Greco Rental Properties

What Greco Rental Properties does

Greco Rental Properties is a family-owned residential rental property company founded in 1976 in Western New York, operating across multiple neighborhoods in the greater Buffalo area including Kenmore, North Buffalo, Elmwood, Allentown, Cheektowaga, and Amherst. The company provides one- and two-bedroom apartments marketed as fully or semi-remodeled, featuring renovated kitchens and bathrooms, new appliances, and included off-street parking. Its target customer is individual residential tenants seeking rental housing in established WNY neighborhoods.

The business runs a direct-to-consumer leasing model with a small on-site staff led by a property manager (Jill) handling tenant communications, maintenance coordination, and leasing inquiries. Recurring monthly rent payments are collected primarily through the PayLease online payment platform, and property management operations on certain properties are supported by Rent Manager software. The technology footprint is light: Greco relies on third-party SaaS tools rather than proprietary platforms, and does not maintain a mobile application. Pricing is not publicly disclosed; prospective tenants must contact the company directly for rates, and applications are processed via downloadable forms.

Greco has remained under continuous family ownership for over four decades with no disclosed external investors, parent companies, or subsidiaries. The company self-attests compliance with the federal Fair Housing Act and displays Equal Housing Opportunity notices across its listings. Its registered legal name is Greco Rental Properties, and day-to-day tenant relations are run by a single in-house property manager.

Name

Greco Rental Properties

Legal name

Greco Real Estate

Website

https://grecorentalproperties.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned residential rental property company founded in 1976, operating one- and two-bedroom apartments across multiple Western New York neighborhoods in the greater Buffalo area, with rent collection via PayLease and property management through Rent Manager.

Ownership category

akta.pro rank

Product category

Residential Apartment Rentals

NAICS

Lessors of Real Estate (5311)

SIC

Operators Of Apartment Buildings (6513), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

Keywords

• Residential apartment rentals
• Property management services
• Multi-family housing
• Rental housing leasing
• Tenant management

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Rental Income: Monthly rental payments from tenants occupying residential properties across Western New York. Rent is collected via online payment platform (PayLease). Revenue is recurring on a monthly basis from a portfolio of multi-unit residential properties.

Distribution channels2 records

Marketing channels3 records

Core offering

Greco Rental Properties owns and operates a portfolio of residential rental apartments in the greater Buffalo / Western New York area, leasing one and two-bedroom units to individual tenants on monthly recurring leases. The company manages the full landlord function — property maintenance, tenant communications, and rent collection (collected online via PayLease and tracked in Rent Manager) — across neighborhoods including Kenmore, North Buffalo, Elmwood, Allentown, Cheektowaga, and Amherst.

Product overview

Greco Rental Properties operates as a family-owned residential rental property management company established in 1976, offering a portfolio of fully or semi-remodeled one and two bedroom apartments across multiple locations in Western New York. The core product is their Residential Apartment Rentals portfolio spanning Buffalo, Kenmore, Elmwood, Allentown, Cheektowaga, and Amherst neighborhoods. The company complements its rental offerings with an Online Rent Payment service that integrates with third-party platforms (PayLease and RentManager) to facilitate digital rent collection. Properties feature renovated kitchens and bathrooms, new appliances, and off-road parking included with rent.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Apartment Rentals Long-term residential rental of one and two-bedroom apartments located in desirable Western New York neighborhoods (Kenmore, North Buffalo, Elmwood, Allentown, Cheektowaga, Amherst). Units are fully or semi-remodeled with renovated kitchens and bathrooms, new appliances, and off-road parking included. Targeted at individual tenants, young professionals, college students, and families seeking quality rental housing in the greater Buffalo area.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• PayLeasecoreTechnology or IntegrationPayLease is an online rent payment platform used by Greco Rental Properties to collect rent and security deposits from tenants. Tenants can pay rent online through the PayLease portal linked on the company's website, facilitating digital payment processing for the rental business.
• Rent ManagercoreTechnology or IntegrationRent Manager is property management software utilized by Greco Rental Properties for managing their rental portfolio. The platform is used for certain properties in their portfolio (listed as Rent Manager properties on the Pay Rent page) to handle tenant management, lease tracking, and rental operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Uniland Development Company: Buffalo-based developer and property manager with a residential and commercial portfolio across Western New York. Compares to Greco on regional concentration, multifamily ownership, and local property management operations.
• Ciminelli Real Estate Corporation: Long-established Buffalo-area real estate firm developing, owning, and managing multifamily and mixed-use properties across Western New York. Directly comparable to Greco as a Western NY landlord operating residential portfolios in the same neighborhoods.
• McGuire Development Company: Buffalo-headquartered real estate firm developing and managing residential, commercial, and mixed-use properties in Western New York. Comparable as a regional player operating multifamily rental assets in the same metro.
• Sinatra & Company Real Estate: Buffalo-based real estate investment and management firm active in multifamily and mixed-use properties across Western New York. Closely comparable to Greco in footprint, customer base (Buffalo renters), and operations.

Broad incumbents

• Berkshire Property Advisors: Institutional multifamily owner-operator managing Class A and B apartment communities across the U.S. Comparable to Greco as a multifamily operator, though materially larger and institutionally backed.
• Greystar Real Estate Partners: Largest U.S. multifamily property manager and operator with more than 800,000 units across the country. Comparable to Greco in core multifamily property management activity, though at vastly greater scale and geographic breadth.
• AvalonBay Communities: Public multifamily REIT owning and operating ~300 apartment communities across the U.S. Comparable to Greco on multifamily ownership and leasing operations, though exclusively Class A urban/suburban assets.

Regional players

• WNY物业管理 / R&P Oak Hill Management: Regional residential property management firm operating multifamily and apartment communities in the Buffalo/Western New York area. Directly comparable to Greco on property management services and tenant base.
• Pyramid Brokerage Company: New York-based commercial real estate brokerage with significant Western New York presence handling leasing, sales, and property services. Comparable to Greco on Buffalo-area operations and tenant-facing real estate services, although brokerage-led rather than landlord-led.

Others

• AppFolio: Cloud-based property management software platform serving residential landlords and small-to-mid multifamily operators. Comparable to Greco's use of Rent Manager as a property management software stack serving independent landlords.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/grecorentalproperties

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greco Rental Properties