Parts & Labor

What Parts & Labor does

Parts & Labor is a Seattle-based communication design and branding studio founded in 2009 and previously operating as "Everyone We Know." The firm is a boutique creative agency that delivers a unified suite of design services rather than discrete software products. Core offerings span identity design (logos, visual systems, brand guidelines), web design and development (information architecture, CMS implementation, front-end), professional photography (event, product, location), print collateral (brochures, posters, business cards, annual reports), advertising and marketing materials, catalogue design, and content strategy. The studio has no proprietary software platform, no application, no API, and no AI/ML component; its underlying technology is creative production capability and design craft delivered by an in-house team.

The client base is horizontally diversified across enterprise, government, nonprofit, and SMB segments. Long-running engagements include the Washington State Tourism Office (1999-2010, including a database-driven geo-architecture website with 10,000+ mapped locations), the Seattle Seahawks (2004-2009, spanning game tickets, stadium photography, and Jones Soda custom labels), NOAA Space Weather Prediction Center (2012-2013), U.S. National Weather Service (2011-2012, supporting a site receiving up to 40 million unique visitors daily), Water1st International (2012-present), Visit Rainier (2013-present), and Washington's National Park Fund (2014-present). The customer mix spans federal agencies, professional sports franchises, mission-driven nonprofits, healthcare systems, retail and hospitality SMBs, and technology startups such as Immunexpress and cyPOP.

Revenue is generated entirely through project-based professional services on a quote-based pricing model with no publicly disclosed tiers. There is no SaaS, subscription, or transactional revenue stream. Go-to-market is sales-led, with the firm's website portfolio serving as the primary top-of-funnel showcase, and services are delivered directly to clients without intermediary channels. The firm is privately held with no disclosed institutional investors, parent company, or external funding, and operates with 11-50 employees in Seattle focused on the Pacific Northwest market.

Name

Parts & Labor

Legal name

Parts & Labor

Website

https://parts-and-labor.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Parts & Labor is a Seattle-based boutique communication design and branding studio serving government agencies, nonprofits, professional sports teams, and small businesses with identity design, web development, photography, print collateral, and content strategy on a project basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design and Branding Services: Project-based design and branding services delivered directly to clients, including identity development, web design, photography, print collateral, and advertising campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Parts & Labor is a Seattle-based communication design and branding studio that delivers integrated creative services to organizational clients. Core offerings include identity design, web design and development, photography, print collateral, advertising and marketing materials, catalogue design, and content strategy. Services are delivered on a project basis across nonprofit, government, sports, tourism, retail, and commercial business sectors.

Product overview

Parts & Labor is a communication design and branding studio offering a unified suite of design services rather than a modular software product. Their core offerings span identity design (brand logos and visual systems), web design and development, photography services, print collateral design, advertising and marketing materials, catalogue design, and content strategy. All services are delivered as professional creative services for client projects, with work spanning sectors including nonprofit organizations, government agencies (NOAA), sports organizations (Seattle Seahawks), tourism boards, and commercial businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Identity Design
• Web Design & Development
• Photography Services
• Print Collateral Design
• Advertising & Marketing Materials
• Catalogue Design
• Content Strategy

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• Instrument: Instrument is a Portland, Oregon-based independent brand and digital experience studio offering identity, web, and creative technology work. It is directly comparable to Parts & Labor as a Pacific Northwest boutique design studio serving similar client types with overlapping identity and web capabilities.
• Athletics: Athletics is a New York-based independent design and branding studio focused on identity, strategy, and experience design for cultural and commercial clients. It shares Parts & Labor's boutique partner model and emphasis on identity-driven, cross-sector brand work.
• Character: Character is an independent design and brand strategy studio working on identity, digital experiences, and content for tech and consumer clients. It is comparable to Parts & Labor as a boutique, partner-led firm offering integrated brand and web design with a similar cross-sector portfolio approach.
• Pentagram: Pentagram is a globally renowned independently owned design studio with multiple partners, offering identity, web, and brand strategy services to enterprise and government clients. It is directly comparable to Parts & Labor as a boutique partner-led design firm delivering full-stack communication and branding work.
• Civilization: Civilization is an independent design and brand strategy studio working on identity, digital, and editorial projects for mission-driven and cultural organizations. It is comparable to Parts & Labor in boutique scale, partner-led model, and a portfolio weighted toward nonprofits, government-adjacent, and culturally focused clients.
• Collins: Collins is a brand and design studio that combines brand strategy, identity, and experience design for clients ranging from startups to large enterprises. It overlaps directly with Parts & Labor's identity, web, and content strategy offerings and targets a similar mix of mission-driven and commercial clients.
• Manual: Manual is an independent creative studio specializing in brand identity, art direction, web design, and content for cultural, hospitality, and consumer brands. It mirrors Parts & Labor's boutique positioning, cross-sector client mix (food & beverage, hospitality, nonprofits), and emphasis on identity-driven work.
• MetaDesign: MetaDesign is an international brand and communication design agency delivering identity systems, web, and editorial design across markets. It is comparable to Parts & Labor as a multi-disciplinary communication design studio serving large institutional clients (similar to Parts & Labor's government and nonprofit engagements).

Broad incumbents

• Huge: Huge is a large global experience design agency offering brand strategy, identity, web, and digital product design to enterprise clients. It is comparable to Parts & Labor in the identity and web design domain, but operates as a broad incumbent across multiple geographies and at a scale that parts of Parts & Labor's enterprise pipeline (e.g., NOAA, tourism boards) could grow into.

Regional players

• WongDoody: WongDoody is a Seattle-based creative agency (now part of Dentsu Creative) offering branding, advertising, and experience design to enterprise clients. It is comparable to Parts & Labor by geography and overlapping brand work, but operates at significantly larger scale with a broader advertising-led offering rather than a pure design studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parts & Labor