BERTOLA REAL ESTATE
BERTOLA Real Estate is a family-run Monaco luxury real estate agency, founded in 1975, serving international HNW clients with property sales, rentals, management, appraisal, and investment advisory across all Principality districts.
- Company typePrivate
- Founded1975
- HeadquartersMonaco, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What BERTOLA REAL ESTATE does
BERTOLA Real Estate is a privately held, family-run Monegasque real estate agency headquartered at 18 quai Jean Charles Rey in the Fontvieille district of Monaco. Founded in 1975, the firm has operated continuously in the Principality for over five decades and self-describes as a trusted partner in prestige Monaco real estate for over 20 years. The company is led by Executive Director Rémy BERTOLA and operates with a micro headcount of 1-10 employees.
The agency's offering is a unified luxury real estate service portfolio spanning the full property lifecycle: brokerage for sales (Vente) and rentals (Location) of residential and commercial properties, rental management (Gestion Locative), construction and renovation project management (Maîtrise d'Ouvrage), professional appraisal (Expertise Immobilière), and investment consulting (Investir en Principauté). A personalized search service (Recherche Personnalisée) advertises access to over 90% of Monaco properties including off-market opportunities. Coverage spans all 10 Monaco districts, from Monte-Carlo and Carré d'Or to Fontvieille and Jardin Exotique.
The underlying technology is intentionally minimal: a multilingual website (bertola.mc) translated into nine languages (French, English, Italian, Russian, German, Portuguese, Spanish, Arabic, Chinese) acts as the primary digital surface, but the firm relies on human advisors and offline market networks for transaction execution. Revenue is generated primarily through transaction commissions on luxury property sales (listings on the site range from €2.45 million to over €19 million), supplemented by recurring rental management fees (one disclosed industrial lease at €18,500/month excluding taxes) and professional service fees for appraisals and project management. The customer base is international HNW individuals and corporate entities seeking Monaco property for primary residence, secondary home, or investment purposes, supported by multilingual client servicing and in-person advisory.
BERTOLA REAL ESTATE firmographics
Firmographics- Name
- BERTOLA REAL ESTATE
- Legal name
- BERTOLA Real Estate
- Website
- https://bertola.mc
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BERTOLA Real Estate is a family-run Monaco luxury real estate agency, founded in 1975, serving international HNW clients with property sales, rentals, management, appraisal, and investment advisory across all Principality districts.
- Ownership category
- akta.pro rank
BERTOLA REAL ESTATE industry classification
Industry- Product category
- Luxury Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500), Investment Advice (6282)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industries
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)
Keywords
Where BERTOLA REAL ESTATE is headquartered
LocationHeadquarters
- HQ city
- Monaco
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
BERTOLA REAL ESTATE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Property Sales Commission: BERTOLA Real Estate earns commission fees from successful property sales transactions in Monaco's luxury real estate market. The agency represents buyers and sellers of high-value properties, with listings ranging from €2.45 million to over €17 million.
- Property Rental Management: The agency provides rental management services (Gestion locative) for property owners, generating recurring management fees from tenant placement and ongoing property administration.
- Real Estate Expertise Services: The company offers professional real estate appraisal and expertise services (Expertise Immobilière) for property valuation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Luxury residential properties - Price on request |
| Unit Pricing | Monthly | Commercial/Industrial rental - €18,500/month |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
BERTOLA REAL ESTATE product offering
Product offeringCore offering
BERTOLA Real Estate is a family-run luxury real estate agency in Monaco that brokers the sale, rental, and ongoing management of prestigious residential and commercial properties across the Principality. It supplements brokerage with rental management (Gestion Locative), construction project oversight (Maîtrise d'Ouvrage), property valuation (Expertise Immobilière), and Monaco investment advisory, plus a personalized search service providing access to off-market listings.
Product overview
BERTOLA Real Estate is a luxury real estate agency based in Monaco offering a comprehensive portfolio of property services. The agency operates as a unified service offering centered on luxury residential and commercial property transactions in Monaco. Core offerings include property sales (Vente) and rentals (Location), supported by complementary services: Gestion Locativa for property management, Maitrise d'Ouvrage for project management, Expertise Immobilière for appraisals, and Investir en Principauté for investment consulting. The agency also provides a personalized search service (Recherche Personnalisée) giving access to off-market properties. Operating from offices in Fontvieille since 1975, the agency specializes in prestige properties across Monaco's districts including Monte-Carlo, Carré d'Or, Larvotto, Fontvieille, Monaco-Ville, La Condamine, Port, La Rousse-Saint Roman, Les Monéghetti, and Jardin Exotique.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales (Vente) Brokerage of luxury residential property sales in Monaco, representing buyers and sellers of high-end apartments, penthouses, and villas across the Principality's most prestigious districts.
- Property Rentals (Location) Brokerage of luxury residential and commercial property rentals in Monaco, including lease transfer opportunities for commercial premises.
- Rental Management (Gestion Locative) Full-service property management offering tenant placement, rent collection, maintenance coordination, and comprehensive oversight of rental properties for Monaco owners.
- Project Management (Maîtrise d'Ouvrage) Construction and renovation project management services for property development, remodeling, and construction oversight in Monaco.
- Real Estate Appraisal (Expertise Immobilière) Professional real estate valuation and appraisal services providing market analysis and property assessments for clients in Monaco.
- Investment Advisory (Investir en Principauté) Investment advisory for acquiring luxury real estate in Monaco, including market intelligence, investment strategy, and access to off-market opportunities.
- Personalized Property Search (Recherche Personnalisée) Bespoke property search matching client criteria with exclusive listings, including claimed access to over 90% of Monaco properties and off-market opportunities.
Companies that use BERTOLA REAL ESTATE
Customer profileSegments2 records
Ideal customer profiles2 records
BERTOLA REAL ESTATE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BERTOLA REAL ESTATE partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
BERTOLA REAL ESTATE competitors and assessment
Company assessmentBroad incumbents
- Savills: Savills is a global real estate advisory with a dedicated Monaco office serving ultra-HNW buyers and sellers of luxury properties. It competes on the same Principality luxury segment as BERTOLA but offers a much broader global footprint and institutional advisory capability.
- Coldwell Banker Global Luxury: Coldwell Banker operates a global luxury real estate network with Mediterranean coverage serving HNW buyers and sellers of prestige properties. It is comparable to BERTOLA on the luxury residential transaction model but with substantially greater international scale and marketing reach.
- Knight Frank: Knight Frank is a global luxury real estate firm with an active Monaco presence handling high-end sales, rentals, and investment advisory. It is comparable to BERTOLA on Monaco luxury transactions but competes with significantly broader global research, marketing, and network scale.
- Sotheby's International Realty: Sotheby's International Realty is a global luxury real estate network affiliated with the Sotheby's auction brand, serving ultra-HNW buyers and sellers of prestige properties including in Monaco. It competes with BERTOLA on the same Monaco luxury clientele but with global brand power and cross-border referral reach.
Direct peers
- Engel & Völkers: Engel & Völkers is a German-origin international luxury real estate franchise with strong Mediterranean coverage including Monaco and the Côte d'Azur. It competes directly with BERTOLA on luxury residential brokerage, rental, and HNW client services across the same geographies.
- Daniel Féau: Daniel Féau is a luxury real estate agency specializing in prestige properties on the French Riviera and Monaco. It is highly comparable to BERTOLA given its focus on the same cross-border French Riviera / Monaco luxury segment and HNW international clientele.
- Barnes: Barnes is an international luxury real estate group with strong presence in Monaco and across Europe serving high-end residential transactions, rentals, and property management. It directly overlaps BERTOLA's service portfolio and Monaco luxury customer base.
- John Taylor: John Taylor is a luxury real estate agency with a strong presence across the French Riviera and Monaco, offering sales, rentals, and property management of prestige properties. It is the most direct local comparable to BERTOLA given overlapping Monaco luxury clientele and service mix.
- Magrey & Sons: Magrey & Sons is a luxury real estate agency focused on high-end properties across the French Riviera and Monaco. It is comparable to BERTOLA as a boutique competitor operating in the same prestige property market and serving a similar HNW international buyer profile.
Regional players
- Miells Partners: Miells & Partners is a Monaco-based luxury real estate advisory active in the Principality's prestige property market. It is a direct local comparable to BERTOLA in the same micro-market; precise corporate information was limited, hence the empty website field.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BERTOLA REAL ESTATE social profiles
Digital presenceBERTOLA REAL ESTATE financial estimates
Financial estimateRevenue estimate
Valuation estimate
BERTOLA REAL ESTATE leadership team
Management profileNumber of profiles
Profiles1 record
BERTOLA REAL ESTATE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BERTOLA REAL ESTATE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BERTOLA REAL ESTATE
What does BERTOLA REAL ESTATE do?
BERTOLA Real Estate is a family-run luxury real estate agency in Monaco that brokers the sale, rental, and ongoing management of prestigious residential and commercial properties across the Principality. It supplements brokerage with rental management (Gestion Locative), construction project oversight (Maîtrise d'Ouvrage), property valuation (Expertise Immobilière), and Monaco investment advisory, plus a personalized search service providing access to off-market listings.
Is BERTOLA REAL ESTATE a public or private company?
BERTOLA REAL ESTATE is a private company. It is classified as family owned and is currently operating.
When was BERTOLA REAL ESTATE founded?
BERTOLA REAL ESTATE was founded in 1975. It employs 1 to 10 people.
Where is BERTOLA REAL ESTATE based?
BERTOLA REAL ESTATE is headquartered in Monaco, Germany, in the Europe region.
How does BERTOLA REAL ESTATE make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are property Rental Management and real Estate Expertise Services.
Who are BERTOLA REAL ESTATE's main competitors?
Broad incumbents on record are Savills, Coldwell Banker Global Luxury, Knight Frank and Sotheby's International Realty. Direct peers are Engel & Völkers, Daniel Féau, Barnes, John Taylor and Magrey & Sons. Miells Partners is listed as a regional player.
Does BERTOLA REAL ESTATE have an API?
No public API is recorded for BERTOLA REAL ESTATE.
What industry is BERTOLA REAL ESTATE in?
BERTOLA REAL ESTATE's product category is Luxury Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 53121 and its SIC code is 6531.