City of Midland
The City of Midland, Michigan is a council-manager municipal government serving approximately 42,000 residents across five wards, delivering utilities, public safety, parks and recreation, and community media through departments including MCTV and a 2024-launched mobile app.
- Company typePrivate
- Founded1944
- HeadquartersMidland, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What City of Midland does
The City of Midland, Michigan is a municipal government entity operating under a council-manager form of government established by City Charter on November 7, 1944. It serves approximately 42,000 residents across five electoral wards with a five-member City Council, an appointed City Manager (Brad Kaye), and a staff of 101–250 employees distributed across Police, Fire, Water Reclamation, Parks and Recreation, Finance, Human Resources, Engineering, Clerk, and MCTV departments. Revenue is derived from property taxes, water/sewer/sanitation enterprise fees, permits and licenses, and federal/state grants including FEMA Assistance to Firefighters and Community Development Block Grants.
The City's operational footprint spans three facilities in Midland: City Hall at 333 W. Ellsworth St., the Municipal Service Center at 4811 N. Saginaw Rd. (housing Parks and Recreation), and the MCTV Network facility at 1710 W. St. Andrews Rd. MCTV, established in 1984, operates four channels on Charter Spectrum and DirecTV U-verse and functions as the community's public/government access television station, broadcasting City Council meetings, operating a community message board (Channel 189), and offering media creator workshops and teen video camps. Digital service offerings include a 2024-launched Parks & Recreation mobile application, the City Chronicles behind-the-scenes video series, and online payments for property taxes and utility bills.
The City pursues active community engagement through 21 boards and commissions, an 18th-class Citizens Academy program (26 graduates in March 2026), programs such as Walk Midland and The Grand Experience travel program, and partnerships including a 15-year alliance with mParks for the Grand Hotel travel experience and a regional FEMA grant collaboration with Saginaw and Bay City fire departments. Service delivery is geographically restricted to Midland, Michigan, with no commercial sales motion; resident engagement is driven by tax-funded infrastructure and discretionary fee-based recreation and media services.
City of Midland firmographics
Firmographics- Name
- City of Midland
- Legal name
- City of Midland
- Website
- https://cityofmidlandmi.gov
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The City of Midland, Michigan is a council-manager municipal government serving approximately 42,000 residents across five wards, delivering utilities, public safety, parks and recreation, and community media through departments including MCTV and a 2024-launched mobile app.
- Ownership category
- akta.pro rank
City of Midland industry classification
Industry- Product category
- Municipal Government Services
- NAICS
- Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (22131)
- SIC
- Water Supply (4941), Sanitary Services (4950)
- akta.pro primary industry
- Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)
Keywords
Where City of Midland is headquartered
LocationHeadquarters
- HQ city
- Midland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
City of Midland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Others
Revenue model
- Property Taxes: The city collects property taxes from residents and businesses within city limits to fund general government operations, public safety, and municipal services.
- Utility Services (Water, Sewer, Sanitation): Enterprise funds collected from residents for water reclamation, water distribution, and sanitation services.
- Fees and Licenses: Various fees including building permits, business licenses, cemetery services, recreation program fees, and other municipal service charges.
- Federal and State Grants: Federal and state funding including Community Development Block Grants and FEMA Assistance to Firefighters Grants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | The Grand Experience travel program pricing for 2026 |
Distribution channels4 records
Marketing channels7 records
City of Midland product offering
Product offeringCore offering
City of Midland delivers core municipal services to approximately 42,000 residents of Midland, Michigan, including water and sewer utilities, sanitation, public safety (police and fire), road and storm sewer infrastructure, parks and recreation programming, cemetery services, public transportation (DART), and local election administration. The city also operates MCTV Network, its public and government access cable television station that broadcasts government meetings and supports community media creation. Service delivery is funded through property taxes, enterprise utility fees, permits and licenses, and federal/state grants.
Product overview
City of Midland's technology and media offerings center around MCTV Network, the city's public and government access cable television station operating four channels. MCTV serves as the community media hub where residents can create hyper-local content, with services including live government meeting broadcasts on Midland Government Television (MGTV), community message boards, media creator workshops, and teen video camps. Supporting digital services include a Parks & Recreation mobile app and the Walk Midland walking program. The city also produces original video content including the City Chronicles behind-the-scenes series and offers annual travel experiences like The Grand Experience to Mackinac Island. These services are primarily for community engagement, government transparency, and resident services rather than commercial technology products.
Differentiator
Problem solved
Functional benefit
Brands
- MCTV Network: Midland Community Television - the City of Midland's public and government access cable television station operating four channels on Charter Spectrum and DIRECTV U-verse.
- MGTV-188
- City of Midland Parks and Recreation App
Products and services
- MCTV Network Midland Community Television (MCTV) Network is the City of Midland's public and government access cable television station, operating four channels on Charter Spectrum and DIRECTV U-verse. It provides community media creation services, government meeting broadcasts, and a free speech forum for residents and non-profit organizations.
- Midland Government Television (MGTV) Government affairs channel (Channel 188 on Charter Spectrum, Channel 99 on U-Verse) broadcasting City Council meetings, boards and commissions meetings, and programs about City services and events.
- MCTV Community Messages Cable Channel 189 message board service allowing residents and non-profit organizations to submit community announcements for airing, subject to an annual $25 user fee.
- Media Creator Workshops Training workshops offered by MCTV teaching residents how to produce TV shows, use video equipment and editing software (Final Cut Pro X), and create podcasts. Workshops are offered Wednesday nights, Thursday afternoons, and Saturday mornings at $45 including annual access user fee.
- Video Camps for Teens Summer video production camps for Midland teens teaching video creation and production skills, part of MCTV's community media education initiatives.
- Parks & Recreation Mobile App Free mobile application providing access to parks and trails information, event schedules, activity registration, reservation tools, and rainout status notifications.
- Walk Midland Program Free drop-in walking program encouraging participants to walk approximately 2-miles at rotating locations throughout the summer. Participants can win prizes from local businesses.
- The Grand Experience 50+ Travel Experience Annual all-inclusive travel program to Mackinac Island's Grand Hotel for adults 50+, organized by Midland Parks and Recreation in partnership with mParks (Michigan Recreation and Park Association). Includes accommodations, meals, activities, and transportation.
- City Chronicles Video Series Behind-the-scenes video series offering residents a unique look at City of Midland departments and the people who serve the community.
- Community Podcasting Service MCTV provides community podcasting services allowing members to create local, audio-only podcasts through MCTV facilities.
Companies that use City of Midland
Customer profileSegments2 records
Ideal customer profiles3 records
City of Midland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
City of Midland partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- mParks (Michigan Recreation and Park Association)coreMidland Parks and Recreation partners with mParks for the annual Grand Experience travel program to Mackinac Island's Grand Hotel. This partnership enables the city to offer discounted all-inclusive travel experiences to residents 50 years and older. The partnership is in its 15th year and provides activities including carriage tours, dancing, tournaments, and dining at the historic Grand Hotel.
- Spicer GroupminorThe City of Midland Water Reclamation Department partnered with Spicer Group to conduct survey and engineering reviews along local creeks and drains as part of the city's ongoing flood resiliency efforts.
- Midland Fire Department, Saginaw Fire Department, Bay City Department of Public SafetycoreRegional fire departments collaborated to secure a Fiscal Year 2024 FEMA Assistance to Firefighters Grant. This partnership demonstrates regional cooperation in emergency services.
- American Chemical Society (ACS)minorManagement of the Circle Area Community Garden, located at the intersection of Edwin and Cambridge Streets, transitioned from the Midland Parks and Recreation Department to the American Chemical Society (ACS).
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
City of Midland competitors and assessment
Company assessmentDirect peers
- City of Ann Arbor, MI: Michigan city operating a full council-manager municipal structure with similar services including utilities, parks and recreation, and community media. Larger scale (pop. ~125,000) but comparable governance model and service portfolio.
- City of Grand Rapids, MI: Michigan's second-largest city with a comparable municipal operating model including utilities, public access television (GRTV), parks and recreation, and active community engagement programs analogous to MCTV and Citizens Academy.
- City of Traverse City, MI: Smaller Michigan city (~15,000 residents) operating a full range of municipal services. Comparable to Midland in council-manager structure, parks/recreation prominence, and quality-of-life focus recognized through Best Places lists.
- City of Saginaw, MI: Neighboring Michigan city that collaborated with Midland on the FEMA Assistance to Firefighters Grant. Operates similar full-service municipal functions including utilities, public safety, and parks, serving a comparable regional population.
- City of Flint, MI: Mid-sized Michigan city operating under a similar municipal framework with water utilities, public safety, and community services. Comparable scale and service mandate within the same state regulatory environment.
- City of Kalamazoo, MI: Michigan municipality with comparable council-manager governance and full-service municipal operations including water, public safety, and recreation. Similar mid-sized peer for benchmarking service delivery and fiscal management.
- City of Bay City, MI: Adjacent Michigan municipality that partnered with Midland Fire Department for the joint FEMA grant. Provides the same suite of municipal services (water, sewer, police, fire, recreation) to a similar-sized population base in the Great Lakes Bay Region.
- City of Lansing, MI: Michigan's capital city, operating under council-manager structure with parallel departments (water, sewer, police, fire, parks). Larger scale but directly comparable in service breadth and governance approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
City of Midland social profiles
Digital presenceCity of Midland financial estimates
Financial estimateRevenue estimate
Valuation estimate
City of Midland leadership team
Management profileNumber of profiles
Profiles10 records
City of Midland subsidiaries and ownership
Company hierarchySubsidiaries5 records
City of Midland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City of Midland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City of Midland
What does City of Midland do?
City of Midland delivers core municipal services to approximately 42,000 residents of Midland, Michigan, including water and sewer utilities, sanitation, public safety (police and fire), road and storm sewer infrastructure, parks and recreation programming, cemetery services, public transportation (DART), and local election administration. The city also operates MCTV Network, its public and government access cable television station that broadcasts government meetings and supports community media creation. Service delivery is funded through property taxes, enterprise utility fees, permits and licenses, and federal/state grants.
Is City of Midland a public or private company?
City of Midland is a private company. It is classified as state government owned and is currently operating.
When was City of Midland founded?
City of Midland was founded in 1944. It employs 101 to 250 people.
Where is City of Midland based?
City of Midland is headquartered in Midland, United States, in the North America region.
How does City of Midland make money?
Four revenue lines are on record. Property Taxes are the primary driver. The others are utility Services (Water, Sewer, Sanitation), fees and Licenses and federal and State Grants.
Who are City of Midland's main competitors?
Direct peers on record are City of Ann Arbor, MI, City of Grand Rapids, MI, City of Traverse City, MI, City of Saginaw, MI, City of Flint, MI, City of Kalamazoo, MI, City of Bay City, MI and City of Lansing, MI.
Does City of Midland have an API?
No public API is recorded for City of Midland.
What industry is City of Midland in?
City of Midland's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities). Its NAICS code is 2213 and its SIC code is 4941.