What Hyperpro Sales does

Hyperpro Sales B.V. is a privately held Dutch manufacturer founded in 1993 by Hans Rinner in Werkendam, the Netherlands, specializing in progressive suspension products for motorcycles. The company's core offering comprises four product families — steering dampers (CSC linear and RSC reactive), shock absorbers (Types 360/460 through 467/367 with progressive springs and extensive adjustability), rising-rate front fork and rear shock springs, and height-adjustment lowering/raising kits — supplemented by the Streetbox! all-in-one bundle and bike-specific mounting kits. Underlying technology centers on in-house-developed rising-rate progressive springs (soft initial compression, firmer end-stroke), proprietary damper architectures, and CNC machining of 7075 T6 aircraft-grade aluminum, with German KBA/TÜV/GTU and ABE type approvals enabling road-use homologation across European markets.

The business generates revenue through one-time hardware sales of premium aftermarket suspension components, distributed globally through appointed distributors, dealers, and authorized service centers in more than 40 export countries, plus direct-to-consumer sales via the company's own e-commerce webshop. Customer segments span individual motorcycle riders across comfort, touring, sport, and adventure use cases, B2B distributors and dealers reselling the product line, and fleet operators requiring durable suspension. The product catalog covers approximately 2,500 motorcycle models with ~30,000 springs held in stock, supported by 200+ bike-specific steering damper mounting kits.

Strategic posture is that of a focused, founder-owned niche specialist: continuous motorcycle-model coverage expansion (notably 9+ new fitments in 2023), platform diversification into electric motorcycles (Energica) and electronically suspended BMW ESA platforms, and a multi-language European marketing footprint — all funded organically with no disclosed external investment, M&A, or leadership changes in the available record.

Name

Hyperpro Sales

Legal name

Hyperpro Sales B.V.

Website

https://hyperpro.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyperpro Sales B.V. designs, manufactures, and globally distributes progressive suspension products for motorcycles — steering dampers, shock absorbers, springs, and height-adjustment kits — serving individual riders, dealers, and distributors across more than 40 countries from its Werkendam, Netherlands factory.

Ownership category

akta.pro rank

Product category

Motorcycle Suspension Components

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)

Keywords

• Motorcycle suspension components
• Progressive springs
• Steering dampers
• Shock absorbers
• Aftermarket motorcycle parts

Headquarters

HQ city

Werkendam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Suspension Hardware Sales: Sale of physical motorcycle suspension products including shock absorbers, progressive springs, steering dampers, and mounting kits. Products are sold as one-time purchases with optional accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hyperpro Sales designs, manufactures, and supplies progressive suspension products for motorcycles, including steering dampers (CSC and RSC types), shock absorbers (multiple types from basic emulsion to fully adjustable reservoir shocks), and rising-rate progressive springs for front fork and rear suspension. The company also offers height adjustment kits, all-in-one Streetbox! solutions, and bike-specific mounting kits covering over 2,500 motorcycle models, with all products manufactured in-house in the Netherlands and carrying KBA/TÜV/GTU regulatory approval.

Product overview

Hyperpro Sales is a worldwide manufacturer of progressive suspension products for motorcycles. The product portfolio centers on four core product lines: Steering Dampers (CSC and RSC types for controlling wobble and tank-slappers), Shock Absorbers (available in Types 360/460, 461, 463, 465, 466, and 467/367 with varying levels of adjustability from basic emulsion shocks to fully adjustable reservoir shocks), Springs (progressive rising-rate springs for front fork and rear suspension, sold individually or in Combi Kits), and the Streetbox! (an all-in-one affordable suspension solution combining a 460 shock, progressive springs, and fork oil). Supporting products include Height Adjustment Products (raising and lowering kits from 20-100mm), Steering Damper Mounting Kits (over 200 bike-specific kits in Gold or Black), and BMW ESA-compatible shocks for electronic suspension systems. All products are KBA/TÜV/GTU approved and manufactured in-house in the Netherlands, with a warehouse stocking approximately 30,000 springs for around 2,500 bike models.

Differentiator

Problem solved

Functional benefit

Brands

• Hyperpro: Worldwide leading manufacturer of progressive suspension products for motorcycles including steering dampers, shock absorbers, springs, and height adjustment kits.

Products and services

• Steering Dampers Steering dampers (steering stabilizers) designed to inhibit undesirable wobble and tank-slappers in motorcycles. Available in two types: CSC (Constant Safety Control) linear damping with 22 clicks, and RSC (Reactive Safety Control) progressive damping for superior control during rapid movements. Manufactured by Hyperpro for motorcycle riders and dealers.
• Shock Absorbers (Shocks) High-performance shock absorbers for motorcycles, manufactured in-house with CNC-machined aluminum parts. Available in multiple types: Type 360/460 (emulsion shock with rebound adjustment), Type 461 (fully adjustable with reservoir), Type 463 (high-tech fully adjustable), Type 465 (with separate reservoir), Type 466 (decarbon shock), and Type 467/367 (fully adjustable with MX body). Features include 50-position rebound adjustment, 30-position compression adjustment (hi/lo speed), threaded preload adjuster, and progressive springs in Hyperpro purple or black.
• Springs Rising rate progressive springs for front fork and rear suspension. Front fork springs come with fork oil and installation manual. Rear shock springs replace OEM springs and are available in purple or black. Progressive design ensures supple initial compression for small bumps and increased stiffness for larger impacts, improving balance, braking distance, tire life, and rider confidence.
• Streetbox! All-in-one suspension solution combining a 460 type emulsion shock with rebound adjustment, Hyperpro progressive front fork springs, and fork oil with bike-specific settings. Designed as an affordable upgrade for average riders. Also available in BMW 'Telelever' variant for BMW motorcycles with front and rear shocks, including hydraulic preload adjuster.
• Height Adjustment Products Height raising kits (20-30mm) and lowering kits (30-40mm, up to 100mm with shock) to customize motorcycle fit to rider size. Solutions include lowering springs designed with progressive rate to maintain performance, lowered shocks, and link-system replacements for older bikes.
• Steering Damper Mounting Kits Bike-specific mounting kits for steering dampers, designed for 98% of applications without drilling or cutting. Available in Hyperpro Gold or Black finish. Over 200 bike-specific mounting kits available. All parts developed, designed, manufactured, and assembled in-house.
• Hyperpro Tools Specialized tools for fork service and spring installation. Includes HP-T85 and HP-T01 tools required for changing springs in certain fork applications.
• BMW ESA Shocks Type 360/460 BMW ESA shock absorbers designed for BMW R1200GS and R1200GS Adventure models up to 2013 with BMW ESA electronic suspension system. Features stronger ESA stepper motor, waterproof connectors, improved damping, progressive springs, and plug-and-play connectivity to BMW ESA system.

Quantifiable outcome

• 15-20% reduction in braking distance compared to bikes with standard springs
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Two partnerships are on record, tiered founding.

• Active (Japan)foundingChannel Partner/ Reseller/ Distributor · 1 January 1993Japanese company Active became the first distributor of Hyperpro products in 1993, marking the company's first international distribution partnership. This relationship opened the Japanese market and established Hyperpro's first export channel.
• TROLL EngineeringfoundingStrategic or Co-development PartnerTROLL Engineering, specifically Hans Oosterhoff, co-developed the Hyper 1 hyperbike with Hyperpro founder Hans Rinner in 1992, establishing the foundational engineering partnership for special projects.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bitubo: Italian manufacturer of motorcycle suspension and steering dampers. Comparable European premium aftermarket specialist with a similar product portfolio (shocks, steering dampers, springs) and global distribution approach.
• YSS Suspension: Thai manufacturer of motorcycle shock absorbers and steering dampers, well established in the global aftermarket. Comparable to Hyperpro as a specialist aftermarket suspension brand competing for similar distributor and dealer relationships.
• Hagon Shocks: UK-based aftermarket manufacturer of motorcycle shock absorbers and progressive springs. Directly comparable niche competitor to Hyperpro, serving classic and modern motorcycle riders with similar progressive suspension products.
• Öhlins Racing: Premium Swedish manufacturer of motorcycle and automotive suspension, including shock absorbers and steering dampers. Directly comparable to Hyperpro as a specialist aftermarket/OEM supplier of high-end motorcycle suspension with proprietary technology.
• WP Suspension (KTM Group): Austrian manufacturer of motorcycle suspension components owned by KTM's parent (Pierer Mobility). Directly comparable to Hyperpro as a motorcycle suspension specialist, with deeper OEM integration into KTM/Husqvarna/GasGas platforms.

Emerging players

• Race Tech: US-based motorcycle suspension specialist focused on high-end sport and off-road applications. Comparable to Hyperpro as an aftermarket suspension innovator with proprietary valving and spring technology, though more race-oriented.
• Touratech: German manufacturer of premium motorcycle accessories and suspension components for adventure and touring bikes. Comparable as an aftermarket specialist serving the same end-rider segment (BMW GS, KTM Adventure, Yamaha Tenere) where Hyperpro has strong product fit.

Regional players

• Penske Racing Shocks: US-based aftermarket suspension manufacturer with strong presence in motorsports. Comparable to Hyperpro as a specialist suspension brand, though more focused on auto racing and US market, with limited direct overlap in motorcycle aftermarket.

Broad incumbents

• KYB Corporation: Global Tier-1 manufacturer of hydraulic and suspension products for motorcycles and automobiles. Comparable suspension portfolio to Hyperpro but at vastly larger scale and primarily OEM-supplier orientation.
• Showa (Hitachi Astemo): Japanese Tier-1 supplier of motorcycle and automotive suspension, primarily OEM. Overlaps with Hyperpro's motorcycle suspension category but operates at vast scale with OEM focus rather than premium aftermarket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hyperprosales
• YouTubeyoutube.com/user/HYPERNIZED
• Facebookfacebook.com/hyperprosales

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyperpro Sales