MEGATAPE REITSHOP

What MEGATAPE REITSHOP does

MEGATAPE REITSHOP is a German direct-to-consumer e-commerce retailer specializing in equestrian supplies, animal care products, and pasture management equipment. Founded in 1999 and operated as a sole proprietorship by Thorsten Thormann from Lohfelden, Hesse, the company has run continuously for 25 years, selling through its own online storefront at megatape-reitshop.de. The product portfolio is anchored in horse blankets (Pferdedecken) — including fly sheets, winter blankets, rain sheets, sweat rugs, sweet itch rugs, stable blankets, and exercise sheets — complemented by riding gear, stable equipment, dog coats, Orbiloc safety lighting, and a deep electric fencing category (energizers, insulators, fence tape, complete systems). The store carries major third-party brands (Bucas, Weatherbeeta, Waldhausen, AKO, Gallagher, Lacme, Seilerei Köster) alongside its own registered Megastar horse blanket line.

The technical stack is a standard JTL-Shop e-commerce deployment with PayPal Express Checkout, PayPal Plus (supporting bank transfer, direct debit, and invoice), Google ReCaptcha for form spam protection, and SSL encryption. Customer-facing features include wish lists, product comparison, registered customer accounts, and a voucher system. The platform is a conventional online shop with no mobile app, no public API, no documented AI features, and no documented social media presence.

The business model is straightforward D2C specialty retail: product-by-product unit pricing with all-inclusive German VAT (19% USt.), shipping via DPD within Germany (€5.95 flat, free over €70, 1-3 day delivery), and international shipping at €15.95–€31.95 to EU countries. Target customer segments are individual horse owners, recreational and professional equestrians, dog owners, and farmers managing pasture and livestock enclosures. The company is fully bootstrapped with no external investors, no parent company, and no institutional ownership.

Name

MEGATAPE REITSHOP

Legal name

Thorsten Thormann

Website

https://megatape-reitshop.de

Company type

Private

Founded year

1999

Operating status

Operating

Short description

MEGATAPE REITSHOP is a German D2C e-commerce retailer in Lohfelden selling horse blankets, riding gear, dog products, and electric fencing equipment to individual horse owners, riders, dog owners, and farmers across Germany and the EU.

Ownership category

akta.pro rank

Product category

Equestrian Retail

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

Keywords

• Equestrian supplies
• Horse blankets
• Electric fence equipment
• Riding accessories
• Pasture management

Headquarters

HQ city

Lohfelden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online retail of equestrian supplies, horse blankets, dog products, and pasture fencing equipment. Products are sold as one-time purchases with standard e-commerce transaction flow. Offers PayPal Express Checkout and installment payment options. Revenue generated through product margins on sales of third-party branded products (Bucas, AKO, Gallagher, Lacme, etc.) and own branded Megatape products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MEGATAPE REITSHOP is a German e-commerce retailer specializing in horse blankets (Pferdedecken), riding accessories, dog coats, and electric fence/pasture management equipment. Operating as both a manufacturer (own Megatape/Megastar brand) and specialist retailer, the company sells branded products from Bucas, Weatherbeeta, Waldhausen, AKO, Gallagher, and Lacme directly to consumers through its online storefront.

Product overview

MEGATAPE REITSHOP is a German e-commerce company specializing in equestrian and animal care products, operating as both a manufacturer and specialist retailer. The product portfolio centers on horse blankets (Pferdedecken) including Bucas, Weatherbeeta, Waldhausen, and Megastar brands, complemented by electric fence systems (Weidezaun) with brands AKO, Gallagher, and Lacme. The store also carries dog coats, riding equipment, stable supplies, and pasture management equipment. The company has been operating for 25 years with standard shipping within Germany (1-3 days) and supports payment via PayPal, bank transfer, and prepayment.

Differentiator

Problem solved

Functional benefit

Brands

• Megastar: Own brand of horse blankets and equestrian accessories sold through MEGATAPE REITSHOP.

Products and services

• Pferdedecken (Horse Blankets) Horse blankets including fly sheets, winter blankets, rain sheets, sweat rugs, sweet itch rugs, stable blankets, and exercise sheets from Bucas, Weatherbeeta, Waldhausen, and Megastar brands, for horse owners and equestrians.
• Hundemäntel (Dog Coats) Dog coats and outerwear for canine companions, sold to dog owners seeking protective clothing for their pets.
• Weidezaungeräte (Electric Fence Energizers) Electric fence energizers including 9V battery-powered, 12V battery, and 230V mains-powered units from AKO, Gallagher, and Lacme brands, with features such as solar compatibility, digital displays, and varying power outputs, intended for farmers and livestock owners.
• Weidezaun Zubehör (Electric Fence Accessories) Electric fence accessories including batteries, metal battery boxes, insulators, fence tape, ropes, wires, connectors, posts, gates, and horse traps for pasture management.
• Reitzubehör (Riding Equipment) Riding equipment and accessories including leg guards, bandages, bell boots, Back on Track therapy products, lunging/vaulting equipment, stirrups, spurs, grooming products, halters, leads, saddle girths, tail savers, clippers, and care products.
• Stallbedarf (Stable Equipment) Stable equipment including work safety and disinfection products, feed troughs, hay racks, hay nets, grooming products, stable supplies, horseshoe equipment, tack boxes, saddle cabinets, and water troughs.
• Weidezaun Komplettsysteme (Electric Fence Complete Systems) Complete electric fence systems including fence nets, fence posts, energizers, wires, tapes, insulators, and gate handles for pasture management.
• Orbiloc Safety Lights Orbiloc safety lights and reflective articles for horses, riders, and dogs for visibility during dark hours.

Quantifiable outcome

• Fast delivery of popular items from stock

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BucascoreChannel Partner/ Reseller/ DistributorMajor branded supplier of horse blankets and equestrian products. Megatape Reitshop stocks and resells Bucas products as part of their specialized equestrian product range.
• AKO (Kerbl)coreChannel Partner/ Reseller/ DistributorLeading manufacturer of electric fencing equipment and pasture management products. Megatape carries AKO's complete range of fence energizers, accessories, and fencing materials including the PowerStation, Eco Power, and Mobil Power lines.
• GallaghercoreChannel Partner/ Reseller/ DistributorInternational manufacturer of electric fencing solutions. Megatape distributes Gallagher products including fence energizers, security boxes, and fencing accessories.
• LacmecoreChannel Partner/ Reseller/ DistributorFrench manufacturer of electric fencing equipment including the SECUR, Easy Stop, and PASTOR lines of fence energizers. Carried alongside AKO and Gallagher products.
• Seilerei KösterminorChannel Partner/ Reseller/ DistributorManufacturer of rope and fence tape products. Supplies Megatape with Weidezaunband (fence tape) in various specifications and colors.
• WeatherbeetacoreChannel Partner/ Reseller/ DistributorMajor international brand for horse blankets and turnout rugs. One of the key branded suppliers in Megatape's equestrian product portfolio alongside Bucas.
• WaldhausencoreChannel Partner/ Reseller/ DistributorWell-established German equestrian brand supplying a wide range of riding and horse care products. Key brand in Megatape's product mix.
• JTL-ShopcoreTechnology or IntegrationE-commerce platform provider powering the Megatape Reitshop online store. Provides the shop infrastructure including product management, checkout, and order processing capabilities.
• PayPalcoreTechnology or IntegrationPayment processing partner enabling PayPal Express Checkout and installment payment (Ratenzahlung) options for Megatape Reitshop customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Fressnapf: Leading European specialty pet retail chain with both physical stores and a strong online channel. Comparable to MEGATAPE REITSHOP as a multi-channel pet/animal supplies retailer, though Fressnapf's core focus is dogs, cats, and small animals rather than horses.
• Decathlon: Global sporting goods mass-market retailer with a German e-commerce presence carrying riding and equestrian equipment alongside broader sporting categories. Comparable as an incumbent omni-channel competitor that competes for equestrian shopper wallet share and SEO visibility, though equestrian is a sub-category within Decathlon's broader assortment.
• Zooplus: Europe's largest online pet supplies retailer, offering food, accessories, and equipment across multiple animal categories. Comparable to MEGATAPE REITSHOP as a scaled e-commerce pet/animal-supplies platform, though Zooplus' assortment is broader and pet-focused (dog/cat) rather than equestrian-specialist.
• Amazon Germany: Dominant German e-commerce marketplace carrying the same third-party equestrian brands Megatape resells (Bucas, Weatherbeeta, AKO, Gallagher) via marketplace and direct listings. Comparable as the principal broad-incumbent competitor for online equestrian product search and price comparison.

Direct peers

• Horze: Pan-European equestrian e-commerce retailer carrying horse blankets, riding gear, and stable equipment from many of the same brands Megatape resells (e.g., Weatherbeeta). Comparable as a cross-border equestrian DTC operator targeting hobby riders across EU markets.
• Krämer Pferdesport: One of the largest German equestrian specialists, operating a multi-channel retail business (stores plus e-commerce) across horse blankets, riding gear, stable supplies, and equestrian fashion. Directly comparable to MEGATAPE REITSHOP in core product mix (Bucas/Weatherbeeta/Waldhausen horse blankets, riding equipment) and target customer (German/European riders and horse owners), but at significantly larger scale.
• Loesdau Reitsport: Long-established German equestrian mail-order and online retailer specializing in horse blankets, riding apparel, and stable equipment. Directly comparable to MEGATAPE REITSHOP as a Germany-centric equestrian e-commerce specialist with overlapping brand portfolio and customer base.

Regional players

• EquusVitalis: Dutch-based equestrian e-commerce retailer specializing in horse blankets, riding gear, and stable supplies for the Benelux market. Comparable to MEGATAPE REITSHOP in product mix and DTC equestrian model, but operates primarily in a different geographic footprint (Netherlands/Benelux) rather than Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/megatape
• LinkedInlinkedin.com/company/megatape-reitshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEGATAPE REITSHOP