Image in France

What Image in France does

Image in France is a privately held, full-service communication agency founded in 1999 and headquartered in Caen, France. The firm operates across four regional offices — Caen (headquarters), Rouen, Rennes, and Nantes (Saint-Herblain) — covering Normandy, Brittany, and Pays de la Loire, and is staffed by approximately 85 employees organized into five specialized service poles: Conseil & Stratégie (strategic consulting), Création graphique et éditoriale (graphic and editorial design), Digital, Audiovisuel, and Social Media. The agency's "cross-media" model is designed to deliver integrated campaigns in which strategy, editorial design, web/digital, audiovisual production, and social media are coordinated across the poles, with 13+ in-house graphic designers and illustrators supplemented by journalists, motion designers, and videographers. The firm also operates Gorilla Studio, a dedicated audiovisual production facility with a filming plateau for corporate and brand video work.

The agency's portfolio spans corporate communications, brand strategy, crisis communication, employer branding, RSE/CSR reporting, visual identity design, magazine and brochure production, corporate films, motion design, community management, and influencer campaigns. Named clients include government and public-sector entities (Communauté urbaine de Caen la Mer, Département de la Seine-Maritime, Région Normandie, Bagnoles de l'Orne, Rouen Métropole Habitat) and enterprises across food & beverage (Groupe Savencia, Groupe Hamelin), pharmaceuticals (Laboratoires Gilbert), transportation (SNCF Lignes Normandes), retail (Legallais), media (France 3 Normandie), and professional services (CRCC). Augmented reality has been incorporated into editorial deliverables such as the Caen la Mer quarterly magazine and the Savencia RSE report. Christophe Jouvin serves as Directeur de la publication; Charlotte Gandouet heads the Conseil & Stratégie pole; Marie Viou leads editorial creation; Caroline Durosset leads social media; Thomas Fournier leads audiovisual.

Revenue is generated through professional services billing on a project or retainer basis, with no publicly disclosed pricing. Go-to-market relies on direct field sales via account managers at each regional office, a structured website intake form routing inquiries to the relevant pole, and event-driven demand generation (client seminars, workshops, agile collaborative sessions). The firm reports that 87% of revenue is generated outside Normandy, evidencing national commercial reach beyond the regional base. The company is privately held with no external institutional investors or funding rounds identified; ownership and management details beyond the publication director and pole managers are not publicly disclosed.

Name

Image in France

Legal name

Image in France

Website

https://imageinfrance.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Image in France is a full-service communication agency founded in 1999, headquartered in Caen with four regional offices across Normandy, Brittany, and Pays de la Loire. The 85-person firm delivers integrated cross-media campaigns through five specialized service poles serving public sector and enterprise clients.

Ownership category

akta.pro rank

Product category

Integrated Communication Services

NAICS

Advertising Agencies (541810), Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Integrated communication agency
• Strategic communication consulting
• Cross-media content production
• Corporate audiovisual production
• Social media management services

Headquarters

HQ city

La Cotinière

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Communication Consulting: Strategy consulting, brand positioning, crisis communication, and employer brand services billed as project-based or retainer engagements
2. Graphic Design and Editorial Production: Creation of visual identities, magazines, brochures, reports, and printed materials with integrated content creation
3. Audiovisual Production: Film production, streaming, motion design, and TV content creation for corporate, institutional, and brand communications
4. Social Media Services: Community management, content creation, influencer campaigns, and social media strategy services
5. Digital Services: Digital communication strategy, web content, and digital campaign services

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Image in France is a full-service integrated communication agency that delivers strategic consulting, graphic and editorial design, digital communication, audiovisual production, and social media management through five independent yet complementary service poles. It sells project-based and retainer communication engagements to enterprises, public institutions, and mid-market organizations across Normandy, Brittany, and Pays de la Loire. Sub-brand Gorilla Studio provides dedicated audiovisual production capacity.

Product overview

Image in France is a full-service communication agency organized around five integrated expertise poles that operate independently while leveraging cross-media synergies. The core offerings include: (1) Conseil & Stratégie for strategic communication consulting, brand development, crisis communication, and employer branding; (2) Création graphique et éditoriale for print and editorial design including magazines, brochures, and visual identities; (3) Social Media for community management, content creation, and influencer campaigns; (4) Audiovisuel for video production, motion design, and streaming services; and (5) Digital for web and online communication solutions. The agency's integrated model enables cross-media projects where graphic designers, motion designers, writers, developers, and videographers collaborate across poles.

Differentiator

Problem solved

Functional benefit

Brands

• Gorilla Studio: A video production studio operated by Image in France, featuring a dedicated production plateau/stage for audiovisual content creation.

Products and services

• Conseil & Stratégie Strategic communication consulting covering brand platform development, advocacy, communication planning, audits and benchmarking, crisis communication, stakeholder mapping, impact studies, and employer brand strategy. Sold as consulting engagements to enterprises and public institutions.
• Création graphique et éditoriale Print and editorial design services delivered by a team of 13 in-house graphic designers, producing visual identities and brand guidelines, brochures, magazines, posters, flyers, RSE/CSR reports, annual activity reports, and internal newsletters for enterprises and public institutions.
• Social Media Social media services including strategic consulting, community management, content creation, influencer marketing, sponsored campaigns, and training programs for enterprise and public-sector clients.
• Audiovisuel Audiovisual production services spanning corporate films, brand films, advertising spots, event capture, employee interviews, documentaries, motion design, product videos, after-movies, digital shows, 360° video, TV production, web series, reports, and drone footage. Produced in-house using the Gorilla Studio dedicated production plateau.
• Digital Digital communication services delivered through a dedicated digital division, including digital communication strategy, web development, digital design, web content, and online campaign services for cross-media integrated campaigns.

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Gorilla StudiominorStrategic or Co-development PartnerPartnership with Gorilla Studio for audiovisual production studio services. Gorilla Studio operates as a separate production facility providing dedicated filming stage for corporate and brand video productions.
• France 3 NormandieminorStrategic or Co-development PartnerBroadcast partnership for regional content production. Collaborative work on regional news and documentary content for Normandy region.
• France.tvminorStrategic or Co-development PartnerDigital broadcast partnership for content distribution. Projects produced for France.tv platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brainsonic: Paris-based content marketing and influence agency focused on editorial content, brand publishing, and digital storytelling — overlapping significantly with Image in France's editorial, social media, and content production poles.
• Lonsdale: Independent French brand design and identity agency serving enterprise clients — comparable in offering brand strategy, visual identity, and editorial design services comparable to Image in France's Conseil & Stratégie and Création graphique poles.
• Eskimoz: French digital and SEO-focused agency offering content, social media, and integrated digital services — overlapping with Image in France's Digital and Social Media poles and competing for similar mid-market French clients.
• CBA (Communication, Branding, Activation): Independent French communications agency offering integrated strategy, digital, and creative services to enterprise and public sector clients — closely aligned with Image in France's full-service agency positioning and public sector footprint.
• Eskape: Independent French integrated communications agency group offering brand strategy, content, digital, and event services — directly comparable in business model and mid-market French positioning to Image in France.

Broad incumbents

• TBWA\Paris: Paris headquarters of TBWA's global creative network, offering advertising, brand strategy, and content services — a broad incumbent operating in the same enterprise communications market as Image in France.
• Havas Paris: Global communications group with a major Paris presence across advertising, media, content, and design — a broad incumbent competitor whose scale and Paris base Image in France positions itself against on cost and agility.
• Publicis France: Largest French-headquartered global advertising and communications group — a broad incumbent whose integrated creative, media, digital, and PR capabilities compete for the same enterprise and public sector clients.
• MullenLowe Paris: Paris office of the global MullenLowe creative network offering advertising, brand strategy, and content — a broad incumbent operating in the same French integrated communications space.
• Serviceplan France: Europe's largest independent agency group with operations in France across integrated communications, content, and digital — a broad incumbent competing for integrated agency mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/imageinfrance/?hl=fr
• Facebookfacebook.com/agenceimageinfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image in France