What Aphrodite does

Aphrodite is a privately held, family-owned natural skincare company operating primarily as a direct-to-consumer e-commerce brand from Tarpon Springs and Port Richey, Florida, with US headquarters and a physical retail presence. The company sells a broad portfolio of olive oil-based skincare products manufactured in its own facilities in Crete, Greece, using extra-virgin organic olive oil harvested from company-owned olive orchards. Its formulations combine Cretan olive oil with donkey milk, botanicals (chamomile, lavender, rosemary, thyme, sage), prebiotics, and a fragrance-free CBD line branded as "Herbal," spanning 13+ product categories including face, body, hair, baby, men's grooming (Apollon sub-brand), sun care, lip care, soaps, feet, hands, gift sets, and natural sea sponges.

The business model is a single-country (US plus Puerto Rico) DTC operation powered by a BigCommerce storefront (aphroditeusa.com), supplemented by a wholesale channel through the Faire marketplace for retail store partners and a small physical retail location in Tarpon Springs. Products are sold individually at unit prices ranging from approximately $3.29 (basic olive oil soap) to $84.99 (premium anti-aging kits), with a $9 flat-rate shipping fee, a free-shipping threshold around $40, and no subscription tiers. The Liquid Gold Club loyalty program awards points per dollar spent and for social engagement, and the customer base is fragmented across individual consumers seeking natural, cruelty-free skincare for sensitive skin, anti-aging, baby care, and dermatological conditions such as eczema and psoriasis.

The company is described as a family business with 1-10 employees, no disclosed venture or institutional funding, no management team data in the source material, and no patents, certifications, or regulatory actions on record. Geographic reach is limited to the United States and Puerto Rico, with international expansion limited to sourcing from Crete rather than selling abroad. Operational priorities inferred from the data center on extending the product range, deepening the loyalty program, and adding modest new channels rather than scaling headcount or pursuing external capital.

Name

Aphrodite

Legal name

Aphrodite USA

Website

https://aphroditeusa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Aphrodite is a family-owned, Florida-based natural skincare brand that sells olive oil and donkey milk-based products — including face, body, hair, baby, and men's lines — directly to US consumers online and via a Tarpon Springs retail store, with products manufactured in its own facilities in Crete, Greece.

Ownership category

akta.pro rank

Product category

Natural Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Natural skincare products
• Olive oil skincare
• Donkey milk cosmetics
• Organic skin care
• Cretan herbal skincare

Headquarters

HQ city

Tarpon Springs

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-Commerce: Primary revenue stream through the company's BigCommerce-powered online storefront (aphroditeusa.com), selling individual products and curated gift sets directly to consumers at retail prices ranging from approximately $3.29 to $84.99 per item.
2. Wholesale Distribution: Wholesale accounts through partnership with Faire marketplace, enabling retail stores to carry Aphrodite Skin Care products. Minimum order requirements apply.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aphrodite Skin Care manufactures and sells natural skincare products formulated with 100% organically grown Cretan extra-virgin olive oil (from company-owned orchards in Crete, Greece), donkey milk, botanicals, prebiotics, and a CBD-based "Herbal" line. Products span face, body, hair, baby, men's, lip, sun, and soap categories, plus ethically sourced natural sea sponges, sold primarily direct-to-consumer through aphroditeusa.com with supplemental wholesale distribution.

Product overview

Aphrodite is a natural skincare company offering a diverse portfolio of olive oil-based skincare products manufactured in Crete, Greece. The core product lines include: (1) Donkey Milk & Olive Oil Collection featuring anti-aging and hydration products; (2) "Herbal" Fragrance Free CBD Line for sensitive/irritated skin; (3) Premium Curated Gift Sets for gifting; (4) Sun Care with SPF protection; (5) Olive Oil Soaps (hand-milled 4x); (6) Face Care with vitamin C, hyaluronic acid, and collagen products; (7) Hair Care without sulfates/silicones; (8) Lip Care with organic lip balms; (9) Natural Sea Sponges as sustainable alternatives; (10) Apollon Men's sub-brand; and (11) Baby & Mom Collection. The company also offers body care, hands, feet, and travel-size products. All products are cruelty-free, use recyclable packaging, and avoid parabens, sulfates, phthalates, petrolatum, artificial colorings, and GMOs.

Differentiator

Problem solved

Functional benefit

Brands

• Apollon: Men's skincare line designed for the discerning gentleman, featuring beard oils, shaving gels, after shave balms, and body washes.
• Youth Elixir
• Donkey Milk & Olive Oil
• "Herbal" CBD Line

Quantifiable outcome

• 37 reviews for Vitamin C Eye Cream, 33 reviews for Hand Cream with Aloe Vera, 25 reviews for Body Lotion with Aloe Vera, 15 reviews for Hand Cream with Avocado & Chamomile — indicating strong customer engagement and product satisfaction
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• FairecoreChannel Partner/ Reseller/ DistributorAphrodite partners with Faire to enable wholesale ordering for retail store partners. Faire serves as the wholesale marketplace platform, allowing retailers to browse the full Aphrodite wholesale catalog and place orders online with ease. Questions about wholesale accounts are handled through Aphrodite's contact channels.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Drunk Elephant: Premium clean-beauty skincare brand (owned by Shiseido) offering biocompatible, free-from formulations across face, body, and hair. Highly comparable natural/clean positioning with broader retail distribution and significantly larger marketing budget.
• L'Occitane en Provence: Global natural-ingredient beauty brand with deep Mediterranean (olive/herbal) sourcing heritage and broad face/body/gift assortment. Comparable ingredient heritage and gift-set-driven model; much larger scale and global retail footprint.

Direct peers

• True Botanicals: Natural, MADE SAFE-certified skincare brand with face, body, and hair lines. Comparable clean-ingredient positioning and DTC subscription-friendly model at a similar premium price tier.
• cocokind: Affordable clean skincare brand with natural, food-grade ingredients across face and body. Comparable ingredient-led clean beauty positioning at a more accessible price point; strong DTC and Sephora presence.
• Herbivore Botanicals: DTC natural skincare brand built on botanical and food-grade ingredients with a similarly broad face, body, and lip assortment. Closely comparable clean-beauty positioning, ingredient-led storytelling, and DTC-first distribution.
• Indie Lee: Clean, naturally-derived skincare brand founded by an individual founder with face, body, and bath lines. Closely comparable small-brand, founder-led natural skincare positioning with broader retail penetration.
• Youth to the People: Clean skincare brand built around superfood ingredients (similar ingredient-led narrative) with face, eye, and body assortment at a comparable mid-premium price point. Strong DTC and Sephora distribution.
• Biossance: Clean-beauty skincare brand leveraging a proprietary ingredient story (squalane) with face and body assortment. Comparable ingredient-led differentiation and DTC-led go-to-market, though at a larger scale.
• Dr. Roebuck's: Australian clean skincare brand founded by doctors with face, body, baby, and men's lines. Comparable family/founder-led clean-beauty positioning with international DTC distribution and similar ingredient-led brand story.
• Tata Harper: Natural luxury skincare brand with farm-to-face provenance and 100% natural formulations. Directly comparable ingredient-led differentiation and premium clean-beauty positioning despite a higher price band.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/oliveleafco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aphrodite