Hardee, Massey & Blodgett

What Hardee, Massey & Blodgett does

Hardee, Massey & Blodgett, LLP is a family-run personal injury law firm headquartered in Greenville, North Carolina. Founded in 1981 by Charles R. Hardee and now led by partners M. Brack Massey and Kyle M. Blodgett (Hardee's sons-in-law) with attorney Stephanie A. Murad, the firm concentrates exclusively on plaintiff-side personal injury, wrongful death, and workers' compensation matters, with adjunct practice areas including medical malpractice, premises liability, dog bite, and nursing home negligence. The firm operates on a contingency fee model — no upfront cost to clients, with fees set at the percentage of recovery and capped at 25% for workers' compensation per North Carolina statute — and offers free initial consultations in person, by phone, via video, or at the client's home or hospital. Operations rest on four attorneys, supported by litigation paralegals, case managers, an investigations/marketing lead, and reception staff.

The firm competes on differentiated service rather than technology or scale, contrasting its boutique-attorney-led model against "factory" PI firms; its value proposition rests on trial-readiness, experienced-attorney direct client access, and a deep statewide reputation built over four decades. Distribution relies on a website (hmblawnc.com) with SEO-optimized practice area pages, a YouTube channel, an active Facebook/LinkedIn presence, television advertising, Google review management (400+ five-star reviews), and an extensive community sponsorship footprint (Toys for Tots, Support ENC Teachers, WITN Community Classroom, Blood Connection). Over its 40+ year history the firm reports settlements and verdicts exceeding $200 million, including an $11.6M boating accident verdict, $4M car accident settlement, and multiple multi-million dollar wrongful death recoveries. Revenues are not publicly disclosed, and there is no parent company, venture funding, or subsidiary structure; ownership and decision-making remain with the founding family.

The firm serves a fully distributed set of individual plaintiffs (injured victims, surviving family members) across North Carolina, with no notable enterprise or repeat commercial customers; the closest analogue to a "customer relationship" is the long-tail of mass tort claimants managed via individualized attorney-led representation rather than volume-based processing.

Name

Hardee, Massey & Blodgett

Legal name

Hardee, Massey & Blodgett, LLP

Website

https://hmblawnc.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Hardee, Massey & Blodgett is a family-run personal injury law firm founded in 1981 in Greenville, North Carolina, serving injured individuals statewide on a contingency-fee basis across personal injury, wrongful death, workers' compensation, and related practice areas.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Wrongful death representation
• Workers compensation claims
• Car accident attorneys
• Premises liability cases

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Personal Injury & Wrongful Death Contingency Fees: The firm operates on a contingency fee basis for personal injury and wrongful death cases. No upfront costs to clients; the firm fronts all case-building costs and receives a percentage of the recovery only upon successful settlement or verdict. Initial consultation is free.
2. Workers' Compensation Fees: For workers' compensation cases, the firm receives 25% of the compensation won for clients, as set by North Carolina state law.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hardee, Massey & Blodgett is a personal injury law firm providing legal representation to individuals injured due to the negligence of others. The firm handles personal injury, motor vehicle accidents, wrongful death, workers' compensation, premises liability, dog bites, and nursing home negligence cases on a contingency fee basis with free initial consultations.

Product overview

Hardee, Massey & Blodgett, LLP is a personal injury law firm offering legal services through multiple practice areas. The firm operates as a unified legal practice with attorneys handling cases across personal injury, motor vehicle accidents, workers' compensation, premises liability, dog bites, nursing home negligence, and wrongful death. The firm works on a contingency fee basis for personal injury cases and offers free initial consultations. The practice areas work together as an integrated legal service, with attorneys collaborating on cases and referring clients to other firms when appropriate.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive legal representation for individuals injured due to the negligence of others, covering various accident types and seeking fair compensation for medical expenses, lost wages, pain and suffering, and property damage.
• Motor Vehicle Accident Legal Services Legal representation for victims of car, truck, motorcycle, bicycle, pedestrian, boating, and ridesharing accidents caused by negligent drivers, seeking compensation for injuries and damages.
• Workers' Compensation Legal Services Representation for workers injured on the job to obtain North Carolina workers' compensation benefits, including medical coverage, lost wages, and disability pay. Fees set at 25% per state law.
• Premises Liability Legal Services Legal representation for injuries caused by dangerous conditions on someone else's property, including slip-and-fall accidents, negligent security, dog bites, and building code violations.
• Nursing Home Negligence Legal Services Legal representation for victims of elder abuse, neglect, bedsores, medication errors, and mistreatment in nursing homes and assisted living facilities.
• Wrongful Death Legal Services Legal representation for families who have lost loved ones due to the negligence or wrongful acts of another party, including wrongful death lawsuits filed by surviving family members or estate representatives.
• Dog Bite Attack Legal Services Legal representation for victims of dog attacks to seek compensation for medical bills, scarring, and other damages resulting from dog bite injuries.

Quantifiable outcome

• Over $200 million in settlements and verdicts secured over the course of their careers
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Wellcome Middle SchoolminorOthers · 1 January 2025Firm sponsored the end-of-the-year celebration for Wellcome Middle School in Greenville, NC in 2022.
• Blood ConnectionminorOthers · 1 January 2022Firm partnered with Blood Connection for a successful blood drive in 2022. Attorneys participated by giving blood at the event.
• Toys for TotsminorOthers · 1 January 2022Firm sponsored the 2022 Toys for Tots annual drive in Greenville, NC, contributing to the collection of toys for children during the holiday season.
• WITN (Television Station)coreGTM or Marketing Partner · 1 January 2021Firm partners with WITN for multiple community initiatives including: sponsorship of WITN's Community Classroom program (linked to Donors Choose), participation in Red Nose Day, and general community support. WITN provides media coverage for community events sponsored by the firm.
• DonorsChooseminorOthers · 1 January 2021WITN's Community Classroom program is linked to DonorsChoose, a national online charitable organization that helps public school teachers get funding for classroom materials. HMB sponsors this program through WITN.
• Support ENC TeachersminorOthers · 1 January 2020Firm launched and supports the Support ENC Teachers program, a Facebook-based initiative created so that teachers have a central place to share their classroom wish lists. The firm encourages community members and local businesses to support teachers by shopping from their classroom wish lists.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Riddle & Brantley: North Carolina-based personal injury and workers' compensation law firm serving clients across the state with a contingency-fee model. Directly comparable as a multi-attorney PI practice competing for the same Eastern/Coastal NC client base as HMB.
• Law Offices of James Scott Farrin: North Carolina PI firm with offices across the state handling car accidents, workers' compensation, and wrongful death cases. Operates a contingency-fee model similar to HMB with comparable multi-practice personal injury focus.
• Stewart Law Offices: NC personal injury law firm handling car accidents, workers' compensation, and wrongful death cases. Directly competes with HMB for the same injured-worker and accident-victim segments across North Carolina.
• HensonFuerst Attorneys: NC-based PI and workers' compensation firm headquartered in Raleigh with statewide reach. Comparable practice mix and contingency-fee model targeting injured individuals across North Carolina.
• Martin & Jones, PLLC: North Carolina personal injury law firm handling wrongful death, workers' comp, and motor vehicle cases. Operates on contingency with similar attorney-led model and similar target clientele.
• Deuterman Law Group: North Carolina personal injury firm focused on car, truck, and motorcycle accidents, plus workers' compensation. Comparable contingency-fee structure and overlapping client demographics with HMB.
• Wallace Pierce Law Firm: North Carolina PI firm with offices in Greenville and across the state, handling motor vehicle, wrongful death, and workers' compensation cases. Direct geographic overlap with HMB in Greenville.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury law firm with a national advertising-driven model. Sets the "factory firm" benchmark against which HMB explicitly positions itself; competes for the same accident-victim demographics at much larger scale.

Regional players

• Bolen & Blackburn, LLP: North Carolina PI and workers' compensation firm with offices in Asheboro and Greensboro. Comparable practice mix but operates in Piedmont Triad region rather than Eastern NC, limiting direct client overlap.
• Ricci Law Firm, P.A. Eastern North Carolina personal injury firm based in Greenville/New Bern area. Directly comparable boutique PI practice sharing the same primary geography and client segments as HMB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCg3JaTpRFZBvrK_RDgTUiDg
• Facebookfacebook.com/Hardee-Massey-Blodgett-LLP-109061840867247/?tn-str=k*F
• LinkedInlinkedin.com/company/hardee-massey-blodgett-llp/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hardee, Massey & Blodgett