Etcom
- Company typePrivate
- Founded1979
- HeadquartersHameln, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Etcom does
Etcom (legal entity: etcom datentechnik gmbh) is a privately held German software vendor founded in 1979 and headquartered in Hameln, Lower Saxony. The company develops and supports etcom Agrar-ERP, a modular merchandise management / ERP system that evolved from the earlier LH3000 agricultural trade program. Its core technology is a multi-company, multi-tenant ERP platform covering goods management, inventory, POS (via the Kassensystem add-on), and a set of pre-built Schnittstellen (interfaces) for connecting external hardware and software, with financial accounting, HR, cost accounting, controlling, and corporate management delivered through a nearly 25-year integration partnership with VARIAL Guide. A complementary hardware alliance with TERRA rounds out the deployment stack.
The company's target customers are German SMB and mid-market operators in agricultural trade (Landhandel), green warehouses and garden centers, wholesale and retail, building materials trade, fuel/brennstoff trade, gas station operations, and compound feed production. The product is positioned as a vertically specialized alternative to generic ERP, addressing fragmented legacy systems across goods management, finance, and HR within these trades.
Go-to-market is a direct enterprise field sales motion: a small team led by Martina Rochel (Vertrieb/Einkauf) handles customer acquisition via phone, email, and contact form, with post-sale software updates and program packages delivered through a customer login portal. Revenue is generated through software licensing plus recurring annual maintenance and update subscriptions; pricing is quote-based and not publicly disclosed. The company operates only in Germany, has 11–50 employees, and discloses no funding, M&A, or external ownership.
Etcom firmographics
Firmographics- Name
- Etcom
- Legal name
- etcom datentechnik gmbh
- Website
- https://etcom.de
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Etcom industry classification
Industry- Product category
- Vertical ERP software for agricultural trade and adjacent trades
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
Keywords
Where Etcom is headquartered
LocationHeadquarters
- HQ city
- Hameln
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Etcom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Software Licensing & Maintenance: ERP software licensing model with annual maintenance and update subscriptions. Customer login provides access to software updates and program packages, suggesting recurring revenue from software maintenance and support services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Etcom product offering
Product offeringCore offering
Etcom develops and sells modular ERP / merchandise management software (etcom Agrar-ERP) for agricultural trade, green warehouses, wholesale and retail, building materials trade, fuel trade, gas station operations, and compound feed production. The suite is delivered with a POS/Kassensystem module, pre-built integration interfaces (Schnittstellen), and tightly integrated financial and HR management through a long-standing partnership with VARIAL Guide.
Product overview
Etcom offers a unified ERP-based product portfolio built around its core merchandise management system, etcom Agrar-ERP, which evolved from the earlier LH3000 modular agricultural trade software. The platform is supplemented by a POS/Kassensystem for point-of-sale operations and is further extended through integration with VARIAL Guide for financial and human resources management. The company also provides pre-built interfaces for connecting external hardware and software components to the ERP system.
Differentiator
Problem solved
Functional benefit
Brands
- etcom Agrar-ERP: The company's flagship ERP (Enterprise Resource Planning) software solution designed for agricultural trade, building materials trade, fuel trade, garden centers, and wholesale operations.
- etcom Kassensystem
Products and services
- etcom Agrar-ERP Modular ERP / merchandise management (Warenwirtschaftssystem) software for agricultural trade, green warehouses, building materials trade, wholesale and retail, fuel/mineral oil trade, gas station integration, and compound feed production. Supports small, medium, and large enterprises with multi-company / multi-tenant processing capabilities. Successor to the LH3000 agricultural trade program.
- Kassensystem (POS System) Point-of-sale / cash register system with a wide range of functions for use in retail and trading environments, integrated with the broader etcom Agrar-ERP merchandise management ecosystem.
Companies that use Etcom
Customer profileSegments6 records
Ideal customer profiles2 records
Etcom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Etcom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VARIAL GuidecoreInternational software partner providing financial accounting, HR management, cost accounting, controlling, and corporate management capabilities. Integration with etcom Agrar-ERP provides complete financial and HR functionality for agricultural trade enterprises. Partnership with VARIAL and its legal predecessors has lasted nearly 25 years, representing one of the company's longest-standing strategic relationships.
Scale indicators1 record
Recent moves1 record
Expansion highlights3 records
Etcom competitors and assessment
Company assessmentBroad incumbents
- PSI Software: PSI is a German software vendor with vertical ERP solutions for energy, utilities and adjacent process industries. It is a comparable mid-size German enterprise software vendor serving regulated, verticalized markets similar to Etcom's agricultural and fuel trade customers.
- SAP: SAP is the largest global ERP vendor and offers industry solutions for agricultural commodities and wholesale distribution. It competes indirectly by offering broader, multi-country platforms that appeal to larger trade groups considering Etcom.
- Sage: Sage offers mid-market ERP and accounting solutions widely used by European SMBs in wholesale, distribution and services. It competes for the same German trade customers evaluating Etcom when they want a more internationally supported platform.
- Microsoft Dynamics 365: Microsoft Dynamics 365 Business Central and Finance & Supply Chain target mid-market distribution and wholesale companies globally, including agricultural trade customers. It is the most common alternative considered when a customer outgrows a vertical ERP like Etcom's.
Direct peers
- proALPHA Software: proALPHA is a German mid-market ERP vendor serving manufacturing, wholesale and distribution companies — directly overlapping with Etcom's distribution/wholesale ERP customer base in the DACH mid-market.
- HS - Hamburger Software: HS provides modular ERP and merchandise management solutions for German SMBs in trade, crafts and services. Its Warenwirtschaft and branch-specific modules are frequently compared to Etcom's Agrar-ERP by German trade customers.
- Landdata: Landdata is a German software vendor specializing in agricultural administration, farm subsidy management and rural land data solutions. It is comparable as a German vertical software specialist serving agricultural customers, though its focus is more on farm administration than trade ERP.
Emerging players
- 365FarmNet: 365FarmNet is a cloud-based farm and agricultural management platform serving European agricultural businesses. While more focused on farm operations than trade, it represents an emerging cloud-native alternative targeting the same agricultural ecosystem as Etcom.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Etcom social profiles
Digital presenceEtcom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etcom leadership team
Management profileNumber of profiles
Profiles3 records
Etcom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etcom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etcom
What does Etcom do?
Etcom develops and sells modular ERP / merchandise management software (etcom Agrar-ERP) for agricultural trade, green warehouses, wholesale and retail, building materials trade, fuel trade, gas station operations, and compound feed production. The suite is delivered with a POS/Kassensystem module, pre-built integration interfaces (Schnittstellen), and tightly integrated financial and HR management through a long-standing partnership with VARIAL Guide.
Is Etcom a public or private company?
Etcom is a private company. It is classified as unknown and is currently operating.
When was Etcom founded?
Etcom was founded in 1979. It employs 11 to 50 people.
Where is Etcom based?
Etcom is headquartered in Hameln, Germany, in the Europe region.
How does Etcom make money?
One revenue line is on record: software Licensing & Maintenance.
Who are Etcom's main competitors?
Broad incumbents on record are PSI Software, SAP, Sage and Microsoft Dynamics 365. Direct peers are proALPHA Software, HS - Hamburger Software and Landdata. 365FarmNet is listed as an emerging player.
Does Etcom have an API?
No public API is recorded for Etcom.
What industry is Etcom in?
Etcom's product category is Vertical ERP software for agricultural trade and adjacent trades. Its primary akta.pro industry code is HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 423430 and its SIC code is 5045.