What Fire Fighter does

Fire Fighter Industry Sdn Bhd is a Malaysian fire safety equipment manufacturer and service provider headquartered in Petaling Jaya, founded in 1974 and operated as a family-owned enterprise. The company manufactures ABC Dry Powder (Monoammonium Phosphate) and CO2 fire extinguishers across 1kg to 9kg capacities, and supplies specialty products including SIRIM/BOMBA/EN-certified EV fire blankets, Lithium Battery Fire Blankets, and PV Stop solar-panel fire-safety systems (as sole Malaysian distributor). Underlying technology centres on fire-suppression chemistry, multi-certification hardware design, and fire-protection system integration (CO2, FM200, Novec 1230, Argonite, foam, sprinklers, alarms) delivered by ISO 9001/14001-certified teams.

The company earns revenue across five streams: (1) hardware sales of extinguishers and accessories through its own e-commerce store, Shopee, and Lazada (RM52-RM400 per unit); (2) fire extinguisher servicing and Bomba license renewal from RM25/unit with pickup/drop-off in Petaling Jaya; (3) full fire-protection system design, installation, and maintenance, including 57-point yearly Bomba inspection; (4) HRDC-certified fire safety training (Basic/Intermediate/Advance) for corporates and housing communities; and (5) customization services for personalized and corporate-branded extinguishers, including limited-edition collaborations with brands such as ZUS Coffee, Didi & Friends, One Condoms, and GSC. Pricing is transactional and unit-based across consumer channels, with enterprise-level project pricing for systems and B2B contracts.

The customer base spans commercial enterprises (KLCC, Four Seasons, BHP, Proton, Tan Chong, Samsung, MINDEF, PKNS, Naza, Linde, DKSH, Sin Chew Daily, ChargeSini, Hilton), residential and vehicle owners via consumer e-commerce, and emerging EV and solar-industry buyers. Go-to-market combines direct-to-consumer e-commerce, B2B direct sales, and event-driven marketing. The company holds BOMBA, SIRIM, PUSPAKOM, HRDC, ISO 9001, ISO 14001, and EN certifications, and self-describes as Malaysia's #1 fire safety company with 2,000+ buildings fireproofed. Operations remain concentrated in Malaysia with selected cross-border activity in Singapore.

Name

Fire Fighter

Legal name

Fire Fighter Industry Sdn Bhd

Website

https://firefighter.com.my

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Fire Fighter Industry Sdn Bhd is a Malaysian fire safety equipment manufacturer and service provider founded in 1974, producing certified fire extinguishers, EV fire blankets, and solar-panel fire-safety products for commercial, residential, and vehicle customers.

Ownership category

akta.pro rank

Product category

Fire Safety Equipment

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industries

Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire Alarm & Life Safety Systems Integration (BPAKAGAF), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG)

Keywords

• Fire safety equipment
• Fire extinguishers
• Fire protection systems
• Fire suppression systems
• Fire safety training

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fire Extinguisher Sales: Direct sales of fire extinguishers (1kg, 2kg, 3kg, 5kg, 9kg) including ABC Dry Powder and CO2 variants, with Bomba license included for commercial purchases
2. Fire Extinguisher Servicing & License Renewal: Servicing and Bomba license renewal services starting from RM25/unit, with pickup and drop-off options from headquarters in Petaling Jaya
3. Fire Protection System Services: Design, installation, maintenance, and servicing of complete fire protection systems including hose reel, hydrant, sprinkler, fire alarm, and suppression systems
4. Fire Safety Training: HRDC certified fire safety training programs (Basic, Intermediate, Advance) for corporates and housing communities, including exhibitions and safety days
5. Customization & Corporate Gifting: Custom-designed fire extinguishers with personalized logos for corporate gifting, collaborations, and limited edition products

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Fire Fighter Industry Sdn Bhd manufactures and sells fire extinguishers (1kg, 2kg, 3kg, 5kg, 9kg ABC Dry Powder and CO2 variants) and supplies specialty fire blankets, smoke detectors, and accessories. The company also designs, installs, services, and inspects complete fire protection and suppression systems (hose reel, hydrant, sprinkler, FM200, Novec 1230, CO2, etc.) for commercial buildings, and provides HRDC-certified fire safety training and consultation.

Product overview

Fire Fighter Industry is a fire safety equipment manufacturer and service provider offering a comprehensive portfolio centered on fire extinguishers (1kg, 3kg, 9kg ABC Dry Powder; 2kg, 5kg CO2), fire protection systems, and fire safety services. The product line includes specialty items like EV Fire Blankets, Lithium Battery Fire Blankets, and PV Stop solar panel safety products. The company provides installation and maintenance of complete fire suppression systems (CO2, FM200, Novec 1230, Argonite, FE13, and others), annual Bomba inspections, and HRDC-certified fire safety training. The portfolio extends to home safety accessories including smoke detectors, fire blankets, extinguisher stands, and vehicle mounts. A distinctive customization service enables corporate clients and consumers to personalize fire extinguishers with names or logos, including limited edition collaborations with brands like ZUS Coffee, NoEqual, and Didi & Friends. Fire safety services encompass consultation, Fire Certificate acquisition, and extinguisher servicing with license renewal.

Differentiator

Problem solved

Functional benefit

Products and services

• 1kg ABC Dry Powder Fire Extinguisher Compact 1kg ABC dry powder fire extinguisher with SIRIM, Bomba, and Puspakom approval, containing ultra-fine Monoammonium Phosphate tested to extinguish 5A/21B fires in 3 seconds. Targeted at individual consumers for home and vehicle use.
• 3kg ABC Dry Powder Fire Extinguisher Home-use 3kg ABC dry powder fire extinguisher with 12-year lifespan and 1-year manufacturing warranty, total weight 5kg, 40cm height. Targeted at residential consumers and small businesses.
• 9kg ABC Dry Powder Fire Extinguisher Commercial-grade 9kg ABC dry powder fire extinguisher with Bomba License included, 27A/144B fire rating, Nitrogen Gas propellant. Targeted at commercial and industrial buyers requiring Bomba-licensed units.
• 2kg Carbon Dioxide (CO2) Fire Extinguisher CO2 fire extinguisher ideal for electrical fires and server rooms. Non-flammable carbon dioxide displaces oxygen to extinguish fires, leaves no residue, 21B fire rating, 167 bar working pressure. Targeted at commercial premises with electrical/electronics equipment.
• 5kg Carbon Dioxide (CO2) Fire Extinguisher Larger CO2 fire extinguisher for commercial use with Bomba License included, suitable for areas with flammable liquids, oils, solvents, and electrical equipment. Targeted at commercial and industrial buyers.
• Personalised 1kg Fire Extinguisher Customizable 1kg fire extinguisher with personalised name up to 12 characters, available in Jet Black or Simply White. Burst pressure >55 bar, non-toxic, zero maintenance, 12-year shelf life. Targeted at individual consumers seeking personalized safety products.
• Wine Edition Fire Extinguisher Decorative 1kg fire extinguisher designed to look like a bottle of 1982 Château Pétrus with vintage wine label. Fully customizable name up to 14 characters, same SIRIM and BOMBA approved unit inside. Targeted at consumers and as corporate gifts.
• FF Smoke Detector PLUS Photo-electric smoke detector with 10-year maintenance-free operation. Units can communicate with each other for comprehensive home safety coverage. Targeted at residential consumers for home fire detection.
• FF Flex-Mount Fire extinguisher holder designed for secure mounting in vehicles, compatible with 1kg fire extinguishers. Targeted at vehicle owners for car fire safety.
• Silicone Coated Fire Blanket (Kitchen Hero) Fire blanket with silicone coating for kitchen safety, used for smothering cooking fires and providing protective barrier. Targeted at residential consumers.
• Emergency Key Box Secure key storage box for emergency access to building keys by first responders. Targeted at building owners and property managers.
• FF Thirst Extinguisher Water bottle-style fire extinguisher for discreet fire safety protection. Targeted at consumers seeking aesthetically designed safety products.
• EV Fire Blanket BOMBA and EN Certified EV fire blankets protecting electric vehicles and charging stations, tested by SIRIM QAS. Targeted at EV charging station operators, fleet operators, and EV owners.
• Lithium Battery Fire Blanket Fire blanket specifically designed for lithium battery fires. Targeted at EV and battery energy storage operators.
• PV Stop (Solar Panel Fire Safety) Solar panel fire safety solution offered as official sole distributor in Malaysia, includes solution and training for solar panel system fire protection. Targeted at solar panel installers and operators.
• Mini Fireproof Pack Kitchen safety bundle including 1kg fire extinguisher and fire blanket. Targeted at residential consumers.
• The Dynamic Duo Bundle Bundle of 3kg ABC Dry Powder Fire Extinguisher and fire blanket for home protection. Targeted at residential consumers.
• NoEqual Collab Pack Limited edition collaboration with NoEqual for automotive enthusiasts, includes special edition fire extinguisher, exclusive collab T-shirt, and packaging. Targeted at automotive enthusiasts and brand collaboration consumers.
• ZUS x Fire Fighter Limited Edition Limited edition 1kg Fire Crème Extinguisher collaboration with ZUS Coffee Malaysia, combining coffee brand aesthetics with fire safety messaging. Targeted at consumers and brand collaboration audiences.
• Fire Suppression Systems Complete fire suppression system installation and services including CO2 Extinguishing System, Nohmi NN100, FE13, FM200 (Siemens), Argonite, Novec 1230, GEM 1230, Foam System, and Water Mist Fire Suppression System. Targeted at commercial and industrial customers.
• Fire Protection System Services ISO certified design, installation, service, and maintenance of fire protection systems including Hose Reel, Hydrant, Downcomer, Wet/Dry Riser, Sprinkler, Fire Alarm, Fire Door, Vesda, Fire Pumps, Fire Curtain, Fireman Intercom, SPKA Panel, and Ansul Wet Chemical systems. Covers 57-point Bomba yearly inspection. Targeted at building owners and property managers.
• Fire Extinguisher Servicing with Bomba License Servicing starting from RM25/unit, ISO certified team handles drop-off or pickup, servicing, and license renewal within 5-10 working days. Targeted at commercial and business customers requiring Bomba compliance.
• Fire Safety Training HRDC certified trainers provide Basic, Intermediate, and Advance fire safety training courses, including Emergency Preparedness Procedures (EPP) training and fire escape plan development. Targeted at corporations, organizations, and housing communities.
• Fire Safety Consultation ISO certified project team of consultants, engineers, specialists, and technicians provide fire safety consultation for buildings and structures to obtain Fire Certificate. Targeted at building owners and developers.
• Custom Fire Extinguisher Design Corporate gifting and custom design services for fire extinguishers with company logos, collaboration with various brands and companies for limited edition designs. Targeted at corporate clients seeking branded merchandise.

Quantifiable outcome

• Extinguishes 5A/21B fire in 3 seconds (SIRIM tested)
• +3 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, minor and notable.

• SIRIM QAS InternationalcoreTechnology or Integration · 2 February 2024Successful live fire testing of EV fire blankets with SIRIM QAS, mandated under GPP EVCB guidelines and recognized by BOMBA, setting new fire safety benchmark
• SS2 Selatan Residents AssociationminorStrategic or Co-development Partner · 18 November 2023First-ever Crime Prevention and Fire Safety program showcasing proactive approach to creating safer residential environments
• ZUS Coffee MalaysianotableGTM or Marketing Partner · 16 November 2023Limited edition 1kg Fire Creme Extinguisher collaboration celebrating ZUS Coffee's milestone anniversary campaign, combining coffee brand aesthetics with fire safety messaging
• One CondomsnotableGTM or Marketing Partner · 13 September 2023Malaysian collaboration between 2 safety companies during Sexual Health Month, promoting safer lifestyle both in heat and in sheets
• TNB Energy ServicesminorStrategic or Co-development Partner · 11 September 2023Safety Week participation with fire demonstration and vital fire safety knowledge training for staff and public
• Western Digital & Fire Prevention SocietyminorStrategic or Co-development Partner · 18 August 2023Fire Safety Talk Program with booth setup and live fire demonstrations to enhance staff fire safety awareness
• Doodict & The LINC KLnotableGTM or Marketing Partner · 17 August 2023150-piece limited edition three-way collaboration celebrating Malaysia through art doodling, with exclusive doodling sessions at The LINC KL
• MISC BerhadminorStrategic or Co-development Partner · 15 August 2023HSSE Day participation showcasing fire safety expertise with demonstrations and training sessions
• GSC MoviesnotableGTM or Marketing Partner · 28 April 2023Flashover movie launch collaboration including exclusive giveaway campaign with special edition fire extinguisher and social media contest
• GoXuan (Astro Radio)minorGTM or Marketing Partner · 28 April 2023GoXuan DJs participated in Flashover-inspired challenge as part of movie promotion collaboration
• Didi & FriendsnotableGTM or Marketing Partner · 9 September 2022Children's fire safety education collaboration with custom-designed Didi & Friends fire extinguishers featuring cartoon characters for Rescue Squad episode
• NoEqual (Art of Speed 2022)notableGTM or Marketing Partner · 2 July 2022200-unit limited edition collaboration pack including custom-designed fire extinguisher and NoEqual T-shirt for automotive enthusiast community event
• PV Stop (Sole Distributor)coreChannel Partner/ Reseller/ DistributorOfficial sole distributor of PV Stop solar panel fire safety products in Malaysia, including associated training for safe solar panel systems
• ChargeSininotableStrategic or Co-development PartnerEV fire safety training partnership for electric vehicle charging station operators across Malaysia

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ceasefire Industries: India-based fire safety company manufacturing fire extinguishers, suppression systems, and fire detection equipment. Comparable product range with focus on emerging market fire safety, similar customer segments, and growing e-commerce presence.

Regional players

• Asia Fire Engineering Services (AFES): Malaysian fire protection engineering company providing fire protection system design, installation, and maintenance. Direct regional competitor in Malaysian fire protection systems and services market.
• SFFECO Global: Saudi Arabia-based manufacturer and supplier of fire fighting equipment, fire protection systems, and fire safety solutions. Comparable product portfolio across fire extinguishers, suppression systems, and complete fire safety solutions for commercial and industrial markets.

Direct peers

• Amerex Corporation: US-based manufacturer of fire extinguishers and fire suppression systems for commercial, industrial, and marine markets. Direct comparable as a fire extinguisher manufacturer with similar product categories (ABC dry powder, CO2) and commercial/industrial customer focus.
• Ho Wah Genting (HWGB): Malaysian-listed company with fire safety equipment business including fire extinguishers and related products. Direct domestic competitor in the Malaysian fire extinguisher market with similar product offerings.
• Buckeye Fire Equipment: US-based manufacturer of fire extinguishers, Class D fire suppression agents, and clean agent systems. Comparable as a fire extinguisher manufacturer with overlapping product categories and similar B2B distribution model.
• Koorsen Fire & Security: US-based fire protection services company providing fire extinguisher sales, inspection, installation, and training. Comparable as a full-service fire safety company combining product sales with recurring inspection and servicing revenue.

Broad incumbents

• Chubb Fire & Security: Global fire safety and security solutions provider with broad product portfolio including fire extinguishers, suppression systems, and fire protection services. Operates across multiple geographies including Asia Pacific, providing comparable end-to-end fire safety solutions to enterprise and government customers.
• NAFFCO: One of the world's largest manufacturers and suppliers of fire-fighting equipment, fire protection systems, and fire safety solutions. Comparable as a full-service fire safety company with manufacturing, system installation, and services across multiple product categories.
• Minimax: German-based global fire protection company specializing in fire detection and suppression systems, fire extinguishers, and related services. Directly comparable product range in fire extinguishers, suppression systems, and integrated fire safety services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FireFighterMalaysia
• LinkedInlinkedin.com/company/fire-fighter-industry-sdn-bhd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire Fighter