Miells

What Miells does

Miells (legally SAM MIELLS) is a privately-held, Monaco-based full-service real estate agency specializing in luxury residential property within the Principality of Monaco. The firm operates across sales, rentals (short- and long-term), property management (self-described as the "Number one Property Management Portfolio in Monaco"), property appraisals, and adjacent legal/administrative services, including in-house lawyers certified in AML/CFT compliance. Its client base is almost entirely international ultra-high-net-worth individuals and cross-border property investors, served by what the company describes as Monaco's largest brokerage team — 11 brokers collectively speaking nine languages, supported by a sales director, an administrative and finance director, and a director of external relations and compliance. Two offices are maintained in Monaco, at 14 avenue de la Costa (agency) and 1 avenue Henry Dunant (head office, Palais de la Scala).

The underlying technology stack is a standard multilingual web platform (English, French, Russian, Italian, German) with CRM integration, an online property portal covering all Monaco districts, and a maintained off-market property portfolio that gives clients access to exclusive listings not publicly listed. Miells is affiliated with Christie's International Real Estate, providing global brand recognition and inbound international referrals, and has built specialized services around new developments, most notably the Mareterra (Anse du Portier) district inaugurated in December 2024. Marketing mixes digital (website, LinkedIn, Instagram, Facebook) with sustained placement in luxury print publications including Forbes, Côte Magazine, Résidences Immobilier, Monte-Carlo Society, and Monaco-Matin.

The business model is primarily commission-based on property sales transactions, supplemented by recurring management fees from rental and property management engagements and professional service fees for appraisals and legal/compliance work. Go-to-market is a hybrid of direct-to-consumer and high-touch enterprise field sales, with personalized consultations, property viewings, and end-to-end transaction support typical of the luxury segment. Specific commission rates and contract terms are not publicly disclosed; pricing is quote-based and tailored to transaction type and property value.

Name

Miells

Legal name

SAM MIELLS

Website

https://miells.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Miells is a Monaco-based, privately-held full-service luxury real estate agency serving ultra-high-net-worth international clients with sales, rentals, property management, and in-house legal/appraisal services, and is affiliated with Christie's International Real Estate.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Luxury real estate
• Property management
• Rental services
• Monaco real estate
• Property acquisitions

Headquarters

HQ city

Monaco

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from property sales transactions in Monaco. Agency fees transparency mentioned on website with dedicated fee information page.
2. Rental Management: Property management services for rental properties including tenant placement, rent collection, and property maintenance. Generates recurring management fees.
3. Property Management Services: Comprehensive property management for property owners, described as 'Number one Property Management Portfolio in Monaco' with dedicated team.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Miells is a Monaco-based full-service real estate agency offering property sales, long- and short-term rentals, property management, legal and administrative support, and appraisal services. The firm is affiliated with Christie's International Real Estate and operates two offices in Monaco, with a team of approximately 11 multilingual agents covering nine languages.

Product overview

Miells is a full-service real estate agency specializing in Monaco properties, operating as a unified platform offering sales, rentals, property management, legal support, and appraisals. The core offerings include residential sales across all Monaco districts (Port, Monte-Carlo, Carré d'Or, La Condamine, Larvotto, Monaco-Ville, Mareterra, and others), rental services with both short-term and long-term options, and property management with the largest portfolio in Monaco. Supporting services include in-house legal and compliance support, property appraisals, and access to new developments including the Mareterra district. The agency holds an exclusive affiliation with Christie's International Real Estate, extending its reach to international ultra-high-net-worth clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Sales (Acquisition & Resale)

Quantifiable outcome

• Buyer found in less than three weeks for previous unsatisfied client
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Christie's International Real EstatecoreChannel Partner/ Reseller/ DistributorMiells is affiliated with Christie's International Real Estate, a global luxury real estate network. This affiliation provides international brand recognition, global referral network access, and positioning as a premier luxury real estate agency. The partnership is reflected in their company name branding (Miells Christie's) and social media presence.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Savills Monaco: International real estate agency with a Monaco presence, serving luxury residential sales and rentals to HNW clients — directly overlapping with Miells' service lines and target customers in the same micro-market.
• Monaco Properties: Established Monaco-based real estate agency providing sales, rentals, and management of residential properties in the Principality — directly comparable local competitor.
• BARNES Monaco: International luxury real estate group with a Monaco office focused on premium residential and investment properties — directly comparable clientele, multilingual service, and off-market offerings.
• La Costa Properties Monaco: Local Monaco real estate agency offering sales, rentals, and property management in the Principality — directly comparable local peer with similar service lines and customer base.
• Knight Frank Monaco: Global luxury real estate firm with a Monaco office directly competing for ultra-high-net-worth buyers and prime residential listings in the Principality, offering comparable sales, rental, and property management services.
• John Taylor (Monaco): Luxury real estate agency with Monaco operations serving UHNW residential buyers, particularly for prestigious properties and waterfront villas — closely comparable offering to Miells.
• Sotheby's International Realty (Monaco): Luxury real estate network competing head-to-head in Monaco's high-end segment; comparable international referral infrastructure and brand positioning as Miells' Christie's affiliation.

Regional players

• Daniel Féau: Leading luxury real estate agency on the French Riviera (Paris and French coastal markets); comparable luxury clientele and high-end service model, with geographic overlap in the broader Monaco/French Riviera corridor.

Broad incumbents

• Christie's International Real Estate: Global luxury real estate network that Miells is affiliated with; operates across multiple luxury markets worldwide and sets the brand standard Miells leverages in Monaco.
• Coldwell Banker (Monaco): Large international real estate brokerage with Monaco presence; broader portfolio of services and price tiers, overlapping with Miells on luxury residential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/miellschristies
• LinkedInlinkedin.com/company/miells-christies
• Instagraminstagram.com/miells.christiesrealestate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miells