Motohaus Powersports

What Motohaus Powersports does

Motohaus Powersports Ltd is a privately held UK motorcycle accessories distributor and e-commerce retailer headquartered in Hook, United Kingdom, operating since 1997. The company functions as the official UK importer and distributor for a portfolio of premium international motorcycle accessory brands, including SW-Motech (luggage, protection, safety, ergonomics, navigation), Keis Heated Apparel, Sena Bluetooth communication devices, Bruhl vehicle dryers, ComfortAir seat cushions, Ventura accessories, and NEXX helmets. It also sells its own XCP-branded motorcycle maintenance products, including chain lubricants, cleaners, degreasers, rust blockers and bundled maintenance packs.

The company sells primarily direct-to-consumer through a Shopify-powered online storefront at motohaus.com, with product pricing ranging from approximately £5.99 for budget maintenance items up to £1,669.99 for complete adventure luggage sets, and offers free UK mainland shipping on orders above £50. A secondary distribution channel operates through an authorized UK reseller network. Supporting technology is limited to standard e-commerce and inventory management systems; there is no disclosed proprietary platform technology beyond representation of partner brands' patented mechanisms such as SW-Motech's Quick-LOCK tank ring and quick-release fastener systems.

Revenue mechanics are standard retail/wholesale distribution: unit-priced product sales with no subscription, licensing or recurring component. The company employs 1-10 staff, has no disclosed external funding, no parent company, and no public financial reporting. Customer engagement is supported through newsletter/email marketing, blog content, and organic social media presence on Facebook, YouTube and LinkedIn. The business serves UK motorcyclists across touring, adventure, sport and commuting use cases, positioning itself as a one-stop UK supplier of premium, technically supported motorcycle accessories.

Name

Motohaus Powersports

Legal name

Motohaus Powersports Ltd

Website

https://motohaus.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Motohaus Powersports Ltd is the official UK importer and e-commerce distributor of premium motorcycle accessory brands including SW-Motech, Keis, Sena and NEXX, serving UK motorcyclists since 1997 via a Shopify storefront and reseller network.

Ownership category

akta.pro rank

Product category

Motorcycle Accessories

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industries

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN), Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)

Keywords

• Motorcycle accessories
• Motorcycle luggage
• Heated riding apparel
• Motorcycle protection equipment
• Motorcycle maintenance products

Headquarters

HQ city

Hook

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales of motorcycle accessories through their Shopify e-commerce platform. Customers purchase products at listed prices with free shipping available for UK mainland orders over £50.
2. Reseller/Distribution Sales: Wholesale distribution to resellers who then sell Motohaus products to end consumers. The company states 'whether you buy directly from us or from one of our resellers you can be assured that you will buying into product support second to none.'

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Motohaus Powersports is the official UK importer and distributor of specialized motorcycle accessories, operating a Shopify-powered direct-to-consumer e-commerce store (motohaus.com) that sells premium brands including SW-Motech (luggage, protection, safety, ergonomics, and navigation), Keis heated apparel, Sena Bluetooth communication devices, Bruhl vehicle dryers, ComfortAir seat cushions, NEXX helmets, Ventura, and its own XCP motorcycle maintenance line. The company serves UK motorcyclists through direct online sales and a network of authorized resellers, supported by large local stock and a dedicated technical product support team.

Product overview

Motohaus Powersports is an official UK importer and distributor of specialized motorcycle accessories, established in 1997. The company operates as a multi-brand retail platform offering a comprehensive portfolio of motorcycle gear and equipment through its e-commerce store powered by Shopify. The product range centers around six core product categories: (1) Bruhl Dryers for vehicle moisture removal and corrosion prevention, (2) ComfortAir seat cushions providing enhanced rider comfort, (3) Keis Heated Apparel as the UK's leading heated clothing brand for cold weather motorcycling, (4) SW-Motech's extensive luggage, protection, safety, ergonomics, and navigation accessories, (5) Sena communication devices for rider connectivity, and (6) XCP motorcycle maintenance products. The company serves UK motorcyclists directly and through resellers, positioning itself as a one-stop destination for premium motorcycle accessories with strong technical product support.

Differentiator

Problem solved

Functional benefit

Brands

• XCP: XCP is the company's own brand of motorcycle maintenance and care products, including chain lubricants, cleaners, degreasers, rust blockers, salt removers, and maintenance packs.

Products and services

• Bruhl Dryers Motorcycle and car dryers for removing moisture after washing to prevent corrosion, available in Dual Turbine and Single Turbine configurations. Distributed to UK motorcyclists and car owners seeking drying equipment.
• Bruhl Dryer Accessories Replacement parts and accessories for Bruhl dryers including nozzles, hoses, filters, and wall hangers. Sold to existing Bruhl dryer owners.
• ComfortAir Seat Cushions Motorcycle and leisure seat cushions designed to provide enhanced grip, more airflow, and increased riding comfort, including Adventure Sport and Leisure ranges. For motorcyclists seeking improved long-distance riding comfort.
• Keis Heated Apparel UK's No.1 heated clothing brand offering battery-integrated heated garments for cold-weather motorcycling and leisure activities, including heated gloves, socks, body warmers, vests, and trousers. For UK motorcyclists riding in cold conditions.
• SW-Motech Luggage Comprehensive SW-Motech motorcycle luggage solutions including tank bags, tail bags, side carriers, side cases, saddlebags, top cases, luggage racks, and backpacks with QUICK-LOCK quick-release attachment systems. For touring, adventure, and commuting motorcyclists.
• SW-Motech Safety Accessories SW-Motech motorcycle safety accessories including center and side stands, mirrors, mirror extensions, and additional headlights. For motorcyclists seeking visibility and stability upgrades.
• SW-Motech Protection Equipment SW-Motech motorcycle protection equipment including crash bars, engine guards, slider sets, lever guards, handguards, and complete protection sets designed to reduce damage in tip-overs and impacts. For motorcyclists prioritizing bike protection.
• SW-Motech Ergonomics SW-Motech ergonomic accessories for improved rider comfort and control including footrest kits, brake pedal extensions, handlebar risers and adaptors, and gear levers. For motorcyclists seeking customized riding position and comfort.
• SW-Motech Navigation Accessories SW-Motech navigation mounting solutions including GPS mounts, universal mounts for GPS cameras and GoPro, smartphone hardcases, and navigation bags and accessories. For motorcyclists needing device mounting on the bike.
• SW-Motech Adventure Sets Bundled SW-Motech adventure touring packages combining side cases, side carriers, top cases, racks, and accessories into a comprehensive touring solution that can exceed £1,600 in price. For adventure motorcyclists wanting a complete pre-matched system.
• SW-Motech Backpacks SW-Motech motorcycle-compatible backpacks including PRO Cosmo, Daily WP waterproof, Flexpack foldable, and Drybag 300 models. For motorcyclists needing everyday or riding-specific carrying capacity.
• Sena Bluetooth Communication Devices Sena Bluetooth motorcycle communication devices (including the 10S model) that enable rider-to-rider and rider-to-passenger communication while riding. For motorcyclists wanting connectivity on the bike.
• XCP Motorcycle Maintenance Products Motohaus's own brand of professional motorcycle care products including salt remover, rust blocker, cleaner and degreaser, chain lubricant, and maintenance packs. For motorcyclists performing routine motorcycle care and maintenance.
• NEXX Helmets Official UK distribution of NEXX motorcycle helmets, including race helmet models, plus spare parts and accessories. For UK motorcyclists purchasing premium helmets.
• Ventura Motorcycle Accessories Ventura motorcycle accessories distributed in the UK by Motohaus Powersports as part of its premium motorcycle accessory brand portfolio.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Keis ApparelcoreChannel Partner/ Reseller/ DistributorKeis Apparel is the UK's No.1 heated clothing brand, specializing in heated garments for motorcycling and leisure activities. Motohaus Powersports is an official distributor for Keis heated apparel including gloves, socks, vests, body warmers, trousers, and associated batteries and accessories.
• SW-MotechcoreChannel Partner/ Reseller/ DistributorOfficial distributor for all SW-Motech accessories covering luggage (tank bags, tail bags, side cases, saddlebags, top cases), protection (crash bars, engine guards, sliders), safety, ergonomics, and navigation categories. SW-Motech is a German manufacturer known for innovative motorcycle accessory solutions.
• Sena TechnologiesminorChannel Partner/ Reseller/ DistributorSena is a leading manufacturer of Bluetooth communication devices for motorcycling. Motohaus stocks Sena communication products including the 10S model to help motorcyclists stay connected while riding.
• Bruhl DryersminorChannel Partner/ Reseller/ DistributorBruhl manufactures motorcycle and car dryers for removing moisture after washing to prevent corrosion. Motohaus distributes Bruhl dryers including the MD1400, MD1900+, and MD2800PRO models along with accessories.
• ComfortAirminorChannel Partner/ Reseller/ DistributorComfortAir produces seat cushions for motorcycles including Adventure Sport and Leisure ranges. Motohaus distributes ComfortAir seat cushions and accessories to improve rider comfort.
• VenturaminorChannel Partner/ Reseller/ DistributorVentura is a motorcycle accessory brand included in Motohaus's portfolio of premium motorcycle accessory brands distributed in the UK.
• NEXX (Helmets)minorChannel Partner/ Reseller/ DistributorNEXX is a helmet manufacturer. Motohaus is an official UK distributor for NEXX helmets, offering spare parts and accessories for NEXX helmet products including race helmets.
• XCPminorChannel Partner/ Reseller/ DistributorXCP is a motorcycle maintenance product brand distributed by Motohaus, offering chain lubricants, cleaners, degreasers, rust blockers, and maintenance packs for motorcycle care.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• J&S Accessories: Long-established UK motorcycle accessories retailer and distributor with physical stores plus e-commerce. Direct peer in motorcycle accessories distribution to UK consumers with multi-brand portfolio.
• Get Geared: UK retailer specializing in motorcycle clothing, helmets, and accessories. Direct competitor serving the same UK motorcyclist segment with comparable product categories (helmets, apparel, protection, luggage).
• Adventure Bike Shop: UK retailer focused specifically on adventure and touring motorcycle gear. Overlaps significantly with Motohaus's SW-MOTECH adventure sets, luggage, and protection product mix for UK adventure riders.
• Helmet City: UK motorcycle helmet specialist retailer stocking multiple premium helmet brands. Comparable to Motohaus's NEXX helmet distribution business in the UK helmet retail segment.
• GhostBikes.com: UK motorcycle parts and accessories retailer operating primarily online. Comparable to Motohaus in motorcycle aftermarket parts/accessories retail, though broader in parts coverage.
• Sportsbikeshop Ltd: Large UK online motorcycle clothing, parts, and accessories retailer. Directly comparable to Motohaus as a UK-focused, multi-brand e-commerce distributor of motorcycle gear and accessories with similar customer base.

Regional players

• Louis (Detlev Louis Motorrad-Vertriebs): Germany-headquartered pan-European motorcycle clothing and accessories retailer/distributor. Comparable multi-brand motorcycle accessories distributor operating in adjacent European geography with larger scale.

Broad incumbents

• RevZilla: Large US-based motorcycle gear and accessories retailer (subsidiary of Comoto Holdings). Comparable broad multi-brand motorcycle accessories distribution model, though operating primarily in North America rather than UK.
• Polo Motorrad: Major German motorcycle apparel and accessories retailer with broad catalog. Comparable multi-brand motorcycle accessories distribution with deeper European scale than Motohaus.

Others

• SW-Motech (direct): German motorcycle accessories manufacturer whose products Motohaus distributes in the UK. A key supplier relationship; SW-Motech's direct-to-consumer channel represents a competitive threat to Motohaus's UK distribution position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Motohauspowersportsltd
• Facebookfacebook.com/MotohausUK
• LinkedInlinkedin.com/company/motohaus-powersports
• Xx.com/MotohausPower

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motohaus Powersports