42 North Dental
42 North Dental is a Dental Support Organization providing non-clinical practice support — HR, finance, billing, marketing, and technology — to 100+ affiliated dental practices across 9 states, with affiliated dentist-owners retaining clinical autonomy and equity ownership.
- Company typePrivate
- Founded1977
- HeadquartersWaltham, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What 42 North Dental does
42 North Dental is a Dental Support Organization (DSO) founded in 1977 as Gentle Dental Partners and rebranded in September 2018, headquartered in Waltham, Massachusetts. The company supports 100+ affiliated dental practices operating under 39+ distinct brands across 9 states in the Northeast and Midwest, employing more than 1,600 people and supporting 300+ dentists. Its core service is non-clinical practice support — including human resources, finance, billing, marketing, vendor negotiation, and revenue cycle management — delivered to dentist-owners who retain clinical autonomy and receive equity ownership in the DSO.
The technology platform is anchored on the 42U learning and development ecosystem, the Henry Schein One cloud practice management stack (Dentrix and Dentrix Ascend), the FDA-cleared VideaAI diagnostic imaging system deployed enterprise-wide, the IntelePeer SmartAgent Collections AI voice automation tool, and the Birdeye reputation management platform. 42 North Dental has also deployed Neocis Yomi robotic-assisted implant surgery at affiliated specialty practices such as South Shore Oral Surgery, expanding the clinical service mix beyond general dentistry.
The business model is a DSO affiliation structure: the company generates revenue from affiliated dental practices via management fees and shared-service economics, in exchange for delivering back-office support, group purchasing leverage, technology, and brand infrastructure. Affiliated dentists retain ownership stakes and clinical decision-making, while 42 North Dental captures scale economics across the portfolio. End-customer revenue is dispersed across retail dental patients served by the 100+ affiliated practices.
42 North Dental firmographics
Firmographics- Name
- 42 North Dental
- Legal name
- 42 North Dental LLC
- Website
- https://42northdental.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- 42 North Dental is a Dental Support Organization providing non-clinical practice support — HR, finance, billing, marketing, and technology — to 100+ affiliated dental practices across 9 states, with affiliated dentist-owners retaining clinical autonomy and equity ownership.
- Ownership category
- akta.pro rank
42 North Dental industry classification
Industry- Product category
- Dental Support Organization (DSO) Services
- NAICS
- Offices of Dentists (6212)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Multi-Specialty DSOs (General + Specialty Networks) (HLABAKAA)
- akta.pro secondary industries
- General Dentistry Group Practices (HLABAKAB), Dental Specialty-Only DSOs (Single-Specialty Platforms) (HLABAKAJ)
Keywords
Where 42 North Dental is headquartered
LocationHeadquarters
- HQ city
- Waltham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
42 North Dental business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Dental Support Organization Services: 42 North Dental operates as a Dental Support Organization (DSO) providing business and administrative support to affiliated dental practices. The company earns revenue by supporting dental practices in exchange for partnership/affiliation arrangements. Supported practices benefit from HR, finance, marketing, billing, vendor negotiation, and operational support while dentists retain clinical autonomy and equity ownership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | $57 New Patient Offer |
| Unit Pricing | One time | $79 New Patient Offer |
| Other | Monthly | Care Credit Financing |
| Subscription | Annual | Essential Dental Plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
42 North Dental product offering
Product offeringCore offering
42 North Dental is a Dental Support Organization (DSO) that provides comprehensive non-clinical business, administrative, HR, finance, marketing, and technology support to more than 100 affiliated dental practices operating under 39+ brand names in the Northeast and Midwest. Affiliated practices deliver multi-specialty dental care (general dentistry, oral surgery, orthodontics, periodontics, endodontics, cosmetic, and pediatric dentistry) to patients while partner dentists retain clinical autonomy and acquire equity ownership in the group.
Product overview
42 North Dental is a Dental Support Organization (DSO) offering a platform-plus-support model for affiliated dental practices. The core offering includes multi-specialty dental care delivery through 100+ supported practices operating under multiple brands (Gentle Dental, Great Hill Dental Partners, First Line Dental, and others). Key support services include business administration, HR, finance, marketing, and billing through the parent organization. Technology-enabled offerings include VideaHealth dental AI for diagnostic support and 42U, a learning and development platform built on TalentLMS. The organization supports specialty care including oral surgery, orthodontics, periodontics, endodontics, cosmetic dentistry, and pediatric dentistry, all delivered under clinical autonomy with equity ownership opportunities for affiliated dentists.
Differentiator
Problem solved
Functional benefit
Brands
- First Line Dental: Multi-specialty dental practice brand operating in Connecticut, focused on general dentistry and specialty services.
- 42U
- Northstar
Products and services
- Dental Support Organization (DSO) Business and Administrative Services Comprehensive non-clinical support (HR, finance, marketing, billing, vendor negotiation, technology enablement, training, compliance) provided to dental practice owners in exchange for managed-service fees; affiliated dentists retain clinical autonomy and gain equity ownership.
- Multi-Specialty Dental Care Patient-facing multi-specialty dental services (general dentistry, oral surgery, orthodontics, periodontics, endodontics, cosmetic, and pediatric dentistry) delivered through 100+ affiliated practices operating under 39+ brand identities across nine states.
- 42U Learning & Development Platform Centralized learning management system built on TalentLMS providing 24/7 on-demand training classes for professional development of dentists, hygienists, and administrative staff across the 42 North Dental network.
- 42 North Dental Cavity Prevention Plan Trademarked preventive dental care program focused on reducing cavities through minimally invasive care approaches; offered through supported practices as part of the organization's patient-focused quality care commitment.
- Northstar Dental Benefit Program Dental benefit program providing accessible dental care options for patients; offered as part of 42 North Dental's family of brands and services portfolio.
- Essential Dental Plan Membership Subscription membership plan offered to patients without dental insurance, providing a low annual fee in exchange for significant discounts on dental services at supported practices.
Quantifiable outcome
- Treatment acceptance rate increased from 30% to 90% after integrating VideaAI dental technology
- +4 more outcomes
Companies that use 42 North Dental
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
42 North Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature4 records
42 North Dental partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, strategic and minor.
- VideaHealth AI Leadership Councilcore42 North Dental is a founding member of the VideaHealth AI Leadership Council, a consortium of dental executives, clinicians, and innovators dedicated to shaping responsible AI adoption in dentistry. The council develops standards and best practices, starting with The Dental AI Playbook. 42 North Dental, as the largest DSO in the Northeast, was selected as a founding member alongside other major dental organizations.
- Henry Schein OnecoreHenry Schein One partnered with 42 North Dental to drive innovation with cloud technology and AI diagnostics. 42 North Dental PLLC is implementing Henry Schein One's one-platform approach setting standard of care throughout the patient journey for 100+ practices.
- TalentLMScore42 North Dental uses TalentLMS for its 42U learning and development platform. The partnership provides 24/7 on-demand training for over a thousand learners throughout the network. 42U won the inaugural Great Results and Trailblazer Training Excellence Awards from TalentLMS.
- Birdeyecore42 North Dental partnered with Birdeye, a reputation and customer experience platform, rolled out to 110+ supported practices. Birdeye helps gather and quantify patient feedback through surveys, Google reviews, and Net Promoter Score, driving 55% increase in total patient feedback.
- Neocisstrategic42 North Dental and Neocis celebrated the world's first-ever full arch robotic dental implant placement using the FDA-approved Yomi-Go Workflow at South Shore Oral Surgery, a 42 North Dental supported practice. Dr. David Lustbader performed the procedure using the Yomi Robotic Dental System.
- IntelePeercore42 North Dental implemented IntelePeer's SmartAgent Collections AI-powered automated solution. The solution helped recover $8 million in outstanding balances within nine months of launch and improved operational efficiency for healthcare providers.
- Massachusetts Dental Societycore42 North Dental launched 'Beyond Traditional Leadership' continuing education curriculum in collaboration with the Massachusetts Dental Society (MDS). This unique program is the first of its kind for MDS, offering four courses over four months on topics including DEI, empathy, and leadership.
- Keystone Dental Groupstrategic42 North Dental launched its inaugural Implant Fellowship Academy in partnership with Keystone Dental Group. Applications opened earlier in 2023 with overwhelming response from dental professionals seeking advanced implant training.
- TalentLMS Customer Case Studyminor42 North Dental is referenced as a customer of TalentLMS in case studies, with documented results of saving hours and reducing turnover by centralizing training with the platform.
- Heartland DentalstrategicCo-founding member of VideaHealth AI Leadership Council alongside 42 North Dental. Both are major dental support organizations working together to shape responsible AI adoption standards.
- Great Expressions Dental CentersstrategicCo-founding member of VideaHealth AI Leadership Council. Together with 42 North Dental represents tens of thousands of providers and millions of patients.
- Gen4 Dental PartnersstrategicCo-founding member of VideaHealth AI Leadership Council representing the consortium of dental leaders dedicated to AI adoption standards.
- Riccobene AssociatesstrategicCo-founding member of VideaHealth AI Leadership Council working to develop The Dental AI Playbook for the industry.
- Cherry Tree DentalstrategicCo-founding member of VideaHealth AI Leadership Council, collectively representing tens of thousands of providers and millions of patients.
- Women in DSOstrategic42 North Dental joined Women in DSO as a Founding DSO Group Member. The nonprofit organization is committed to empowerment and growth of women leaders in DSOs through networking, mentorship, and specialized education programs.
- ADSO (Association of Dental Support Organizations)strategicStrategic partner member of ADSO, the organization supporting dental support organizations in the industry.
- Second StepminorPartner brand included in 42 North Dental's family of brands ecosystem.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
42 North Dental competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
42 North Dental social profiles
Digital presence42 North Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
42 North Dental leadership team
Management profileNumber of profiles
Profiles12 records
42 North Dental subsidiaries and ownership
Company hierarchySubsidiaries11 records
42 North Dental funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
42 North Dental M&A and investment
M&A and investmentM&A13 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 42 North Dental
What does 42 North Dental do?
42 North Dental is a Dental Support Organization (DSO) that provides comprehensive non-clinical business, administrative, HR, finance, marketing, and technology support to more than 100 affiliated dental practices operating under 39+ brand names in the Northeast and Midwest. Affiliated practices deliver multi-specialty dental care (general dentistry, oral surgery, orthodontics, periodontics, endodontics, cosmetic, and pediatric dentistry) to patients while partner dentists retain clinical autonomy and acquire equity ownership in the group.
Is 42 North Dental a public or private company?
42 North Dental is a private company. It is classified as private equity controlled and is currently operating.
When was 42 North Dental founded?
42 North Dental was founded in 1977. It employs 1,001 to 5,000 people.
Where is 42 North Dental based?
42 North Dental is headquartered in Waltham, United States, in the North America region.
How does 42 North Dental make money?
One revenue line is on record: dental Support Organization Services.
Does 42 North Dental have an API?
No public API is recorded for 42 North Dental.
What industry is 42 North Dental in?
42 North Dental's product category is Dental Support Organization (DSO) Services. Its primary akta.pro industry code is HLABAKAA, Multi-Specialty DSOs (General + Specialty Networks), with a secondary code of HLABAKAB, General Dentistry Group Practices. Its NAICS code is 6212 and its SIC code is 8000.