Rokstone
Rokstone is the UK Sotheby's International Realty franchise, providing luxury residential sales, lettings, management, and new homes services to high-net-worth individuals across prime London, the UK countryside, and international markets via the global Sotheby's network.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rokstone does
Rokstone operates as the United Kingdom Sotheby's International Realty franchise, a London-headquartered luxury real estate agency providing property sales, letting, management, and new homes services across prime UK locations including Mayfair, Chelsea, Kensington, Knightsbridge, and surrounding countryside markets. Founded in 2011 by Becky Fatemi, the company is independently owned and operated under license from Sotheby's International Realty Affiliates LLC, a strategic parent that confers access to a global brand heritage spanning over 275 years and a network of more than 1,100 offices across 86 countries and territories with 26,000 sales associates.
The business model is commission-based, with revenue earned as a percentage of property transaction value on luxury sales and rentals; the company also leverages strategic partnerships with RM Sotheby's (collector car auctions) and Sotheby's Auction House to engage ultra-high-net-worth collector audiences. Distribution combines high-touch, personalized brokerage services delivered through physical offices and a network of sales associates, supplemented by a digital property portal with search, virtual tours, and inquiry functionality, plus content marketing via The Journal. The company also participates in branded luxury residence inventory through partnerships with Four Seasons (Grosvenor Square) and Mandarin Oriental (Hanover Square).
Customer segmentation is concentrated entirely on high-net-worth individuals seeking premium residential properties across Prime Central London, South West London, UK countryside estates, and international markets reachable through affiliated Sotheby's offices in Dubai, Saudi Arabia, Abu Dhabi, and France. Operating as a member of the Propertymark Professional Standards scheme, the firm emphasizes regulatory compliance alongside discreet, expert-led transaction support for cross-border HNW property investment and occupation.
Rokstone firmographics
Firmographics- Name
- Rokstone
- Legal name
- United Kingdom Sotheby's International Realty
- Website
- https://rokstone.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rokstone is the UK Sotheby's International Realty franchise, providing luxury residential sales, lettings, management, and new homes services to high-net-worth individuals across prime London, the UK countryside, and international markets via the global Sotheby's network.
- Ownership category
- akta.pro rank
Rokstone industry classification
Industry- Product category
- Luxury Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Auction Services (FSAEAJAL)
Keywords
Where Rokstone is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rokstone business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Real Estate Commission: The company earns commissions on property sales and rentals through its network of sales associates. Commission rates are typically a percentage of the property transaction value. The company also offers property management services and auction services through its Sotheby's partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Luxury property sales and rentals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Rokstone product offering
Product offeringCore offering
Rokstone is a London-based real estate agency providing luxury property sales, residential lettings, new homes marketing, international property search, and property management services. The firm operates within the Sotheby's International Realty network, serving high-net-worth clients seeking premium residential properties in prime UK locations including Mayfair, Chelsea, Kensington, Knightsbridge and select countryside estates. It also offers auction services through partnerships with RM Sotheby's and Sotheby's Auction House.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Property Sales
Companies that use Rokstone
Customer profileSegments1 record
Ideal customer profiles1 record
Rokstone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rokstone partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- RM Sotheby'scoreRM Sotheby's is the leader in the collector car auction industry with over 45 years of experience. The partnership enables UK Sotheby's International Realty to offer clients access to the discerning collector car auction audience globally, bridging luxury automotive and real estate markets.
- Sotheby's Auction HousecoreOver two centuries of heritage, Sotheby's Auction House has built an iconic brand with unparalleled prestige. The partnership allows the realty division to leverage this legacy, offering bespoke auction services for luxury properties and engaging the auction audience for property sales.
- International Sotheby's Realty OfficescoreGlobal network including Dubai Sotheby's International Realty, Saudi Arabia Sotheby's International Realty, Abu Dhabi Sotheby's International Realty, and other international offices enabling cross-border property transactions.
- Four Seasons Managed ResidencesminorPartnership with Four Seasons hotel management for luxury managed residences, such as the Four Seasons-managed residence on Grosvenor Square in Mayfair.
- Mandarin Oriental ResidencesminorPartnership with Mandarin Oriental for branded luxury residences, including apartments at Hanover Square in Mayfair.
- PropertymarkminorMembership in Propertymark Professional Standards scheme, demonstrating commitment to professional standards and regulatory compliance.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Rokstone competitors and assessment
Company assessmentDirect peers
- Chestertons: London-focused estate agency with material presence in prime central and southwest London, including sales, lettings, and property management — directly overlapping Rokstone's service mix.
- Harrods Estates: Luxury London residential agency leveraging the Harrods brand heritage. Targets the same HNW buyer and prime central London seller pool as Rokstone with comparable brand-driven positioning.
- Aston Chase: Northwest London prime residential agency with comparable boutique service model and HNW focus, overlapping Rokstone's London luxury mandate book.
- Strutt & Parker: Premium UK residential agency (part of BNP Paribas Real Estate) with strong London and countryside coverage. Directly competes for country estates and prime London mandates overlapping Rokstone's territory.
- Wetherell: Boutique Mayfair-focused luxury agency specializing in prime central London super-prime sales. Closely comparable as a small, high-touch competitor in Mayfair — Rokstone's home turf.
- Russell Simpson: Boutique Mayfair agency focused on prime central London sales, lettings, and acquisitions. Closely comparable boutique positioning, HNW focus, and Mayfair-centric geography to Rokstone.
- Knight Frank: Global luxury real estate agency with a strong London prime central presence (Mayfair, Chelsea, Kensington) and substantial HNW client book. Directly comparable to Rokstone in target segment, geography, and transaction-based commission model.
- Savills: International property adviser with deep London prime residential coverage and a global referral network. Competes head-to-head with Rokstone for HNW sellers and buyers in prime central London and UK countryside estates.
- Hamptons International: UK-focused luxury and premium residential agency with significant London presence. Comparable in customer segment (upper-tier residential) and transaction-fee revenue model.
- Beauchamp Estates: London luxury specialist covering Mayfair, Belgravia, Knightsbridge, and Regent's Park. Competes directly for trophy London assets and HNW mandates in the same postcode geography as Rokstone.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rokstone social profiles
Digital presenceRokstone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rokstone leadership team
Management profileNumber of profiles
Profiles1 record
Rokstone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rokstone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rokstone
What does Rokstone do?
Rokstone is a London-based real estate agency providing luxury property sales, residential lettings, new homes marketing, international property search, and property management services. The firm operates within the Sotheby's International Realty network, serving high-net-worth clients seeking premium residential properties in prime UK locations including Mayfair, Chelsea, Kensington, Knightsbridge and select countryside estates. It also offers auction services through partnerships with RM Sotheby's and Sotheby's Auction House.
Is Rokstone a public or private company?
Rokstone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rokstone founded?
Rokstone was founded in 2011. It employs 1 to 10 people.
Where is Rokstone based?
Rokstone is headquartered in London, United Kingdom, in the Europe region.
How does Rokstone make money?
One revenue line is on record: real Estate Commission.
Who are Rokstone's main competitors?
Direct peers on record are Chestertons, Harrods Estates, Aston Chase, Strutt & Parker, Wetherell, Russell Simpson, Knight Frank, Savills, Hamptons International and Beauchamp Estates.
Does Rokstone have an API?
No public API is recorded for Rokstone.
What industry is Rokstone in?
Rokstone's product category is Luxury Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAL, Real Estate Auction Services. Its NAICS code is 5312 and its SIC code is 6531.