What Treadly does

Treadly, LLC was a US-based, privately held consumer fitness hardware company founded in 2018 and headquartered in New York. It designed and sold an ultra-thin motorized treadmill (3.7 inches thick, ~73 lb) targeted at consumers with limited floor space — apartment and condo dwellers, home-office and standing-desk users, and households that wanted storable fitness equipment. The product line centered on the Treadly 2 family: a Basic SKU at $749 and a Pro SKU at $899, both with an aluminum alloy frame, infrared foot-speed control, handrail buttons, auto-align belt, Bluetooth connectivity, and (on the Pro) an integrated stereo speaker and a companion iOS/Android social/community app featuring live video workout groups, weekly challenges, and stride profiles. The company held 7 utility and design patents and won the 2018 Red Dot Award for product design.

Treadly monetized almost entirely through one-time direct-to-consumer hardware sales on its owned e-commerce site (treadly.co), supplemented by a small catalog of accessories (replacement remotes $19.99-$24.99, noise-reduction pads, phone tripods) and an authorized distributor/dealer program. Affirm was integrated as a financing partner to enable 3/6/12-month installment plans starting at $63/month, lowering the barrier on the $749-$899 price points. Go-to-market relied heavily on earned media (TechCrunch, BuzzFeed, NYMAG, WSJ, Harper's Bazaar, KTLA, Fox4News) and a 5%-commission affiliate program, with the Pro app's social features intended to drive product-led engagement and organic adoption.

The company was founder-owned, disclosed no external funding rounds, and operated only in the contiguous United States (excluding Alaska and Hawaii). After approximately 5 years in business, Treadly announced the cessation of all operations effective June 9, 2023.

Name

Treadly

Legal name

Treadly, LLC

Website

https://treadly.co

Company type

Private

Founded year

2018

Operating status

Closed

Headcount range

11–50 employees

Short description

Treadly, LLC was a US-based, privately held consumer fitness hardware company (founded 2018, ceased operations June 2023) that designed and sold an ultra-thin 3.7-inch treadmill (Treadly 2 Basic and Pro, $749-$899) direct-to-consumer for apartment dwellers, home-office users, and small-space households.

Ownership category

akta.pro rank

Product category

Compact Home Fitness Equipment

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industry

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

Keywords

• Compact home treadmills
• Connected fitness equipment
• Walking workout machines
• Treadmill mobile apps
• Home fitness hardware

Headquarters

HQ city

North Bergen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Treadmill Hardware Sales: One-time purchase of Treadly 2 (Basic at $749, Pro at $899) or accessories. Primary revenue stream from direct sales of ultra-thin treadmill products to consumers.
2. Accessories: Sale of complementary accessories including remotes ($19.99-$24.99), noise reduction rubber protectors ($9.99), and phone tripods ($19.99).
3. Financing Partnerships: Revenue facilitated through Affirm financing partnerships. While not direct revenue, enables higher-value purchases through installment payments starting at $63/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Treadly designs, patents, and sells ultra-thin connected treadmills (Treadly 2 Basic and Treadly 2 Pro) for home and office use, paired with companion iOS/Android mobile applications (Treadly Lite App and Treadly Community App) that provide speed control, workout tracking, and live video group walking experiences. The product is differentiated by a 3.7-inch-thick aluminum alloy frame, infrared foot control, near-silent 6 dB motor, and social community features.

Product overview

Treadly is a fitness technology company offering ultra-thin treadmills designed for home and office use. The product portfolio centers on the Treadly 2 treadmill line, available in two models: Treadly 2 Basic and Treadly 2 Pro. Both models feature an ultra-thin 3.7-inch profile with handrail speed control, aluminum alloy frame supporting up to 265 lb, and Bluetooth connectivity. The Pro model adds a full mobile app experience with social features including live video workout groups, weekly challenges, and gamified fitness experiences. Supporting the hardware are two companion mobile applications: the Treadly Lite App for basic treadmill control and workout tracking, and the Treadly Community App for social fitness experiences with video-based group workouts. The company also sells accessories including replacement remotes and noise reduction protectors. Note: Treadly announced closure of all operations as of June 9th, 2023.

Differentiator

Problem solved

Functional benefit

Brands

• Treadly 2: Second generation ultra-thin treadmill featuring handrail speed control, Bluetooth speaker, and enhanced app features.
• Treadly Lite App
• Treadly Community App

Products and services

• Treadly 2 Pro Premium connected treadmill for individual consumers wanting the full Treadly mobile app experience with social and gamified features, Bluetooth speaker, and up to 265 lb capacity.
• Treadly 2 Basic Entry-level ultra-thin connected treadmill for individual consumers prioritizing compact design and core walking functions over advanced social features.
• Treadly 2 Basic Remote Replacement remote control priced at $19.99 for the Treadly 2 Basic model, allowing users to control speed and workout modes remotely.
• Treadly 2 Pro Remote Replacement remote control priced at $24.99 for the Treadly 2 Pro model, enabling remote operation of speed and workout modes.
• 4 Pack - Noise Reduction Rubber Protectors Set of four rubber protector pads priced at $9.99 designed to reduce treadmill noise and protect flooring surfaces.
• Generic Tripod Gooseneck Flexible - 68 inch Flexible gooseneck tripod phone/tablet holder priced at $19.99 that expands to 7 inches, compatible with Treadly 2 for hands-free device mounting during workouts.
• Treadly Lite App Mobile application bundled with the Treadly 2 Basic for treadmill control, step tracking, distance tracking, and workout history; available for iOS.
• Treadly Community App Social fitness mobile application bundled with the Treadly 2 Pro, enabling users to join interest-based walking and workout groups, participate in group video chats with adjustable participation levels, and create personal stride profiles with three selectable stride settings.

Quantifiable outcome

• 3.7 inches thin - can store under couch or bed
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sunny Health & Fitness: Sunny Health & Fitness is a broad-line fitness equipment retailer offering compact treadmills, bikes, and rowers at accessible price points. The company serves a similar home fitness consumer with overlapping compact treadmill SKUs and competes with Treadly in the value segment of the category.
• Peloton: Peloton is a leading connected fitness platform offering treadmills, bikes, and subscription content. Peloton Tread directly competes with Treadly in the connected treadmill category, but Peloton operates at significantly greater scale with an established content ecosystem, large subscriber base, and brand recognition.
• NordicTrack (iFit): NordicTrack, owned by iFit, offers a broad range of connected treadmills and fitness equipment with interactive training content. While more oriented to traditional gym-style treadmills, the brand overlaps with Treadly's home fitness positioning and serves a similar affluent consumer seeking connected cardio.
• Bowflex: Bowflex is an established home fitness brand offering treadmills, bikes, and strength equipment with the JRNY connected fitness platform. While historically focused on traditional cardio equipment, Bowflex's connected treadmill offerings overlap with Treadly's positioning in the home fitness category.

Emerging players

• Tonal: Tonal is a connected strength-training platform with subscription content targeting the premium home fitness consumer. While focused on strength rather than cardio, Tonal overlaps with Treadly in the connected, app-driven home fitness category and serves a similar affluent urban customer base willing to pay for premium connected hardware.
• Echelon Fitness: Echelon offers connected fitness equipment including treadmills, bikes, and rowers with subscription-based content at more accessible price points than premium incumbents. Echelon's connected treadmill lineup overlaps with Treadly in the connected home fitness category with similar app-driven community features.

Direct peers

• Lifespan Fitness: Lifespan Fitness offers compact and foldable treadmills for home and office use, including under-desk walking models. The product line directly competes with Treadly in the compact treadmill category with overlapping target customers and a similar value-to-mid-tier price positioning.
• Egofit: Egofit specializes in compact under-desk treadmills and walking pads targeting home office workers and apartment dwellers. The product line directly overlaps with Treadly's compact treadmill positioning and serves similar use cases around walking during work hours and small-space home fitness.
• Urevo: Urevo is a direct-to-consumer brand offering compact, foldable treadmills and under-desk walking pads at accessible price points. Urevo competes directly with Treadly in the compact and portable treadmill category, particularly through online channels and Amazon, targeting similar apartment and home office users.
• WalkingPad by Kingsmith: WalkingPad by Kingsmith makes foldable, ultra-thin compact treadmills designed for home and under-desk use, directly overlapping with Treadly's core product positioning. Both target urban dwellers and home office users seeking space-saving fitness solutions, with similar price points and form factors, and WalkingPad is one of the most established players in this niche.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/treadly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treadly