Eventos Grupo Salamandra

What Eventos Grupo Salamandra does

Eventos Grupo Salamandra (operating under the legal entity HFS SALAMANDRA SL) is a Spanish event venue management company founded in 1987 and headquartered in Valencia. The company operates eight event venues across strategically chosen Valencia locations — Ciudad de las Artes y las Ciencias (Terraza L'Umbracle, Club Mya, Mya Beat), the Malvarrosa beachfront (Sala Akuarela), the area near Joaquín Sorolla AVE station (Sala Moon), the city center (Jerusalem Club), and Puerto de Valencia — and has extended operations to Madrid with one additional venue. The portfolio covers capacities and formats ranging from the 3,294 m² flagship L'Umbracle garden terrace (capable of hosting 1,400+ attendees and registering 225,000 visitors in a single year) to the 252 m² Jerusalem Club concert hall, allowing the group to serve events from intimate dinners to large corporate productions.

The company serves corporate clients, event agencies and destination management companies (DMCs), MICE organizers, and private individuals seeking venues for product launches, gala dinners, conferences, team-building, weddings, and celebrations. Its technical infrastructure includes LED screens, projectors, sound and microphone systems, lighting configurable to client corporate colors, and 360-degree virtual venue tours delivered through Floorfy integration. A dedicated Events Department led by Silvia García (Director) and Miguel Vera (Operations Director) provides full-service event management covering supplier coordination, catering management, technical setup, and on-site supervision.

Revenue is generated through two streams: venue rental (one-time license per event) and event management services (professional services). Pricing is custom-quoted per engagement based on venue selection, date, guest count, technical requirements, and ancillary services such as catering and audiovisual equipment; no standard pricing tiers are publicly disclosed. The company employs 400+ staff organized into specialized departments (Events, HR, Administration, Maintenance, Accounting/Finance, IT), expanding to roughly 800 during peak season. Customers include New Balance, Coca-Cola European Partners Iberia, Deloitte, Dior, Carolina Herrera/Puig, Tous, Hyundai, SEAT, Sony, LG, Vodafone, Booking.com, Laboratorios Heel, and The World's 50 Best Restaurants, with distribution via direct sales, agency partnerships, and presence at industry trade shows such as Barcelona Event Day and the MIS Congress.

Name

Eventos Grupo Salamandra

Legal name

HFS SALAMANDRA SL

Website

https://eventosgruposalamandra.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Eventos Grupo Salamandra operates eight event venues in Valencia (plus one in Madrid), providing full-service event production and venue rental for corporate clients, MICE agencies, and private celebrations. Founded in 1987, the company employs 400+ staff across specialized departments.

Ownership category

akta.pro rank

Product category

Event Venue Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Caterers (722320)

SIC

Services-Facilities Support Management Services (8744), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYHSACAAAH

Catering Coordination & Bar Service Management (Non-restaurant)

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYTHAFAIAC

Venue & Banquet Hall Catering

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Catering & Banquet Foodservice

SECONDARYTHAHAKAF

Gala, Fundraiser & Nonprofit Event Catering

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

SECONDARYTHAHAKAE

Wedding & Social Event Catering

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

SECONDARYHSACACAL

Party Venue Sourcing & Booking Services

Home & Personal Services/Event & Personal Concierge Services/Party & Social Event Services

Keywords

• Event venue rental
• Corporate event management
• MICE event services
• Banquet venue
• Event planning services

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Venue rental for events: Rental of 8 event venues for corporate parties, banquets, galas, and private celebrations. Venues include L'Umbracle, Akuarela, Mya Club, Mya Beat, Sala Moon, and Jerusalem Club.
2. Event management services: Full-service event organization including supplier coordination, catering management, technical setup, and on-site supervision

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Eventos Grupo Salamandra rents and manages 8 event venues across Valencia (plus 1 in Madrid) for corporate parties, banquets, gala dinners, product launches, and private celebrations. The company provides full-service event management including supplier coordination, catering management, technical setup with LED screens, projectors, sound and brand-color adaptive lighting, and on-site supervision by a dedicated Events Department.

Product overview

Eventos Grupo Salamandra operates a portfolio of 8 event venues across Valencia, managed through an organized departmentalized structure (HR, administration, maintenance, accounting, finance) with over 400 employees. The venues include Terraza L'Umbracle (garden terrace in Ciudad de las Artes y las Ciencias), Sala Akuarela (beachfront), Club Mya and Mya Beat (both in Ciudad de las Artes y las Ciencias), Sala Moon (city center near AVE station), and Jerusalem Club (city center concert hall). All venues are equipped with state-of-the-art technology including screens, projectors, sound and microphone systems, furniture, and lighting tailored to clients' brand colors. The company also provides a dedicated Events Department for the integral management of events including event planning, supplier coordination, technical setup, catering coordination, and on-site supervision.

Differentiator

Problem solved

Functional benefit

Products and services

• Terraza L'Umbracle

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Signne Creative HousecoreChannel Partner/ Reseller/ Distributor · 1 June 2023Creative agency that organizes The World's 50 Best Restaurants awards ceremony at Terraza L'Umbracle. Agency has chosen Grupo Salamandra venues multiple times for prestigious events.
• 99.9 Valencia radio stationminorGTM or Marketing Partner · 1 January 2019Radio station that presented its new season at the Terraza L'Umbracle inauguration event, featuring on-air personalities and coverage.
• PorscheminorGTM or Marketing Partner · 1 January 2019Automotive brand that used Terraza L'Umbracle to present the new Porsche Macan during summer season inauguration event.
• Berklee Valencia College of MusicminorStrategic or Co-development Partner · 1 January 2019Music college whose vocalist Janna performed at Terraza L'Umbracle's 7th anniversary celebration.
• Vilaplana CateringminorImplementation/ SI/ Consulting Partner · 1 January 2018Premium catering service provider for events at Grupo Salamandra venues. Provides wine tastings and cocktail dining services for product presentations and corporate events.
• Valencia Club CocinaminorImplementation/ SI/ Consulting Partner · 1 January 2017Cooking workshop provider for team building activities at Sala Moon events.
• Grupo El AltominorImplementation/ SI/ Consulting Partner · 1 January 2017Catering partner for events including the Hyundai i30 launch at Mya venue and Aliter 10th anniversary celebrations.
• Grupo EventoplusminorGTM or Marketing PartnerOrganizer of Barcelona Event Day trade show where Grupo Salamandra exhibited to present venues to event agencies.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Others

• Vilaplana Catering: Premium Spanish caterer that partners with Salamandra to provide food and beverage for events (e.g., Martiderm product launch). Adjacent rather than competitive since Vilaplana supplies rather than hosts, but both compete for the same corporate event wallet.

Emerging players

• Grupo Eventoplus: Spanish event industry media and trade-show organizer that hosts Barcelona Event Day. Salamandra exhibits at this event to source agency clients, making it a comparable go-to-market channel and partial competitor in the MICE ecosystem.

Regional players

• Moments Catering: Spanish full-service event caterer and producer operating primarily in Catalonia. Overlaps with Salamandra on catering coordination, event production, and corporate clients but with a different geographic center.
• Pacha Barcelona / Opium Barcelona: Barcelona-based nightclub and event venue operators with similar private-event hosting capabilities (product launches, brand activations). Comparable aesthetically for premium nightlife-style corporate events Salamandra also serves via Jerusalem Club and Mya.

Broad incumbents

• Hotel Arts Barcelona: Iconic luxury hotel with large-scale event and banquet spaces targeting international brands and agencies. Comparable Salamandra use cases (Dior, Sony launches) but anchored on lodging rather than standalone venue operation.
• Palacio de Congresos de Valencia: Valencia's dedicated congress center and a Salamandra reference point in the Salamandra customer materials. Targets the same MICE and congress clients in Valencia with a more institutional offering.
• Feria Valencia: Valencia's principal exhibition and convention venue. Salamandra competes for large-scale corporate and MICE events in the same metro; Feria Valencia is a much larger, publicly-supported operator, but Salamandra wins on premium/private aesthetics.
• IFEMA Madrid: Spain's largest exhibition and congress operator, where Salamandra already runs one venue. Comparable for large-scale MICE events but operates at a fundamentally larger institutional scale.

Direct peers

• etc.venues: UK-headquartered operator of purpose-built conference and event venues serving corporate clients and agencies. Mirrors Salamandra's model of dedicated event venues with technical infrastructure and on-site event teams.
• Convene: US/UK operator of premium meeting, event, and flexible-office venues with full-service event production. Closest international comparable in terms of combining owned venues with integrated event management and corporate client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eventos-grupo-salamandra
• Instagraminstagram.com/eventosgruposalamandra

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventos Grupo Salamandra