Boligmappa
- Company typePrivate
- Founded2012
- HeadquartersTønsberg, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Boligmappa does
Boligmappa AS, headquartered in Oslo and majority-owned by SIKRI GROUP ASA, operates Norway's largest platform for digital property documentation. The core service connects directly to Norway's official property registry (Matrikkelen) via sister company Ambita, automatically binding uploaded documents — warranties, maintenance records, paint codes, receipts, contractor details, and inspection reports — to the correct property and owner. Approximately 30 staff across technology, customer service, sales, marketing, and administration serve a user base of thousands of Norwegian homeowners and more than 9,000 verified trade businesses across electrical, plumbing, HVAC, painting, construction, and other trades.
The platform is structured as a freemium B2B2C system. The core Boligmappa product is free for homeowners, who authenticate via BankID or Vipps Logg Inn and can also self-upload receipts, photos, and color codes. Boligmappa+ (launched October 2024) is a paid consumer subscription at 69 NOK per month or 249 NOK per year, adding property value estimates, persistent personal document storage, local market tracking, and partner discounts. Boligmappa Bedrift is the B2B counterpart: trade companies pay annual per-employee licenses for the ability to push documentation directly into homeowners' Matrikkelen-linked folders, with contracts indexed to Norway's consumer price index. Revenue is further supplemented by affiliate and referral arrangements through the "Boligens Utvalgte Leverandører" curated supplier program covering electricity, insurance, broadband, furniture, insulation, alarms, and cleaning services.
Distribution combines self-serve product-led growth on the consumer side with a partner-driven channel on the trade side, anchored by documented partnerships with Norwegian trade associations (Rørentreprenørene Norge, NHO Elektro, Byggmesterforbundet, Fagrådet for våtrom, Malermestrenes Landsforbund) and an ambassador program of named craftsmen. Boligmappa also operates the closely integrated hjemla.no property information application and a public API for third-party integrations. The company is positioning to capture a greater share of Norwegian home-services commerce via its curated supplier marketplace while expanding product surface in property valuation and condition reporting.
Boligmappa firmographics
Firmographics- Name
- Boligmappa
- Legal name
- Boligmappa AS
- Website
- https://boligmappa.no
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Boligmappa industry classification
Industry- Product category
- Property Documentation Software
- NAICS
- Document Preparation Services (56141)
- akta.pro primary industry
- HOA/Condo Document & Estoppel Services (BPAJAOAK)
Keywords
Where Boligmappa is headquartered
LocationHeadquarters
- HQ city
- Tønsberg
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Boligmappa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Business Licenses (Boligmappa Bedrift): Trade professional companies (electricians, plumbers, painters, builders, etc.) pay for access to Boligmappa Bedrift, a web-based service where they upload and manage property documentation. Pricing is based on the number of employees and typically includes a 12-month contract with automatic renewal. This is a recurring B2B subscription model targeting professional trade companies across Norway.
- Boligmappa+ Premium Subscription: A consumer-facing premium subscription priced at 69 NOK per month or 249 NOK per year. No binding period — cancel anytime. Includes market-leading property value estimate, personal document storage area that persists permanently, and local housing market tracking. Sold as an add-on to the free core platform.
- Partner Discounts and Referrals: Boligmappa+ subscribers receive discounts on electricity, insurance, building materials, and other partner offerings, suggesting affiliate or referral revenue arrangements with partner companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free core platform for homeowners |
| Subscription | Monthly | Boligmappa+ premium subscription |
| Subscription | Annual | Boligmappa Bedrift — business licenses for trade professionals |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Boligmappa product offering
Product offeringCore offering
Boligmappa is a digital property documentation platform directly linked to Norway's official property register (Matrikkelen). It provides Norwegian homeowners with a free digital folder to automatically receive and store documentation (warranties, FDV, maintenance history, color codes, receipts) from registered trade professionals, and offers a premium subscription (Boligmappa+) with property value estimates, personal storage, and market tracking. Trade businesses access Boligmappa Bedrift via paid licenses to upload documentation directly to homeowner records.
Product overview
Boligmappa operates as a unified platform-plus-premium-tier model, combining a free core property documentation platform with an optional subscription add-on (Boligmappa+). The core Boligmappa platform serves as a centralized digital housing file (Boligens verdipapirer), automatically receiving documentation from verified craftsmen and enabling homeowners to store receipts, color codes, and property records. The premium Boligmappa+ tier adds market-leading property value estimates, personal document storage, and local market tracking. For businesses, Boligmappa Bedrift provides a professional interface for uploading documentation directly to property records via the Matrikkelen registry. The platform also includes specialized features like the Finn Håndverker directory (9,000+ verified businesses), the Boligsnakk podcast, and an API for system integrations. The closely integrated hjemla.no application handles property valuation and market insights.
Differentiator
Problem solved
Functional benefit
Brands
- Boligmappa+: Premium subscription service offering market-leading property value estimates, personal document storage, and local housing market tracking. Priced at 69 NOK per month or 249 NOK per year.
Quantifiable outcome
- Over 9,000 verified trade businesses on the platform covering all trades nationwide
- +1 more outcomes
Companies that use Boligmappa
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Boligmappa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature4 records
Boligmappa partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Rørentreprenørene Norge (Norwegian Plumbing Association)coreRørentreprenørene Norge co-developed the documentation guidelines for plumbing work published on Boligmappa's documentation requirements page, helping to define what documentation homeowners should receive from plumbers.
- Malermestrenes Landsforbund (Norwegian Painters' Federation)coreMalermestrenes Landsforbund collaborated with Boligmappa to develop documentation standards for painting work, which are referenced on the documentation requirements page.
- Fagrådet for våtrom (FFV) (Norwegian Wet Room Council)coreFFV co-developed the documentation guidelines for wet room and bathroom construction work on Boligmappa's documentation requirements page, providing detailed standards for comprehensive bathroom renovation documentation.
- Byggmesterforbundet (Norwegian Master Builders Federation)coreByggmesterforbundet collaborated with Boligmappa on the documentation guidelines for construction and carpentry work, helping to define documentation standards for the Norwegian construction trades.
- NHO Elektro (Federation of Norwegian Electrical Enterprises)coreNHO Elektro collaborated with Boligmappa on documentation requirements for electrical work, supporting the '5 sikre' (5 safe practices) documentation standard that is accepted by the Norwegian Directorate for Civil Protection as adequate property documentation for electrical work.
- OhmaminorOhma has been named Boligens utvalgte leverandør (Boligen's selected supplier) for alarm services. This appears in Boligmappa's news as a preferred supplier partnership within the 'selected suppliers' program.
- AirthingsminorAirthings is Boligens utvalgte leverandør for måling av inneklima (selected supplier for indoor climate measurement). Partnership appears in the 'selected suppliers' program within Boligmappa.
- CitymaidminorCitymaid is Boligens utvalgte leverandør for rengjøringstjenester (selected supplier for cleaning services). Partnership through the 'selected suppliers' program.
- EL-PROFFENminorEL-PROFFEN is named as Boligens utvalgte leverandør for elektro (selected supplier for electrical services). Partnership appears on the Partners page and in news announcements.
- MøbelringenminorMøbelringen is Boligens utvalgte leverandør av møbler og interiør (selected supplier for furniture and interior). Partnership through the 'selected suppliers' program.
- Helgeland Kraft StrømminorHelgeland Kraft Strøm is Boligens utvalgte leverandør for strøm (selected supplier for electricity), providing energy discounts to Boligmappa+ subscribers.
- HomelyminorHomely is Boligens selected partner for boligalarm (home alarm) services, announced in partnership news as expanding access to home alarms for Norwegian homeowners.
- GlavaminorGlava is Boligens utvalgte leverandør av isolasjon (selected supplier for insulation), featured in the selected suppliers program.
- If Forsikring (If Insurance)minorIf is listed as a partner under the 'Bank, forsikring og alarm' (bank, insurance and alarm) category on the Partners page, providing insurance products to Boligmappa users.
- SpareBank 1 Sørøst-NorgeminorSpareBank 1 Sørøst-Norge is listed as a financial services partner on the Partners page under the bank and insurance category.
- MittanbudcoreBoligmappa and Mittanbud announced a strategic partnership to promote a more serious and professional trades industry, with Mittanbud referring qualified, documented tradespeople to Boligmappa's network.
- SIKRI GROUP ASA (Parent Company)coreBoligmappa AS is a technology company majority-owned by SIKRI GROUP ASA. The SIKRI GROUP includes Ambita (property data), VIRDI AS (hjemla.no), and other companies providing services based on property and real estate data. Boligmappa shares infrastructure and data access with sister companies within the group.
- Ambita AS (Sister Company)coreAmbita AS is a sister company within SIKRI GROUP ASA and provides official Norwegian property registry data (Matrikkelen and grunnboken). Boligmappa accesses property data through Ambita. Ambita also serves as the postal address for Boligmappa (c/o Ambita, 0230 Oslo).
- BravidaminorBravida is one of Norway's largest electrical and plumbing installation companies and is listed as a partner on the Boligmappa Partners page under the electrical category.
- Comfort (Rørkjøp/VVS)minorComfort is a major Norwegian plumbing retail chain listed as a partner on the Boligmappa Partners page under the plumbing category.
- VB (Varme og Bad)minorVB (Varme og Bad) is a major Norwegian plumbing and heating network listed as a partner on the Boligmappa Partners page under the plumbing category.
- Norsk TakstminorNorsk Takst (Norwegian Property Assessment) is listed as a partner under the 'Forbund/foreninger' (associations) category on the Partners page.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Boligmappa competitors and assessment
Company assessmentBroad incumbents
- Zillow: US incumbent in residential property data, Zestimates, and consumer property workflows. Comparable on the property-data/valuation layer and consumer property portal concept at much larger scale.
- Redfin: US technology-driven residential brokerage with proprietary property data and consumer dashboards. Comparable data + consumer property platform play, with much broader brokerage and portal scope.
- Hemnet: Sweden's leading residential property listing platform with deep property data and consumer engagement. Adjacent in Nordic real estate data and consumer property workflows, but broader and listing-focused rather than documentation-focused.
- Finn.no (Eiendom): Norway's dominant general marketplace, with a large real estate (Eiendom) vertical. A potential adjacent incumbent that could extend into documentation/handyman services and compete with Boligmappa's two-sided network.
Direct peers
- HomeZada: US home management platform that lets homeowners track maintenance, documents, and inventory for their property. Comparable two-sided concept (homeowner + service provider) even though US housing context differs.
- Properly: UK-based digital property documentation platform that similarly organises home-related documents, warranties, and compliance records for homeowners. Closest direct functional analogue to Boligmappa's core proposition in another geography.
Emerging players
- Eiendomsverdi: Norwegian residential property valuation and data analytics provider. Comparable on the property valuation component of Boligmappa+ / hjemla.no, and operates in the same Norwegian data ecosystem tied to Matrikkelen.
- Hometrack: UK property data and analytics firm serving lenders and consumers with automated valuation models. Comparable on the property-data and valuation-estimate layer that Boligmappa+ offers Norwegian homeowners.
Regional players
- Boligsiden: Danish residential property platform providing market data and transaction support. Comparable Nordic real estate data and consumer property journey, though documentation depth is lighter.
- Mittanbud: Norwegian marketplace connecting homeowners with verified tradespeople. Functionally overlaps with Boligmappa's Finn Håndverker directory and is already a documented strategic partner of Boligmappa.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Boligmappa social profiles
Digital presenceBoligmappa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boligmappa leadership team
Management profileNumber of profiles
Profiles15 records
Boligmappa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boligmappa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boligmappa
What does Boligmappa do?
Boligmappa is a digital property documentation platform directly linked to Norway's official property register (Matrikkelen). It provides Norwegian homeowners with a free digital folder to automatically receive and store documentation (warranties, FDV, maintenance history, color codes, receipts) from registered trade professionals, and offers a premium subscription (Boligmappa+) with property value estimates, personal storage, and market tracking. Trade businesses access Boligmappa Bedrift via paid licenses to upload documentation directly to homeowner records.
Is Boligmappa a public or private company?
Boligmappa is a private company. It is classified as corporate owned and is currently operating.
When was Boligmappa founded?
Boligmappa was founded in 2012. It employs 11 to 50 people.
Where is Boligmappa based?
Boligmappa is headquartered in Tønsberg, Norway, in the Europe region.
How does Boligmappa make money?
Three revenue lines are on record. Business Licenses (Boligmappa Bedrift) is the primary driver. The others are boligmappa+ Premium Subscription and partner Discounts and Referrals.
Who are Boligmappa's main competitors?
Broad incumbents on record are Zillow, Redfin, Hemnet and Finn.no (Eiendom). Direct peers are HomeZada and Properly. Emerging players are Eiendomsverdi and Hometrack. Regional players are Boligsiden and Mittanbud.
Does Boligmappa have an API?
Yes. Boligmappa offers a public API for integration purposes. The API is available in both test mode (with synthetic test data) and live mode (with production data). Both modes require acceptance of the API Terms & Conditions. The API supports authentication and provides access to property data. Users must authorize their programs using the method described in the API documentation and must use the latest API version. Boligmappa reserves the right to revoke API access based on discretion and may impose usage limits. Developer documentation is at www.boligmappa.no/api-terms-and-conditions.
What industry is Boligmappa in?
Boligmappa's product category is Property Documentation Software. Its primary akta.pro industry code is BPAJAOAK, HOA/Condo Document & Estoppel Services. Its NAICS code is 56141.