Janesville Performing Arts Center

What Janesville Performing Arts Center does

Janesville Performing Arts Center (JPAC) is a 501(c)(3) nonprofit performing arts venue operating since 2004 in the rehabilitated 1923 Janesville High School building at 408 S. Main St., Janesville, Wisconsin. The organization runs three distinct spaces: the 637-seat Hansch Theatre (the historic main auditorium, modernized via the AriseNow Capital Campaign with lead gift from Dennis and Liz Hansch), a 100-seat Gallery Theatre blackbox (upgraded with a Janesville Foundation grant), and the Hendricks Family Education Outreach Center (completed July 2019). The core offering is a portfolio of performance and education services — a professional touring series, comedy programming, JPAC-produced community theatre, school matinee series, and youth education classes — supported by a box office that sells tickets online, by phone, and in person. JPAC anchors an ecosystem of 15 local nonprofit resident arts groups and 25+ community partners (including Janesville School District, Hedberg Public Library, SSM Health, YMCA, Boys & Girls Club, and Forward Janesville), and serves 50,000+ audience members across 750+ events annually under the leadership of Executive Director Nathan Burkart (since 2016).

The business model is a hybrid nonprofit revenue stack: ticket sales across price tiers (e.g., $25 for tribute shows, $5 per student for school matinees), direct donations and a Sponsor A Seat membership program, grants and foundation support (AriseNow Capital Campaign, Hendricks Family Foundation, Janesville Foundation), venue rentals to nonprofit arts organizations ($350/4-hour base for the Gallery/Education room, with theatre rentals handled on a variable basis), and subscription/recurring education program fees. The core GTM motion is event-driven, with marketing executed through seasonal programming announcements, an email newsletter, and active social media presence across Facebook, Instagram, X, YouTube, and LinkedIn. The go-to-market is regional (Southern Wisconsin, Rock County), with audience engagement driven by community embeddedness, the historic venue character, and the multi-tenant resident group structure. The organization employs 9-12 core staff (Executive, Technical, Education & Outreach, Community Events, Production, Outreach, Events, Lead Instructor, plus box office support), supplemented by an intern and contractor relationships.

Name

Janesville Performing Arts Center

Legal name

Janesville Performing Arts Center

Website

https://janesvillepac.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Janesville Performing Arts Center is a 501(c)(3) nonprofit operating a 637-seat historic theatre, 100-seat blackbox, and education center in Janesville, Wisconsin, serving 50,000+ audience members annually through touring productions, community theatre, and youth arts education, anchored by 15 resident nonprofit arts groups.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Regional & Repertory Theatre Companies (MPAGABAB)

Keywords

• Performing arts venue
• Live entertainment events
• Theater venue rentals
• Youth arts education
• Community theater programs

Headquarters

HQ city

Janesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from tickets for touring series, comedy shows, JPAC-produced theatre, and education/outreach events. Tickets purchased online, by phone, or in-person at box office.
2. Donations and Fundraising: Direct donations, JPAC Supporters program, and Sponsor A Seat membership to support operations
3. Grants and Foundation Support: Support from grants and foundations including AriseNow Capital Campaign, Hendricks Family Foundation, and Janesville Foundation
4. Venue Rentals: Rental income from the Hansch Theatre, Gallery Theatre, and Education & Outreach Room to non-profit arts organizations. Theatre pricing is variable; Gallery/Education room base rate is $350 for 4 hours plus $50/hour additional time.
5. Education Programs: Revenue from performing arts classes, workshops, and youth education programming

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

JPAC is a 501(c)(3) nonprofit performing arts center operating a multi-space venue complex in downtown Janesville, Wisconsin. It houses the 637-seat Hansch Theatre, the 100-seat JPAC Gallery Theatre, and the Hendricks Family Education Outreach Center, hosting touring productions, comedy shows, community theater, and youth arts education programs. It serves as the home venue for 15 resident non-profit arts groups and supports the greater Rock County community through performances, classes, and venue rentals.

Product overview

The Janesville Performing Arts Center (JPAC) is a 501(c)(3) nonprofit performing arts venue that operates as a multi-space complex rather than a traditional product company. Its core offerings center on three distinct venues: The HANSCH Theatre (637-seat historic main stage), The JPAC Gallery Theatre (100-seat blackbox space), and The Hendricks Family Education Outreach Center. These venues support a portfolio of performance and education services including touring series productions, comedy programming, community theatre, and youth education outreach. The organization also provides box office/ticketing services and rents its spaces to approved non-profit arts groups. The venue serves the greater Rock County area through performances and events produced by 15 local non-profit arts groups, hosting over 100 public and private events annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Hansch Theatre (637-seat Main Stage) A 637-seat historic theatre hosting professional touring productions, large-scale concerts, and community events. Features upgraded sound board, lighting console, speakers, moving lights, and LED strip lights installed through the AriseNow Capital Campaign.
• JPAC Gallery Theatre

Quantifiable outcome

• Expanded annual audience from 17,000 to more than 50,000 people
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Rock County Historical SocietyminorStrategic or Co-development PartnerCommunity partner organization collaborating with JPAC on cultural programming and community events
• JATV.org – Janesville Access TelevisionminorStrategic or Co-development PartnerCommunity partner providing media and broadcasting collaboration opportunities
• Janesville School DistrictcoreStrategic or Co-development PartnerKey education partner for school matinee series and student arts programming
• Hedberg Public LibraryminorStrategic or Co-development PartnerCommunity partner for literacy and arts programming collaboration
• YMCA of Northern Rock CountyminorStrategic or Co-development PartnerCommunity partner for health, wellness, and arts programming
• Boys & Girls Club - JanesvilleminorStrategic or Co-development PartnerCommunity partner supporting youth development through arts
• Forward JanesvilleminorStrategic or Co-development PartnerCommunity organization partner supporting local development initiatives
• SSM Health St. Mary's Hospital - JanesvilleminorStrategic or Co-development PartnerHealthcare community partner for wellness and arts programming
• 5678 Dance StudiocoreStrategic or Co-development PartnerResident dance studio offering classes from age 2 to adult in multiple dance disciplines; performs regularly at JPAC
• Life Dance AcademycoreStrategic or Co-development PartnerNational award-winning resident dance studio with specialized No Limits program for children with special needs
• Janesville Little TheatrecoreStrategic or Co-development PartnerWisconsin's oldest community theatre group (93rd season) using JPAC as home venue
• Beloit Janesville Symphony OrchestracoreStrategic or Co-development PartnerOrchestral ensemble presenting concerts at JPAC venue

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Paramount Theatre (Aurora, IL): Historic nonprofit performing arts venue in Aurora, Illinois presenting touring Broadway, concerts, comedy, and community events. Comparable as a mid-size regional PAC with a similar mix of touring and community programming.
• Marcus Performing Arts Center: Nonprofit regional performing arts venue in Milwaukee, WI presenting touring Broadway, concerts, and community programming. Directly comparable as a Wisconsin-based PAC with mixed touring/local content.
• Grand Opera House (Oshkosh): Nonprofit historic performing arts venue in Oshkosh, WI hosting touring productions, concerts, and community events. Closely matches JPAC in scale, mission, and Wisconsin-based regional footprint.
• Sharon Lynne Wilson Center for the Arts: Nonprofit performing arts center in Brookfield, WI presenting touring artists, family programming, and arts education. Comparable as a Wisconsin-based community PAC with education and outreach components.
• Overture Center for the Arts: Nonprofit performing arts center in Madison, WI operating multiple halls (including a large main stage) for touring productions, local arts groups, and education. Directly comparable in GTM motion and resident-group model.
• Fox Cities Performing Arts Center: Regional 501(c)(3) performing arts center in Appleton, WI presenting a touring Broadway and concert series alongside community programming. Comparable in mission and Wisconsin footprint, though larger in scale than JPAC.

Emerging players

• Milwaukee Repertory Theater: Nonprofit regional theater company producing plays in multiple venues in Milwaukee, WI. Overlaps with JPAC's community-theater and resident-group programming model, though it focuses on its own productions rather than hosting touring acts.

Broad incumbents

• Tennessee Performing Arts Center: Large nonprofit state performing arts center in Nashville operating multiple halls for Broadway tours, concerts, and resident companies. Comparable in mission as a multi-venue community PAC, but operates at significantly greater scale.

Others

• Madison Symphony Orchestra: Nonprofit regional symphony orchestra in Madison, WI that performs at the Overture Center. Analogous to JPAC's resident Beloit Janesville Symphony Orchestra and comparable as a Wisconsin performing arts nonprofit in the regional ecosystem.

Regional players

• Stoughton Opera House: Historic nonprofit opera house in Stoughton, WI hosting live music, comedy, and community performances. Operates at a smaller scale than JPAC but follows an analogous single-venue community arts model in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/janesvillepac
• YouTubeyoutube.com/user/JPACWisconsin
• Facebookfacebook.com/JanesvillePAC
• LinkedInlinkedin.com/company/janesvillepac
• Instagraminstagram.com/janesvillepac

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janesville Performing Arts Center