Sbrinz Käse
- Company typePrivate
- Founded1999
- HeadquartersSursee, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Sbrinz Käse firmographics
Firmographics- Name
- Sbrinz Käse
- Legal name
- Sbrinz Käse GmbH
- Website
- https://sbrinz.ch
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sbrinz Käse industry classification
Industry- Product category
- Artisanal Swiss Cheese
- NAICS
- Cheese Manufacturing (311513), Dairy Product Manufacturing (3115)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB)
- akta.pro secondary industries
- Cheese Manufacturing (AFAKAKAB), Cheese (Natural & Processed) (CRADACAC)
Keywords
Where Sbrinz Käse is headquartered
LocationHeadquarters
- HQ city
- Sursee
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Sbrinz Käse business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales
Revenue model
- Sbrinz Cheese Sales: Sbrinz Käse GmbH generates revenue through the sale of Sbrinz AOP cheese in multiple presentations: grated cheese, chunks/möckli, portions, and sliced curls. Products are sold via the Emmi Shop online platform and through Globus Delicatessa retail outlets. The company also generates revenue via a marketing contribution levied per kilogram of Sbrinz produced, which funds quality controls, production oversight, and marketing activities.
- Marketing Contribution (Per-Kilo Levy): Sbrinz Käse GmbH is funded via a marketing contribution levied per kilogram of Sbrinz cheese produced. This funds the company's core activities including marketing, quality and production checks, and quantity guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail cheese products available in multiple formats |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Sbrinz Käse product offering
Product offeringCore offering
Sbrinz Käse GmbH produces and markets Sbrinz AOP, a premium extra-hard, full-fat Swiss cheese (45% fat in dry matter) made exclusively from Swiss Brown Cow milk sourced from Central Switzerland. The cheese requires a minimum 18-month ripening period (22 months for full flavor) and is offered in multiple presentations including whole wheels, grated cheese, chunks (Möckli), portions, sliced curls (Hobelrollen), and Sbrinz AOP Chips. An organic variant (Sbrinz BIO) is also produced under BioSuisse certification.
Product overview
Sbrinz Käse GmbH is a Swiss cheese company producing Sbrinz AOP, a premium extra-hard cheese from Central Switzerland. The product portfolio consists of the core Sbrinz AOP whole wheel (45% fat in dry matter, minimum 18-22 months ripening) offered in multiple presentations: grated cheese, chunks (Möckli), portions, sliced curls (Hobelrollen), and exclusive Sbrinz AOP Chips by Globus. An organic variant (Sbrinz BIO) is also produced. All cheese is made from Swiss Brown Cow milk with no additives or GMOs, produced in 25 selected valley and alpine cheese dairies across Central Switzerland.
Differentiator
Problem solved
Functional benefit
Products and services
- Sbrinz AOP (Whole Wheel) The flagship extra-hard, full-fat Swiss cheese with 45% fat in dry matter. Minimum 18 months ripening; 22 months for full flavor development. Produced exclusively from Swiss Brown Cow milk, with no additives or GMOs. Each wheel weighs 45 kg and requires 600 litres of raw milk.
- Sbrinz Grated Cheese Pre-grated Sbrinz cheese suitable for pasta, risotto, or au gratin dishes, offering a spicy aroma finishing touch.
- Sbrinz Chunks (Möckli) Sbrinz cheese chunks broken (not cut) from a whole wheel using a Sbrinz cutter, ideal for serving with wine or sparkling cider.
- Sbrinz AOP Portion Pre-portioned Sbrinz cheese that can also be easily grated using an ordinary grater, with an aromatic bouquet suited for a wide range of culinary applications.
- Sbrinz Sliced Curls (Hobelrollen) Wafer-thin sliced curls of Sbrinz cheese, available pre-packaged or carved using a Sbrinz slicer or ordinary peeler.
- Sbrinz AOP Chips by Globus Extra-crispy cheese chips made of 100% Sbrinz AOP, perfect for aperitifs or snacking, sold exclusively at Globus Delicatessa outlets.
- Sbrinz BIO (Organic) Organically produced Sbrinz cheese from Käseerei Windlin AG, certified organic under BioSuisse standards since 2002.
Quantifiable outcome
- 600 litres raw milk per 45 kg cheese wheel; 18 months minimum aging; 15 days salt bath; 100% natural production with no additives or GMOs
Companies that use Sbrinz Käse
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Sbrinz Käse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sbrinz Käse partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Emmi Group AGcoreEmmi Group AG is one of three commercial company representatives on Sbrinz Käse GmbH's management board (alongside Intercheese AG and Lustenberger & Dürst). As of January 2023, Sbrinz and Emmi entered an intensified cooperation agreement, unanimously approved by shareholders on November 7, 2022, to sustainably strengthen the Sbrinz AOP brand. Emmi operates the emmi-shop.ch online platform through which Sbrinz products are sold.
- Intercheese AGcoreIntercheese AG is one of three commercial company representatives on Sbrinz Käse GmbH's management board. Leonard Wey represents Intercheese AG on the management committee.
- Lustenberger & DürstcoreLustenberger & Dürst is one of three commercial company representatives on Sbrinz Käse GmbH's management board. Julius Schärli represents Lustenberger & Dürst on the management committee.
- Schweizer Käse AGminorListed as a Sbrinz partner, suggesting involvement in Swiss cheese distribution or marketing activities.
- Le Suberb AGminorListed as a Sbrinz partner, suggesting involvement in marketing or promotional activities for the brand.
- Slow Food SwitzerlandminorListed as a Sbrinz partner, reflecting shared values around traditional, artisanal, and sustainably produced food products.
- BioSuisseminorListed as a Sbrinz partner. BioSuisse is the Swiss organic farming organization; partner Käserei Windlin AG produces organic (BIO) Sbrinz certified by BioSuisse, linking Sbrinz to the organic certification ecosystem.
- Swiss AOP-IGP AssociationminorListed as a Sbrinz partner. The Swiss Association of AOP-IGP protects and promotes Swiss protected designation products. Sbrinz AOP is registered with this association and the Swiss Federal Office for Agriculture.
- Titlis EngelbergminorListed as a Sbrinz partner, suggesting tourism or marketing collaboration leveraging the Titlis-Engelberg mountain region's association with the cheese's Alpine production heritage.
- Sbrinz RouteminorThe Sbrinz Route is a historic hiking trail named after the cheese, retracing the muleteer paths from Central Switzerland to Domodossola, Italy. The partnership promotes heritage tourism and the cheese's historical trade legacy.
- Ellf GmbHminorListed as a Sbrinz partner. Ellf GmbH (Stans) is credited as the agency responsible for overall content responsibility, concept, design, and programming of the sbrinz.ch website.
- Kreative KulinarikminorListed as a Sbrinz partner; specific nature of collaboration not detailed in available source material.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Sbrinz Käse competitors and assessment
Company assessmentDirect peers
- Raclette Suisse: Swiss AOP cheese organization for Raclette cheese, with a similar producer organization structure, AOP protection, and Swiss regional cheese governance model. Direct peer in the Swiss AOP cheese interprofession category.
- Emmentaler Switzerland: Swiss AOP cheese producer organization managing Emmentaler AOP, the iconic Swiss hard cheese with a similar cooperative model, AOP protection, and marketing-contribution funding structure. Direct comparable in business model and category positioning.
- Grana Padano Consortium: Italian PDO consortium for Grana Padano, a hard aged cheese with similar aging, regional production, and consortium-managed marketing model. Direct international peer competing in the same extra-hard cheese category globally.
- Tête de Moine AOP (Interprofession Tête de Moine): Swiss AOP cheese producer organization for Tête de Moine, a semi-hard cheese with similar AOP governance, cooperative structure, and specialized single-purpose marketing mandate. Direct comparable in the Swiss niche AOP cheese space.
- Appenzeller Käse (Appenzeller Switzerland): Swiss AOP cheese producer organization for Appenzeller, a hard cheese with similar cooperative governance, AOP protection, and per-kilo marketing levy funding model. Direct peer in the Swiss PDO cheese producer organization space.
- Comté AOP (CIGC): French AOP cheese producer organization for Comté, a hard aged cheese with similar cooperative governance, AOP protection, regional production constraints, and long aging requirements. Direct international peer in the premium aged hard cheese space.
- Vacherin Fribourgeois AOP: Swiss AOP cheese producer organization governing Vacherin Fribourgeois, a semi-hard cheese with a comparable cooperative governance model and AOP protection framework. Direct peer in the Swiss AOP cheese interprofession category.
- Parmigiano Reggiano Consortium (CFPR): Italian PDO consortium for Parmigiano Reggiano, an extra-hard aged cheese with a similar minimum aging requirement, PDO protection, and consortium-managed marketing/quality oversight. Closest international analog in terms of cheese format, aging economics, and producer organization structure.
- Le Gruyère AOP (Interprofession du Gruyère): Swiss AOP cheese producer organization governing Le Gruyère AOP production, with a similar cooperative structure managing quality, marketing, and distribution for a PDO hard cheese. Directly comparable as a fellow Swiss AOP cheese interprofession with similar governance and marketing mandate.
Broad incumbents
- Emmi Group AG: Major Swiss dairy company and one of three commercial owners of Sbrinz Käse GmbH (holding one-third ownership). Emmi is both a partner and a broader incumbent producing a wide portfolio of Swiss cheeses and dairy products at scale, with significantly greater international distribution reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Sbrinz Käse social profiles
Digital presenceSbrinz Käse compliance and trust
Trust signalCompliance2 records
Sbrinz Käse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sbrinz Käse leadership team
Management profileNumber of profiles
Profiles12 records
Sbrinz Käse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sbrinz Käse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sbrinz Käse
What does Sbrinz Käse do?
Sbrinz Käse GmbH produces and markets Sbrinz AOP, a premium extra-hard, full-fat Swiss cheese (45% fat in dry matter) made exclusively from Swiss Brown Cow milk sourced from Central Switzerland. The cheese requires a minimum 18-month ripening period (22 months for full flavor) and is offered in multiple presentations including whole wheels, grated cheese, chunks (Möckli), portions, sliced curls (Hobelrollen), and Sbrinz AOP Chips. An organic variant (Sbrinz BIO) is also produced under BioSuisse certification.
Is Sbrinz Käse a public or private company?
Sbrinz Käse is a private company. It is classified as management employee owned and is currently operating.
When was Sbrinz Käse founded?
Sbrinz Käse was founded in 1999. It employs 11 to 50 people.
Where is Sbrinz Käse based?
Sbrinz Käse is headquartered in Sursee, Switzerland, in the Europe region.
How does Sbrinz Käse make money?
Two revenue lines are on record. Sbrinz Cheese Sales are the primary driver. The others are marketing Contribution (Per-Kilo Levy).
Who are Sbrinz Käse's main competitors?
Direct peers on record are Raclette Suisse, Emmentaler Switzerland, Grana Padano Consortium, Tête de Moine AOP (Interprofession Tête de Moine), Appenzeller Käse (Appenzeller Switzerland), Comté AOP (CIGC), Vacherin Fribourgeois AOP, Parmigiano Reggiano Consortium (CFPR) and Le Gruyère AOP (Interprofession du Gruyère). Emmi Group AG is listed as a broad incumbent.
Does Sbrinz Käse have an API?
No public API is recorded for Sbrinz Käse.
What industry is Sbrinz Käse in?
Sbrinz Käse's product category is Artisanal Swiss Cheese. Its primary akta.pro industry code is AFAHABAB, Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue), with a secondary code of AFAKAKAB, Cheese Manufacturing. Its NAICS code is 311513 and its SIC code is 2020.