TrueRoll
TrueRoll is an AI-powered SaaS platform that automates property tax assessment workflows—homestead exemption monitoring, application processing, property transfers, and investigations—for county and local government tax offices, serving 150+ customers across 10+ U.S. states.
- Company typePrivate
- Founded2018
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TrueRoll does
TrueRoll (legal entity The Exemption Project, Inc.) is a Chicago-based SaaS company that sells an AI-powered document workflow automation platform to county and local government property tax assessment offices. The platform unifies document intake, property transfer automation, application vetting, proactive homestead eligibility monitoring, and investigation services into a single "System of Action," using subject-matter-specific AI and thousands of authoritative government datasets to automate workflows that have historically been handled manually by small, shrinking government teams.
The company's core products include AI Document Workflows (the underlying intake, categorization, and extraction engine), Property Transfer Automation (claimed 80–90% time savings and 99%+ data accuracy on ownership changes), Application Vetter (automated processing of electronic and handwritten homestead applications), Proactive Monitoring (continuous eligibility change detection), Investigation Services (expert human review for complex cases), and "More Services" (extension to protests, sewer permits, sales declarations, and business personal property forms). AI capabilities span computer vision OCR capable of interpreting poorly handwritten forms and verifying driver's-license photos, NLP for unstructured document handling, anomaly detection against thousands of external datasets, and process automation integrated with legacy CAMA systems and state driver's-license databases. The platform is delivered as a web application with a 95% uptime SLA.
TrueRoll sells exclusively to government customers through a direct enterprise field-sales motion, with no public pricing and quote-based contracts. The customer base of 150+ assessment offices across 10+ states is anchored by eight of the ten largest Texas Central Appraisal Districts, and the company has been recognized on the GovTech 100 list for five consecutive years (2021–2025) and named to the Inc. 5000. Founded in 2017 by Joe Walsh and Matt Amann, with Tyler Masterson as co-founder and Chief Customer Officer, TrueRoll has disclosed $1.2M of seed funding from Govtech Fund and Ridge Ventures (August 2020) and serves as the AI layer for property tax assessment across tens of millions of parcels nationwide.
TrueRoll firmographics
Firmographics- Name
- TrueRoll
- Legal name
- The Exemption Project, Inc.
- Website
- https://trueroll.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrueRoll is an AI-powered SaaS platform that automates property tax assessment workflows—homestead exemption monitoring, application processing, property transfers, and investigations—for county and local government tax offices, serving 150+ customers across 10+ U.S. states.
- Ownership category
- akta.pro rank
TrueRoll industry classification
Industry- Product category
- Government Property Tax Assessment Software
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Document Preparation Services (56141), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Taxpayer Registration, Identity & Account Management (BPAIADAB)
Keywords
Where TrueRoll is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
TrueRoll business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription for Assessment Offices: SaaS subscription model for government assessment offices. The platform is delivered as a web application with a 95% uptime SLA commitment. Revenue is generated through recurring software subscriptions to tax assessment offices.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
TrueRoll product offering
Product offeringCore offering
TrueRoll provides an AI-powered document workflow automation platform for county and local government property tax assessment offices. The platform automates document intake, homestead exemption monitoring, application vetting, property transfer processing, eligibility verification, and investigations using AI, OCR, and thousands of authoritative datasets. It integrates with legacy CAMA systems and state driver's license databases to maintain accurate, defensible property tax rolls.
Product overview
TrueRoll is a unified AI-powered platform for tax assessment offices that evolved from a homestead administration tool to a comprehensive System of Action. The platform consists of six integrated modules: Document Intake (core workflow engine), Property Transfer Automation (automates ownership document processing), Application Vetter (processes new homestead applications), Proactive Monitoring (real-time eligibility tracking), Investigation Services (expert human review for complex cases), and More Services (expands automation to additional document types). The system uses thousands of authoritative datasets and subject-matter-specific AI to automate manual tasks, catch critical changes early, and maintain accurate, defensible records. It integrates with CAMA (Computer-Assisted Mass Appraisal) systems and state driver's license databases. The platform serves 150+ assessment offices across 10+ states, monitoring 10M+ parcels with $1B+ in assessed value.
Differentiator
Problem solved
Functional benefit
Brands
- Application Vetter: AI-powered automated processing for homestead applications, both electronic and handwritten
- Proactive Monitoring
- Property Transfer Automation
Products and services
- AI Document Workflows Unified AI-powered platform module that digitizes, categorizes, and extracts data from all paper and digital documents, powering key assessment workflows from intake to homestead eligibility verification, monitoring, and investigations. Built for county and local government tax assessment offices.
- Property Transfer Automation Automates intake, transfers, and eligibility updates for property ownership changes with 80-90% time savings and 99%+ data accuracy, keeping ownership records updated within minutes. Designed for tax assessment offices handling high volumes of property transfers and paper documents.
- Application Vetter Automates new homestead application processing for both electronic and handwritten applications, reducing manual data entry and errors and saving 80% of staff workload. Connects to state driver's license systems for verification, targeting county tax assessment offices.
- Proactive Monitoring Identifies changes in homestead exemption eligibility in real time using trusted datasets and clear evidence, proactively flagging newly ineligible homesteads as life events occur. Built for tax assessment offices to maintain accurate, defensible records.
- Investigation Services Expert human review and support service for complex cases requiring deeper analysis. Identifies unqualified homesteads, responds to ad hoc requests, and provides detailed investigation reports with supporting evidence for tax assessment offices.
- More Services Expansion of TrueRoll automation capabilities to additional high-volume tasks assessment offices manage, including processing protests, sewer permits, sales declarations, business personal property forms, and various document types.
Quantifiable outcome
- 80-90% time savings on property transfer processing
- +4 more outcomes
Companies that use TrueRoll
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles1 record
TrueRoll technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
TrueRoll partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
TrueRoll competitors and assessment
Company assessmentBroad incumbents
- Granicus: Large-scale GovTech platform serving U.S. state and local governments across communications, workflow, and compliance. Comparable as a broad incumbent addressing the same county/municipal buyer with overlapping automation capabilities.
- OpenGov: GovTech company providing budgeting, financial management, and permitting software to U.S. state and local governments. Comparable enterprise field-sales motion into the same municipal buyer, with adjacent automation capabilities.
- Tyler Technologies: Dominant U.S. provider of CAMA (Computer-Assisted Mass Appraisal) systems, including iasWorld and Harris Govern, used by county appraisal districts. Directly comparable as the system of record that TrueRoll integrates with and the most likely competitor to bundle homestead/transfer automation into its existing footprint.
Emerging players
- Vertex Inc. Tax technology provider for indirect and increasingly direct tax determination, with workflow and compliance automation capabilities. Comparable in applying automation to tax-administration workflows, though focused on enterprise rather than county governments.
Direct peers
- BS&A Software: Provider of accounting, tax, and assessment software for U.S. local governments, including property tax and homestead-related workflows. Overlaps with TrueRoll's assessment-office buyer profile.
- DEVNET: Specialist in property tax and assessment software for county governments, including GIS-centric CAMA offerings. Operates in the same vertical with overlapping workflow automation features.
- Aumentum Technologies: Long-standing CAMA and tax administration software provider for counties and CADs. Comparable in serving the same government tax-assessment buyer with workflow automation adjacent to TrueRoll's product surface.
- GovOS: GovTech company serving U.S. local governments with workflow automation across permitting, taxation, and compliance. Closely comparable in go-to-market (enterprise field sales into municipalities) and product category (document/workflow automation for government).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TrueRoll social profiles
Digital presenceTrueRoll financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrueRoll leadership team
Management profileNumber of profiles
Profiles4 records
TrueRoll funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrueRoll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrueRoll
What does TrueRoll do?
TrueRoll provides an AI-powered document workflow automation platform for county and local government property tax assessment offices. The platform automates document intake, homestead exemption monitoring, application vetting, property transfer processing, eligibility verification, and investigations using AI, OCR, and thousands of authoritative datasets. It integrates with legacy CAMA systems and state driver's license databases to maintain accurate, defensible property tax rolls.
Is TrueRoll a public or private company?
TrueRoll is a private company. It is classified as venture growth investor backed and is currently operating.
When was TrueRoll founded?
TrueRoll was founded in 2018. It employs 11 to 50 people.
Where is TrueRoll based?
TrueRoll is headquartered in Chicago, United States, in the North America region.
How does TrueRoll make money?
One revenue line is on record: saaS Subscription for Assessment Offices.
Who are TrueRoll's main competitors?
Broad incumbents on record are Granicus, OpenGov and Tyler Technologies. Vertex Inc. is listed as an emerging player. Direct peers are BS&A Software, DEVNET, Aumentum Technologies and GovOS.
Does TrueRoll have an API?
No public API is recorded for TrueRoll.
What industry is TrueRoll in?
TrueRoll's product category is Government Property Tax Assessment Software. Its primary akta.pro industry code is BPAIADAB, Taxpayer Registration, Identity & Account Management. Its NAICS code is 5412 and its SIC code is 7374.