What Adam Hunter does

Adam Hunter Pty Ltd is a Certified Practising Accountants (CPA) firm headquartered at 31-33 Hosken Street, Bluff Point, in the Geraldton region of Western Australia. The firm provides accounting, taxation, superannuation (including Self-Managed Superannuation Fund services), and bookkeeping services to a diverse clientele spanning agriculture, construction, finance, fishing, healthcare, and retail industries. It is registered as a CPA Practice with CPA Australia and as a tax agent with the Tax Practitioners Board, with director Paul J. Adam holding a Fellowship of the Taxation Institute of Australia.

The firm's core service portfolio comprises three product lines: taxation services covering compliance and advisory for individuals, companies, trusts, and partnerships (including CGT, FBT, GST, and negative gearing advice); SMSF services covering setup, administration, compliance, and strategic advice; and outsourced bookkeeping including data entry, reconciliations, payroll, BAS reporting, and debtor/creditor management. These services are complemented by client-facing digital tools, namely a secure client portal, a file transfer service via MyDocsOnline, and TeamViewer-based remote support. The technology stack consists of standard third-party accounting software (QuickBooks, MYOB, Agrimaster) rather than proprietary platforms.

The business model is direct professional services engagement rather than productised SaaS. The firm operates on a relationship-led, appointment-based sales motion, with four directors (Paul J. Adam, Kim J. Hunter, Adrian O'Malley, Paul Samulkiewicz) and approximately 15 total team members. Revenue is not publicly disclosed; the firm is independently owned with no external investment, parent company, or institutional backing. Distribution is single-country/domestic, confined to Western Australia, with digital tools providing limited reach extension beyond the immediate Geraldton catchment.

Name

Adam Hunter

Legal name

Adam Hunter Pty Ltd

Website

https://adamhunter.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Adam Hunter Pty Ltd is a regional Western Australian CPA practice in Geraldton offering taxation, superannuation (SMSF), and bookkeeping services to a diversified client base of individuals and small-to-medium businesses across agriculture, construction, finance, fishing, healthcare, and retail.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Trusts, Estates, and Agency Accounts (525920)

SIC

Finance Services (6199)

akta.pro primary industry

Fund Governance Support (Board/Trustee, Minutes, Policies, Oversight) (FSAAAMAH)

akta.pro secondary industry

Fiduciary Agency & Trustee-for-Hire Services (FSAAANAL)

Keywords

• Accounting services
• Taxation advisory
• Superannuation administration
• Bookkeeping services
• Business advisory

Headquarters

HQ city

Geraldton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Taxation Services: Tax compliance and planning services for individuals and businesses including companies, trusts, partnerships. Includes capital gains tax, fringe benefits tax, GST, and tax planning services.
2. Superannuation Services: Self-managed super fund (SMSF) compliance, administration, setup, and strategic advice services for trustees and members.
3. Bookkeeping Services: Outsourced bookkeeping including data entry, reconciliations, payroll, BAS reporting and lodgement, debtor/creditor reconciliations, and staff training.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Adam Hunter Pty Ltd is a Certified Practising Accountants firm providing taxation, superannuation (SMSF), and bookkeeping services to individuals and businesses in regional Western Australia. The firm delivers personalized tax compliance and planning, self-managed superannuation fund administration and strategy, and outsourced bookkeeping including payroll and BAS lodgement. Service delivery is supported by a secure online client portal, file transfer system, and remote support tools.

Product overview

Adam Hunter Pty Ltd is a Certified Practising Accountants firm offering a suite of professional accounting services. The core service portfolio consists of Taxation Services (tax compliance, planning, and advisory for individuals and businesses), Self Managed Superannuation Fund (SMSF) Services (compliance, administration, and strategic SMSF advice), and Bookkeeping Services (outsourced professional bookkeeping including data entry, reconciliations, payroll, and BAS reporting). These are complemented by client-facing digital tools including a Client Portal for secure account access and a File Transfer Service for secure document submission. The firm serves diverse clientele across agriculture, construction, finance, fishing, healthcare, and retail industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Taxation Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CPA AustraliacoreOthersProfessional membership organization ensuring adherence to CPA standards and professional development requirements
• Taxation Institute of AustraliaminorOthersProfessional tax institute providing specialized training and designation (Fellow) for tax practitioners

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• BDO Australia: Large national accounting and advisory firm with a full tax, SMSF, and bookkeeping practice serving SMEs and individuals. Competes in the same client segments as Adam Hunter, particularly in regional Australia, but at substantially greater scale.
• Crowe Australasia: Mid-tier accounting and advisory group offering tax, SMSF, and bookkeeping to SMEs. Direct service-line overlap with Adam Hunter, but at significantly larger scale and with broader geographic reach.
• Nexia Australia: National mid-tier accounting network with tax, advisory, and SMSF capability for SMEs and individuals. Competes in similar service lines and client segments as Adam Hunter, with a broader multi-office footprint.
• RSM Australia: Mid-tier accounting network with a strong regional/SMB practice and SMSF capability. Competes in the same tax, superannuation, and bookkeeping segments as Adam Hunter, but at a substantially larger scale.
• HLB Mann Judd: Australian mid-tier accounting and advisory network with established tax, superannuation, and business services for SMEs. Overlaps with Adam Hunter's service mix, particularly for regional and owner-managed clients.
• William Buck: Australian mid-tier accounting and advisory firm covering tax, superannuation, and business services to SMEs. Comparable service mix to Adam Hunter but a national footprint and deeper advisory bench.
• Pitcher Partners: Australian mid-tier accounting and advisory network offering tax, SMSF, bookkeeping, and business advisory. Overlaps with all three of Adam Hunter's service pillars, but Pitcher Partners is significantly larger and multi-location.

Direct peers

• Pilot Partners: Australian mid-tier accounting and advisory firm serving SMEs and HNW individuals with tax, superannuation, and business services. Similar service mix and SME/individual client focus to Adam Hunter, though larger and Melbourne-based.
• Heffron: Australian specialist in SMSF administration, compliance, and advice. Directly comparable to Adam Hunter's SMSF service line, though Heffron is SMSF-only and operates nationally rather than as a generalist CPA practice.
• SuperConcepts: Specialist SMSF administration and compliance provider in Australia. Highly comparable to Adam Hunter's SMSF service line, though SuperConcepts is a pure-play SMSF administrator rather than a generalist CPA firm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adam-hunter-pty-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adam Hunter