Chapters

What Chapters does

Chapters Books and Coffee is a family-owned independent bookstore and coffee shop located in downtown Newberg, Oregon. The business was acquired by Bill and Maureen Rogers in April 2005 from previous owners Brent and Polly Peterson, and is operated with the help of their daughters (Meghan as manager, Courtney and Lisby as baristas), with Maureen having previously served as the store's book manager. The store sells new and used books across genres including fiction, children's, fantasy, outdoors, religion, self-help, cooking, sustainability, and travel, alongside a curated selection of cards and gifts from local makers.

The coffee program features Bespoken Coffee (Corvallis) as the espresso roaster using the Backstitch blend with weekend single-origin rotations, and Caravan Coffee (Newberg) for daily drip, complemented by loose-leaf teas, smoothies, chai, and pastries from Marsee Baking and Pearl Bakery in Portland. The single retail storefront at 701 E. First Street also co-hosts Cream Northwest (ice cream) and Expansions Games (board games), creating a multi-tenant community retail space. Chapters offers a free special-order service for books and specialty coffees not in stock, typically delivered within 3-5 business days, and runs a 20% discount program for nonprofit organizations purchasing books for institutional use.

The business operates a straightforward direct-to-consumer retail model through one physical location, open 7:30 am to 6:00 pm daily, with marketing conducted via Facebook, Instagram, local author events, the First Friday Art Walk, and the Newberg Downtown Coalition. There is no proprietary technology, no e-commerce channel, no app, no API, and no disclosed institutional investment. Headcount is stated at 1-10 employees, consistent with a family-operated small business.

Name

Chapters

Legal name

Chapters Books and Coffee

Website

https://chaptersbooksandcoffee.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Chapters Books and Coffee is a family-owned independent bookstore and coffee shop in downtown Newberg, Oregon, selling new and used books alongside specialty coffee from local roasters Bespoken and Caravan, pastries from Portland bakeries, and locally made gifts.

Ownership category

akta.pro rank

Product category

Independent Bookstore and Coffee Shop

NAICS

Book Retailers and News Dealers (4592)

SIC

Retail-Eating & Drinking Places (5810), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

General Bookstores (New Books) (CRALAAAA)

akta.pro secondary industry

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Independent bookstore
• Specialty coffee shop
• Used book sales
• Community bookstore
• Local roaster coffee

Headquarters

HQ city

Newberg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Book Sales: Sells new and used books across multiple genres including fiction, children/youth, fantasy, outdoors, religion, self-help, cooking, sustainability, and travel. Also stocks cards and gifts from local makers and artists. Offers special order services for books not in stock.
2. Coffee and Beverage Sales: Serves espresso drinks, drip coffee, loose-leaf teas (hot and iced), smoothies, chai, and other specialty beverages. Sources from local roasters Bespoken Coffee (espresso) and Caravan Coffee (drip).
3. Pastry and Food Sales: Offers pastries from Marsee Baking (Portland) and Pearl Bakery, plus grab-and-go items, oatmeal, protein bars, and granola bars including gluten-free and dairy-free options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Chapters Books and Coffee is a family-owned independent bookstore and coffee shop in downtown Newberg, Oregon, selling new and used books across multiple genres (fiction, children and youth, fantasy, outdoors, religion, self-help, cooking, sustainability, travel) along with specialty coffee from local roasters Bespoken Coffee and Caravan Coffee, loose-leaf teas, pastries from Marsee Baking, and cards and gifts from local makers. The store also offers a free special-order service for books and specialty coffees not currently in stock, typically delivered within 3-5 business days.

Product overview

Chapters Books and Coffee is a cozy independent bookstore and coffee shop offering a unified retail experience combining new and used books across multiple genres with specialty coffee and tea beverages. The core offering includes Bespoken Coffee (espresso and drip) from Corvallis and Caravan Coffee (drip) as a local Newberg staple, alongside loose-leaf teas and pastries from Marsee Baking. The store also stocks cards and gifts from local makers and artists, and provides book ordering services for titles not in stock.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Books
• Specialty Coffee Beverages (Bespoken and Caravan)
• Loose-Leaf Tea
• Pastries, Bagels, and Grab-and-Go Items
• Local Cards and Gifts
• Book and Coffee Special-Order Service

Quantifiable outcome

• Books typically arrive within 3-5 business days with zero shipping cost

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Bespoken CoffeecoreStrategic or Co-development PartnerBespoken Coffee, based in Corvallis, Oregon, is the primary espresso roaster for Chapters. They supply the Backstitch blend for espresso throughout the week and feature single-origin coffees on weekends. New retail bags arrive on Wednesdays with seasonal variety. Bespoken is described as setting the standard for ethics and quality in the coffee industry.
• Caravan CoffeecoreStrategic or Co-development PartnerCaravan Coffee is a Newberg-based roaster and local staple that supplies drip coffee to Chapters. New single-origin coffees arrive on Thursdays, varying by season. Both roasters are characterized as setting the standard for ethics and quality.
• Marsee BakingminorStrategic or Co-development PartnerMarsee Baking in Portland delivers pastries and bagels to Chapters every morning, providing fresh daily baked goods for the coffee shop.
• Pearl BakeryminorStrategic or Co-development PartnerPortland-based Pearl Bakery supplies pastries to Chapters, complementing the Marsee Baking offerings.
• Local Ingredient SupplierminorStrategic or Co-development PartnerUnnamed local company supplying syrups, chocolates, sauces, smoothies, and chai. Uses local ingredients like Oregon peaches and berries, organic spices, and naturally dehydrated cane sugar. Avoids preservatives, high fructose corn syrup, and dyes.
• Cream NorthwestminorOthersAward-winning ice cream shop located within the same building as Chapters. Serves delicious ice cream made with fresh, local ingredients inspired by global flavors.
• Expansions GamesminorOthersBoard game store located within the same building, offering games from quick to deep strategy. Contributes to the cozy community vibe of the shared space.
• Newberg Downtown CoalitionminorGTM or Marketing PartnerPartnership with downtown Newberg business organization for cross-promotion and event coordination, including First Friday Art Walk and Truffle Trail events.
• Newberg LibraryminorStrategic or Co-development PartnerLocal library partners with Chapters for author events. Local author David G. Lewis's book talk was held at Newberg Library, with books available for purchase at Chapters.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Blue Bottle Coffee: Specialty third-wave coffee company with cafés across the U.S. Comparable as a specialty single-origin coffee operator at scale; represents the broader competitive landscape Chapters faces in the beverage category.
• Barnes & Noble: Largest brick-and-mortar bookstore chain in the U.S. with in-store cafés. Comparable as a competing physical bookstore and coffee destination; broader scale and assortment but lacking Chapters' local-curation differentiation.
• Stumptown Coffee Roasters: Portland-based specialty coffee roaster and café operator. Comparable in the coffee/café vertical (single-origin, third-wave specialty), representing the scale version of Chapters' Bespoken/Caravan positioning.

Direct peers

• Tattered Cover Book Store: Long-established independent bookstore in Denver, Colorado with multiple locations and in-store cafés. Comparable as a community-anchor independent bookstore combining curated reading, food/beverage, and event programming (author events, community gatherings).
• The Strand Bookstore: Iconic independent bookstore in New York City specializing in new, used, and rare books. Comparable as a long-running family/independently owned bookstore with curated selection and event programming, though larger scale.
• Word Bookstores (formerly BookPeople): Independent bookstore in Brooklyn with curated selection and event programming. Comparable as a community-focused independent bookstore emphasizing author events and local engagement, though in a much denser urban market.
• Green Bean Books: Independent children's bookstore in Portland, Oregon. Comparable as a small, locally-rooted Pacific Northwest independent bookstore with community event programming, though narrower in genre focus.
• Powell's City of Books: Portland-based independent bookstore and the largest independent bookstore in the U.S. Also operates a coffee shop within its flagship store. Directly comparable as an Oregon-based independent bookseller with a café component and curated new/used inventory.

Regional players

• Bookstore1Sarasota: Independent bookstore in Sarasota, Florida combining new/used books with a wine and coffee bar. Comparable as a hybrid book-and-beverage independent concept operating in a smaller regional market, mirroring Chapters' integrated format.

Others

• Amazon (Book Retail): Largest online book retailer with extensive e-book and physical book catalog plus same-day delivery in many markets. Represents the structural competitive backdrop Chapters competes against via its local-curation and free-shipping special order service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/chaptersbooksnewberg
• Instagraminstagram.com/chaptersbooksandcoffee
• Xx.com/chaptersnewberg
• LinkedInlinkedin.com/company/chapters-books

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chapters