My Financial Wellness

What My Financial Wellness does

My Financial Wellness is an employer-sponsored financial wellness platform operated by Rushmore Consumer Credit Resource Center (dba Consumer Credit Counseling Service of the Black Hills), a nonprofit consumer credit counseling organization headquartered at 2310 N Maple Ave, Rapid City, South Dakota. The platform is structured as a resource for businesses and their employees, providing financial education content across eight topic areas — credit reports and scores, debt and collections, co-signing, budgeting, home buying, retirement planning, college/vo-tech financing, and scam alerts — and bundles in free financial consultations with certified credit counselors and free in-person classes. The American Center for Credit Education (ACCE), a division of the parent organization, manages program enrollment and participant data for employer clients.

The product surface consists of three individually sold online courses ("Cut Through the Confusion" on medical bills and health insurance, "Start Right: Build Your Own Business," and "10 Steps to Buying a Car"), a suite of downloadable Excel-based financial calculators (loan amortization, vehicle loan payment, mortgage, student-loan payoff, and retirement planner), and topical educational articles plus a Money Tips newsletter. The underlying technology is a web-based static-content portal with no native mobile app, no public API, and no disclosed integrations. Distribution combines enterprise employer enrollment (the stated primary channel) with self-serve direct purchase of courses and free consumer-facing resources.

The revenue model is hybrid: employer-sponsored programs function as a recurring/subscription channel with employees enrolled by their organization, while online course sales are one-time perpetual licenses sold directly through the website. Free services — credit counseling consultations and in-person classes — are offered as a freemium layer, and the platform cites referral relationships with HUD-approved housing counseling agencies. No revenue figures, headcount, or institutional funding are disclosed; the organization operates as a private nonprofit credit counseling service with US-only operations.

Name

My Financial Wellness

Legal name

Rushmore Consumer Credit Resource Center dba Consumer Credit Counseling Service of the Black Hills

Website

https://myfinancialwellness.us

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

My Financial Wellness is an employer-sponsored financial education platform operated by a South Dakota nonprofit credit counseling service, offering online courses, financial calculators, and free certified credit counseling to businesses and their employees in the United States.

Ownership category

akta.pro rank

Product category

Financial Wellness Education

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Employee Financial Wellness Platforms (Workplace PFM) (FSAGADAK)

akta.pro secondary industries

Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH), Financial Coaching & Budgeting Advisory (FSAEAAAH), Budgeting & Cash-Flow Management (FSAGADAA)

Keywords

• Financial wellness programs
• Credit counseling services
• Employer-sponsored benefits
• Financial education courses
• Consumer credit resources

Headquarters

HQ city

Rapid City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Online Course Sales: Revenue generated from selling online educational courses including 'Cut Through the Confusion' on medical bills and health insurance, 'Start Right: Build Your Own Business', and '10 Steps to Buying a Car'. Courses are available for purchase through the website.
2. Employer-Sponsored Programs: Financial education programs offered to businesses for their employees, with the organization/business enrolling employees in the program. This appears to be the primary revenue stream as the site is positioned as a resource for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

My Financial Wellness is an employer-sponsored financial wellness platform that provides businesses and their employees with financial education resources, online courses, downloadable financial calculators, and access to certified credit counselors. The site sells three online courses (Cut Through the Confusion, Start Right: Build Your Own Business, and 10 Steps to Buying a Car) and offers free in-person classes and one-on-one credit counseling consultations as part of the broader program delivered through Rushmore Consumer Credit Resource Center.

Product overview

My Financial Wellness is an employer-sponsored financial wellness platform offered by Rushmore Consumer Credit Resource Center dba Consumer Credit Counseling Service of the Black Hills. The platform provides a comprehensive suite of financial education resources including three purchasable online courses (Cut Through the Confusion for medical bills/insurance, Start Right: Build Your Own Business, and 10 Steps to Buying a Car), downloadable financial calculators (loan amortization, vehicle payment, mortgage, student loan payoff, and retirement), and topical educational content on credit, budgeting, home buying, retirement planning, and fraud prevention. The platform is structured as a web-based educational portal designed for employee financial wellness programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Cut Through the Confusion An educational program helping users understand healthcare reform, medical bills, and health insurance options, including a calculator to help users select appropriate insurance plans.
• Start Right: Build Your Own Business A step-by-step guide for individuals wanting to start small businesses, covering business planning, risk assessment, and practical implementation guidance.
• 10 Steps to Buying a Car An educational program providing comprehensive guidance on purchasing vehicles, including financing considerations and dealer negotiation strategies.
• Financial Calculators Suite Suite of Excel-based financial calculators including Loan Amortization Schedule, Vehicle Loan Payment, Mortgage Loan Calculator, Pay-off Student Loans Calculator, and Retirement Planner, provided to users as a standalone resource.
• Employer-Sponsored Financial Wellness Program Recurring financial education and credit counseling program offered to businesses for their employees, with the enrolling organization providing financial wellness resources, courses, calculators, and counseling as an employee benefit.
• Free Financial Consultation with Certified Credit Counselor Free one-on-one consultation with a certified credit counselor for individuals seeking personal financial guidance on debt management, budgeting, credit, and related money issues.
• Free In-Person Financial Education Classes Free in-person financial education classes covering personal finance topics, available through Consumer Credit Counseling Service of the Black Hills at the Rapid City office.

Quantifiable outcome

• Research shows delinquency rates for borrowers who have received housing counseling are 29% lower for first-time homebuyers and 15% lower overall

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Rushmore Consumer Credit Resource Center dba Consumer Credit Counseling Service of the Black HillscoreOthersThe parent organization that operates My Financial Wellness through its American Center for Credit Education (ACCE) division. This nonprofit consumer credit counseling service provides the infrastructure and accreditation for the financial education programs offered through the website.
• American Center for Credit Education (ACCE)coreStrategic or Co-development PartnerA division of Rushmore Consumer Credit Resource Center that developed the My Financial Wellness program. ACCE creates and manages the financial education content, privacy policies, and program enrollment systems. The organization collects and manages participant information for businesses enrolling employees.
• HUD-Approved Housing Counseling AgenciescoreStrategic or Co-development PartnerReferenced for home buying education. The site recommends connecting with HUD-approved housing counseling agencies for homebuyer education courses, pre-purchase counseling, and credit rebuilding assistance. Research cited shows 29% lower delinquency rates for homebuyers who received counseling.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• LearnLux: Employer financial wellness platform with modern tech stack (mobile, integrations, AI-driven personalization). Competes for the same enterprise employer wellness RFPs with a venture-funded product velocity MFW lacks.
• BrightPlan: Employer financial wellness platform providing budgeting, debt, and retirement planning tools. Direct substitute for MFW in the employer benefits stack with significantly greater tech investment.
• Money Management International (MMI): Nonprofit credit counseling agency providing debt management, housing counseling, and financial education to consumers and employer partners. Highly comparable operating model and target customer base.
• GreenPath Financial Wellness: Nonprofit HUD-approved credit counseling and financial wellness provider offering employer, individual, and housing counseling services. Closest direct comparable — same nonprofit credit counseling model, employer channel, and consumer education content set.
• BALANCE: Nonprofit financial education and counseling provider with employer and consumer programs, including housing counseling. Comparable mission, content approach, and target audiences.
• Dave Ramsey Solutions (Financial Peace University): Sells individual and employer-channel financial education curricula (Financial Peace University). Competes directly for the same employer wellness budget and individual consumer financial education wallet.
• InCharge Debt Solutions: Nonprofit credit counseling and financial education organization offering debt management, housing counseling, and workplace financial wellness programs. Comparable in mission, delivery model, and channel mix.
• SmartDollar: Employer-sponsored financial wellness platform built by Ramsey Solutions. Direct competitor for the workplace PFM and benefits buyer that MFW targets.

Broad incumbents

• National Foundation for Credit Counseling (NFCC): Industry umbrella body for nonprofit credit counseling agencies including many direct peers. Not a direct competitor but a regulatory/reputation peer whose member agencies compete with MFW in the same employer and consumer channels.
• Prudential Financial Wellness: Large incumbent insurance and benefits provider offering employer financial wellness as part of a broader portfolio. Competes for the same HR benefits RFPs from a position of scale and brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myfinancialwellnessus
• LinkedInlinkedin.com/company/my-financial-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Financial Wellness