Associated Appraisal Consultants

What Associated Appraisal Consultants does

Associated Appraisal Consultants, Inc. (AAC) is a Wisconsin-based, family-owned mass appraisal firm founded in April 1959, headquartered in Appleton, WI. The company contracts with Wisconsin municipalities to perform property assessment services required under state law, serving more than 265 communities across all 72 Wisconsin counties and positioning itself as the largest mass appraisal firm in the state. Its core service lines are Annual Maintenance Assessments (inspecting and valuing new or changed properties on an October-to-March cycle with subsequent notices and appeals) and Revaluation Services offered in three tiers — intermarket (no onsite inspection), exterior-only, and full interior revaluation. Field staff certified by the Wisconsin Department of Revenue conduct the on-the-ground inspections, supported by sales-based valuation modeling and a Property Inspection Tracking System that issues red-tag and green-tag notifications to property owners.

AAC monetizes exclusively through professional services contracts with municipal governments, with no publicly disclosed pricing. Contracts are typically annual and re-evaluated each year as municipal needs evolve. Supporting the core services, AAC operates a cloud-based property search platform (CamaCloudTech) that provides public access to current and historical assessment rolls, an online appointment scheduler for interior walk-throughs, downloadable property owner forms, a municipal resources toolkit with co-branded communication materials, and educational video content explaining the assessment process. Marketing and customer engagement occur primarily through the company website, YouTube, Facebook, and direct phone/email contact. The firm is privately held with no disclosed institutional investors, no subsidiaries, no patents, no M&A activity, and no recent funding rounds in available materials.

Name

Associated Appraisal Consultants

Legal name

Associated Appraisal Consultants, Inc.

Website

https://apraz.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Associated Appraisal Consultants is a Wisconsin-based, family-owned mass appraisal firm founded in 1959 that provides annual maintenance and revaluation property assessment services to more than 265 municipalities across all 72 Wisconsin counties.

Ownership category

akta.pro rank

Product category

Municipal Property Assessment Services

NAICS

Offices of Real Estate Appraisers (531320), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Valuation & Appraisal Advisory (FSAEAJAI)

akta.pro secondary industry

Residential Property Appraisal (BPAJAKAA)

Keywords

• Municipal property assessment
• Mass appraisal services
• Property tax revaluation
• Annual maintenance assessment
• Municipal assessor services

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Municipal Assessment Contracts: AAC is contracted by Wisconsin municipalities to perform mass appraisal services. Contracts detail specific duties to be performed including annual maintenance assessments and revaluation services. Annual contracts are re-evaluated each year as municipalities evolve.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Associated Appraisal Consultants performs mass appraisal and property assessment services on behalf of Wisconsin municipalities. Its two core service lines are Annual Maintenance Assessment Services (inspections of new or changed properties from October through March, with notices in March-April and appeals in April-June) and Revaluation Services offered in three formats: intermarket (no onsite inspection), exterior-only, and full revaluation with interior inspections.

Product overview

Associated Appraisal Consultants (AAC) provides mass appraisal and municipal assessment services primarily to Wisconsin municipalities. The core offering consists of two main service lines: Annual Maintenance Assessment Services for new or changed properties (October-March inspection cycle with March-April notices and April-June appeals), and Revaluation Services offered in three formats (intermarket without onsite inspection, exterior-only, and full revaluation with interior inspections). Supporting services include a property search tool, assessment rolls database, downloadable property owner forms, municipal resources toolkit with communication materials, property owner education resources including video content, and an appointment scheduling system. The company serves over 265 Wisconsin municipalities as the state's largest mass appraisal firm, founded in 1959.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Maintenance Assessment Services Annual property inspection and assessment service for new or significantly changed properties, performed on behalf of Wisconsin municipalities under contract. Includes field inspections, owner notifications, and appeals support.
• Revaluation Services Comprehensive revaluation service that reviews all taxable property in a municipality to establish current market value. Available in three tiers: intermarket (no onsite inspection), exterior-only inspection, and full revaluation with interior inspections.
• Property Search Online property search tool allowing property owners and municipalities to access current and historical property assessment records from AAC's cloud-based system.
• Assessment Rolls Public assessment roll records for municipalities, organized by year, county, and municipality, covering both real estate and personal property assessments.
• Property Owner Forms Downloadable PDF forms for property owners to submit assessment-related information, including Property Review Form, Sales Questionnaire Form, and Property Record Questionnaire.
• Municipal Resources Toolkit Educational toolkit containing sample marketing and communication materials for municipality clients to help communicate with property owners about assessments, including infographics and social media graphics.
• Appointment Scheduling Online scheduling system enabling property owners to book interior walk-through appointments with AAC assessors following revaluation notifications.

Quantifiable outcome

• 265+ communities trust AAC as their municipal assessor
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aumentum Technologies: Provider of property tax and appraisal software solutions for government assessors, including mass appraisal tools that compete for the same municipal RFPs AAC targets. Directly comparable in offering and customer profile.
• Property Valuation Specialists: Mid-sized firm providing municipal property assessment, revaluation, and related services to counties and municipalities. Comparable as a direct competitor in the outsourced mass appraisal market AAC addresses.

Broad incumbents

• Tyler Technologies: Large public-sector software provider whose CAMA (Computer-Assisted Mass Appraisal) suite is the leading technology platform used by municipal assessors, including those AAC serves. Comparable as a horizontal enabler of mass appraisal workflows across many U.S. municipalities.
• Marshall & Swift (CoreLogic / ICE): Provider of property data, cost manuals, and valuation models used by appraisers nationwide. Comparable as an upstream data and methodology provider that underpins much of the mass appraisal industry, including AAC's work.

Others

• Appraisal Institute: Professional association for real estate appraisers that sets standards, credentials, and methodology used across the industry including by AAC's certified staff. Comparable as an industry-shaping ecosystem participant rather than a commercial competitor.

Emerging players

• TrueRoll: AI-driven property tax assessment platform that automates mass appraisal for municipalities. Comparable as an emerging technology-led competitor targeting the same municipal assessment RFPs AAC wins.
• Bradford Technologies: Vendor of appraisal software and mobile inspection tools used by residential and commercial appraisers, including government assessors. Comparable as an enabling technology provider in the appraisal workflow AAC performs.

Regional players

• Vanguard Appraisal Company: Regional municipal assessment and real estate appraisal firm serving government clients in the Midwest. Comparable as a direct municipal-assessment competitor outside of AAC's Wisconsin territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=kpFnvzWVwUY
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/associated-appraisal-service

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associated Appraisal Consultants