Caswell Orthodontics
Beauty Solutions, LLC is a wholesale distributor of luxury salon products serving licensed beauty professionals across California, Nevada, and Arizona via 11 Resource Centers, BigCommerce e-commerce, iOS/Android mobile app, and a 50-Sales-Consultant field team.
- Company typePrivate
- Founded2007
- HeadquartersHonolulu, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Caswell Orthodontics does
Beauty Solutions, LLC is a wholesale distributor of luxury salon products serving exclusively licensed beauty professionals across California, Nevada, and Arizona. Founded in 2007 and operating as a California LLC, the company runs 11 Resource Centers—physical retail locations where licensed stylists can shop in-person, pick up online orders via Buy Online Pick Up In Store (BOPIS) within a two-hour window, and attend education classes held multiple days per week. The company curates a portfolio of more than 20 premium salon brands including Alfaparf, Kevin Murphy, GHD, Hotheads, Keune, Eleven Australia, Bellami, Halo Couture, ColorProof, Trissola, and Sitch, positioning itself as a selective distributor offering 'only the very best' brands rather than full-line distribution.
The company's technology stack centers on a BigCommerce-hosted e-commerce storefront plus iOS and Android mobile applications enabling 24/7 ordering, real-time inventory visibility across locations, event registration, and sales-rep contact. A field team of approximately 50 Sales Consultants provides account-level relationship management and education for a 26,000+ customer base. Revenue mechanics combine wholesale product markups on branded haircare, color, extensions, tools, and appliances sold through a login-gated storefront, plus a Resource Center Membership program offering 5% off on class days, presale access to annual sales, and quarterly gifts. Education functions as a core adjacency, with hundreds of weekly events delivered across the Resource Center network, supported by recorded webinars and the Salon Business University.
Beauty Solutions is privately held and co-founded by Wes Brown (Chief Marketing Officer), Laurie Brown (Chief Education Officer), Gary Heath (Chief Financial Officer), and Minda Ghio (Chief Sales Officer), with no disclosed external private equity or venture capital backing. In February 2023 the company relaunched its website with brand portals, faster search-and-filter checkout, mobile app integration, and BOPIS, signaling continued investment in omnichannel commerce. Geographic service is restricted to California, Nevada, and Arizona, with explicit non-coverage of Oregon, Washington, Idaho, and Utah.
Caswell Orthodontics firmographics
Firmographics- Name
- Caswell Orthodontics
- Legal name
- Beauty Solutions, LLC
- Website
- https://hawaiibraces.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beauty Solutions, LLC is a wholesale distributor of luxury salon products serving licensed beauty professionals across California, Nevada, and Arizona via 11 Resource Centers, BigCommerce e-commerce, iOS/Android mobile app, and a 50-Sales-Consultant field team.
- Ownership category
- akta.pro rank
Caswell Orthodontics industry classification
Industry- Product category
- Orthodontic Services
- NAICS
- Offices of Dentists (6212)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Comprehensive Orthodontic Clinics (HLABABAA)
- akta.pro secondary industries
- Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Clear Aligner Orthodontics (HLABABAD)
Keywords
Where Caswell Orthodontics is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Markets served
Caswell Orthodontics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Wholesale Product Sales: Beauty Solutions operates as a wholesale distributor selling luxury salon products exclusively to licensed beauty professionals. Revenue is generated through product markups on branded hair care, color, extensions, tools, and appliances.
- Resource Center Membership: Membership program offering 5% off purchases on class days, presale access to annual sales, Friday specials, and quarterly free gifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale professional pricing for licensed stylists |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Caswell Orthodontics product offering
Product offeringCore offering
Caswell Orthodontics, the office of Dr. Kimi S Caswell, provides orthodontic care services including traditional braces and Invisalign clear aligners. The practice operates across three locations in Hawaii and serves individual patients seeking teeth alignment and bite correction treatment. Founded in 1995, the practice delivers in-person clinical orthodontic services.
Product overview
Beauty Solutions is a wholesale distributor of luxury salon products serving licensed beauty professionals. The company operates as a multi-brand distribution platform offering hair care, hair color, hair extensions, professional smoothing treatments, appliances, and styling tools from numerous brands including Alfaparf, Amplify, Bellami, ColorProof, Eleven Australia, Framar, GHD, Hotheads, Keune, Kevin Murphy, Sitch, Sweet, Trissola, and YS-Park. Beyond product distribution, Beauty Solutions provides education and training through Resource Centers (11 locations), a mobile app for 24/7 shopping, and an online store platform for stylists. The company was founded in 2007 and serves 26,000+ customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional Braces
Quantifiable outcome
- Serving 26,000+ customers with dedicated support from 50 Sales Consultants
- +1 more outcomes
Companies that use Caswell Orthodontics
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Caswell Orthodontics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Caswell Orthodontics partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Caswell Orthodontics competitors and assessment
Company assessmentOthers
- 3M Oral Care: Major manufacturer of orthodontic appliances, brackets, and clear-aligner materials (formerly 3M Unitek). Comparable to Caswell as a supplier of traditional orthodontic clinical products the practice uses in braces cases.
- Align Technology: Manufacturer of the Invisalign clear aligner system used by orthodontists worldwide. Comparable to Caswell as a key supplier of the clear-aligner treatment modality the practice offers to patients.
- Dentsply Sirona: Global manufacturer of dental and orthodontic equipment, supplies, and consumables including brackets, wires, and aligner-related products. Comparable to Caswell as a supplier of the traditional-braces and clinical materials the practice uses.
- American Orthodontics: Manufacturer of orthodontic brackets, bands, wires, and other fixed-appliance products used by orthodontic practices. Comparable to Caswell as a supplier of the traditional-braces clinical materials the practice relies on.
Broad incumbents
- Smile Brands: PE-backed DSO operating branded and partner dental practices including orthodontic offerings nationwide. Comparable to Caswell as a multi-location dental group with mixed general/specialty service lines.
- 42 North Dental: DSO supporting general dentistry and specialty practices across the Northeast U.S. Comparable to Caswell as a multi-location group practice operator offering orthodontic services among broader dental offerings.
- Heartland Dental: One of the largest dental support organizations in the U.S., supporting general dentistry and some specialty practices. Comparable to Caswell as a multi-location dental operator, though much larger and general-dentistry focused rather than orthodontic-only.
- Benevis: Dental support organization focused on family dental care including orthodontics across many U.S. states. Comparable to Caswell in providing orthodontic services within a multi-location dental practice model.
- Pacific Dental Services: Large DSO supporting dental and specialty practices across the U.S., including orthodontic services. Comparable to Caswell as a multi-site dental/orthodontic practice operator with similar clinical workflows and insurance-driven GTM.
Emerging players
- Candid Co. Hybrid clear-aligner company offering remote orthodontist-supervised treatment. Comparable to Caswell as a competing provider of clear-aligner orthodontic treatment, targeting similar adult patient demand through a different delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Caswell Orthodontics social profiles
Digital presenceCaswell Orthodontics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caswell Orthodontics leadership team
Management profileNumber of profiles
Profiles1 record
Caswell Orthodontics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caswell Orthodontics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caswell Orthodontics
What does Caswell Orthodontics do?
Caswell Orthodontics, the office of Dr. Kimi S Caswell, provides orthodontic care services including traditional braces and Invisalign clear aligners. The practice operates across three locations in Hawaii and serves individual patients seeking teeth alignment and bite correction treatment. Founded in 1995, the practice delivers in-person clinical orthodontic services.
Is Caswell Orthodontics a public or private company?
Caswell Orthodontics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caswell Orthodontics founded?
Caswell Orthodontics was founded in 2007. It employs 11 to 50 people.
Where is Caswell Orthodontics based?
Caswell Orthodontics is headquartered in Honolulu, United States, in the North America region.
How does Caswell Orthodontics make money?
Two revenue lines are on record. Wholesale Product Sales are the primary driver. The others are resource Center Membership.
Who are Caswell Orthodontics's main competitors?
Others on record are 3M Oral Care, Align Technology, Dentsply Sirona and American Orthodontics. Broad incumbents are Smile Brands, 42 North Dental, Heartland Dental, Benevis and Pacific Dental Services. Candid Co. is listed as an emerging player.
Does Caswell Orthodontics have an API?
No public API is recorded for Caswell Orthodontics.
What industry is Caswell Orthodontics in?
Caswell Orthodontics's product category is Orthodontic Services. Its primary akta.pro industry code is HLABABAA, Comprehensive Orthodontic Clinics, with a secondary code of HLABABAE, Traditional Braces (Metal/Ceramic/Lingual) Providers. Its NAICS code is 6212 and its SIC code is 8000.