Willowbrook Apartments

What Willowbrook Apartments does

Willowbrook Apartments is a privately-held, single-property residential apartment community operating at 4600 Twin Oaks Dr in West Pensacola, Florida (32506 ZIP code). The community offers four floor plan variants: Palm and Cypress (1 bedroom / 1 bath, approximately 740 sq ft) and Magnolia and Bay (2 bedroom / 1 bath, approximately 936 sq ft), with monthly rents ranging from $899 to $1,450. All units include private patios or balconies, kitchen appliances, on-site laundry access, parking, and storage, and the property maintains a pet-friendly policy allowing up to two pets per apartment. The primary target audience is military personnel and Navy families stationed at NAS Pensacola and Corry Station, with secondary segments including local workers, students, and new residents to the Pensacola area.

The property is operated using standard third-party residential property management technology and does not maintain a proprietary platform. The leasing workflow runs through RealPage's online leasing portal, ongoing resident services are managed via the Loft Living resident portal, and property management data flows through integrations with Yardi, RentCafe, and Entrata. The company has invested in digital distribution channels including a RealPage-powered application portal, self-guided virtual tour pages for three floor plans, a content marketing blog (Pensacola Apartment Living Guide), and structured organic search and social media presence aimed at military relocation searches.

The revenue model is straightforward recurring residential rent supplemented by application fees, modest monthly pet rent, and security deposits. Lease terms are flexible at 7-12 months, with accommodation for military PCS timelines and furnished-unit options on request. The company employs 1-10 staff and is managed on-site. No parent company, institutional investor, or venture capital backing is disclosed; ownership is privately held and not publicly detailed. Revenue is not disclosed, and the company shows no history of funding rounds, acquisitions, or geographic expansion beyond the single West Pensacola property.

Name

Willowbrook Apartments

Legal name

Willowbrook Apartments

Website

https://willowbrookapts.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Willowbrook Apartments is a privately-held single-property residential apartment community in West Pensacola, Florida, offering four pet-friendly one- and two-bedroom floor plans targeted primarily at military families stationed at NAS Pensacola and Corry Station.

Ownership category

akta.pro rank

Product category

Residential Apartment Rentals

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Military/Government Monthly Lodging (THAMAFAK)

akta.pro secondary industry

Executive Apartments (Corporate Housing) (THAGAEAD)

Keywords

• Apartment rentals
• Off-base military housing
• Pet-friendly apartments
• Residential leasing
• One and two bedroom units

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Apartment Rent: Primary revenue stream from monthly rental payments for one and two bedroom apartment units. Pricing ranges from $899-$1,300 for one-bedroom units (740 sq ft) and $1,050-$1,450 for two-bedroom units (936 sq ft). Lease terms are typically 7-12 months with flexible options for military PCS moves.
2. Application and Pet Fees: Revenue from application fees, pet rent (modest monthly pet fees), and potentially security deposits. Pet policy allows up to two pets per apartment unit with breed and size restrictions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Willowbrook Apartments rents one- and two-bedroom residential apartment units across four floor plan models (Palm, Cypress, Magnolia, and Bay) ranging from 740 to 936 square feet at monthly rates of $899–$1,450. The community serves military personnel and families stationed near NAS Pensacola and Corry Station, as well as local workers, students, and other renters seeking pet-friendly, affordable housing in West Pensacola with flexible 7–12 month lease terms.

Product overview

Willowbrook Apartments offers a single-property residential apartment portfolio consisting of four distinct floor plan models: Palm and Cypress (one-bedroom, 1 bath, ~740 sq ft, $899-$1,300/month) and Magnolia and Bay (two-bedroom, 1 bath, ~936 sq ft, $1,050-$1,450/month). All apartments include private patio/balcony, appliance package, on-site laundry access, storage, and parking. The leasing process is powered by RealPage's online portal, while ongoing resident services are managed through Loft Living's resident portal. The community targets military families (particularly those stationed at NAS Pensacola and Corry Station), students, and local workers seeking pet-friendly, off-base housing with flexible lease terms.

Differentiator

Problem solved

Functional benefit

Products and services

• Palm (1BR/1BA) A bright one-bedroom apartment layout with comfortable living space, private patio access, appliance package, and storage, priced at $899-$1,300 per month. Approximately 740 sq ft, targeting individuals, couples, or military service members seeking pet-friendly housing near NAS Pensacola and Corry Station.
• Cypress (1BR/1BA) A practical one-bedroom apartment home designed for simple daily routines, quick commutes, and easy maintenance, priced at $899-$1,300 per month. Approximately 740 sq ft, targeting renters seeking a pet-friendly West Pensacola apartment near NAS Pensacola and Corry Station.
• Magnolia (2BR/1BA) A two-bedroom apartment floor plan with room to share, work from home, or settle in after a PCS move, priced at $1,050-$1,450 per month. Approximately 936 sq ft, targeting families, roommates, and military families transitioning to the Pensacola area.
• Bay (2BR/1BA) A two-bedroom apartment option for residents who want a little more separation, storage, and everyday flexibility, priced at $1,050-$1,450 per month. Approximately 936 sq ft, targeting families or roommates seeking pet-friendly two-bedroom rentals in West Pensacola.

Quantifiable outcome

• Rent 5-20% below downtown or beachside averages while maintaining 10-15 minute access to NAS Pensacola, Corry Station, and Gulf Coast destinations
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Camden Property Trust: Multifamily REIT with a deep Southeast US footprint including Florida. Comparable because it operates Class A/B garden-style apartment communities serving similar renter demographics in the same regional market where Willowbrook competes.
• Greystar Real Estate Partners: Largest multifamily property manager and operator in the US, managing hundreds of thousands of units including Class B/C workforce and family housing. Broad incumbent with overlapping tenant demographics (renters priced out of luxury coastal product) and similar operational tooling.
• Equity Residential: Major multifamily REIT with a Sun Belt expansion strategy including Florida. Broad incumbent competing for the same general pool of renters seeking Class A/B garden-style housing in coastal markets.
• AvalonBay Communities: Large multifamily REIT operating garden and mid-rise apartment communities across the Southeast US. Relevant incumbent because it competes for the same renter pool in the broader Florida Gulf Coast market with standardized property management practices.
• Mid-America Apartment Communities (MAA): Large multifamily REIT with significant Sun Belt and Florida Panhandle exposure. Comparable as a regional incumbent offering similar garden-style family apartment product at value-oriented price points near military and employment centers.

Direct peers

• Lincoln Military Housing: Private military family housing operator serving Navy and Marine Corps installations in the Southeast US, including Virginia Beach and other coastal bases. Direct peer in military-tenant residential leasing with PCS-friendly terms and base-adjacent positioning.
• Hunt Companies (Hunt Military Communities): Major operator of military family housing and a multifamily real estate investor. Comparable because it operates rental housing specifically built around military tenant needs (PCS flexibility, base proximity) at scale across multiple US installations.
• Balfour Beatty Communities: One of the largest military family housing operators in the US, managing on-post and off-post housing for service members. Direct comparable because it serves the same military tenant base Willowbrook targets, including Navy families seeking off-base rentals near installations.

Emerging players

• Asset Living: Large third-party multifamily property manager with growing military-adjacent portfolios. Emerging player comparable because it offers the same outsourced property management and leasing infrastructure that Willowbrook could either partner with or compete against in the West Florida submarket.
• BH Management Services: Large third-party multifamily property manager with a meaningful Texas/Southeast US footprint and growing Florida presence. Comparable as an operator of value-oriented Class B/C apartment communities that compete with Willowbrook on rent levels and family-friendly amenities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willowbrook Apartments