Bitubo
Bitubo is an Italian family-owned manufacturer of high-performance motorcycle suspension systems (fork cartridges, rear shocks, steering dampers), founded in 1963 in Padua, serving OEM manufacturers such as Piaggio Group, racing teams, and a global aftermarket via 100+ authorized dealers and a US subsidiary.
- Company typePrivate
- Founded1963
- HeadquartersPadua, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bitubo does
Bitubo (Bitubo S.r.l.) is an Italian family-owned manufacturer of high-performance motorcycle suspension systems, founded in 1963 by Scipione Mardollo and headquartered in Selve di Teolo (Padova), Italy. The company designs and produces fork cartridges, rear shock absorbers, steering dampers, and related accessories for racing motorcycles, road bikes, V-Twin (Harley-Davidson/Moto Guzzi), Vespa scooters, urban scooters, and off-road motorcycles, with a catalog of over 1,400 product applications across five primary verticals.
Bitubo firmographics
Firmographics- Name
- Bitubo
- Legal name
- Bitubo S.r.l.
- Website
- https://bitubo.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bitubo is an Italian family-owned manufacturer of high-performance motorcycle suspension systems (fork cartridges, rear shocks, steering dampers), founded in 1963 in Padua, serving OEM manufacturers such as Piaggio Group, racing teams, and a global aftermarket via 100+ authorized dealers and a US subsidiary.
- Ownership category
- akta.pro rank
Bitubo industry classification
Industry- Product category
- Motorcycle Suspension Systems
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)
- akta.pro secondary industry
- Wheels, Tires, Brakes & Suspension Components Manufacturing (IMACAOAH)
Keywords
Where Bitubo is headquartered
LocationHeadquarters
- HQ city
- Padua
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Bitubo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Motorcycle Suspension Products: Sale of high-performance suspension components including fork cartridges, rear shock absorbers, steering dampers, and related accessories for motorcycles, scooters, and V-Twin vehicles.
- OEM and Industrial Partnerships: Custom suspension solutions for OEM customers including co-branding and private label arrangements. Supplier to Piaggio Group since 1986, Ural sidecar manufacturer, and has passed BMW Group audit.
- Technical Services and Training: Technical training for dealers, Bitubo Technical Centers (CTB) network maintenance, and product certification services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard product catalog with custom tuning options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Bitubo product offering
Product offeringCore offering
Bitubo manufactures and sells high-performance suspension components for motorcycles, scooters, V-Twin (Harley-Davidson, Moto Guzzi), Vespa, and offroad vehicles, including fork cartridges, rear mono and coupled shock absorbers, steering damper kits, and fork sliding kits across more than 1,400 product applications. The company also provides custom OEM suspension solutions, co-branding, and private-label arrangements for motorcycle manufacturers such as the Piaggio Group.
Product overview
Bitubo is a manufacturer of high-performance motorcycle, scooter, Vespa, and offroad suspension systems founded in 1963. The product portfolio comprises over 1400 applications organized across five main categories: (1) Racing & Road - fork cartridges (RRH04, EBH, JBH, JBHV series), rear mono/coupled shocks (XZE, XXZ, XXT, WME, WMT, WMB series), steering dampers (KITT/KITR/KITO/KITL/KITC), and fork sliding kits; (2) V-Twin - fork cartridges (ABA09, JBH series) and rear shocks (WMM, WME, WMT, WNE, HMG series) for Harley-Davidson, Moto Guzzi, and custom bikes; (3) Vespa - front (YEV, MEV, GEV) and rear (YLV, YXB) shock absorbers in the Special line; (4) Offroad - fork components (GPR, GPA, KXFORK, MXFORK) and rear shock (KXSHOCK); (5) Scooter - front and rear shocks (MFORK, JBH, WGE, YEB, YAT, HZM, WZT series) for urban mobility. Key patented technologies include the FPS hydraulic system (2009), big piston fork system (1993), semi-active/adaptive suspension (2012), and nitrogen coaxial compensation chambers in steering dampers (patented 1992). Products are ISO 9001 certified, with ABE homologation for over 70% of the catalog.
Differentiator
Problem solved
Functional benefit
Products and services
- Fork Cartridge Systems - Racing & Road Pressurized fork cartridge systems (ABA00, RRH04, HDH24, EBH0, EBH5, EBH00WO, JBH0, JBHV1, JBHV2, KB0, KB1, KFORK, MFORK) replacing traditional fork internals to provide adjustable compression, rebound, and preload for supersport and road motorcycles.
- Rear Shock Absorbers - Racing & Road Wide range of rear mono shock absorbers and coupled rear shocks (CLU1, CYU1, CZE0, WMB0/WME0/WMT0/XZE0/XXT1/XXZ3 families) with adjustable preload (manual/hydraulic), extension, compression, wheelbase, and length options for supersport, replica, and sport touring motorcycles.
- Steering Damper Kits - Racing & Road Steering damper kits (KITT, KITR, KITO, KITL, KITC) providing enhanced stability and safety at high speed, available in transverse over-tank (KITT), racing (KITR), original (KITO), lateral (KITL), and under-instrumentation (KITC) mounting configurations.
- V-Twin Fork Cartridges Pressurized fork cartridges (ABA09, JBH1, JBH7) designed for V-Twin motorcycles including Harley-Davidson and Moto Guzzi models, featuring adjustable settings and the coaxial nitrogen compensation chamber.
- V-Twin Rear Shock Absorbers Rear shock absorbers for V-Twin motorcycles (WMB0, WMB4, WMB5, WME0, WME22V2, WME22V3, WME4, WME5, WMM, WMT0, WMT1, WMT2, WMT7, WNE0, HMG1, XZE32V3) including coupled and mono versions with piggy-back reservoirs, hydraulic preload, and adjustable wheelbase for Harley-Davidson, Moto Guzzi, and Softail applications.
- Vespa Front Shock Absorbers Front shock absorbers for Vespa scooters (YEV0, MEV0, GEV0) in the Special line, specifically designed for models from 2013-2016.
- Vespa Rear Shock Absorbers Rear shock absorbers for Vespa scooters (YLV0, YXB0, WMB0) in the Special line, maintaining iconic Italian scooter styling while improving comfort and performance.
- Offroad Fork Cartridges and Spring Kits Offroad-specific front products including fork valves (GPR, GPA) and fork spring kits (KXFORK, MXFORK) designed for extreme terrain with high durability requirements.
- Offroad Rear Shock (KXSHOCK) Hydraulic kit for offroad mono rear shock (KXSHOCK), designed for motocross and extreme terrain applications.
- Scooter Front Shock Absorbers Front shock absorbers for urban scooters (MFORK, JBH0, WGE0, WAB0, YEB0, YAT0, YEP0, YRB0) including T-MAX cartridges (JBH0), maxi scooter pairs (WGE0), and models for Peugeot Speedfight (YEB0), Piaggio Zip (YAT0), and Honda CN/Elite 250 (YRB0).
- Scooter Rear Shock Absorbers Rear shock absorbers for urban scooters (HZM1, WMB0, WMI, WME0, WZB0, WZE0, WZT0/WZT1, XZE0, YXB0/YXB5, YXX0, YGB) including T-MAX performance rear mono (HZM1) and high-performance WZT series for urban mobility.
- BMW Telelever Front Mono (WAE0, WAT1) Front mono shock absorbers for BMW motorcycles with Telelever front suspension; WAE0 is the standard version, WAT1 includes a separate reservoir for enhanced performance.
- HDX00 Racing Fork Complete Bitubo-manufactured racing fork with patented big piston system and non-cylindrical profile sleeves, fully adjustable and pressurized with nitrogen, adopted in World SBK.
- Semi-Active and Adaptive Suspension System (DS) World's first semi-active electrorheological (ER) and adaptive DS suspension system for motorcycles, introduced in 2012; the DS system was the first electronic aftermarket suspension to receive VCA homologation.
- FPS Hydraulic System Cartridges (ECH29, RDH Fork) Floating Piston System (FPS) hydraulic cartridges and the RDH fork, featuring patented hydraulic preload technology and applied to racing and high-performance motorcycle applications.
- NTZ Racing Damper Race-ready NTZ racing damper with patent pending, debuting with victory in the 2024 BSB SBK category.
- OEM and Co-Branding Suspension Services Custom suspension design, manufacturing, co-branding, and private-label services for OEM motorcycle manufacturers, including Piaggio Group (since 1986), Ural Sidecar, and customers who have passed the BMW Group audit.
Quantifiable outcome
- World Championship victories in 1979, 1980 (50cc), 1993 (125GP), 2011, 2013 (World Supersport)
- +3 more outcomes
Companies that use Bitubo
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
Bitubo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bitubo partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Rodio PerformancecoreRodio Performance officially became a Certified Service Center for Bitubo suspensions in the United States. This partnership expands authorized service coverage for North American customers.
- ZXMOTO Factory Evan Bros Racing TeamcoreBitubo suspension supplier to ZXMOTO Factory Evan Bros Racing Team competing in FIM World Supersport Championship. Valentin Debise achieved historic double victory at Portimão 2026 with this partnership.
- Robem EngineeringcoreRobem Engineering is a winning force in MotoAmerica Twins Cup, racing with Aprilia RS 660 equipped with Bitubo advanced suspension systems. Championship winner Kaleb De Keyrel (2021), along with Gus Rodio and Alessandro Di Mario.
- Team SaddlemencoreTeam Saddlemen competes in MotoAmerica Super Hooligan championship with Harley Davidson Pan-Americas. 2024 champion Cory West, along with Jake Lewis and Travis Wyman. Bitubo suspension crucial for handling and rider feedback optimization.
- Track & Trades Wixx Racing TeamminorWorld Sportbike Championship team with rider Ferre Fleerackers achieving podium at Portimão debut in 2026.
- Piaggio GroupcoreBitubo has been OEM supplier to Piaggio Group since 1986, supporting development and production of OEM and accessory products.
- BMW GroupcoreBitubo successfully passed BMW Group audit for potential suspension supply partnership.
- Ural SidecarminorBitubo is a suspension supplier to Ural sidecar manufacturer.
- MotoforpeaceminorCollaboration with ONLUS Motoforpeace starting 2015, supporting their charitable motorcycle activities.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Bitubo competitors and assessment
Company assessmentDirect peers
- Öhlins Racing: Swedish premium motorcycle suspension manufacturer with deep racing pedigree and OEM supply; the closest direct competitor to Bitubo across fork cartridges, rear shocks, and steering dampers in both aftermarket and racing.
- WP Suspension (KTM AG): Austrian motorcycle and off-road suspension specialist owned by KTM, supplying its own group OEMs and the aftermarket with forks, shocks, and steering dampers; highly comparable to Bitubo's racing-led product approach.
- Andreani Group: Italian distributor and developer of motorcycle suspension including aftermarket brands such as Öhlins and Bitubo competitors; competes directly with Bitubo in Italy and Europe as a specialist in suspension setup, servicing, and product.
Broad incumbents
- Showa: Major Japanese Tier-1 manufacturer of motorcycle, automotive, and bicycle suspension components with deep OEM relationships to Japanese bike makers; competes with Bitubo in OEM supply and aftermarket shocks.
- KYB Corporation: Large Japanese hydraulic and suspension manufacturer supplying OEMs and the aftermarket globally; competes with Bitubo on motorcycle and scooter shock absorbers as part of a much broader vehicle components portfolio.
- Fox Racing Shox (Fox Factory): US-based manufacturer of high-performance shocks and forks for motorcycles, ATVs, snowmobiles, and mountain bikes; competes with Bitubo in the premium aftermarket and racing suspension segment.
- Marzocchi (Brembo): Italian motorcycle and bicycle suspension brand owned by Brembo, manufacturing forks and rear shocks; competes with Bitubo in the European motorcycle suspension market.
Emerging players
- Race Tech: US-based specialist in motorcycle suspension valving, springs, and Gold Valve cartridges; competes with Bitubo's cartridge-based upgrade products, particularly in the US sport and offroad aftermarket.
- Penske Racing Shocks: US manufacturer of premium aftermarket and racing shock absorbers used across motorcycle, automotive, and powersports; overlaps with Bitubo in the high-end racing shock segment.
- Progressive Suspension: US aftermarket manufacturer of motorcycle shocks and suspension components, particularly for V-Twin, cruiser, and touring segments; competes with Bitubo in the Harley-Davidson/Moto Guzzi aftermarket.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bitubo social profiles
Digital presenceBitubo compliance and trust
Trust signalCompliance6 records
Bitubo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bitubo leadership team
Management profileNumber of profiles
Profiles1 record
Bitubo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bitubo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bitubo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bitubo
What does Bitubo do?
Bitubo manufactures and sells high-performance suspension components for motorcycles, scooters, V-Twin (Harley-Davidson, Moto Guzzi), Vespa, and offroad vehicles, including fork cartridges, rear mono and coupled shock absorbers, steering damper kits, and fork sliding kits across more than 1,400 product applications. The company also provides custom OEM suspension solutions, co-branding, and private-label arrangements for motorcycle manufacturers such as the Piaggio Group.
Is Bitubo a public or private company?
Bitubo is a private company. It is classified as family owned and is currently operating.
When was Bitubo founded?
Bitubo was founded in 1963. It employs 11 to 50 people.
Where is Bitubo based?
Bitubo is headquartered in Padua, Italy, in the Europe region.
How does Bitubo make money?
Three revenue lines are on record. Motorcycle Suspension Products are the primary driver. The others are OEM and Industrial Partnerships and technical Services and Training.
Who are Bitubo's main competitors?
Direct peers on record are Öhlins Racing, WP Suspension (KTM AG) and Andreani Group. Broad incumbents are Showa, KYB Corporation, Fox Racing Shox (Fox Factory) and Marzocchi (Brembo). Emerging players are Race Tech, Penske Racing Shocks and Progressive Suspension.
Does Bitubo have an API?
No public API is recorded for Bitubo.
What industry is Bitubo in?
Bitubo's product category is Motorcycle Suspension Systems. Its primary akta.pro industry code is IMACAIAA, Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension), with a secondary code of IMACAOAH, Wheels, Tires, Brakes & Suspension Components Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.