GraagGoedOnline
GraagGoedOnline is a Dutch private web design bureau that runs a proprietary cloud platform offering subscription-based website and webshop packages (goZELF, goSAMEN, goONTZORGD) plus AI-SEO, compliance, and marketing add-ons, primarily serving small entrepreneurs in the Netherlands.
- Company typePrivate
- Founded2012
- HeadquartersValkenswaard, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GraagGoedOnline does
GraagGoedOnline (legal entity: GraagGoedOnline.nl) is a Dutch private web design bureau operating a proprietary cloud-based platform for building, hosting, and continuously maintaining small-business websites and webshops. Founded around 2011-2012 and headquartered in Valkenswaard, Netherlands, the company targets primarily small entrepreneurs (kleine ondernemers) and secondarily larger enterprises, with all services delivered online and pricing offered on a quote basis excluding VAT. The company employs 1-10 people and operates without external funding or a parent entity.
The product is structured around three subscription tiers — goZELF (self-service, build-your-own), goSAMEN (collaborative build), and goONTZORGD (fully managed) — each available as a website or webshop startup package with an associated recurring service package. The underlying technology is a single centralized cloud platform that hosts all customer sites and is continuously updated, contrasting with WordPress-based agencies that the company positions as requiring full site replacement every 2-3 years. The platform bundles AI-powered SEO optimization, EAA and AVG/GDPR compliance tooling, and a catalogue of paid add-ons including social media management, Mailchimp newsletters, Paperform forms, AudioEye accessibility, live chat, online appointments, Google Mijn Bedrijf, virtual tours, landing pages, and keyword research.
GraagGoedOnline generates revenue primarily through recurring monthly subscriptions combined with one-time setup fees and a growing layer of add-on services. Distribution is direct via the website and consultative sales (free advisory consultations in-person or remote), with self-service signup available for the goZELF tier. The company reports more than 300 customers with a self-reported 9.5/5 average satisfaction rating and a 100% recommendation rate. Operations are entirely domestic to the Netherlands, with all services delivered remotely and no disclosed international expansion.
GraagGoedOnline firmographics
Firmographics- Name
- GraagGoedOnline
- Legal name
- GraagGoedOnline.nl
- Website
- https://graaggoedonline.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GraagGoedOnline is a Dutch private web design bureau that runs a proprietary cloud platform offering subscription-based website and webshop packages (goZELF, goSAMEN, goONTZORGD) plus AI-SEO, compliance, and marketing add-ons, primarily serving small entrepreneurs in the Netherlands.
- Ownership category
- akta.pro rank
Where GraagGoedOnline is headquartered
LocationHeadquarters
- HQ city
- Valkenswaard
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
GraagGoedOnline business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-based Website/Webshop Packages: Recurring monthly or annual subscription fees for website or webshop packages. Packages include goZELF (self-service), goSAMEN (collaborative), and goONTZORGD (fully managed) tiers with varying levels of service and support.
- One-time Setup/Development Fees: One-time fee when the company creates the website or webshop for the customer, in addition to the recurring subscription for hosting and maintenance.
- Extra Services and Add-ons: Additional paid services including Google Mijn Bedrijf setup, landing pages, social media service, keyword research, Paperform webforms, live chat, online appointments, Mailchimp newsletters, virtual tours, and accessibility compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | goZELF - Self-service website package |
| Subscription | Monthly | goSAMEN - Collaborative website package |
| Subscription | Monthly | goONTZORGD - Fully managed website package |
| Subscription | Monthly | Website Opstartpakketten (Startup Packages) |
| Subscription | Monthly | Webshop Packages |
| Subscription | Pay-as-you-go | Extra Services and Add-ons |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
GraagGoedOnline product offering
Product offeringCore offering
GraagGoedOnline operates a proprietary central cloud platform that hosts and continuously maintains customer websites and webshops. It sells three tiered website startup packages (goZELF self-service, goSAMEN collaborative, goONTZORGD fully managed) plus recurring service packages, with separately priced add-on services for SEO, accessibility (EAA) compliance, GDPR (AVG), social media, keyword research, and online marketing tools, targeting small Dutch entrepreneurs.
Product overview
GraagGoedOnline is a Dutch web design bureau offering a cloud-based website and webshop platform with tiered service packages. The core offering consists of three website startup packages (goZELF for self-service, goSAMEN for collaborative building, goONTZORGD for fully managed) combined with optional service packages for ongoing support. The company differentiates through its centralized cloud platform that provides continuous updates, eliminating the need for full website replacements every 2-3 years. Additional services include SEO tools (AI SEO Assistant, keyword research, landing pages), accessibility compliance (EAA/AudioEye), GDPR compliance (AVG), marketing tools (Mailchimp newsletters, live chat, online appointments, Google Business Profile), and web forms (Paperform). The platform targets small entrepreneurs in the Netherlands with a focus on local SEO and affordability.
Differentiator
Problem solved
Functional benefit
Products and services
- goZELF Website Opstartpakket
- goSAMEN Website Opstartpakket
- goONTZORGD Website Opstartpakket
- Website Servicepakketten
- GraagGoedOnline Cloud Platform
- SiteCoach
- EAA Compliance Service
- AVG Compliance Service
- Social Media Service
- Landing Pages SEO
- Zoekwoorden Onderzoek
- Google Mijn Bedrijf
- Live Chat Functie
Quantifiable outcome
- 9.5 out of 5 stars average rating from more than 300 customers
- +3 more outcomes
Companies that use GraagGoedOnline
Customer profileSegments2 records
Ideal customer profiles1 record
GraagGoedOnline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature6 records
GraagGoedOnline partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
GraagGoedOnline competitors and assessment
Company assessmentRegional players
- One.com: One.com is a European (Danish-origin) hosting and website builder provider serving SMBs primarily across Northern Europe. Comparable European SMB offering though not primarily a Dutch-market specialist like GraagGoedOnline.
- Hostinger: Hostinger is a European-origin (Lithuania) hosting and website builder provider targeting SMBs globally with low-priced subscription packages. Comparable on price-sensitive SMB subscription model and European origin, though not focused specifically on the Netherlands.
Direct peers
- Jimdo: Jimdo is a European (German-origin) SMB website builder with subscription tiers and AI-assisted site creation. Closest comparable in geography and SMB focus to GraagGoedOnline's Dutch SMB target market.
- Shopify: Shopify is the dominant subscription-based webshop/ecommerce platform for SMBs. Directly comparable to GraagGoedOnline's webshop packages and represents the most relevant competitor for any Dutch SMB considering an online store.
- Webflow: Webflow is a SaaS website builder aimed at SMBs and agencies with design-led templates and CMS capabilities. Comparable business model and cloud-hosted subscription structure, though skewing more design-professional than GraagGoedOnline's small entrepreneur focus.
- Squarespace: Squarespace is a subscription-based website builder focused on SMBs and creatives, offering templated site creation and ecommerce. Highly comparable business model and target customer to GraagGoedOnline's three-tier subscription packages.
- Weebly (Square/Block): Weebly is a long-standing SMB website and store builder now owned by Block, offering subscription packages and ecommerce features. Directly competes with GraagGoedOnline's goZELF/goSAMEN and webshop packages for value-conscious small businesses.
- Wix.com: Wix is a global SaaS website builder targeting SMBs with drag-and-drop site creation, subscriptions, and add-on services. Most directly comparable to GraagGoedOnline's goZELF/goSAMEN tiers for Dutch SMBs, though at vastly greater scale.
Broad incumbents
- GoDaddy: GoDaddy is a large incumbent offering domain registration, hosting, and an integrated website builder (GoDaddy Websites + Marketing) for SMBs. Comparable as a one-stop SMB online presence provider but operates at vastly broader scale across many adjacent services.
Others
- SiteGround: SiteGround is a European hosting provider offering managed WordPress hosting and site-building tools to SMBs. Adjacent infrastructure provider rather than a direct subscription-only website builder competitor to GraagGoedOnline's proprietary cloud platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
GraagGoedOnline social profiles
Digital presenceGraagGoedOnline compliance and trust
Trust signalCompliance2 records
GraagGoedOnline financial estimates
Financial estimateRevenue estimate
Valuation estimate
GraagGoedOnline leadership team
Management profileNumber of profiles
Profiles1 record
GraagGoedOnline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GraagGoedOnline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GraagGoedOnline
What does GraagGoedOnline do?
GraagGoedOnline operates a proprietary central cloud platform that hosts and continuously maintains customer websites and webshops. It sells three tiered website startup packages (goZELF self-service, goSAMEN collaborative, goONTZORGD fully managed) plus recurring service packages, with separately priced add-on services for SEO, accessibility (EAA) compliance, GDPR (AVG), social media, keyword research, and online marketing tools, targeting small Dutch entrepreneurs.
Is GraagGoedOnline a public or private company?
GraagGoedOnline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GraagGoedOnline founded?
GraagGoedOnline was founded in 2012. It employs 1 to 10 people.
Where is GraagGoedOnline based?
GraagGoedOnline is headquartered in Valkenswaard, Netherlands, in the Europe region.
How does GraagGoedOnline make money?
Three revenue lines are on record. Subscription-based Website/Webshop Packages are the primary driver. The others are one-time Setup/Development Fees and extra Services and Add-ons.
Who are GraagGoedOnline's main competitors?
Regional players on record are One.com and Hostinger. Direct peers are Jimdo, Shopify, Webflow, Squarespace, Weebly (Square/Block) and Wix.com. GoDaddy is listed as a broad incumbent. SiteGround is listed as an others.
Does GraagGoedOnline have an API?
No public API is recorded for GraagGoedOnline.