Roman Pools

Name

Roman Pools

Legal name

Roman Pools Ltd

Website

https://romanpools.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Swimming Pool Construction Services

NAICS

Poured Concrete Foundation and Structure Contractors (23811)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Swimming pool construction
• Luxury pool design
• Wellness spaces
• Pool maintenance
• Automatic pool covers

Headquarters

HQ city

West Byfleet

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Swimming Pool Construction: Bespoke design and construction of swimming pools from initial consultation through to completion. Includes installation of filtration, heating and water treatment systems. All work performed in-house without subcontractors.
2. Wellness Space Installation: Construction and installation of saunas, steam rooms, barrel saunas, and spas to complement swimming pools or as standalone wellness areas.
3. Pool Maintenance Services: Ongoing pool maintenance including opening and closing of pools, refurbishment of existing pools, and general maintenance enquiries.
4. Automatic Pool Cover Systems: Supply and installation of automatic swimming pool safety covers and slatted cover systems as add-on or standalone products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bespoke swimming pool design and construction company specialising in concrete gunite pools with mosaic finishes. Delivers indoor, outdoor, and infinity pools alongside wellness spaces (saunas, steam rooms, spas, plunge pools, barrel saunas), movable pool floor systems, automatic hydraulic pool safety covers, and ongoing pool maintenance. Operates an all-in-house delivery model with no subcontractors, supported by a showroom in West Byfleet and an in-house architect.

Product overview

Roman Pools is a bespoke swimming pool design and construction company based in Surrey, UK, operating an all in-house service model that manages projects from design through completion without subcontractors. The company specializes in concrete gunite swimming pools with mosaic finishes and automatic pool covers. Their product portfolio centers on four core offerings: swimming pools (outdoor, indoor, and infinity pools), wellness spaces (spas, plunge pools, saunas, and steam rooms), pool technology (movable floors and automatic covers), and maintenance services. The company also provides concrete spraying (gunite) construction and partners with sister company Roman Tiles for luxury Italian tile supply.

Differentiator

Problem solved

Functional benefit

Brands

• Roman Tiles: Sister company specializing in luxury Italian tiles, operating as a separate tile shop in Surrey with a range of high-end 10mm and 20mm tiles

Products and services

• Outdoor Pools Bespoke outdoor swimming pool design, construction, and maintenance services, including installation of filtration, heating, and ventilation systems, for private clients and commercial businesses.
• Indoor Pools Bespoke indoor swimming pool design, construction, and maintenance, including basement pool construction in London, with filtration, heating, and water treatment systems.
• Infinity Pools Specialised infinity edge swimming pool construction with bespoke designs tailored to client requirements.
• Spas and Plunge Pools Fully bespoke spa design and construction, including hydrotherapy spas and cold plunge pools capable of chilling to 10°C for sports recovery and rehabilitation.
• Sauna & Steam Rooms Bespoke sauna and steam room design and installation, including traditional saunas, infrared saunas (with interchangeable infrared panels for deep detox, pain relief, and improved sleep), combination saunas, and steam rooms, to complement swimming pools or as standalone wellness areas.
• Barrel Saunas Outdoor barrel sauna construction featuring high-quality hand-crafted lumber profiles, tempered glass features, stainless steel bands, LED lights, and weather-resistant support cradles.
• Movable Floors Integrated movable pool floor systems that allow pools to be concealed within six minutes, transforming pool space into multi-functional areas for parties, fitness, or workspace. Features include depth adjustment for toddlers, hydrotherapy settings, and disability access.
• Automatic Pool Covers Automatic swimming pool safety covers and slatted covers with hydraulic motors, anodised aluminium tracks, UV-stabilised PVC canvas, and key or push-button operation. Features 3-second closing/opening speed per metre; slatted covers reduce evaporation and indoor humidity to control pool hall environment.
• Pool Maintenance Ongoing swimming pool maintenance services, including opening and closing of pools, refurbishment of existing pools, and general maintenance enquiries.
• Concrete Spraying (Gunite) Sprayed concrete or gunite pool construction technique for durable pool structures, used as the core construction method for Roman Pools' bespoke pool installations.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SPATA (The Swimming Pool & Allied Trade Association)coreOthersRoman Pools is a member of SPATA, The Swimming Pool & Allied Trade Association. This membership ensures their swimming pools meet the highest standards and undergo thorough checks throughout the design and building process. The company keeps up to date with the latest swimming pool installation methods and equipment in development.

Scale indicators2 records

Others

• Golden Coast: UK distributor of swimming pool, spa and wellness equipment serving trade installers. Relevant as an equipment supply ecosystem partner that competes with similar product categories (covers, automation, sanitizers) Roman Pools installs.

Direct peers

• Compass Pools UK: UK-based bespoke swimming pool manufacturer and installer offering one-piece ceramic pools. Directly comparable as a UK luxury residential pool builder serving a similar affluent customer base with comparable construction and installation services.
• Premier Pools UK: UK-based luxury swimming pool builder offering bespoke design and construction across South East England. Directly comparable as a regional luxury pool contractor targeting the same affluent homeowner segment.
• Waterstream Pools: UK bespoke swimming pool construction company specialising in indoor and outdoor pools. Comparable as a UK residential pool builder competing for the same HNW segment with similar design-and-build offerings.

Broad incumbents

• Certikin International: One of the UK's largest swimming pool equipment, accessory and component suppliers. Comparable as a broader UK pool industry incumbent supplying and installing pool equipment, though operating at wholesale/distribution scale rather than bespoke construction.
• Plastica: Established UK manufacturer and supplier of swimming pools, covers, liners and accessories. Comparable as a broad UK pool industry incumbent offering both pools and ancillary equipment, though with a more standardised, catalogue-led model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/romanpools
• Facebookfacebook.com/profile.php
• Xx.com/PoolsRoman

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roman Pools