FRSH Magazine

What FRSH Magazine does

FRSH Magazine is a curated content platform hosted on Tumblr that aggregates freeski, snowboard, skitour, and freeride photography and videography from contributors in the winter sports community. It serves as a discovery channel for winter sports enthusiasts and amateur/professional content creators, distributing tagged multimedia across Tumblr, Facebook, Twitter, Pinterest, and Google+. The platform's underlying technology is a standard hosted Tumblr blog with no proprietary software, app, API, or AI/ML components disclosed.

The company's commercial function is the content-driven promotion of the affiliated Open Wear sustainable outerwear brand, which shares co-founders Chris Westen and Martijn Jegerings with FRSH Magazine. FRSH does not sell subscriptions, advertising, or its own products; instead, it functions as an affiliate-style referral channel directing traffic to Open Wear's e-commerce site (open-wear.com) and to crowdfunding campaigns on Kickstarter and Indiegogo. The Open One product, priced at approximately 299 CHF, collectively raised over 90,000 CHF from 196 backers.

FRSH Magazine's go-to-market is community-led content marketing within a narrow winter sports niche. Partnerships include Splitboardcamps (guided backcountry experiences), Primaloft (ThermoPlume insulation co-branding), and Maxport Limited (Hanoi-based manufacturing disclosed in December 2017). The Open One product received an ISPO BRANDNEW Award nomination, providing third-party validation. The operation is based in the Alps Region of Switzerland, and the platform's engagement metrics are modest, with posts typically receiving 5-29 notes on Tumblr.

Name

FRSH Magazine

Legal name

FRSH Magazine

Website

https://frshmag.tumblr.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

FRSH Magazine is a Tumblr-based curated content platform aggregating freeski, snowboard, skitour, and freeride footage for winter sports enthusiasts and content creators, operating primarily as a marketing channel for the affiliated Open Wear sustainable outerwear brand.

Ownership category

akta.pro rank

Product category

Sports Media

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industry

Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Winter sports content
• Freeski footage curation
• Snowboard media blog
• Outdoor lifestyle content
• Winter sports curation

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Content Curation and Brand Promotion: FRSH Magazine operates as a content curation platform promoting the Open Wear brand through curated freeski and snowboard footage, driving traffic and awareness to Open Wear's e-commerce platform and crowdfunding campaigns on Kickstarter and Indiegogo.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

FRSH Magazine is a curated content platform and Tumblr-hosted blog that aggregates, curates, and re-publishes high-quality freeski, snowboard, skitour, and freeride photography and videography submitted by athletes, photographers, and content creators. The platform distributes this footage across Tumblr, Facebook, Twitter, Pinterest, and Google+, and functions as a community-led media outlet that extensively promotes the Open Wear sustainable outerwear brand via the #openwear hashtag and referral links to open-wear.com, Kickstarter, and Indiegogo crowdfunding campaigns.

Product overview

FRSH Magazine operates as a single, unified content curation platform focused on freeski and snowboard footage. The Tumblr-hosted blog serves as the primary platform where content is curated and distributed. The company has no commercial products or services for sale; it functions purely as a content media outlet that shares winter sports footage, often featuring sponsored content from brands like Open Wear.

Differentiator

Problem solved

Functional benefit

Products and services

• FRSH Magazine (FRSH Mag) A curated content platform and blog featuring freeski, snowboard, skitour, and freeride photography and videography, published on Tumblr and distributed across Facebook, Twitter, Pinterest, and Google+ for individual winter sports enthusiasts and content creators.

Quantifiable outcome

• Posts featuring Open Wear products receive 5-29 notes per post on Tumblr

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Maxport Limited (Hanoi)minorImplementation/ SI/ Consulting Partner · 1 December 2017Maxport Limited in Hanoi is the manufacturing partner for Open Wear products, visited by Open Wear co-founder Chris Westen for factory inspections and quality verification as part of Open Wear's transparent production initiative.
• Open WearcoreGTM or Marketing PartnerFRSH Magazine maintains a strong promotional relationship with Open Wear, featuring the sustainable outerwear brand extensively across its Tumblr and social media channels. The magazine consistently promotes Open Wear products, crowdfunding campaigns, and brand initiatives through branded content and #openwear hashtag campaigns. The partnership appears to position FRSH Mag as a content marketing vehicle driving awareness and sales for Open Wear's product line.
• SplitboardcampsminorStrategic or Co-development PartnerSplitboardcamps provides splitboard and avalanche safety courses featured and promoted by FRSH Magazine. The collaboration involves cross-promotion of splitboard instruction services and outdoor education content to the FRSH Magazine winter sports community.
• IndiegogocoreChannel Partner/ Reseller/ DistributorIndiegogo was used as a crowdfunding platform for the Open One product launch, offering early-bird pricing and pre-orders to backers.
• KickstartercoreChannel Partner/ Reseller/ DistributorKickstarter was used as a crowdfunding platform for Open Wear product launches, providing pre-order mechanisms and community funding for sustainable outerwear development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Huck Magazine: Independent print and digital publication covering action sports, counterculture, and adventure including skiing and snowboarding. Overlaps with FRSH Magazine in action sports and outdoor adventure content targeting a culturally engaged youth audience.
• The Inertia: Digital surf and outdoor adventure publication with editorial features, video, and community contributions. Comparable to FRSH Magazine as a community-driven action-sports content platform with similar curation and contributor-submission model.
• Winterline Magazine: Digital winter sports publication covering skiing, snowboarding, and mountain culture. Comparable to FRSH Magazine as a digitally distributed, content-curation outlet for winter sports enthusiasts with similar audience targeting and editorial scope.

Direct peers

• Whitelines: UK-based snowboarding magazine and content platform covering gear reviews, rider features, and video. Comparable as a digitally distributed snow-sports content outlet targeting the same freeski/snowboard enthusiast segment, especially across European markets.
• Freeskier Magazine: Digital-first freeskiing magazine covering news, videos, athlete profiles, and gear. Direct peer in the curated freeski content category with a comparable target audience and editorial mission to FRSH Magazine.
• Transworld Snowboarding: Established snowboarding media brand producing editorial features, video content, and event coverage. Directly comparable as a snow-sports content curation outlet serving overlapping audiences with FRSH Magazine.
• Snowboarder Magazine: Long-running print and digital magazine covering snowboarding culture, gear, and athlete features. Directly comparable to FRSH Magazine as a niche snow-sports publication targeting freeski/snowboard enthusiasts with curated editorial and visual content.

Broad incumbents

• Powder Magazine: Legacy print and digital skiing magazine covering all forms of backcountry and resort skiing with broader scope. Comparable as a winter sports editorial publication but operates at larger scale and across the full skiing category rather than FRSH Mag's focused freeski/snowboard niche.
• Surfline: Surf forecasting and media platform producing extensive video, editorial, and live content. Comparable to FRSH Magazine as a vertically focused action-sports content/media brand, though operating in surfing rather than snow sports and at significantly larger scale.

Others

• BlazeTV (Blaze) Snow / Ski Content Operators: Freeride World Tour is a competitive freeride skiing and snowboarding event series producing video and editorial coverage of elite athletes. Adjacent to FRSH Magazine through overlapping freeski/freeride subject matter and athlete content distribution, though operating as an event/IP organization rather than a publication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights2 records

Customer concentration

• Xtwitter.com/frshmag
• Facebookfacebook.com/frshmag
• Pinterestpinterest.com/frshmagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRSH Magazine