ChargeSini
ChargeSini is Malaysia's largest EV charging point operator, running 2,400+ public chargers across Malaysia, Singapore, and Indonesia for EV drivers, alongside hardware sales and franchise partnerships serving property owners, automakers, and hospitality operators.
- Company typePrivate
- Founded2022
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ChargeSini does
ChargeSini (ChargeSini Sdn Bhd) is Malaysia's largest electric vehicle charging point operator, founded in October 2022 and headquartered in Serdang Raya, Selangor. The company operates a network of 2,400+ public EV charging points across Malaysia, Singapore, and Indonesia, with offices in each market and a headcount of 51-100 employees. Co-founders James Goh (CEO), Eric Lim Chun Guan, Nick Leong, and Lim Wai Sang lead the business.
The core technology stack comprises the proprietary ChargeSINI Cloud System built on the OCPP 1.6J protocol, paired with a mobile application that enables charger discovery, reservation, and payment. The hardware portfolio spans AC chargers from 7kW to 22kW (including Nexus Pro 2, Nexus Alpha, Archon, Autel AC, and Sangitech Gen2 models), DC chargers from 40kW to 480kW (including Powercell, Wattbox, Stellar, Booster, Quantum, and Autel HYPER series SKUs), and battery energy storage systems. Authentication supports mobile app, RFID, and NFC, with dynamic load balancing across hosted sites.
The business model combines four revenue streams: per-kWh public charging fees (RM1.10/kWh AC, RM1.20-1.38/kWh DC), a RM19.90/month consumer subscription, direct hardware sales to property operators, and franchise/joint venture partnerships that externalize site-host capex. The customer base spans EV drivers (consumer), commercial property owners (shopping malls, hotels, hospitals), automotive OEMs (Proton, BMW), and telecommunications/tower operators (Edotco), with partnerships extending into the Melia Hotel hospitality network via software and technology integrations.
ChargeSini firmographics
Firmographics- Name
- ChargeSini
- Legal name
- ChargeSini Sdn Bhd
- Website
- https://chargesini.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ChargeSini is Malaysia's largest EV charging point operator, running 2,400+ public chargers across Malaysia, Singapore, and Indonesia for EV drivers, alongside hardware sales and franchise partnerships serving property owners, automakers, and hospitality operators.
- Ownership category
- akta.pro rank
ChargeSini industry classification
Industry- Product category
- EV Charging Infrastructure Services
- NAICS
- Current-Carrying Wiring Device Manufacturing (335931)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)
Keywords
Where ChargeSini is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices3 records
Markets served
ChargeSini business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Public EV Charging Fees: Usage-based revenue from public charging sessions. AC charging at RM1.10 per kWh and DC charging at RM1.20-1.38 per kWh. Additional idle fees of RM1 per 5 minutes apply after charging completes.
- Subscription Plan: Monthly subscription at RM19.90 providing charging discounts, idle fee protection, and additional EV services for frequent EV drivers.
- EV Charger Hardware Sales: Sale and installation of EV charging equipment including AC chargers (up to 22kW) and DC fast chargers (40kW-480kW) for residential, commercial, and public use.
- Franchise and Network Partnership: Revenue from franchise partners who operate ChargeSini-branded charging stations under the network model, with low entry cost proposition for businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | AC Charging Rate |
| Usage-based | Pay-as-you-go | DC Fast Charging Rate |
| Subscription | Monthly | Monthly Subscription Plan |
| Other | Pay-as-you-go | Reservation Deposit |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
ChargeSini product offering
Product offeringCore offering
ChargeSini operates as Malaysia's largest EV Charging Point Operator (CPO), deploying and managing a network of 2,400+ public charging points across Malaysia with additional operations in Singapore and Indonesia. The company sells smart AC wallbox chargers (7-22kW) and DC fast chargers (40kW-480kW), battery energy storage systems, and operates a proprietary cloud management platform and mobile app for station discovery, reservation, payment, and remote charger management. Revenue is generated from usage-based public charging fees, a monthly subscription plan, hardware sales, and a franchise/host-location partnership model.
Product overview
ChargeSini operates as a comprehensive EV charging ecosystem offering both hardware products and cloud-connected platform services. The product portfolio comprises DC fast chargers ranging from 40kW to 480KW (including Powercell, Wattbox, Stellar, Booster, Quantum, and Autel HYPER/Autel DC series) for commercial and public charging, AC chargers from 7kW to 22kW (including Nexus Pro 2, Nexus Alpha, Archon, Autel AC, and Sangitech Gen2 Wallbox) for residential and light commercial use, Battery Energy Storage Systems (ESS115 and ESS215) for commercial/industrial energy management, and the ChargeSini App and Cloud System platform for network management, payment processing, and smart charging operations. All products integrate via OCPP 1.6J/J+ protocol with RFID, WiFi, Bluetooth, and 4G connectivity options.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart AC EV Wallbox Chargers A family of smart 7-22kW AC wallbox chargers for residential and light commercial use, featuring OCPP 1.6J/J+ protocol, RFID/NFC authentication, app integration, IP55/IP65 ratings, MID metering, and Ethernet/WiFi/Bluetooth/4G connectivity. Models include Nexus Pro, Nexus Pro 2, Nexus Alpha, Archon, Autel AC, and Sangitech Gen2 Wallbox.
- Smart DC Fast EV Chargers A comprehensive range of 40kW to 480kW DC fast chargers for commercial and public charging, including Powercell (60/120/180kW), Wattbox (40/60/80/120/180kW and 380KW/480KW Main Cabinets), Stellar 40, Booster 40, Quantum 40, and Autel HYPER/DC series (47/60/80/120/180kW). Features dual CCS-2 cables, dynamic load balancing, IP65 protection, and large LCD displays.
- Battery Energy Storage Systems (BESS) Commercial energy storage solutions including ESS115 (115kWh, 60kW, air cooling) and ESS215 (215kWh, 120kW, liquid cooling) using Sunwoda cells, designed for peak shaving, renewable integration, and grid stabilization at commercial and industrial sites.
- ChargeSini Mobile App Mobile application for EV drivers that enables station search with real-time status, charging slot reservation, transparent pricing display, in-app payment, charging session management, and customer support access. Available on Google Play and Apple App Store.
- Public EV Charging Network Service Public EV charging service with 2,400+ deployed charging points across Malaysia, Singapore, and Indonesia. Usage-based pricing at RM1.10/kWh for AC and RM1.20-1.38/kWh for DC fast charging, with idle fees of RM1 per 5 minutes after session completion and a 30-minute grace period.
- EV Charger Franchise Program Franchise model allowing partners to operate ChargeSini-branded charging stations under the network with low entry cost, 2-year warranty on chargers, and managed services support for business charging solutions.
- Home Charger Installation Service Professional installation service for home EV chargers, including site assessment, charger selection guidance, installation by licensed electricians, and after-sales support for individual homeowners.
Quantifiable outcome
- Reduced charging costs by up to 10% with monthly subscription plan at RM19.90
- +2 more outcomes
Companies that use ChargeSini
Customer profileNamed customers34 records
Segments5 records
Ideal customer profiles5 records
ChargeSini technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
ChargeSini partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Swift Bridge Technologies (MFG) Sdn. Bhd.minorMoU signed at Global Automotive & Technology Expo (GATE 2025) held at Kuala Lumpur Convention Centre. Collaboration to support Malaysia's growing EV ecosystem.
- Meta Bright GroupcoreJoint venture partnership for EV charging hub deployment. First JV site launched at Sunway Pyramid (Level CP4 with 6 AC chargers including 22kW and 7kW units). Also deployed 80kW DC fast charger at Sunway 163 Mall in Mont Kiara/Sri Hartamas area.
- EdotcominorStrategic partnership for installing charging station at Melia Hotel Kuala Lumpur. Edotco collaborated with ChargeSini on this installation.
- Pay&Go (Sarawak)minorPartnership agreement with Sarawak's Pay&Go for EV charging services in Sarawak region.
- Tesla Owners Singapore Group (TOSG)minorMarketing partnership offering TOSG members exclusive 10% discount on charging fees at all ChargeSini stations across Malaysia.
- MINI MalaysiaminorCo-branded charging station at G Hotel Gurney, Penang with MINI Malaysia partnership branding.
- Angsana Teluk Bahang HotelminorDC charging station installed at luxury beachfront hotel property in Penang.
- Malaysia AirlinesminorPartnership for EV charging services potentially integrated with airline customer benefits.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ChargeSini competitors and assessment
Company assessmentBroad incumbents
- ChargePoint: ChargePoint is the largest standalone global EV charging network with both hardware and cloud management software. Larger-scale incumbent offering overlapping network-management software and a comparable multi-segment CPO business model.
- Shell Recharge: Shell Recharge is the EV charging business of Shell, rolling out fast-charging hubs across Southeast Asia including Malaysia. As a capital-rich oil-major entrant into the same CPO category, it is a key incumbent competing for the same retail and highway sites.
- ABB E-mobility: ABB E-mobility is one of the largest global EV charging hardware manufacturers and operates network services. Comparable as an incumbent supplier of AC/DC chargers and CPMS that ChargeSini could either compete with or partner alongside.
- BP pulse: BP pulse is BP's global EV charging business rapidly deploying fast-charging hubs across the Asia-Pacific region. Comparable broad incumbent in the CPO category, with significant capital to compete for premium sites in ASEAN markets.
Regional players
- ChargEV (Thailand): ChargEV is a Thai CPO/EMSP with a regional charging platform across Thailand built with PTT and other partners. Comparable business model (network operator + app + payments) and similar stage of regional expansion.
- SP Mobility (Singapore Power): SP Mobility is the EV charging arm of Singapore Power Group, operating public charging networks across Singapore. A utility-backed regional peer; comparable in operating model (CPO + platform) and competing for the same regional scale ChargeSini targets.
Direct peers
- Gentari: Gentari is Petronas' clean energy arm operating one of the fastest-growing EV charging networks across Malaysia, Singapore, and India. It is the most direct head-to-head competitor to ChargeSini for CPO market leadership in Malaysia across retail, highway, and depot segments.
- EV Connection: EV Connection is a Malaysian EV charging solution provider offering AC/DC chargers plus a network app. Closest direct competitor in the Malaysian CPO market at similar stage, often competing for the same hospitality and mall sites.
- StarCharge: StarCharge is a major Asian EV charging hardware and network operator with significant Asia-Pacific footprint. Comparable in offering a full-stack CPO + hardware + cloud platform, targeting the same Southeast Asian enterprise and retail customers.
- GoEV (Singapore): GoEV operates one of Singapore's largest EV charging networks (200+ points) under the land transport authority's electric vehicle common charger programme. Direct competitor in the SEA CPO market where ChargeSini has opened a Singapore office.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
ChargeSini social profiles
Digital presenceChargeSini compliance and trust
Trust signalCompliance14 records
ChargeSini financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChargeSini leadership team
Management profileNumber of profiles
Profiles4 records
ChargeSini subsidiaries and ownership
Company hierarchySubsidiaries1 record
ChargeSini funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChargeSini M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChargeSini
What does ChargeSini do?
ChargeSini operates as Malaysia's largest EV Charging Point Operator (CPO), deploying and managing a network of 2,400+ public charging points across Malaysia with additional operations in Singapore and Indonesia. The company sells smart AC wallbox chargers (7-22kW) and DC fast chargers (40kW-480kW), battery energy storage systems, and operates a proprietary cloud management platform and mobile app for station discovery, reservation, payment, and remote charger management. Revenue is generated from usage-based public charging fees, a monthly subscription plan, hardware sales, and a franchise/host-location partnership model.
Is ChargeSini a public or private company?
ChargeSini is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ChargeSini founded?
ChargeSini was founded in 2022. It employs 11 to 50 people.
Where is ChargeSini based?
ChargeSini is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does ChargeSini make money?
Four revenue lines are on record. Public EV Charging Fees are the primary driver. The others are subscription Plan, EV Charger Hardware Sales and franchise and Network Partnership.
Who are ChargeSini's main competitors?
Broad incumbents on record are ChargePoint, Shell Recharge, ABB E-mobility and BP pulse. Regional players are ChargEV (Thailand) and SP Mobility (Singapore Power). Direct peers are Gentari, EV Connection, StarCharge and GoEV (Singapore).
Does ChargeSini have an API?
No public API is recorded for ChargeSini.
What industry is ChargeSini in?
ChargeSini's product category is EV Charging Infrastructure Services. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of TLAKAMAE, EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet). Its NAICS code is 335931.