Kreative Restaurants
Kreative Restaurants is a Dubai-based delivery-focused cloud kitchen and storefront operator running a portfolio of F&B brands under the Epik Foods platform, serving mass-market UAE consumers across 12+ cuisines via dine-in, delivery, meal plans, and catering.
- Company typePrivate
- Founded2017
- HeadquartersDubai, United Arab Emirates
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Kreative Restaurants does
Kreative Restaurants operates a delivery-focused cloud kitchen and storefront F&B platform headquartered in Dubai, UAE, built around a portfolio of branded food concepts. The company runs 17 F&B brands per its firmographic profile under the broader Epik Foods platform, which markets 100+ sub-brands spanning 12+ cuisines including wings, vegan, keto, poke, brunch, soup, acai, hot dogs, Asian, and Middle Eastern. Operations are delivered through 30+ UAE locations combining dine-in storefronts (including the 1762 concept), shared cloud kitchens, delivery-only virtual brands, and meal-plan/meal-kit extensions (Prep & Co, CookFresh), alongside an Epik Catering service for corporate and private events. The technology stack is described as digital-platform-based for ordering, delivery coordination, and multi-brand management, supported by direct channels (own website, 800 EPIK phone ordering) and third-party delivery apps, though no proprietary AI/ML, APIs, or patents are disclosed.
The business model is a hybrid of dine-in restaurant sales, transaction-fee-style delivery revenue through virtual brands and direct ordering, and professional-services revenue from catering, with no publicly disclosed pricing. Go-to-market is direct-to-consumer across mass-market UAE consumers plus health/diet-specific personas (vegan, keto, specialty) and corporate catering clients. The company is privately held, founder/group-owned per available sources, with no institutional investors, funding rounds, M&A, or management team disclosed. It currently serves 5M+ meals annually and is actively expanding into Saudi Arabia (KSA) as its first international market outside the UAE.
Key data gaps relevant to investors: no revenue, ARR, or GMV figures are disclosed; the firmographic profile (17 brands, 101-250 employees) is materially smaller than the Epik Foods marketing platform data (100+ brands, 1000+ employees), indicating either a parent/subsidiary structure or stale data on one side; ownership structure, cap table, and senior leadership are not disclosed in the supplied sources.
Kreative Restaurants firmographics
Firmographics- Name
- Kreative Restaurants
- Legal name
- Epik Foods
- Website
- https://kreativerestaurants.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kreative Restaurants is a Dubai-based delivery-focused cloud kitchen and storefront operator running a portfolio of F&B brands under the Epik Foods platform, serving mass-market UAE consumers across 12+ cuisines via dine-in, delivery, meal plans, and catering.
- Ownership category
- akta.pro rank
Kreative Restaurants industry classification
Industry- Product category
- Multi-Brand Restaurant & Cloud Kitchen Operations
- NAICS
- Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Caterers (722320), Special Food Services (7223)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- CPO (Central Production/Commissary) + Satellite Ghost Kitchens (THAFAJAH)
- akta.pro secondary industries
- Single-Brand Virtual Restaurants (THAFAJAB), Meal Prep & Subscription Virtual Kitchens (THAFAJAI), All-Day Dining Restaurants (THAFACAJ), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)
Keywords
Where Kreative Restaurants is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Kreative Restaurants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Dine-in Restaurant Sales: Revenue from physical dining experiences across multiple restaurant brands and locations in UAE
- Food Delivery: Delivery-only virtual brands generating revenue through direct orders, including meal plans and catering
- Catering Services: Epik Catering service for events and corporate functions
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Kreative Restaurants product offering
Product offeringCore offering
Kreative Restaurants, operating under the Epik Foods brand, runs a multi-brand food and beverage platform managing 100+ distinct restaurant and virtual food brands across 30+ locations in the UAE. The company operates dine-in restaurant storefronts, delivery-only virtual brands, meal prep/kit services, and event catering. It serves over 5 million meals annually across 12+ cuisines and employs 1000+ staff.
Product overview
Epik Foods is a multi-brand food and beverage platform operating as a portfolio of 100+ distinct sub-brands across UAE and expanding into KSA since 2017. The platform offers a diverse range of cuisines (12+) through virtual brands, dine-in experiences, delivery services, and catering. Key sub-brands include Wings and Co, Vegan and Co, Keto and Co, Eggs and Co, Soup and Co, Mini and Co, Lets Asia, Acai Jamboree, Dawgs and Co, The Soul Bowl, Brunch and Co, Poke and Co, Affordabowls, and Prep and Co for meal planning. Additional services include 1762 dine-in restaurants, COOKFRESH meal kits, and corporate/event catering. The company serves over 5 million meals annually across 30+ locations with over 1000 employees.
Differentiator
Problem solved
Functional benefit
Brands
- Prep & Co: Meal plans service operated by Epik Foods
- CookFresh
- 1762
Products and services
- Wings and Co
Quantifiable outcome
- 5M+ meals served every year
Companies that use Kreative Restaurants
Customer profileSegments3 records
Ideal customer profiles3 records
Kreative Restaurants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kreative Restaurants partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Kreative Restaurants competitors and assessment
Company assessmentDirect peers
- Kitopi: Kitopi is the leading cloud-kitchen operator in the UAE/MENA, running a portfolio of virtual restaurant brands from central commissary kitchens — directly comparable to Epik's CPO + virtual-brand model across the same geography and customer base.
- Deliveroo Editions: Deliveroo's Editions dark-kitchen network hosts multiple virtual restaurant brands per site in the UAE, directly competing with Epik's delivery-only brands on the same aggregator and consumer occasions.
Emerging players
- Cook door: Cook door is a Saudi-based cloud-kitchen operator building multi-brand virtual restaurant concepts — an emerging peer for Epik as it enters the KSA market with a comparable virtual-brand thesis.
Others
- Foodics: Foodics is a leading restaurant-tech / POS provider in the MENA region whose customers include many of the same multi-brand and cloud-kitchen operators as Epik, and increasingly offers adjacent ordering and delivery tooling that overlaps with Epik's stated tech-driven model.
Broad incumbents
- Talabat (Delivery Hero): Talabat is the dominant delivery platform in the UAE and KSA and also operates its own cloud-kitchen / virtual-brand initiatives; it competes with Epik both as a channel and increasingly as a direct brand operator.
- Careem (Uber) Food: Careem operates a food delivery vertical across the UAE with growing cloud-kitchen and merchant brand offerings, overlapping with Epik's dine-in and delivery footprint in the same market.
- iFood (Middle East): iFood has expanded delivery and cloud-kitchen operations into the MENA region via partnerships; as a global delivery incumbent, it represents a comparable large-scale brand-portfolio delivery operator in adjacent markets.
Regional players
- HungerStation (Jahez subsidiary): HungerStation is a top delivery and restaurant-services platform in Saudi Arabia with its own virtual-brand activity, representing a direct peer for Epik's stated KSA expansion plans.
- Smiles (KSA delivery / kitchens): Smiles is a Saudi food delivery and restaurant-services platform that has built cloud-kitchen and merchant-brand operations, providing a comparable regional model for Epik's KSA entry strategy.
- Jahez Group: Jahez is the leading food delivery and cloud-kitchen platform in Saudi Arabia; it is the primary in-market competitor Epik will face as it expands into KSA, with comparable brand-portfolio and dark-kitchen operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kreative Restaurants social profiles
Digital presenceKreative Restaurants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kreative Restaurants leadership team
Management profileNumber of profiles
Kreative Restaurants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kreative Restaurants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kreative Restaurants
What does Kreative Restaurants do?
Kreative Restaurants, operating under the Epik Foods brand, runs a multi-brand food and beverage platform managing 100+ distinct restaurant and virtual food brands across 30+ locations in the UAE. The company operates dine-in restaurant storefronts, delivery-only virtual brands, meal prep/kit services, and event catering. It serves over 5 million meals annually across 12+ cuisines and employs 1000+ staff.
Is Kreative Restaurants a public or private company?
Kreative Restaurants is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kreative Restaurants founded?
Kreative Restaurants was founded in 2017. It employs 101 to 250 people.
Where is Kreative Restaurants based?
Kreative Restaurants is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Kreative Restaurants make money?
Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are food Delivery and catering Services.
Who are Kreative Restaurants's main competitors?
Direct peers on record are Kitopi and Deliveroo Editions. Cook door is listed as an emerging player. Foodics is listed as an others. Broad incumbents are Talabat (Delivery Hero), Careem (Uber) Food and iFood (Middle East). Regional players are HungerStation (Jahez subsidiary), Smiles (KSA delivery / kitchens) and Jahez Group.
Does Kreative Restaurants have an API?
No public API is recorded for Kreative Restaurants.
What industry is Kreative Restaurants in?
Kreative Restaurants's product category is Multi-Brand Restaurant & Cloud Kitchen Operations. Its primary akta.pro industry code is THAFAJAH, CPO (Central Production/Commissary) + Satellite Ghost Kitchens, with a secondary code of THAFAJAB, Single-Brand Virtual Restaurants. Its NAICS code is 722513 and its SIC code is 5812.