International Fairs and Promotions

What International Fairs and Promotions does

International Fairs and Promotions (IFP Group) is a Beirut-headquartered trade fair and exhibition organizer operating across the Middle East and North Africa (MENA) since 1980. The company specializes in international B2B trade shows, exhibitions, conferences, and business matchmaking events spanning the construction, interior design, food and beverage, agriculture, packaging, and hospitality verticals. Its active portfolio includes eight branded events — Project Lebanon, Interiors Lebanon, Hospitality Qatar, Food Qatar, Food Syria, Agritek Syria, 4P Syria, and Project Syria — each operating as a standalone trade show connecting international exhibitors with regional professional buyers across Lebanon, UAE, Saudi Arabia, Qatar, and Egypt. The company has organized 660+ events cumulatively and serves a customer base that includes international exhibitors, professional visitors/buyers, and government trade bodies seeking national pavilion representation.

The company's core capability is an event-driven B2B matchmaking platform rather than a unified software product. Its stated proprietary differentiator is integration/interoperability — facilitating structured business connections between exhibitors and professional visitors to enable long-term partnerships and trade relationships. IFP co-creates events through strategic partnerships with globally recognized exhibition organizers (notably Messe Dusseldorf in Germany) and regional execution partners (Konzept in Egypt, Alfa for Exhibitions, Al Nimr), combining international exhibition expertise with local market access. Distribution is primarily direct enterprise sales to exhibitors and government trade agencies, supplemented by partner-mediated reach into international exhibitor pipelines. The company operates a website (ifpexpo.com) as its primary digital channel, with no mobile app, public API, or SDK offerings disclosed.

IFP Group generates revenue through professional services tied to exhibition participation — booth space sales, sponsorship packages, national pavilion hosting for government trade agencies, and conference attendance. Pricing is not publicly disclosed and is structured as customized packages based on event scale, geographic coverage, and participation type. The company is privately held with no disclosed parent, investors, funding rounds, or public listing. Headquartered in Beirut with 251-500 employees, IFP Group operates without disclosed leadership, M&A, or restructuring activity in the source data.

Name

International Fairs and Promotions

Legal name

IFP Group

Website

https://ifpqatar.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Trade show organization
• Exhibition management
• B2B event services
• Business matchmaking events
• International trade fairs

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibition and Trade Show Services: Revenue generated from organizing international trade shows, exhibitions, B2B conferences, and business matchmaking events across MENA region countries including Lebanon, UAE, Saudi Arabia, Qatar, and Egypt

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

International Fairs and Promotions (IFP Group) organizes international trade shows, exhibitions, B2B conferences, and business matchmaking events across the MENA region, including Lebanon, UAE, Saudi Arabia, Qatar, and Egypt. Its portfolio includes sector-specific exhibitions such as Food Syria, Agritek Syria, 4P Syria, Project Lebanon, Interiors Lebanon, Hospitality Qatar, Food Qatar, and Project Syria, serving industries including construction, food and beverage, agriculture, packaging, interior design, and hospitality. Each branded exhibition connects international exhibitors with professional visitors and buyers through organized trade show participation, sponsorship, and B2B matchmaking services.

Product overview

IFP Group operates as an exhibition and event organizer offering a portfolio of international trade shows, B2B conferences, and business matchmaking events across the MENA region. The company organizes sector-specific exhibitions including Food Syria, Agritek Syria, 4P Syria, Project Lebanon, Interiors Lebanon, Hospitality Qatar, Food Qatar, and Project Syria. These events serve various industries including food and beverage, agriculture, construction, interior design, and hospitality. The portfolio functions as individual branded trade shows rather than a unified software platform, with each event serving as a standalone product connecting exhibitors with professional visitors through organized exhibitions, conferences, and B2B meetings.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Syria

Quantifiable outcome

• 660+ events organized, connecting thousands of exhibiting companies with millions of professional visitors

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and supporting.

• Messe DusseldorfcoreStrategic or Co-development PartnerLeading international exhibition organizer from Germany. IFP Group collaborates with Messe Dusseldorf to co-create high-impact trade shows and exhibitions in the MENA region, combining global expertise with regional market knowledge.
• KonzeptcoreStrategic or Co-development PartnerEgyptian exhibition organizer (Konzept) that partners with IFP Group to deliver specialized exhibitions in the Egyptian market, bringing local expertise and networks to co-organized events.
• Alfa for ExhibitionssupportingChannel Partner/ Reseller/ DistributorExhibition industry partner supporting IFP Group events and exhibitions across the MENA region, contributing to event success through specialized services and industry connections.
• Al NimrsupportingChannel Partner/ Reseller/ DistributorAl Nimr Expo serves as a partner supporting IFP Group exhibitions, providing local market expertise and network connections for regional event delivery.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hyve Group: UK-headquartered international exhibition organizer (formerly ITE Group) with strong emerging-market focus including MENA, Russia, and Asia. Closely comparable mid-sized peer running B2B trade shows via a partnership-with-locals model in markets structurally similar to IFP's.
• dmg events: UAE-headquartered international exhibition organizer running sector-specific trade shows across MENA and globally. Directly comparable as a regional B2B trade show organizer with overlapping verticals (construction, hospitality, food) and similar partnership-driven model.
• Messe Düsseldorf: German exhibition industry giant and IFP's named strategic co-creation partner. Comparability is high — both organize international B2B trade shows, leverage co-organizer partnerships to enter foreign markets, and run Messe Düsseldorf-branded events in MENA through IFP.
• Konzept: Egyptian exhibition organizer explicitly listed as an IFP strategic co-organizing partner. Directly comparable as a regional trade show organizer operating in the Egyptian market on similar event verticals through co-organization.
• GL events: France-based international exhibition organizer with operations across EMEA and emerging markets. Comparable mid-to-large peer organizing sector-specific trade shows with both owned and partner-led events, including significant MENA activity.

Broad incumbents

• Koelnmesse: German trade fair organizer active in food, furniture, and leisure across MENA through local partnerships. Comparable as a German-anchored broad incumbent with co-organized shows in the same MENA geographies and overlapping verticals.
• Informa Markets: World's largest exhibitions organizer operating thousands of B2B trade shows across multiple verticals. Overlaps with IFP across construction, food, hospitality and packaging verticals and competes for the same international exhibitor budget, though at vastly larger scale and global reach.
• RX Global (Reed Exhibitions): Division of RELX operating major international trade show portfolios across packaging, hospitality, and infrastructure. A broad incumbent in the same B2B trade show category, with active MENA presence and competing for exhibitor relationships IFP cultivates.
• Messe Frankfurt: Major German trade fair organizer running global events in consumer goods, textiles, and building technologies. Operates as a broad incumbent with MENA events that compete for similar exhibitor and visitor audiences across overlapping verticals.

Regional players

• Fiera Milano: Italy's leading trade fair organizer, comparable in business model (B2B sector trade shows, co-organizer partnerships) but primarily serving European rather than MENA territory. Useful as a benchmark on co-organized-show economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IFPGroup
• Facebookfacebook.com/100063597666331
• LinkedInlinkedin.com/company/ifpqatar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Fairs and Promotions