Equinox Broadcasting

What Equinox Broadcasting does

Equinox Broadcasting Corp. is a privately held, family-owned radio broadcasting company headquartered in Johnson City, New York, operating in the Greater Binghamton / Southern Tier market since 1995. The company owns and operates five radio stations across eight FM frequencies — CooL106.7 (WCDW-FM, Classic Hits), 95 The Drive (WCDW-HD2, Alternative Rock), HOT 92.9 (WCDW-HD3, Hip Hop/R&B), 107.1 The Bear (WCDW-HD4, Classic Country), and SolidGold100.5/104.5 (WVIP, Oldies) — collectively reaching over 50,000 weekly listeners across demographic segments spanning teens to seniors. The company's underlying technology consists of FCC-licensed FM broadcast infrastructure, HD digital radio channels, internet streaming, and an Aiir-powered radio website CMS.

Equinox generates revenue primarily through local advertising sales, including traditional radio commercials, station sponsorships, live event sponsorships and broadcasts, and on-air/online promotions. Its go-to-market is sales-led, executed through a team of marketing consultants who prospect, develop proposals, negotiate rates, and grow accounts within a defined geographic territory. The company has expanded its service offering to include Social Media Management, which provides content creation, target market analysis, and channel management for local business clients. Pricing is not publicly disclosed, and the marketing consultant compensation structure is base salary plus commission. Customer concentration is exclusively in local small and mid-sized businesses in the Southern Tier region, with no named anchor accounts or enterprise customers disclosed. The company is led by owners George Hawras (President) and Barbara Hawras (Vice President), and operates with approximately 15-16 staff across ownership, management, on-air talent, marketing consultants, and administrative roles.

Name

Equinox Broadcasting

Legal name

Equinox Broadcasting Corp.

Website

https://equinoxbroadcasting.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Equinox Broadcasting is a family-owned radio company operating five FM stations across eight frequencies in the Greater Binghamton, NY market, reaching over 50,000 weekly listeners. It sells local advertising, sponsorships, live events, and social media management services to small and mid-sized businesses in the Southern Tier region.

Ownership category

akta.pro rank

Headquarters

HQ city

Johnson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Traditional radio commercials sold to local businesses through marketing consultants. Revenue generated from advertising placements across multiple radio stations and platforms.
2. Sponsorships: Station sponsorships allowing businesses to align their brand with specific radio programming or events.
3. Live Events: Revenue generated from live broadcast events and promotions that feature local businesses.
4. Social Media Management Services: Social media management services offered as part of marketing solutions to help businesses present themselves through social media channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Equinox Broadcasting is a privately held broadcast media firm that owns and operates five FM radio stations in the Greater Binghamton/Southern Tier market and sells advertising, sponsorships, live event support, and social media management services to local businesses. Revenue is generated by packaging radio airtime and bundled digital/social media services into multi-platform marketing solutions sold to advertisers in the regional market.

Product overview

Equinox Broadcasting operates a portfolio of five radio stations in the Greater Binghamton area, serving listeners from teens to seniors across diverse musical formats. The company offers two primary marketing solutions: Radio Marketing (traditional radio advertising, sponsorships, live events, and promotions across multiple platforms) and Social Media Management (content creation and social media channel management for local businesses). Together, the radio station portfolio reaches over 50,000 weekly listeners across 8 FM frequencies, enabling targeted advertising solutions for local businesses.

Differentiator

Problem solved

Functional benefit

Brands

• CooL106.7: Classic Hits radio station broadcasting on 106.7 & 101.1 FM (WCDW-FM/WCDW-HD1). Weekly listeners: 40,000 est.
• 95 The Drive
• HOT 92.9
• 107.1 The Bear
• SolidGold100.5/104.5

Products and services

• CooL106.7
• 95 The Drive
• HOT 92.9
• 107.1 The Bear
• SolidGold100.5/104.5
• Radio Advertising and Sponsorship Marketing

Quantifiable outcome

• Radio reaches 93% of all adults 18+ weekly

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Audacy: Major US radio broadcaster (formerly Entercom/CBS Radio) with stations and a heavy digital ad-tech focus. Competes in the same advertiser market with bundled digital capabilities that a pure-play local operator cannot match.
• Salem Communications: Publicly traded radio broadcasting company (now Salem Media Group) operating multiple stations nationwide. Comparable in operating a portfolio of FM stations selling local ad inventory, though at significantly larger scale and with different format mix.
• Beasley Broadcast Group: Publicly traded radio broadcasting company with stations in multiple US markets including NY/PA region. Comparable radio broadcast operations and SMB advertiser base, though much larger scale.
• iHeartMedia: Largest US radio broadcaster with stations and digital assets nationwide. Competes for the same local SMB ad budgets in the Binghamton market and offers bundled programmatic/digital capabilities Equinox lacks.

Direct peers

• Townsquare Media: Regional radio broadcasting group with significant New York State presence (including Binghamton-area stations). Comparable in operating a multi-station, multi-format local radio portfolio selling to SMB advertisers, though larger and publicly traded.
• Galaxy Communications: Privately held, locally owned multi-station radio group based in Syracuse, NY. Closest comparable peer — same Upstate NY footprint, same locally-owned multi-station model, similar SMB advertiser focus.
• Forever Media: Privately held regional radio operator based in Pennsylvania. Comparable as a family/mid-market multi-station owner selling local advertising across distinct formats.
• Seven Mountains Media: Central Pennsylvania-based regional radio group operating multiple FM stations. Comparable local multi-station operator with similar geographic scale, mid-market positioning, and SMB sales model.
• Alpha Media: Private multi-station radio operator (successor to many former Cumulus markets) operating clusters across mid-size US markets. Comparable local cluster strategy and SMB advertiser focus.
• Connoisseur Media: Private regional radio broadcasting group operating clusters of stations in mid-size markets. Comparable multi-station local cluster strategy targeting SMB advertisers in non-top-50 markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equinox Broadcasting