KJHK 90.7 FM

What KJHK 90.7 FM does

KJHK 90.7 FM is a non-commercial, student-run educational radio station operated by the University of Kansas in Lawrence, Kansas. Founded on October 15, 1975 and broadcasting continuously at 90.7 MHz for five decades, the station produces independent alternative music programming, local sports coverage, and live performance content 24 hours per day, 365 days per year. KJHK functions as both a community broadcaster and a campus learning lab; each academic cycle it draws roughly 200 student volunteers, including approximately 70 DJs on rotation, a 15-member executive student staff, and specialized content, music, sports, street team, and creative units, overseen by three KU Kansas Memorial Union advisors (Mike MacFarland, Bobbi Washechek, Bailee Myers) and a rotating student Station Manager.

The station's product portfolio centers on its core FM broadcast, complemented by online streaming via the kjhk.org website and a mobile app for iOS and Android that offers both HI-FI and LO-FI quality streams and push notifications. Studio 366 supports the Live @ KJHK weekly in-studio performance series, which is recorded and later published to the station's YouTube channel (@KJHK907). Distribution additionally extends to TuneIn for global streaming and to Spotify for archival of select programs such as Queer Talk. The production infrastructure includes a main studio with a 4-microphone soundboard, two production rooms (Production 1 & 2), and a music library spanning physical CDs, vinyl, and digital media organized by a dedicated Music Librarian.

KJHK does not sell commercial advertising; instead it generates revenue through NPR-style underwriting from local businesses, non-profits, and university stakeholders—more than 50 active sponsors in recent years—plus recurring donations collected via onedayoneku.org. KU Student Senate funding subsidizes free promotional spots for registered student organizations (a minimum of 80 different spots aired 24 times each annually), and pricing is structured into non-profit, corporate, and free student tiers at undisclosed annual rates. KJHK operates under an FCC broadcast license and follows FCC compliance rules including transmitter readings, traffic logs, and emergency procedures embedded in DJ training.

Name

KJHK 90.7 FM

Legal name

KJHK 90.7 FM

Website

https://kjhk.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

KJHK 90.7 FM is the University of Kansas's student-run, non-commercial educational radio station, broadcasting independent alternative music 24/7 at 90.7 MHz. It serves KU students, Lawrence residents, and local sponsors via FM, online streaming, mobile app, and live events.

Ownership category

akta.pro rank

Product category

Educational Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)

akta.pro secondary industry

Independent Local Radio Stations (MPABACAD)

Keywords

• College radio station
• Educational FM broadcasting
• Alternative music programming
• Live music streaming
• Underwriting sponsorship services

Headquarters

HQ city

Lawrence

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Underwriting/Sponsorships: Local businesses, organizations, and non-profits support the station through on-air promotional spots. The station is commercial-free and educational, so sponsorships are called 'underwriting' following NPR style guidelines. Over 50 sponsors have supported KJHK including local businesses, KU departments, and community organizations.
2. Donations: The station accepts donations through onedayoneku.org to support student radio operations and programming.
3. Free Spots for Student Organizations: KU Student Senate funding enables KJHK to provide free promotional spots for registered KU student groups, demonstrating community support and student organization relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

KJHK 90.7 FM is a student-run educational FM radio station at the University of Kansas that broadcasts alternative music programming 24/7 at 90.7 MHz in Lawrence, Kansas. The station operates companion online audio streaming via its website and mobile app, produces live in-studio performance recordings, covers KU athletics, and offers on-air underwriting spots to local businesses, non-profits, and student organizations.

Product overview

KJHK 90.7 FM is a student-run college radio station at the University of Kansas offering a unified portfolio of broadcast and digital media products. The core offering consists of FM radio broadcasting at 90.7 MHz complemented by online streaming via its website and mobile app. Supporting products include the Live @ KJHK in-studio performance series, sports coverage with podcasts, music charts and rotation services, music submission programs, and underwriting/advertising services for businesses and organizations. All content is curated and produced by over 200 KU student volunteers across multiple content staffs including DJ, content, music, sports, street team, creative, and multimedia teams.

Differentiator

Problem solved

Functional benefit

Products and services

• KJHK 90.7 FM Broadcast
• Online Audio Streaming
• KJHK Mobile App
• Live @ KJHK
• Sports Coverage
• KJHK Sports Podcasts
• Underwriting Services
• Music Submission Program Program accepting music submissions from artists and labels via CD, vinyl, or digital formats for review and potential airplay rotation on KJHK.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kansas Memorial UnioncoreStrategic or Co-development PartnerThe station is housed in the Kansas Memorial Union, with Union advisors Mike MacFarland (Union IT), Bobbi Washechek (General Manager), and Bailee Myers (Media, Marketing, and Programs) directly overseeing station management.
• Record Labels and PromoterscoreStrategic or Co-development PartnerMusic Directors maintain relationships with record labels and promoters for music submissions and rotation decisions. The station receives and reviews album submissions for airplay consideration.
• Replay LoungeminorGTM or Marketing PartnerLocal Lawrence venue that has hosted station events including Battle of the Beats DJ competition. Venue partnership for station-organized events.
• Liberty HallminorGTM or Marketing PartnerLawrence venue that has hosted Farmer's Ball finals and other station-organized events. Partnership for concert coverage and event hosting.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WPRB 103.3 FM (Princeton University): Princeton's undergraduate-operated FCC-licensed radio station broadcasting diverse music programming under a non-commercial educational license - structurally identical to KJHK.
• WKCR 89.9 FM (Columbia University): Columbia University's student-run FM station offering diverse music and community programming under a similar educational-non-commercial license, with a comparable student-staffed newsroom and broadcast cadence.
• WHRB 95.3 FM (Harvard Radio Broadcasting): Harvard's undergraduate-run FCC-licensed classical-and-jazz radio station with comparable student volunteer structure, classical/alternative breadth, and live performance features.
• KALX 90.7 FM (UC Berkeley): UC Berkeley's student/staff-run educational FM station offering alternative music programming on a 90.7 MHz frequency, with underwriting sponsorships and a multi-format volunteer editorial model that mirrors KJHK.
• WXYC 89.3 FM (UNC Chapel Hill): Long-running student-run college radio station at UNC Chapel Hill (operating since 1977) with freeform programming, FCC-licensed FM broadcast, and a parallel online stream - directly comparable to KJHK in mission, structure, and audience.
• KVRX 91.7 FM (University of Texas at Austin): Another flagship student-run college radio station at a major public university, broadcasting alternative music over an FCC-licensed FM signal with an equally volunteer-driven newsroom, music, and events programming model - the closest functional analogue to KJHK.

Broad incumbents

• WFMU 91.1 FM: Long-running listener-supported freeform non-commercial radio station with parallel FM broadcast and online streaming, plus heavy live-performance archival coverage - a mature, independent analogue to KJHK's programming approach.
• KEXP 90.3 FM: A larger, established non-commercial alternative-music station with overlapping programming philosophy, multi-platform digital streaming, and live in-studio session franchises (like KJHK's Live @ KJHK). While not student-run, KEXP operates the same NPR-style underwriting model and is the genre leader KJHK emulates.

Others

• TuneIn: Audio streaming aggregator on which KJHK distributes its live stream - a distribution partner rather than a competitor, but relevant as the de facto global audio-streaming infrastructure KJHK rides on.
• The University of Kansas Student Senate: Direct institutional counterpart that funds KJHK's free student-org underwriting spots; functionally a key stakeholder rather than a competitor, but comparable in scale and operating cadence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@KJHK907
• Xx.com/kjhk
• Facebookfacebook.com/KJHK907
• LinkedInlinkedin.com/company/kjhk-90-7-fm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KJHK 90.7 FM