MATSO'S Broome Brewery

What MATSO'S Broome Brewery does

MATSO'S Broome Brewery is an Australian independent craft beverage producer founded in 1997 in Broome, Western Australia, best known for creating Australia's first alcoholic ginger beer. The company manufactures a focused portfolio of roughly ten stock-keeping units across alcoholic ginger beer (including the 6% Nightlife sub-range), mango beer, vodka-based ready-to-drink crushes, and a Japanese-style lager branded Mr Matsumoto, drawing on a heritage narrative tied to the Matsumoto family's pearling history in Broome. Most products are positioned as gluten-free, vegan-friendly, and made with Australian ingredients including locally fallen mangoes.

The company operates two owned brewery venues: the original site at 60 Hamersley Street, Broome (WA) and a second brewery and distillery at 85 Memorial Drive, Eumundi (QLD) on the Sunshine Coast. Revenue is generated through three streams: direct-to-consumer beverage sales via the matsos.com.au website, on-premise taproom experiences (tastings, bookings, merchandise), and branded apparel sales through a Shopify merch storefront. Distribution is direct rather than wholesale, with no third-party retail partners disclosed in available materials.

MATSO'S remains 100% independently Australian-owned with no disclosed venture capital or private equity backing. The legal entity, Matso's Broome Brewing PTY LTD, holds Tavern Liquor Licence 6020121534 under licensee Kimberley Accommodation (West) Pty Ltd. The underlying technology is small-batch handcrafted brewing with natural ingredients, without disclosed proprietary process IP, patents, or AI/ML systems.

Name

MATSO'S Broome Brewery

Legal name

Matso's Broome Brewing PTY LTD

Website

https://matsos.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

MATSO'S Broome Brewery is an independently Australian-owned craft beverage producer founded in 1997 in Broome, Western Australia, that makes Australia's first alcoholic ginger beer, mango beer, vodka crushes, and a Japanese-style lager, sold direct-to-consumer through its website and two brewery taprooms in Broome and the Sunshine Coast.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Breweries (312120), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Craft beer brewing
• Alcoholic ginger beer
• Australian craft brewery
• Tropical craft beverages
• Premium lager

Headquarters

HQ city

Broome

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Sales: Sale of craft alcoholic beverages including ginger beer, mango beer, Nightlife series, vodka crushes, and Japanese-style lager through their own website and retail distribution.
2. Brewery Venue Experiences: Operating brewery venues in Broome (WA) and Sunshine Coast (QLD) that offer on-site visits, tastings, and bookings for visitors.
3. Merchandise Sales: Sale of branded merchandise including clothing items like the Diver Dan Tee and Flower Cap through their Shopify-based merch store.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MATSO'S Broome Brewery is an independently owned Australian craft brewery that produces and sells handcrafted alcoholic beverages, most notably Australia's first alcoholic ginger beer, along with mango beer, Japanese-style lager, vodka cruiser-style crushes, lychee and rose cider and other tropical and Asian-inspired beers. The company sells its products through on-premise brewery venues in Broome (WA) and the Sunshine Coast (QLD), its own e-commerce website and a Shopify merchandise store.

Product overview

MATSO'S Broome Brewery is an Australian independent craft brewery founded in 1997 in Broome, Western Australia, with a second brewery on the Sunshine Coast in Queensland. The company produces a range of alcoholic beverages centered around ginger beer, including Australia's first alcoholic Ginger Beer, Mango Beer, various Nightlife cocktail-style ginger beers, and vodka crush beverages. The product portfolio includes both ginger beer variants (Ginger Beer, Nightlife Ginger Beer 6%, Nightlife Rum Lime & Ginger Beer, Nightlife Vodka Mint Lime & Ginger Beer, Chilli & Lime Ginger Beer), fruit-based beers (Mango Beer), a Japanese-style lager (Mr Matsumoto), and ready-to-drink vodka-based beverages (Vodka Lemon Lime Crush, Vodka Pash Pine Crush, Vodka Rasp Pine Crush). Many products are marketed as Gluten Free and Vegan Friendly.

Differentiator

Problem solved

Functional benefit

Brands

• Ginger Beer: Australia's Original Alcoholic Ginger Beer, created in 1997
• Mango Beer
• Nightlife Ginger Beer
• Nightlife Rum, Lime & Ginger Beer
• Nightlife Vodka Mint, Lime & Ginger Beer
• Chilli & Lime Ginger Beer
• Vodka Lemon Lime Crush
• Vodka Pash Pine Crush
• Vodka Rasp Pine Crush
• Mr Matsumoto Premium Japanese Style Lager
• Nightlife

Products and services

• Mango Beer Handcrafted mango-flavoured craft beer produced by MATSO'S Broome Brewery, sold to adult consumers through the brewery venues and the company's own e-commerce website.
• Ginger Beer (Alcoholic) Australia's first alcoholic ginger beer; MATSO'S flagship product and a craft alternative to mainstream lagers for adult consumers.
• Boab Ginger Beer Ginger beer variant from MATSO'S original 1997 product family, sold to adult craft beer consumers.
• Nightlife Ginger Beer 6% Higher-strength (6% ABV) version of MATSO'S alcoholic ginger beer, targeted at adult consumers seeking a stronger craft option.
• Little Boats Lager Handcrafted lager from MATSO'S original 1997 product range, sold to adult craft beer drinkers at the brewery venues and via the company's website.
• Sun Splash Lager Lager from MATSO'S original 1997 product range, distributed through the brewery venues and direct-to-consumer channels.
• Japanese-Style Lager Japanese-style lager from MATSO'S original 1997 product range, sold to adult craft beer consumers seeking an Asian-inspired flavour profile.
• Vodka Cruiser Crushes Vodka-based ready-to-drink "crush" cocktail range from MATSO'S original 1997 product family, marketed to adult consumers.
• Subcontinental Lager Subcontinental-inspired lager from MATSO'S original 1997 product range, sold to adult craft beer drinkers through the brewery venues and website.
• Lychee & Rose Cider Lychee and rose flavoured cider from MATSO'S original 1997 product range, marketed to adult consumers seeking flavoured alternatives to beer.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pirate Life Brewing: Australian craft brewery (now part of Carlton & United Breweries) with a strong identity-led brand and origin story. Comparable to MATSO'S as an independently-rooted craft brand with a personality-driven, lifestyle-positioned portfolio.
• Stone & Wood: Independent Australian craft brewery operating in multiple states with a strong regional/origin narrative (Byron Bay). Comparable to MATSO'S as an independent Australian craft brand competing for similar craft beer and lifestyle consumers.
• Brookvale Union: Lion-owned craft-style ginger beer brand (and broader range) that is the closest direct competitor to MATSO'S in the alcoholic ginger beer category in Australia. It competes for the same consumer occasion and shelf space.
• Bundaberg Brewed Drinks: Iconic Australian ginger beer brand (non-alcoholic) under Asahi. Highly comparable ginger-beer brand identity and tropical Australian positioning, even though non-alcoholic, it competes for the same ginger beer consumer mindshare and shelf space.
• Little Creatures: Lion-owned Australian craft brewery with a destination brewery/venue model (Geelong, Fremantle). Comparable to MATSO'S in combining craft brewing with a tourism/destination venue experience and brand-led storytelling.

Broad incumbents

• BrewDog: Large, globally scaled craft brewery with extensive RTD and bar venue operations. Relevant peer for MATSO'S given the overlap on craft credentials, expanding product lines into RTDs/lagers, and brewery-as-destination venues.
• Coopers Brewery: Largest Australian-owned brewery, producing a range of traditional and craft beers with national distribution. Highly comparable to MATSO'S as a family/independently owned Australian brewer, but at much greater scale and broader product portfolio.
• James Boag's: Tasmanian-based premium beer brand owned by Lion, with a regional origin narrative similar to MATSO'S Broome story. Comparable on positioning and brand-led regional provenance, though at a larger scale and broader portfolio.

Emerging players

• Hard Rated (by Asahi): Major multinational- backed RTD alcohol brand competing in the same premium mixer/RTD occasion as MATSO'S Nightlife and Vodka Crush ranges. Comparable as a competitor for the cocktail-ready, higher-ABV consumer occasion.

Regional players

• Two Bays Brewing: Australian gluten-free craft brewery operating in a niche dietary segment. Comparable to MATSO'S on the gluten-free/vegan-friendly positioning angle and on being a smaller, identity-led craft producer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/matsosbeer
• LinkedInlinkedin.com/company/matsos-broome-brewery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATSO'S Broome Brewery