), age (senior, junior), and include replay rates at 50% off.
2. Golf Memberships: Annual membership programs with initiation fees ($500-$2,000) and monthly dues ($165-$285). Includes Golf, Corporate, Resident, Junior, and Sports membership tiers with benefits like unlimited green fees, preferred tee times, and TrackMan range access.
3. Tournament Packages: Hosted tournament packages at $92-$96 per player including green fees, cart fees, range balls, food, and PGA professional staff. Revenue from food and beverage consumption during events.
4. Event Hosting: Banquets, weddings, receptions, rehearsal dinners, and corporate meetings. Venues accommodate up to 110 attendees with full catering and AV equipment.
5. Food and Beverage: Timberline Bar & Grill restaurant serving breakfast (weekends), lunch daily, and beverages. Covers dining room and outdoor patio seating with golf course views.
6. Golf Shop Merchandise: Golf equipment and apparel retail including Ping, Callaway, Titleist, FootJoy, UnderArmour brands. Also sells Timberline logo merchandise and gift cards.
7. Real Estate - Timberline Community: Residential community adjacent to golf course. Lots from $55,000, homes in The Estate ($380,000-$700,000) and The Reserve ($149,900-$400,000). Builder coordination and architecture review services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Timberline Golf Club operates an 18-hole, par-71 championship golf course designed by PGA Tour professional Jerry Pate, playing approximately 7,000 yards from the tips, in Calera, Alabama. The semi-private facility sells daily green fees and cart rentals, multi-tier membership programs, hosted tournaments, banquets and wedding events, food and beverage through Timberline Bar & Grill, golf merchandise, instruction from PGA professionals, and adjacent residential real estate in the Timberline Community.

Product overview

Timberline Golf Club is a semi-private golf club offering a single 18-hole championship course (Timberline Golf Club Championship Course) designed by Jerry Pate, supplemented by multiple service modules including golf instruction (partnered with Central Alabama Performance Golf), TrackMan Powered Driving Range technology, tournament services with four customizable packages, event hosting for up to 110 guests, Timberline Bar & Grill restaurant, a full golf shop, comprehensive practice facilities, golf membership programs at multiple tiers, and an associated Timberline Community real estate development. The club operates from a 7,900 sq ft clubhouse opened in 2008.

Differentiator

Problem solved

Functional benefit

Products and services

• Timberline Championship Golf Course An 18-hole, par-71 championship golf course designed by PGA Tour professional and U.S. Open champion Jerry Pate, spanning 4,808 to 6,945 yards across four tee sets, rated by Golf Week as one of Alabama's Top 10 Courses. Public green fees are tiered by day, time, and age (senior 60+, junior 17 and under), with cart included and replay rates at 50% off.
• Golf Membership Programs Annual golf membership programs with five tiers (Individual, Corporate, Resident, Junior, Sports) offering unlimited green fees, preferred tee times, TrackMan range access, member tournaments, and reduced guest fees. Initiation fees range from $500 to $2,000 with monthly dues from $165 to $285.
• Tournament Hosting Services Full-service tournament hosting for corporate, charity, and social groups including course access, carts, range balls, food and beverage, signage, scoreboard, and PGA professional staff support, with four bundled tournament packages available.
• Tournament Packages Four pre-priced per-player tournament package options ranging from $92 to $96, including boxed lunches, taco bars, hamburger/hotdog lunches, or BBQ options, plus complementary contest setup and scoring. Food and beverage portion of each package is $12-$16 with a 20% service charge.
• Event Hosting (Banquets, Weddings, Meetings) Banquet, wedding, reception, rehearsal dinner, and corporate meeting facilities within the clubhouse, accommodating up to 110 attendees with two conference rooms (10 and 15 capacity) and full on-site catering and beverage service.
• Golf Instruction Program Individual lessons, group clinics, and junior summer camps led by PGA professionals Rick Riley, Kyle Kruse, and Drew Hayes in partnership with Central Alabama Performance Golf.
• TrackMan Powered Driving Range Driving range experience with TrackMan ball-tracking technology providing metrics such as Ball Speed and Carry Distance, plus interactive games including Capture The Flag, Hit It, and BullsEye. Range balls are sold at approximately $10.90 plus tax.
• Timberline Bar & Grill On-site restaurant and bar serving breakfast on Saturdays and Sundays and lunch daily from 10:00 to 2:30, with indoor dining and outdoor patio seating overlooking the 18th hole, available for both golfers and event guests.
• Golf Pro Shop On-site golf pro shop retailing equipment and apparel from brands including Ping, Callaway, Titleist, FootJoy, and UnderArmour, plus Timberline logo merchandise and gift cards.
• Timberline Community Real Estate Residential real estate lots and homes in the 600+ acre Timberline Community adjacent to the golf course, including The Estate ($380,000-$700,000), The Reserve garden homes ($149,900-$400,000), with community amenities including a pool and clubhouse, plus builder coordination and architecture review services.

Quantifiable outcome

• Golf Week Top 10 Alabama Course ranking (2008-2015)

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Old Overton Club: High-end private golf club in nearby Vestavia Hills/Liberty Park area. Directly competes with Timberline for premium Birmingham golfers and corporate event bookings; similar championship course + clubhouse + event venue model.
• Greystone Golf & Country Club: Premier private member-owned golf and country club in Hoover/Birmingham, AL. Comparable to Timberline in semi-private-style offerings (championship course, full clubhouse, F&B, events, real estate-adjacent community) and directly competitive for the same Birmingham-area membership base.

Emerging players

• Topgolf: Tech-enabled golf entertainment concept. Not a direct on-course competitor, but represents the off-course, technology-driven segment that is drawing casual golfers and corporate event dollars away from traditional courses like Timberline.

Regional players

• Pursell Farms: Alabama-based destination resort with championship golf (FarmLinks), lodging, and event facilities. Closest in-state peer to Timberline's championship course + event-hosting + F&B combination, with a similar rural/woodland setting.

Broad incumbents

• Pebble Beach Resorts: Iconic golf resort with championship course, multiple F&B outlets, and extensive event hosting. Comparable in the integrated golf + hospitality + event-revenue model, though at a much larger and more destination-oriented scale.
• Kiawah Island Golf Resort: Multi-course golf resort with real estate component (residential ownership adjacent to courses). Relevant comparable for Timberline's combination of championship course + adjacent residential community + event hosting.
• American Golf Corporation: Operator of public and semi-private golf courses across the U.S. Comparable to Timberline on the semi-public/membership hybrid model and tournament/outing hosting.
• Robert Trent Jones Golf Trail: Alabama-based network of 11 championship golf sites operated by the State of Alabama. The closest large-scale in-state comparable to Timberline's design pedigree and tournament/event hosting model, though it operates at much greater scale and as a public system.
• Troon Golf: Largest third-party manager of golf clubs, providing operations, agronomy, and membership services to premium courses. Comparable as a peer-set benchmark for how Timberline's semi-private model is operated at scale, though Troon is a management company rather than a single-course owner.
• Invited (ClubCorp): Owns/operates a large portfolio of country clubs with golf, dining, and event offerings. Comparable in the membership + events + F&B revenue model that Timberline runs at a single-site level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/timberlinegolf
• Facebookfacebook.com/Timberline.Golf
• LinkedInlinkedin.com/company/timberline-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timberline Golf Club