Donate Life Northwest

What Donate Life Northwest does

Donate Life Northwest is a 501(c)(3) nonprofit organization headquartered in Portland, Oregon, that serves as the designated manager of the Oregon Donor Registry and operates community education and outreach programs promoting organ, eye, and tissue donation across Oregon and SW Washington (Clark, Cowlitz, Skamania, and Walla Walla Counties). The organization's core product is the Oregon Donor Registry, which stores registrant information and is accessed by donation professionals for matching donors with hospitals; more than 3 million Oregonians have registered through this infrastructure. Beyond registry management, Donate Life Northwest runs an integrated portfolio of programs including living donor support (Finding a Living Donor Workshop, Donate Life WELD), the bilingual Done Vida program for Hispanic/Latino outreach, school-based curriculum (Go Recycle Yourself), faith and community presentations, the Threads of Life Quilts memorial project, and annual fundraising events such as the Zoo Stroll and Annual Raffle. The organization partners with all three major regional transplant centers (OHSU, Legacy Good Samaritan, Portland VA), the Cascade Life Alliance, VisionGift, Solvita, and several universities to deliver education and donor family support services.

The organization's business model is donation-funded rather than transactional. Revenue is generated from individual charitable contributions (online, check, stock, IRA qualified charitable distributions, planned gifts), fundraising events (the 2026 Annual Raffle alone raised more than $30,000), and corporate sponsorships including event sponsorships. Educational services, donor registration, and community presentations are provided free of charge to the public; the only paid 'products' are event tickets (e.g., Zoo Stroll at $5-$20 sliding scale) and donations. The go-to-market motion is community-led and event-driven: trained volunteers and ambassadors deliver in-person and virtual presentations to schools, faith groups, service clubs, and businesses, supplemented by digital communications (monthly eNews, social media on Instagram/Facebook/X, YouTube) and earned media coverage. There are no proprietary technology products; technical infrastructure consists of the donor registry database, the www.donatelifenw.org website, and MailChimp for communications. Customer concentration is diffuse across 3M+ registered donors, 160+ active volunteers, and a long tail of event participants and educational program recipients, while the volunteer and partner ecosystem (including all regional transplant hospitals) provides the operational backbone.

Name

Donate Life Northwest

Legal name

Donate Life Northwest

Website

https://donatelifenw.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Donate Life Northwest is a 501(c)(3) nonprofit managing the Oregon Donor Registry and providing organ, eye, and tissue donation education and outreach across Oregon and SW Washington, serving over 3 million registered donors and partnering with all regional transplant centers.

Ownership category

akta.pro rank

Product category

Organ Donation Advocacy and Education Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

Keywords

• Organ donor registration
• Donation education programs
• Transplant awareness outreach
• Living donor programs
• Donor family support

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Charitable Contributions: Donate Life Northwest relies heavily on individual donations made online, by check, stock, IRA qualified charitable distributions, and planned gifts. The organization is a 501(c)(3) charity with IRS ID 93-0867552.
2. Fundraising Events: Revenue generated from fundraising events including the annual Zoo Stroll, Annual Raffle, Lifesavers Breakfast, and DIY fundraising campaigns. The 2026 Annual Raffle raised over $30,000.
3. Corporate Partnerships: Corporate sponsors and partners contribute financial support in exchange for association with the organization's mission, including event sponsorships for the Zoo Stroll and other programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Donate Life Northwest is a 501(c)(3) nonprofit that manages the Oregon Donor Registry, registering residents of Oregon and SW Washington as organ, eye, and tissue donors. The organization delivers donor registration, public and school-based donation education, living kidney donor mentorship (Finding a Living Donor Workshop, DL/WELD), culturally tailored outreach including Spanish-language programming (Done Vida), and donor family memorial programs (Threads of Life Quilts). Its services are provided free of charge and sustained through individual donations, corporate sponsorships, and fundraising events.

Product overview

Donate Life Northwest operates as a nonprofit organization managing the Oregon Donor Registry - a core product enabling residents to register as organ, eye, and tissue donors. The organization offers an integrated portfolio of education and outreach programs including the Stories of Hope storytelling platform, living kidney donation programs (Finding a Living Donor Workshop and WELD), school and community outreach initiatives, and Spanish-language services through Done Vida. Creative community engagement is delivered via Threads of Life Quilts, Tastes of Gratitude recipe project, art contests, and poetry contests. Fundraising activities include the annual Zoo Stroll event, annual raffle, and DIY fundraising options. The organization also provides volunteer programs, eNews communications, and corporate partnership opportunities to advance its mission of saving lives through donation promotion.

Differentiator

Problem solved

Functional benefit

Brands

• Donate Life Northwest: Main organization name for organ, eye, and tissue donation promotion in Oregon and SW Washington.
• Done Vida

Products and services

• Oregon Donor Registry

Quantifiable outcome

• Over 3 million Oregonians registered as organ, eye, and tissue donors
• +3 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Cascade Life AlliancecoreStrategic or Co-development PartnerCascade Life Alliance is a key strategic partner collaborating with Donate Life Northwest on classroom presentations and educational programs. The partnership combines DLNW's outreach expertise with Cascade Life Alliance's clinical transplant expertise to deliver culturally-sensitive, factual education on organ, eye, and tissue donation across Oregon and SW Washington schools and communities.
• OHSU (Oregon Health & Science University)coreStrategic or Co-development PartnerOHSU is the presenting sponsor of the 2026 Zoo Stroll event and serves as one of the primary transplant center partners for the Finding a Living Donor Workshop and Erase the Wait mentorship program. OHSU transplant teams receive volunteer appreciation during National Donate Life Month.
• Legacy Good Samaritan HospitalcoreStrategic or Co-development PartnerLegacy Good Samaritan is one of three transplant hospital partners (alongside OHSU and Portland VA) for DLNW's Erase the Wait Living Kidney Mentorship Program and Finding a Living Donor Workshop. Waitlisted kidney patients must be active on the waitlist at Legacy Good Samaritan to participate.
• Portland VA HospitalcoreStrategic or Co-development PartnerPortland VA Hospital is one of three transplant hospital partners for DLNW's Erase the Wait Living Kidney Mentorship Program and Finding a Living Donor Workshop. Waitlisted kidney patients at the VA hospital are eligible to participate in these programs.
• SolvitacoreStrategic or Co-development PartnerSolvita co-hosts National Donate Life Month events with Donate Life Northwest, including the annual tree planting event in Beaverton alongside VisionGift and Cascade Life Alliance.
• VisionGiftcoreStrategic or Co-development PartnerVisionGift co-hosts National Donate Life Month events with Donate Life Northwest, including the annual tree planting event in Beaverton alongside Solvita and Cascade Life Alliance. VisionGift is also a sponsor of the Zoo Stroll event.
• Friends of TreesminorStrategic or Co-development PartnerFriends of Trees partners with Donate Life Northwest, Solvita, VisionGift, and Cascade Life Alliance for the annual National Donate Life Month tree planting event in Beaverton in April.
• Oregon ZoominorOthersThe Oregon Zoo serves as the venue for Donate Life Northwest's annual Zoo Stroll fundraising event, providing access to the zoo grounds for the organization's signature family-friendly community fundraiser.
• Donate Life AmericacoreStrategic or Co-development PartnerDonate Life Northwest is the Oregon state affiliate of Donate Life America, the national organization coordinating organ, eye, and tissue donation awareness and registration efforts. DLNW participates in national campaigns including National Donate Life Month, Blue & Green Day, and the GoRecycleYourself program.
• Donate Life WELD (We Encourage Living Donation)coreStrategic or Co-development PartnerDonate Life WELD is a community-based, peer-to-peer program affiliated with Donate Life America that brings living donors and transplant professionals together to educate about and encourage living donation. The Pacific Northwest chapter of DL/WELD was started in Fall 2018 and is hosted by DLNW as a Community-Led Group.
• University of Oregon - Public Relations Student Society of AmericaminorGTM or Marketing PartnerUniversity of Oregon's PRSSA chapter partners with Donate Life Northwest for campus-based organ donation education and awareness campaigns, providing student volunteers and PR expertise.
• Portland State University - Organ Donation Capstone ClassminorGTM or Marketing PartnerPortland State University offers an Organ Donation Capstone Class that partners with Donate Life Northwest for hands-on learning and community outreach projects related to organ donation.
• Pacific University - McCall Center for Civic EngagementminorGTM or Marketing PartnerPacific University's McCall Center for Civic Engagement partners with Donate Life Northwest to provide civic engagement opportunities for students supporting organ donation education.
• Western Oregon University - Traffic Safety EducationminorGTM or Marketing PartnerWestern Oregon University's Traffic Safety Education program partners with Donate Life Northwest for education initiatives that align traffic safety with organ donation awareness.
• Student Organ Donation Advocates (SODA)coreGTM or Marketing PartnerSODA is a national nonprofit organization that inspires and supports student-led organ, eye, and tissue donation education and registration efforts on high school, college, and graduate school campuses. DLNW supports SODA chapters in its service area.
• Northwest Kidney KidsminorStrategic or Co-development PartnerNorthwest Kidney Kids is featured during Pediatric Transplant Week (part of National Donate Life Month) and partners with DLNW on rock painting kit packing events for local kids and families affected by kidney disease.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gift of Life Donor Program: One of the largest U.S. OPOs serving the mid-Atlantic region. Directly comparable in organ and tissue donation promotion, family support, and community education programs, though at materially larger scale.
• Cascade Life Alliance: Oregon-based organ procurement organization (OPO) that co-develops classroom presentations and educational programs with DLNW. Directly comparable because it serves the same Pacific Northwest geography and works on the same organ donation mission.
• VisionGift: Pacific Northwest eye bank that co-hosts DLNW's annual tree planting event and sponsors the Zoo Stroll. Directly comparable in community-facing donation promotion, with overlapping geographic footprint and donor education mandate for cornea/eye donation.
• Solvita: Tissue recovery and donation organization that co-hosts National Donate Life Month events with DLNW in Oregon. Directly comparable in donation outreach and community education work for a related but adjacent donation category (tissue).
• Student Organ Donation Advocates (SODA): National nonprofit that inspires student-led organ donation education on high school and college campuses. DLNW supports SODA chapters in its service area; directly comparable on the school/campus outreach mission.
• Donate Life WELD: Community-based, peer-to-peer living donor education program affiliated with Donate Life America; DLNW hosts the Pacific Northwest chapter. Directly comparable in living donor education, peer mentorship, and community-led outreach.

Broad incumbents

• Donate Life America: National umbrella organization that DLNW is the Oregon state affiliate of. Directly comparable in mission (organ, eye, and tissue donation promotion) and program model, but operates at national scale with broader funding and policy influence.

Regional players

• LifeCenter Northwest: Designated OPO serving Washington, Alaska, Montana, and northern Idaho. Directly comparable in mission and donor registration work, but operates in adjacent rather than overlapping territory to DLNW.
• Midwest Transplant Network: Organ procurement organization serving Kansas and western Missouri. Comparable as a state/regional donation promotion and OPO peer but in a different geographic territory from DLNW.

Emerging players

• Northwest Kidney Kids: Pacific Northwest nonprofit serving children and families affected by kidney disease, partnered with DLNW on Pediatric Transplant Week and community events. Comparable on the kidney-specific living donation and pediatric transplant awareness mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/donatelifenw
• YouTubeyoutube.com/user/donatelifenw
• Facebookfacebook.com/DonateLifeNorthwest
• Instagraminstagram.com/donatelifenw
• LinkedInlinkedin.com/company/donate-life-northwest

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donate Life Northwest