Amplos
Amplos is a performance psychology consulting firm that delivers executive coaching, sport psychology, and organizational psychology services to athletes, executives, and corporate clients through a team of Ph.D.-level psychologists, supported by the Growth Project podcast and the 10 for 12 program.
- Company typePrivate
- Founded2012
- HeadquartersGreenville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Amplos does
Amplos is a privately held performance psychology consulting firm headquartered in Greenville, South Carolina, with a second Greenville office. The firm helps individuals, teams, and organizations maximize growth through three core service lines: Executive Coaching (leadership development for CEOs and business leaders), Sport Psychology (mental performance consulting for athletes, coaches, and sports organizations), and Organizational Psychology (team transformation, leadership hiring, and culture development for corporate clients). Sub-brands include The Growth Project, a weekly podcast ranked in the top 10% of podcasts globally by audience size that serves as a thought-leadership channel, and the '10 for 12' program, a year-long immersive experience combining small-group learning with individualized coaching. The firm is founder-owned and led by partners Milt Lowder, Ph.D. and Drew Brannon, Ph.D., and operates without a technology platform; all services are delivered through in-person coaching, consulting sessions, and group programs by a team of Ph.D.-level psychologists that includes CMPC-credentialed practitioners.
The firm's client base is a distinctive mix of elite collegiate athletic programs (Clemson University, University of Georgia, University of Oregon), professional sports organizations (Atlanta Braves, Ryder Cup), and Fortune 500 / large-enterprise corporate clients (Salesforce, Splunk, Chick-fil-A, Michelin, Boehringer Ingelheim, Truist, Transamerica). Public positioning around these marquee logos—anchored by testimonials from figures such as Clemson head coach Dabo Swinney and UGA Director of Athletics Josh Brooks—provides significant social proof in the performance psychology category.
The business model is professional services: revenue is generated from individual and team coaching engagements, with quote-based pricing determined by service type, duration, and organizational scope, billed under multi-year contracts. The go-to-market is sales-led, relying on direct consultation requests through the website, reputation-based referrals, and the Growth Project podcast as a top-of-funnel awareness channel. The firm operates exclusively in the United States, with a stated geographic focus on the Southeast and South Carolina.
Amplos firmographics
Firmographics- Name
- Amplos
- Legal name
- Amplos
- Website
- https://amplos.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amplos is a performance psychology consulting firm that delivers executive coaching, sport psychology, and organizational psychology services to athletes, executives, and corporate clients through a team of Ph.D.-level psychologists, supported by the Growth Project podcast and the 10 for 12 program.
- Ownership category
- akta.pro rank
Amplos industry classification
Industry- Product category
- Performance Psychology Consulting
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Team Leadership & High-Performance Teams (EDABAAAH)
Keywords
Where Amplos is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Amplos business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Performance Coaching Services: Revenue generated from individual and team coaching engagements including executive coaching, sport psychology consultations, and organizational psychology services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Amplos product offering
Product offeringCore offering
Amplos is a performance psychology consulting firm that delivers executive coaching, sport psychology, and organizational psychology services to help leaders, professional athletes, and teams improve performance. The firm works with universities, professional sports organizations, and Fortune 500 companies to address leadership development, team dynamics, and organizational culture.
Product overview
AMPLOS is a performance psychology firm offering a portfolio of services including Executive Coaching, Sport Psychology, and Organizational Psychology. The company also produces The Growth Project podcast and delivers the 10 for 12 Program, a year-long immersive coaching experience. These offerings work together to help individuals, teams, and organizations maximize growth through psychological and performance-based consulting services.
Differentiator
Problem solved
Functional benefit
Brands
- 10 for 12: A year-long immersive experience combining small-group learning and individualized coaching for personal growth.
- The Growth Project
Products and services
- Executive Coaching One-on-one and team-based coaching engagements designed to elevate the performance of C-suite executives and senior leaders in Fortune 500 and enterprise organizations.
- Sport Psychology Psychology services for professional athletes, coaches, and athletic programs (including universities) focused on mental performance, resilience, and competitive preparation.
- Organizational Psychology Consulting engagements that address team dynamics, leadership pipeline, organizational culture, and performance improvement inside enterprises.
- The Growth Project Podcast Branded podcast that disseminates the firm's expertise on growth, leadership, and performance psychology to a broader professional audience.
- 10 for 12 Program Signature structured program for clients seeking an intensive, time-bound performance or leadership development experience.
Companies that use Amplos
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Amplos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amplos partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Amplos competitors and assessment
Company assessmentEmerging players
- Torch: Coaching platform combining technology with executive coaching delivery for enterprise clients. Comparable as an emerging player applying productized delivery models to leadership coaching — competitive pressure on Amplos's traditional consulting model.
- BetterUp: Technology-enabled coaching platform serving enterprise leadership development at scale. Comparable as an emerging player productizing coaching outcomes — a direction Amplos has not pursued and which could pressure pricing in adjacent deals.
Direct peers
- Hintsa Performance: Performance coaching and lifestyle management firm serving elite athletes (notably F1) and corporate executives. Comparable because it operates the same sport-to-corporate crossover positioning that defines Amplos, applying high-performance sport psychology methodologies to leadership development.
- EXOS: Human performance company providing coaching, sport psychology, and wellness services to athletes, military, and corporate clients. Comparable due to direct overlap in sport psychology consulting and corporate wellness engagements.
- RHR International: Boutique executive coaching and leadership development firm serving senior executives and boards. Comparable because Amplos's executive coaching and organizational psychology practices overlap directly with RHR's core leadership advisory offering.
- Premier Sport Psychology: Sport psychology consulting practice providing mental performance services to athletes and teams. Comparable as a direct competitor in the sport psychology segment of Amplos's service portfolio.
Broad incumbents
- IMG Academy: Sports performance and training institution serving elite athletes with integrated mental performance components. Comparable as a broad incumbent in athlete development where Amplos provides the embedded sport psychology expertise.
- Center for Creative Leadership: Global leadership development research and education provider offering executive coaching programs. Comparable as a broad incumbent addressing the same enterprise leadership development and team effectiveness use cases.
- Heidrick & Struggles: Global leadership advisory and executive search firm with established executive coaching offerings. Comparable as a broad incumbent that competes for the same enterprise leadership development budgets as Amplos.
- Korn Ferry: Global organizational consulting firm with a substantial leadership development and executive coaching practice. Comparable as a broad incumbent offering overlapping capabilities at much greater scale than Amplos.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Amplos social profiles
Digital presenceAmplos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amplos leadership team
Management profileNumber of profiles
Profiles2 records
Amplos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amplos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amplos
What does Amplos do?
Amplos is a performance psychology consulting firm that delivers executive coaching, sport psychology, and organizational psychology services to help leaders, professional athletes, and teams improve performance. The firm works with universities, professional sports organizations, and Fortune 500 companies to address leadership development, team dynamics, and organizational culture.
Is Amplos a public or private company?
Amplos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amplos founded?
Amplos was founded in 2012. It employs 1 to 10 people.
Where is Amplos based?
Amplos is headquartered in Greenville, United States, in the North America region.
How does Amplos make money?
One revenue line is on record: performance Coaching Services.
Who are Amplos's main competitors?
Emerging players on record are Torch and BetterUp. Direct peers are Hintsa Performance, EXOS, RHR International and Premier Sport Psychology. Broad incumbents are IMG Academy, Center for Creative Leadership, Heidrick & Struggles and Korn Ferry.
Does Amplos have an API?
No public API is recorded for Amplos.
What industry is Amplos in?
Amplos's product category is Performance Psychology Consulting. Its primary akta.pro industry code is EDABAAAH, Team Leadership & High-Performance Teams. Its SIC code is 8742.