Mardi Gras

What Mardi Gras does

Mardi Gras (legal entity Mardi Gras Digital AB, org. nr. 556572-7657) is a Gothenburg-based full-service digital agency founded in 2019, specializing in B2B digital sales, e-commerce, and marketing services. The firm serves manufacturing companies, wholesalers, and service companies primarily in Sweden, with opportunistic international projects. Its service portfolio is organized into three pillars: Strategy (customer journey mapping, digital transformation planning, brand strategy), Digital Solutions (websites, e-commerce platforms, PIM/ERP/CRM integrations), and Communication (SEO, paid advertising, content, PR, marketing automation). A proprietary methodology called Digitaliseringstrappan — a five-step digital maturity assessment model (Bestäm, Visa, Fördela, Prioritera, Avancera) — underpins client engagements.

The technology stack is anchored by certified partnerships with four major enterprise platforms: DynamicWeb (Diamond Partner for CMS, e-commerce, PIM, and marketing automation), HubSpot (Certified Solutions Partner for CRM, Marketing Hub, CMS), Litium (Certified Partner for scalable e-commerce with built-in PIM and headless support), and Umbraco (Silver Partner for open-source .NET CMS). Additional integrations include Virto Commerce, Elasticsearch, Mailchimp, Briqpay, Klarna, Open Street Maps, and Mediaflow for brand asset management. The firm implements headless and composable architectures for complex B2B catalogs — notably a 4-million-product e-commerce platform for KW Parts and an accessories sales platform for Cadillac Europe / General Motors.

The business operates on project-based professional services engagements with quote-based pricing (no public rate cards). Go-to-market is predominantly direct enterprise field sales targeting Swedish B2B buyers (marketing directors, CEOs, digital transformation leaders), complemented by a referral ecosystem through the four platform partnerships, the recurring 'Mardi Gras Mornings' educational event series, content marketing via a knowledge hub, and active LinkedIn and Instagram presence. Named enterprise clients span automotive (Cadillac/GM, Horse Powertrain, KW Parts), manufacturing (Nordic Drives Group, Easy-Laser, Wiges, Rexel), food & beverage (PAUL och THOM), maritime (Götheborg of Sweden), ammunition (Norma), real estate (Aspelin Ramm, A Working Lab, MVB), education (Astar), and SaaS (Mediaflow), among others. Headcount is in the 11-50 band with leadership including Henrik Björklund (CEO and Head of Sales) and Simon Syrén (Creative Director).

Name

Mardi Gras

Legal name

Mardi Gras Digital AB

Website

https://mardigras.se

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Mardi Gras is a Gothenburg-based full-service digital agency specializing in B2B digital sales, e-commerce platform implementation, and marketing services for manufacturing, wholesale, and service companies across Sweden.

Ownership category

akta.pro rank

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Consulting and Strategy Services: Mardi Gras generates revenue through professional services engagements including strategy consulting, digital transformation planning, brand strategy, and customer journey mapping for B2B clients.
2. Web Development and E-commerce Implementation: Revenue from building and implementing websites, e-commerce platforms, and digital solutions using platforms such as Umbraco, HubSpot, Litium, and DynamicWeb.
3. Marketing and Communication Services: Services include content strategy, SEO, paid advertising, social media management, and marketing automation implementation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Mardi Gras is a full-service digital agency specializing in digital sales for B2B clients across manufacturing, wholesale, and service industries. The agency delivers integrated strategy, digital solutions (websites, e-commerce platforms, PIM/ERP/CRM integrations), and communication services (SEO, content, paid media, PR) built on certified partner platforms including Umbraco, HubSpot, Litium, and DynamicWeb. The firm's proprietary Digitalization Ladder methodology helps clients map digital maturity and prioritize investments that synchronize sales and marketing.

Product overview

Mardi Gras is a full-service digital agency specializing in digital sales and B2B marketing. The company offers a comprehensive portfolio of services organized into three main categories: Strategy (Strategi), Digital Solutions (Digitala lösningar), and Communication (Kommunikation). Under Digital Solutions, they provide website development, e-commerce, and system integrations using multiple technology platforms. The agency is a certified partner for several major platforms including HubSpot (CRM/Marketing/Sales Hub), Litium (e-commerce/CMS/PIM), and DynamicWeb (Commerce Suite including PIM, e-commerce, CMS, and marketing automation). Additional services include UX/UI design, SEO, branding, and PIM implementation. They work primarily with B2B clients in manufacturing, wholesale, and service sectors, helping companies optimize their digital sales and marketing through the digitalization ladder methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy (Strategi) Strategic consulting services that combine brand strength with forward-looking digitalization plans and mapped customer journeys. Provides a clear roadmap for growth by syncing sales and marketing. For B2B clients in manufacturing, wholesale, and service industries.
• Digital Solutions (Digitala lösningar) Comprehensive digital commerce solutions including high-performing e-commerce, websites, and smart system integrations (PIM, ERP, CRM). Creates friction-free customer journeys that convert visitors into loyal customers.
• Communication (Kommunikation) Creative content and strategic reach services including effective advertising, engaging content, and targeted PR. Makes offerings visible and memorable in relevant channels.
• Website Development (Webbplats) Website development services using various CMS platforms including Umbraco, HubSpot, and headless architectures. Focus on flexible, future-proof solutions for B2B clients.
• E-commerce (E-handel) E-commerce solutions built on platforms like DynamicWeb, Litium, and Virto Commerce. Supports B2B and B2C with integrations for PIM, ERP, and payment systems.
• HubSpot Implementation Implementation and consulting services for HubSpot CRM, Marketing Hub, and Sales Hub. Includes lead nurturing, lead scoring, workflow automation, and CMS integration for B2B clients.
• Litium Implementation E-commerce and CMS implementation on Litium's scalable platform, including PIM integration and headless solutions for complex e-commerce requirements.
• DynamicWeb Implementation Commerce Suite implementation including PIM, e-commerce, CMS, and marketing automation for manufacturing and wholesale industries.
• UX/UI Design User experience and interface design services creating intuitive, conversion-optimized digital experiences for B2B clients.
• SEO (Search Engine Optimization) Search engine optimization services including technical SEO, content optimization, and landing page optimization based on search intent.
• Branding (Varumärke) Brand strategy and visual identity services including brand manuals, visual guidelines, and brand development for B2B clients.
• PIM (Product Information Management) Product information management solutions to centralize product data, automate flows, and eliminate errors for companies with large inventories.

Quantifiable outcome

• 78% increase in organic traffic within one year (Mediaflow SEO case)
• +5 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• DynamicWeb (now part of Truvio)coreTechnology or Integration · 1 October 2024Mardi Gras is a Diamond Partner of DynamicWeb, a leading e-commerce platform providing CMS, e-commerce, PIM, and marketing automation in a single interface. DynamicWeb has a strong position in manufacturing and wholesale industries. The partnership, formalized in autumn 2024, provides Mardi Gras clients with access to the latest platform updates and tools, tailored solutions, and high-quality delivery through proven methods. The partnership is part of Truvio group following DynamicWeb's acquisition.
• HubSpotcoreTechnology or IntegrationMardi Gras is a certified HubSpot Solutions Partner with multiple certifications including Content Marketing, HubSpot Content Hub Software, CMS for Developers, Solutions Architecture Foundations, and Integrating With HubSpot. HubSpot is an all-in-one platform for inbound marketing, sales, customer service, and CMS. Mardi Gras helps clients implement and use HubSpot effectively, connecting customer data with content and campaigns for personalized experiences.
• LitiumcoreTechnology or IntegrationMardi Gras is a certified Litium Partner in Sweden. Litium is a scalable e-commerce platform with built-in PIM and CMS, built for high traffic volumes and large product catalogs. The platform supports both B2B and B2C and includes a headless solution. Major Swedish clients using Litium include Jollyroom, Casall, Paul och Thom, and Huski Wear.
• UmbracocoreTechnology or IntegrationMardi Gras is an Umbraco Silver Partner, one of few in Sweden. They have completed all available Umbraco certifications. Umbraco is a flexible open-source CMS built on Microsoft's .NET framework, known for user-friendliness, high security, and easy integration with other business systems. Major global brands using Umbraco include Carlsberg Group, Domino's Pizza, Mercedes-Benz, National Geographic, Volvo, and Westminster Abbey.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Valtech: Valtech is a global digital agency with a strong Nordic presence and a focus on commerce, digital transformation, and platform engineering. Overlaps with Mardi Gras's e-commerce, PIM, and digital sales expertise but at significantly larger scale.
• Knowit: Knowit is a Nordic IT and digital consultancy offering e-commerce, digital transformation, and system integration services. Comparable to Mardi Gras as a broader Nordic competitor covering similar technology and digital strategy services across Sweden.
• Accenture Song: Accenture's digital experience practice (formerly Accenture Interactive, now Accenture Song) is a global consultancy offering digital transformation, marketing, and commerce services. Overlaps directly with Mardi Gras's core service lines at significantly larger scale.

Direct peers

• Creuna: Creuna is a Nordic digital agency (now part of Knowit) specializing in digital strategy, design, and technology. Comparable to Mardi Gras in delivering multi-disciplinary digital services to Nordic enterprise clients, including B2B sectors.
• Netlight: Netlight is a Swedish digital consultancy that combines strategy, technology, and design. Directly comparable to Mardi Gras as a Sweden-based premium digital consultancy serving enterprise clients with similar Scope of digital services.
• Combine: Combine is a Swedish creative and digital agency offering branding, content, and digital communication services. Comparable to Mardi Gras's communication and branding services line for Swedish B2B clients.
• Iteam: Iteam is a Swedish digital agency specializing in developing digital products and platforms for B2B clients. Comparable to Mardi Gras in offering B2B-focused digital solutions, system integration, and platform implementations out of Sweden.
• Aiq Marketing & Communication: AIQ is a Swedish digital agency delivering digital marketing, e-commerce, and branding services. Comparable to Mardi Gras in offering integrated digital services to Swedish B2B and B2C clients with similar full-service positioning.
• Bonzai: Bonzai is a Swedish digital agency offering web, e-commerce, and digital marketing services. Closely comparable to Mardi Gras as a Sweden-based mid-size full-service digital agency competing in the same client segments.

Regional players

• Northstream: Northstream is a Nordic strategy consultancy with digital transformation focus. Comparable to Mardi Gras in providing strategic digital advisory but serves a more senior strategy layer rather than hands-on implementation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mardi-gras-digital
• Instagraminstagram.com/mardigrasagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mardi Gras