Carrega+

What Carrega+ does

Carrega+ is a privately held Brazilian Out-of-Home (OOH) advertising company founded in 2014 by siblings Paula Franjolli (Director of Operations) and Carlo Paschoal (Commercial Director). The company is headquartered on Avenida Paulista in São Paulo and operates with a small team of co-founders and a Planning and Sales group. Its flagship product, BACK SEAT, is an OOH media format that places advertisements on the back of urban bus seats, claiming 100% passenger impact across both seated and standing riders during the entirety of their journey. The format includes QR code integration for engagement tracking and origin measurement, and positions media at eye level with reduced distance from the consumer — a differentiator versus traditional bus exteriors and transit panels. Carrega+ monetizes the format through CPM-based advertising sales, emphasizing the most cost-effective CPM in the market enabled by high-frequency, mass-audience exposure averaging 1h20min per passenger round trip.

The company's physical footprint spans 20,000+ buses across 1,700+ bus lines in 35+ cities, covering Brazil's Southeast, Northeast, North, and Central-West regions and reaching an estimated 12 million passengers monthly. Go-to-market is sales-led and consultative, with both direct outreach to brand advertisers and a dedicated agency channel (the website contact form explicitly segments 'Sou de uma agência' versus 'Sou cliente direto'). Customer mix includes enterprise accounts such as McDonald's Brazil, Anima Educação, Três Meios, and CUBO CC, alongside public-sector partnerships with SPTrans, Viação Grajaú, and the São Paulo City Government. Revenue mechanics are quote-based and project-driven, with no publicly disclosed pricing tiers; the company has historically self-funded operations with no documented external funding, acquisitions, or institutional investors.

Name

Carrega+

Legal name

Carrega+

Website

https://carregamais.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Carrega+ is a Brazilian OOH advertising company that operates the BACK SEAT format, placing ads on the back of urban bus seats across 20,000+ buses and 35+ cities, serving brand advertisers and agencies with CPM-based pricing.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC)

akta.pro secondary industry

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)

Keywords

• Out-of-home advertising
• Transit media advertising
• Bus advertising format
• Mobile advertising network
• OOH media buying

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. OOH Advertising - BACK SEAT: Carrega+ generates revenue through selling advertising space on the BACK SEAT format in urban buses. The company offers campaigns with the most cost-effective CPM in the market, achieving mass audience reach with high frequency.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Carrega+ sells advertising space on BACK SEAT, its proprietary Out-of-Home (OOH) media format that places brand messages on the back of urban bus seats. The company delivers campaigns across 20,000+ buses and 1,700+ bus lines in 35+ Brazilian cities, reaching approximately 12 million transported passengers per month. Pricing is CPM-based with quote-by-campaign proposals offered to brand advertisers and advertising agencies.

Product overview

Carrega+ is a Brazilian OOH media company that operates primarily through its flagship product, BACK SEAT — an innovative advertising format placed on the back of bus seats that delivers 100% passenger impact across 20,000+ vehicles nationwide. The company also provides standard OOH advertising services, leveraging its unique positioning to offer the most cost-effective CPM in the market.

Differentiator

Problem solved

Functional benefit

Brands

• BACK SEAT: OOH media solution that integrates with urban mobility and consumer journey. The advertising format is applied to the back of bus seats, providing 100% impact to all passengers during their entire trip. Features include QR code integration for campaign measurement and engagement tracking.

Products and services

• BACK SEAT A proprietary Out-of-Home (OOH) advertising media format that places advertisements on the back of urban bus seats, delivering 100% passenger impact during travel across 20,000+ buses and 1,700+ bus lines in 35+ Brazilian cities. Each passenger receives an average of approximately 1 hour and 20 minutes of brand exposure per round trip, and the format uniquely supports QR Code integration for campaign measurement, origin tracking, and engagement attribution. It is targeted at brand advertisers and advertising agencies seeking cost-effective, high-frequency mass-reach campaigns.

Quantifiable outcome

• 86% of OOH viewers remember the brand or product name (OneScreen.ai study)
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SPTrans (São Paulo Transporte)coreStrategic or Co-development Partner · 1 March 2021SPTrans partnered with Carrega+ to display anti-sexual abuse campaign messages on BACK SEAT of dozens of buses in São Paulo during March 2021 for three months. The campaign titled 'Ponto final no abuso sexual nos ônibus de São Paulo' (Final stop on sexual abuse on São Paulo buses) was part of Women's Month awareness initiatives.
• Viação GrajaúcoreStrategic or Co-development PartnerViação Grajaú partnered with SPTrans and Carrega+ for the anti-sexual abuse campaign, providing the buses on which BACK SEAT advertising was placed.
• Prefeitura de São Paulo (São Paulo City Government)coreStrategic or Co-development PartnerSão Paulo City Government partnered with SPTrans and Carrega+ for the anti-sexual abuse campaign 'Ponto final no abuso sexual nos ônibus de São Paulo' as part of Women's Month.
• Instituto Ronald McDonaldminorGTM or Marketing PartnerCarrega+ supported the McDia Feliz campaign organized by Instituto Ronald McDonald by conducting a bonified advertising campaign on BACK SEAT from August 10-24. The campaign promoted the annual fundraising event where proceeds from Big Mac sales support children and adolescents with cancer.

Scale indicators10 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Lamar Advertising: Major US outdoor advertising company operating billboards, transit shelters, and airport displays. Comparable in OOH media sales and large-inventory operations, though focused on static billboards in the US.
• Ströer: Large German OOH and digital-out-of-home operator with transit and street-furniture advertising. Comparable in transit media sales model, though primarily serves DACH region.
• Outfront Media: US-focused OOH company with a strong transit-centric portfolio (malls, transit, airports). Most directly comparable to Carrega+ in transit-led inventory strategy, but operates at much larger scale in North America.
• Clear Channel Outdoor: Major global OOH operator with transit advertising divisions across multiple geographies. Comparable in operating bus and transit ad inventory, though broader portfolio includes billboards and airports.
• JCDecaux: World's largest outdoor advertising company, operating transit OOH (buses, metros, airports) globally including in Brazil. Directly comparable in selling transit ad inventory but at vastly larger scale with bundled offerings.

Direct peers

• Elemidia: Brazilian DOOH company operating digital screens in elevators, offices, and transit hubs across Brazil. Directly competes with Carrega+ in the Brazilian transit/urban advertising market with a similar sales-led agency model.
• Link Media: Brazilian transit media company operating advertising inside metro/subway systems. Directly comparable to Carrega+ in selling transit inventory in Brazilian cities, though focused on rail rather than buses.

Emerging players

• AdQuick: US-based OOH marketplace and planning platform that connects advertisers with out-of-home inventory owners. Comparable in enabling OOH media buying and measurement, though operating as a tech layer rather than owning bus-seat inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/carregamais
• Xx.com/carregamais
• LinkedInlinkedin.com/company/carregamais

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrega+