What binsfeld does

binsfeld is a privately held, integrated communication agency (Agence de communication intégrée) headquartered at 14, Place du Parc in Luxembourg City. Founded in 1979 and led by administrator Marc Binsfeld, the firm operates with a headcount of 51–100 and delivers services across eight in-house disciplines: advertising, branding, digital (website design and development), live events, motion design, print, publishing, and social media. Its work is creative- and production-driven rather than software-based — there is no proprietary platform, API, or software product; the underlying capability is the agency's multidisciplinary creative team, multilingual fluency (French, German, Luxembourgish, English), and execution against the specific regulatory and cultural context of Luxembourg.

The agency's revenue model is professional services, monetized through project-based engagements and retainer arrangements with corporate, institutional, and public-sector clients. Pricing is not publicly disclosed and is quoted per engagement. The customer base is concentrated in Luxembourg and skews toward two primary verticals: Government & Public Sector (ministries such as Santé, Affaires étrangères; municipalities including Ville de Luxembourg, Differdange, Bettembourg, Rosport-Mompach, Walferdange; regulators such as CSSF; and institutions like the Bibliothèque nationale and Chambre des Salariés) and Large Enterprises & Corporations in banking/finance (BGL BNP Paribas, BCEE, Baloise, BIL, Spuerkeess, Banque centrale du Luxembourg), energy (Enovos, LuxEnergie), industrial/logistics (Cargolux, ArcelorMittal), transport (Luxtram, LuxAirport, Post Luxembourg), and beverage (Bofferding, Bernard-Massard, Brasserie Battin). A secondary segment of NGOs and associations (Amnesty International Luxembourg, Croix-Rouge, ASTI, Fédération des Éditeurs) supplements the mix. The agency does no external fundraising, has no parent company, and operates as a founder-owned independent.

There is no evidence of venture capital, private equity involvement, M&A activity, or disclosed revenue figures. The firm sustains its market position through long-tenured client relationships, brand recognition earned over multiple decades, and the breadth of its in-house service offering, which allows it to act as a single integrated partner for clients that would otherwise need to coordinate multiple specialist vendors.

Name

binsfeld

Legal name

BINSFELD

Website

https://binsfeld.lu

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

binsfeld is a privately held, integrated communication agency in Luxembourg (founded 1979, 51–100 employees) delivering advertising, branding, digital, live events, motion design, print, publishing, and social media services to government institutions, municipalities, and major corporates.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Communications

NAICS

Public Relations Agencies (541820)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Advertising services
• Brand strategy
• Digital communications
• Creative design
• Integrated marketing

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication Agency Services: Project-based and retainer-based communication services including advertising campaigns, branding, digital development, print production, video/motion design, and social media management for corporate, government, and institutional clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Binsfeld is an integrated communication agency based in Luxembourg, founded in 1979. The firm delivers advertising, branding, digital, live events, motion design, print, publishing, and social media services to enterprise and government clients from a single agency relationship. Its offering combines strategic planning with creative execution across traditional and digital channels.

Product overview

Binsfeld is an integrated communication agency (Agence de communication intégrée) based in Luxembourg. The agency offers a comprehensive portfolio of communication services organized across eight core disciplines: Advertising (multi-channel campaigns), Branding (corporate identity and visual identity systems), Digital (website development and digital marketing), Live Events (event organization and experiential marketing), Motion Design (video and animation production), Print (collateral design and print management), Publishing (editorial design and publications), and Social Media (social strategy and content). These services are delivered as consultancy and creative production engagements rather than as a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Services Creation and execution of advertising campaigns for enterprise and government clients.
• Branding Brand strategy, identity development, and brand management for corporate and public-sector clients.
• Digital Services Digital campaign design, web-oriented creative work, and online communication assets for clients.
• Live Events Conception, production, and management of live events for corporate and institutional clients.
• Motion Design Animation and video content production for brand and campaign applications.
• Print Services Design and production of printed communication materials for corporate and public-sector clients.
• Publishing Editorial publishing services for corporate, institutional, and brand clients.
• Social Media Services Social media strategy, content creation, and community management for brand and institutional clients.

Named customers51 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Magestick RecordsminorStrategic or Co-development PartnerCreative partnership with Luxembourg-based music duo Magestick Records for writing and composing original songs for Enovos campaigns, including 'We have all the power' for the 'Let's save energy' campaign.
• Jekyll n'Hyde (Brussels)minorStrategic or Co-development PartnerCreative collaboration with Brussels-based agency Jekyll n'Hyde for motion design and animation work, notably on Bernard-Massard campaign making-of projects.
• Skill LabminorStrategic or Co-development PartnerProduction partnership with Skill Lab for video production, notably for Domaines Vinsmoselle spot featuring actor Hervé Sogne.
• MOASTminorStrategic or Co-development PartnerCreative collaboration with MOAST for Bernard-Massard advertising spot production.

Scale indicators1 record

Expansion highlights4 records

Broad incumbents

• BBDO Worldwide: Global creative agency network within Omnicom offering integrated advertising and brand-building services. Comparable service portfolio but operates at multinational scale rather than a single-market footprint.
• Havas: Global communications group operating across creative, media, and health, with local Luxembourg presence. Overlaps binsfeld's integrated offerings but at a vastly larger scale and as part of a global network.
• Publicis Groupe: One of the four global advertising holding companies with presence in Luxembourg through Publicis, Leo Burnett, Saatchi & Saatchi, and others. Competes with binsfeld for enterprise and government briefs, but with global scale and cross-market delivery capabilities.
• Dentsu: Global advertising and communications group with integrated creative, media, and digital offerings. Overlaps binsfeld's full-service model but at global scale, with multinational client servicing capability.
• DDB Worldwide: Global creative network within Omnicom, offering integrated advertising, branding, and digital services. Direct overlap in service lines but vastly broader geographic and scale footprint than binsfeld.
• WPP / Ogilvy: World's largest advertising holding group with Ogilvy as flagship integrated brand and advertising network. Competes for enterprise and government briefs in Luxembourg through network affiliates, but with global delivery infrastructure.

Direct peers

• Scholz & Friends: European integrated communication agency group offering advertising, branding, digital, and content. Similar mid-sized, integrated structure with multi-country reach and comparable enterprise/government client mix.
• Serviceplan Group: Largest independent owner-managed agency group in Europe, offering integrated communication across strategy, creative, digital, and media. Comparable to binsfeld as a founder-controlled, full-service integrated agency competing for cross-channel briefs rather than single-discipline work.
• Jung von Matt: Independent European creative and integrated agency group with multiple specialty units across advertising, branding, digital, and motion. Directly comparable in business model (independent, full-service, integrated delivery) and in serving enterprise and public-sector clients.
• Anomaly: Independently-held integrated creative agency offering advertising, brand strategy, digital, and content production. Comparable in being founder-influenced and integrated, though operating from major metropolitan markets rather than a single small geography.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/binsfeld_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about binsfeld